Jabra Hearing

What Jabra Hearing does

Jabra Hearing (legal entity GN Consumer Hearing Corporation, d/b/a Jabra Enhance and Jabra Hearing) is a direct-to-consumer over-the-counter (OTC) hearing aid company headquartered in Shakopee, Minnesota. Founded in 2018 as Lively, acquired by Danish audio and hearing conglomerate GN in 2021, and rebranded to Jabra Enhance in 2022 and Jabra Hearing in 2024, the company sells Bluetooth-enabled receiver-in-ear hearing aids online at price points of $1,195 to $1,995 per pair — substantially below the $5,000+ typical of traditional audiologist channels. The product line consists of three tiers: the Enhance Select 50R (entry-level), Enhance Select 300 (mid-range), and Enhance Select 700 (flagship micro RIE launched September 2025 featuring proprietary SoundScape with Auto Focus speech processing, Bluetooth LE Audio with Auracast support, IP68 water resistance, and a 24-hour battery). A companion mobile app (Jabra Enhance Select) enables device control, virtual audiology appointments, and cloud-pushed remote adjustments, with three years of bundled professional audiology support and a dedicated tinnitus sound generator app as add-ons.

The business model is primarily one-time hardware sales supplemented by an accessories and consumables catalog (TV Streamer+, Multi Mic+, charging cases, domes, wax guards) and an opt-in $500/2-year extended warranty and care subscription. Distribution is predominantly DTC via jabraenhance.com with inside phone-based Product Advisors, supported by physical retail availability and financing partnerships with Bread Financial (0-34.99% APR). The company targets U.S. adults 18+ with mild to moderate hearing loss — a market of approximately 48 million Americans — and reports 100,000+ lifetime customers with a 4.5/5 aggregate review score across 5,247 reviews and 92-96% self-reported hearing improvement across key listening scenarios. As a wholly-owned subsidiary of GN (a 150-year-old hearing industry leader), Jabra Hearing benefits from parent-company manufacturing scale, brand credibility, and R&D synergies, while operating as the DTC online channel within GN's broader hearing care portfolio.

Name

Jabra Hearing

Legal name

GN Consumer Hearing Corporation

Website

https://jabraenhance.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Jabra Hearing is a DTC over-the-counter hearing aid company (subsidiary of GN) selling Bluetooth-enabled hearing aids online for $1,195-$1,995 per pair, bundling virtual audiology services, and serving U.S. adults with mild to moderate hearing loss.

Ownership category

akta.pro rank

Product category

Over-the-Counter Hearing Aids

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Microphones, Headsets & Audio Input Devices (HDACAFAH), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

Keywords

• OTC hearing aids
• Bluetooth hearing aids
• Virtual audiology services
• Tinnitus management apps
• Hearing aid accessories

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Hearing Aid Hardware Sales: One-time purchase of OTC hearing aids. Three models available: Enhance Select 50R ($1,195), Enhance Select 300 ($1,695), and Enhance Select 700 ($1,695-$1,995 with promotions). Includes 3 years of complimentary audiology services with each device.
2. Accessories and Supplies: Replacement and enhancement products including TV Streamer+ ($299), Multi Mic+ ($275), Wax Guard Bundle ($35), Upkeep Kit ($39), Cleaning Kit ($5), Microphone Filter Bundle ($25), various dome types ($20 each), receiver wires ($75), sport locks ($15), charging cases ($250), and desktop chargers ($150).
3. Extended Warranty and Care Services: Customers can extend warranty, loss and damage protection, and professional hearing care services for 2 years for $500, if within 30 days of expiration date.
4. Financing Services: Partnered with Bread Pay (Comenity Capital Bank, Bread Financial) to offer financing options ranging from 0% APR for 12-18 months to 34.99% APR for 36 months. Enables customers to pay $39-$55/month for devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Jabra Hearing sells over-the-counter Bluetooth-enabled hearing aids under the Enhance Select brand (models 50R, 300, and 700) directly to US consumers through its own e-commerce website, with every purchase bundled to three years of licensed virtual audiology support and remote hearing aid adjustments delivered through a companion smartphone app. The company also offers hearing aid accessories, a tinnitus sound therapy app, and consumer financing options.

