Vow
Vow is a Sydney-based cultivated meat company that grows animal cells in bioreactors to produce novel meats, including Japanese quail foie gras and parfait, sold to fine-dining restaurants in Singapore, Australia, and New Zealand through its Forged brand.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vow does
Vow is a Sydney-based cultivated meat company that grows animal cells in bioreactors to produce novel meats that cannot be sourced through traditional livestock farming. Founded in 2019, the company develops products including cultivated Japanese quail foie gras, parfait, whipped pate, and edible tallow candle, sold under its Forged sub-brand. Its technology platform is a proprietary end-to-end food-grade manufacturing system with 40,000 liters of operational bioreactor capacity, claimed to deliver production costs 20-50X lower than the nearest competitor. Products are made without genetic modification and without fetal bovine serum (FBS).
The company sells exclusively into fine-dining restaurants and venues in Singapore, Australia (Sydney and Melbourne), and New Zealand, with regulatory clearance from the Singapore Food Agency, Food Standards Australia New Zealand, and US FDA. Named venues include Fura and Somma World; Singapore alone hosts 15 venues serving Vow products. Pricing is not publicly disclosed but is positioned at premium points for the fine-dining sector. Vow is one of only three to five companies globally approved to sell cultivated meat for human consumption and has demonstrated additional capability through a woolly mammoth DNA meatball proof-of-concept.
Vow is privately held and venture-backed, with approximately US$56 million disclosed across seed, Series A, and follow-on rounds, and a Series A of US$49.2 million led by Blackbird Ventures and Prosperity7 Ventures (Aramco Ventures). Total funding is reported at over US$100 million. Leadership includes founder-CEO George Peppou, founder and Chief Commercial Officer Tim Noakesmith, and Chief Scientific Officer James Ryall. Headcount is 51-100. Revenue is not disclosed but the company reports 30x sales growth since mid-2024 and 200% monthly demand growth since the May 2025 launch.
Vow firmographics
Firmographics- Name
- Vow
- Legal name
- Vow
- Website
- https://vowfood.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vow is a Sydney-based cultivated meat company that grows animal cells in bioreactors to produce novel meats, including Japanese quail foie gras and parfait, sold to fine-dining restaurants in Singapore, Australia, and New Zealand through its Forged brand.
- Ownership category
- akta.pro rank
Vow industry classification
Industry- Product category
- Cultivated Meat
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Cultivated Meat Producers (Cell-Cultured Meat & Seafood) (AFANAKAC)
- akta.pro secondary industries
- Bioprocessing & Fermentation Manufacturing (Bioreactors, Scale-Up, Toll/CMO) (AFANAKAF), Fat & Flavor Systems for Meat Alternatives (Cultivated Fats, Flavor Precursors, Masking) (AFANAKAH), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)
Keywords
Where Vow is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Vow business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Cultivated Meat Products Sales: Vow generates revenue through selling cultivated meat products directly to restaurants and fine-dining venues. Products include cultivated Japanese quail foie gras, parfait, and other novel meat products. The company reported 30-fold sales growth since mid-2024 and 200% monthly demand increase since May 2025 launch.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Vow product offering
Product offeringCore offering
Vow is a Sydney-based cultivated meat company that produces edible meat by culturing selected animal cells in food-grade bioreactors. The company operates an end-to-end proprietary manufacturing platform with 40,000L of operational capacity, producing novel meat products such as cultivated Japanese quail foie gras, parfait, whipped pate, and edible tallow candles, sold primarily through fine-dining restaurants under its Forged sub-brand in Singapore, Australia, and New Zealand.
Product overview
Vow is a Sydney-based cultured meat company that creates new meats from animal cells rather than traditional farming. The company operates through two main branded offerings: Vow (the primary company brand) and Forged (a premium sub-brand targeting fine-dining with products like cultured quail parfait and foie gras). All products are produced using Vow's proprietary end-to-end food-grade manufacturing platform with 40,000L capacity. The product portfolio centers on cultivated Japanese quail and novel meat products that do not exist in conventional meat markets. Key differentiators include no genetic modification, no FBS (fetal bovine serum), and cost structures 20-50X lower than competitors.
Differentiator
Problem solved
Functional benefit
Brands
- Forged: Premium cultured meat brand offering deliberately different meat products including cultured quail parfait and foie gras, targeting fine-dining sector
Products and services
- Forged by Vow Premium cultured meat sub-brand offering deliberately different culinary experiences, including cultured Japanese quail parfait and foie gras targeted at fine-dining restaurants in Singapore, Australia, and New Zealand.
- Cultivated Japanese Quail Product Line Lab-grown meat products made from Japanese quail cells, including foie gras, whipped pate, and edible tallow candle. Produced using Vow's proprietary food-grade cell culture technology without genetic modification or fetal bovine serum.
