L&P Cosmetic
- Company typePrivate
- Founded2006
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
L&P Cosmetic firmographics
Firmographics- Name
- L&P Cosmetic
- Legal name
- L&P Cosmetic
- Website
- https://mediheal.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
L&P Cosmetic industry classification
Industry- Product category
- Cosmeceutical Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)
Keywords
Where L&P Cosmetic is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
L&P Cosmetic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through mediheal.com, selling sheet masks, toner pads, eye patches, serums, and cleansers at various price points ranging from $7 to $47
- Brand Licensing & Investment: L&P Cosmetic, the company behind Mediheal brand, has made strategic investments in other beauty brands like Hubbleoom, generating returns through equity appreciation and brand partnerships
- Wholesale & Distribution: Distribution through retail partners including Boots and duty-free shops, selling products in multi-pack formats at wholesale prices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases at standard retail pricing |
| Unit Pricing | Pay-as-you-go | Multi-pack bundles and value sets |
| Subscription | Monthly | Subscription program for repeat customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
L&P Cosmetic product offering
Product offeringCore offering
L&P Cosmetic develops, manufactures, and sells the Mediheal K-beauty derma skincare brand, offering sheet masks, toner pads, eye patches, ampoules/serums, cleansers, and hydrocolloid spot patches across 119 products. The company sells direct-to-consumer via mediheal.com and through Amazon, Boots, and duty-free retail channels in approximately 30 countries. Its core offering combines proprietary delivery technologies (liposome, collagen spicule, PT Cell vegan sheets) with dermatologist-developed formulations targeting hydration, brightening, anti-aging, acne, and pore concerns at price points from $7 to $47+.
Product overview
Mediheal is a K-beauty derma skincare brand developed by L&P Cosmetic, positioned as 'The Simplified Derma' offering professional-grade skincare solutions. The brand's core product portfolio centers on pre-soaked pad formats (toner pads and sheet masks) as its flagship offerings, supplemented by ampoules/serums, eye patches, cleansers, and spot treatment patches. Key product families include: Madecassoside (centella-based blemish/soothing line), Collagen (firming/lifting line), Tea Tree (balancing/oil control), PDRN (regenerative anti-aging), Vitamide (multi-vitamin brightening), and Spicule (microneedle-inspired pore care systems). The brand differentiates through delivery technologies including liposome systems, bio-cellulose sheets, hydrogel patches, and collagen spicules. Products are sold through mediheal.com e-commerce platform with global distribution to approximately 30 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Hubbleoom: Vegan and clean beauty brand in which L&P Cosmetic made an initial investment
Products and services
- Mediheal Toner Pads Pre-soaked cotton pads for toning, exfoliating, and treatment application across multiple variants targeting calming, exfoliating, firming/hydrating, brightening, anti-aging, and hydrating concerns; for general consumer skincare users.
- Mediheal Sheet Masks Sheet masks delivering targeted skincare benefits including blemish repair, moisture barrier reinforcement, intensive firming, lifting/tone, radiance recovery, and oil balancing; for general consumer skincare users.
- Mediheal Eye Patches Hydrogel patches for the delicate eye area targeting hydration, firming, brightening, and anti-wrinkle concerns; for general consumer skincare users.
- Mediheal Ampoules and Serums
Quantifiable outcome
- Redness soothing improved by 133.88% and skin temperature reduced by 7.25% (Madecassoside mask clinical results)
- +4 more outcomes
Companies that use L&P Cosmetic
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
L&P Cosmetic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
L&P Cosmetic partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
L&P Cosmetic competitors and assessment
Company assessmentDirect peers
- Cosrx: Cosrx is a Korean skincare brand best known for snail mucin and chemical exfoliant bestsellers. It is the closest direct peer to Mediheal — both are digitally-native K-beauty derma brands with strong US/EU e-commerce footprints and similar ingredient-led positioning.
- Dr. Jart+: Dr. Jart+ is an Estée Lauder-owned K-beauty derma-cosmetics brand. Its derma positioning, sheet mask heritage, and global Sephora-led retail distribution make it the most directly comparable peer to Mediheal's clinical-derma home-care proposition.