Product overview

Jabra Hearing offers a direct-to-consumer OTC hearing aid portfolio under the Enhance Select brand, comprising three distinct hearing aid models: the premium Enhance Select 700 (micro size with Auto Focus), mid-range Enhance Select 300 (mini size), and entry-level Enhance Select 50R (standard size). The product ecosystem integrates a companion mobile app for hearing aid control and remote audiology adjustments, virtual audiology services with licensed professionals, and a dedicated tinnitus sound generator app. Accessories include TV Streamers, Multi Mics, and various charging options and maintenance supplies. All products are sold direct-to-consumer online with bundled professional support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Enhance Select 700 Flagship over-the-counter Bluetooth hearing aid in a micro receiver-in-ear form factor, featuring SoundScape with Auto Focus for speech clarity in noise, Bluetooth LE Audio with Auracast support, IP68 water resistance, and up to 24 hours of battery life with a portable charging case. Sold direct-to-consumer at $1,695 (regularly $1,995) with three years of bundled virtual audiology services.
• Enhance Select 300 Mid-range over-the-counter hearing aid in a mini form factor with SoundScape technology for hearing in noise, hands-free calling support for compatible iOS devices, Bluetooth streaming for calls and music, and a portable charging case delivering up to 24 hours of listening per charge. Sold direct-to-consumer at $1,695 with three years of bundled virtual audiology services.
• Enhance Select 50R Entry-level rechargeable over-the-counter hearing aid featuring speech clarity and noise reduction, Bluetooth streaming for calls and music, and a desktop charger delivering up to 24 hours of listening per charge. Sold direct-to-consumer at $1,195 with three years of bundled virtual audiology services.
• TV Streamer+ Accessory that delivers clear TV audio directly to Enhance Select hearing aids at distances up to 22 feet, with OneTouch pairing for Enhance Select 700 and 500 models. Priced at $299.
• Multi Mic+ Microphone accessory that streams a conversation partner's voice directly to Enhance Select hearing aids over distances up to 82 feet, with OneTouch pairing for Enhance Select 700 and 500 models. Priced at $275.
• Charging Case Portable charging case providing three full on-the-go charges for compatible Enhance Select hearing aids (700, 500, 300, 200, 100). Priced at $250.
• Desktop Charger Stationary charger for desk or nightstand use, compatible only with the Enhance Select 50R model. Priced at $150.
• Virtual Audiology Services Three years of complimentary US-based licensed audiology support bundled with every Enhance Select hearing aid purchase, including custom programming from online hearing test results or uploaded audiogram, video orientation appointments, and unlimited remote adjustments delivered via the Jabra Enhance Select app.
• Tinnitus Sound Generator App Companion mobile app providing customized tinnitus sound therapy with personalized soundscapes, self-guided management techniques including relaxing exercises and guided meditations, and educational resources about tinnitus and hearing loss.

Quantifiable outcome

• 94% of customers report hearing better in every hearing category goal they identified for improvement (COSI standardized measurement, 2025)
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Jabra (GN Family)coreStrategic or Co-development Partner · 1 January 2022In 2022, Jabra Enhance partnered with Jabra (also part of the GN Family) to create the Jabra Enhance online hearing business, allowing the company to offer a broader range of hearing products leveraging GN's expertise and Jabra's pioneering audio engineering.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eargo: Eargo is a direct-to-consumer OTC hearing aid company offering rechargeable, nearly invisible hearing aids sold online with remote audiology support, making it the closest direct competitor to Jabra Hearing in the DTC OTC channel.
• Lexie Hearing: Lexie Hearing sells OTC hearing aids online directly to consumers with bundled audiology support, competing head-to-head with Jabra Hearing on price, online hearing test, and remote adjustment features.
• Audicus: Audicus is an online hearing aid retailer offering direct-to-consumer programmable hearing aids at lower prices than traditional clinics, with similar DTC sales motion and remote programming support.
• Sound World Solutions: Sound World Solutions designs and sells affordable OTC hearing aids online and through retail, targeting similar price-conscious consumers with mild-to-moderate hearing loss as Jabra Hearing's customer base.
• MDHearing: MDHearing sells affordable hearing aids direct-to-consumer online and through retail, targeting budget-conscious adults with hearing loss. It overlaps with Jabra Hearing's value-tier positioning and online sales model.

Emerging players

• Sony (CRE-E10 / OTC Hearing Aids): Sony entered the OTC hearing aid market with the CRE-E10 self-fitting device, leveraging consumer electronics brand recognition and retail distribution to compete directly with Jabra Hearing in the premium OTC segment.
• HP Hearing Pro: HP partnered with Nuheara to launch OTC self-fitting hearing aids sold through retail channels, bringing consumer electronics brand recognition and big-box retail access into direct competition with Jabra Hearing.

Broad incumbents

• Phonak (Sonova): Phonak is a leading traditional hearing aid manufacturer owned by Sonova, distributing through audiologist channels at premium prices. It represents the incumbent model Jabra Hearing is disrupting while also launching its own OTC products.
• ReSound (GN Hearing): ReSound is GN's own prescription hearing aid brand, sitting within the same parent group as Jabra Hearing. While targeting audiologist channels rather than DTC, it represents the most relevant internal benchmark and potential channel overlap.
• Miracle-Ear: Miracle-Ear operates the largest retail hearing aid franchise network in the US, primarily serving older consumers through in-person consultations. It competes with Jabra Hearing for the same demographic but through traditional retail rather than DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jabraenhance
• YouTubeyoutube.com/@JabraEnhance
• Facebookfacebook.com/jabraenhance
• Instagraminstagram.com/JabraEnhance
• LinkedInlinkedin.com/company/jabrahearing

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jabra Hearing