Quantifiable outcome
- 30-fold sales growth since mid-2024
- +3 more outcomes
Companies that use Vow
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Vow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Orf GeneticscoreIcelandic company that supplies growth factors to Vow. Orf Genetics developed a barley-based method to produce growth factors at significantly lower prices than traditional E-coli bacterial production. Vow is one of approximately 150 cultivated meat companies supplied by Orf Genetics worldwide.
- Food Standards Australia New ZealandcoreRegulatory body that granted Vow approval to sell its cultured Japanese quail products in Australia, making Vow one of only five companies globally to achieve this milestone.
- Forged (Brand)coreVow's consumer brand for its cultivated meat products including foie gras and parfait. The brand represents the company's focus on creating deliberately different meat products.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Vow competitors and assessment
Company assessmentDirect peers
- Upside Foods: US-based cultivated meat company producing cell-cultured beef and chicken; one of the most capitalized players in the space and a direct competitor in cultivated meat for human consumption, sharing Vow's regulatory-first go-to-market approach.
- Good Meat (Eat Just): Subsidiary of Eat Just producing cultivated chicken; one of the few companies to have received regulatory approval for cultivated meat (Singapore) and is among Vow's closest direct competitors in regulatory milestones and category positioning.
- Aleph Farms: Israeli cultivated meat company producing cell-cultured beef steaks; comparable to Vow in pursuing premium whole-cut cultivated meat products and pursuing regulatory approvals across multiple jurisdictions.
- Mosa Meat: Dutch cultivated beef pioneer that produced the first lab-grown hamburger in 2013; a long-horizon direct competitor in cultivated meat focused on beef with similar regulatory pathway ambitions.
- Memphis Meats (Upside Foods): Pioneer US cultivated meat company (merged with/acquired by Upside Foods), focused on cell-cultured beef, chicken, and duck; a directly comparable cultivated meat player with similar go-to-market and regulatory strategy.
- BlueNalu: US-based cultivated seafood company producing cell-cultured fish products; comparable to Vow as a fellow cultivated protein company pursuing regulatory approvals and premium foodservice launch, though focused on seafood rather than land-animal meats.
- Future Meat Technologies: Israeli cultivated meat company with proprietary cost-reduction bioprocessing platform; comparable to Vow in pursuing low-cost scaled cultivated meat production and pursuing multiple species from a single platform.
- SuperMeat: Israeli cultivated chicken company operating a pilot production facility and pursuing regulatory approval; a directly comparable cultivated meat peer focused on poultry, similar in stage and regulatory ambitions.
Regional players
- CellX: Chinese cultivated meat company producing cell-cultured pork, chicken, and seafood; a regional peer that is comparable as a cultivated meat producer but operates primarily in the Chinese market rather than competing directly in Vow's APAC/ANZ markets.
Emerging players
- Mirai Foods: Swiss cultivated meat company producing cell-cultured beef and pork; a comparable early-stage cultivated meat peer with a similar species-agnostic platform approach and focus on European regulatory pathways.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vow social profiles
Digital presenceVow compliance and trust
Trust signalCompliance3 records
Vow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vow leadership team
Management profileNumber of profiles
Profiles3 records
Vow funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vow
What does Vow do?
Vow is a Sydney-based cultivated meat company that produces edible meat by culturing selected animal cells in food-grade bioreactors. The company operates an end-to-end proprietary manufacturing platform with 40,000L of operational capacity, producing novel meat products such as cultivated Japanese quail foie gras, parfait, whipped pate, and edible tallow candles, sold primarily through fine-dining restaurants under its Forged sub-brand in Singapore, Australia, and New Zealand.
Is Vow a public or private company?
Vow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vow founded?
Vow was founded in 2019. It employs 51 to 100 people.
Where is Vow based?
Vow is headquartered in Sydney, Australia, in the Oceania region.
How does Vow make money?
One revenue line is on record: cultivated Meat Products Sales.
Who are Vow's main competitors?
Direct peers on record are Upside Foods, Good Meat (Eat Just), Aleph Farms, Mosa Meat, Memphis Meats (Upside Foods), BlueNalu, Future Meat Technologies and SuperMeat. CellX is listed as a regional player. Mirai Foods is listed as an emerging player.
Does Vow have an API?
No public API is recorded for Vow.
What industry is Vow in?
Vow's product category is Cultivated Meat. Its primary akta.pro industry code is AFANAKAC, Cultivated Meat Producers (Cell-Cultured Meat & Seafood), with a secondary code of AFANAKAF, Bioprocessing & Fermentation Manufacturing (Bioreactors, Scale-Up, Toll/CMO). Its NAICS code is 311991 and its SIC code is 2000.