- Purito: Purito is another Korean indie derma-skincare brand with strong ingredient-led marketing and a growing US Amazon presence. It is a near-overlap direct competitor to Mediheal in K-beauty derma-channel positioning and e-commerce-led global distribution.
Broad incumbents
- Innisfree: Innisfree is Amorepacific's flagship K-beauty brand with global retail scale. It overlaps with Mediheal in K-beauty positioning and channel distribution but operates across a much broader SKU portfolio and has substantially greater scale and retail shelf presence.
- Laneige: Laneige is Amorepacific's premium K-beauty hydration-focused line (famous for Water Sleeping Mask). It is comparable to Mediheal in derma-adjacent, ingredient-led positioning and global K-beauty export reach, but with a higher price tier and stronger brand-equity moat.
- La Roche-Posay: La Roche-Posay is the L'Oréal-owned dermocosmetics leader sold in pharmacies globally. Mediheal's dermatologically-tested, ingredient-led positioning competes for the same consumer need state (effective, science-backed home skincare) but with a K-beauty lens rather than European pharmacy heritage.
- Bioderma: Bioderma is a NAOS-owned French dermo-cosmetic brand sold widely in pharmacies. Its micellar water franchise and barrier-repair line (similar to Mediheal's Ceramide and Madecassoside lines) places it as a comparable European dermocosmetics incumbent.
- SkinCeuticals: SkinCeuticals is L'Oréal's clinical skincare line with strong dermatologist endorsement. Its science-led, anti-aging-led, active-ingredient positioning is comparable to Mediheal's PDRN, retinol, and vitamin C hero products targeted at the same advanced-home-skincare consumer.
Emerging players
- Drunk Elephant: Drunk Elephant is a US-based ingredient-led skincare brand (acquired by Shiseido). It overlaps with Mediheal in mixer/biocompatible, ingredient-forward, clinically-tested positioning targeting a similar derma-curious consumer in the US market.
- Anua: Anua is a Korean skincare brand heavily focused on heartleaf (similar soothing/barrier category to Mediheal's Madecassoside and Tea Tree lines) that has rapidly grown on Amazon US. It is an emerging K-beauty competitor with overlapping customer targeting and channel mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
L&P Cosmetic social profiles
Digital presenceL&P Cosmetic financial estimates
Financial estimateRevenue estimate
Valuation estimate
L&P Cosmetic leadership team
Management profileNumber of profiles
Profiles2 records
L&P Cosmetic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L&P Cosmetic M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L&P Cosmetic
What does L&P Cosmetic do?
L&P Cosmetic develops, manufactures, and sells the Mediheal K-beauty derma skincare brand, offering sheet masks, toner pads, eye patches, ampoules/serums, cleansers, and hydrocolloid spot patches across 119 products. The company sells direct-to-consumer via mediheal.com and through Amazon, Boots, and duty-free retail channels in approximately 30 countries. Its core offering combines proprietary delivery technologies (liposome, collagen spicule, PT Cell vegan sheets) with dermatologist-developed formulations targeting hydration, brightening, anti-aging, acne, and pore concerns at price points from $7 to $47+.
Is L&P Cosmetic a public or private company?
L&P Cosmetic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L&P Cosmetic founded?
L&P Cosmetic was founded in 2006. It employs 11 to 50 people.
Where is L&P Cosmetic based?
L&P Cosmetic is headquartered in Seoul, South Korea, in the Asia region.
How does L&P Cosmetic make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are brand Licensing & Investment and wholesale & Distribution.
Who are L&P Cosmetic's main competitors?
Direct peers on record are Cosrx, Dr. Jart+ and Purito. Broad incumbents are Innisfree, Laneige, La Roche-Posay, Bioderma and SkinCeuticals. Emerging players are Drunk Elephant and Anua.
Does L&P Cosmetic have an API?
No public API is recorded for L&P Cosmetic.
What industry is L&P Cosmetic in?
L&P Cosmetic's product category is Cosmeceutical Skincare. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAK, Professional/Backbar Skincare (Esthetician & Spa Use). Its NAICS code is 456120 and its SIC code is 2844.