HeyMax
- Company typePrivate
- Founded2023
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
HeyMax firmographics
Firmographics- Name
- HeyMax
- Legal name
- MAX NOW PTE. LTD.
- Website
- https://heymax.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HeyMax industry classification
Industry- Product category
- Travel Loyalty & Rewards Platform
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- akta.pro primary industry
- Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)
- akta.pro secondary industries
- Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH), Ancillary & Paid Loyalty Products (Subscriptions, Paid Status) (THABAKAN), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where HeyMax is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
HeyMax business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate / Commission Revenue: HeyMax earns commissions from merchant partners (retailers, travel brands, restaurants) for driving sales and customers through its platform. Users earn Max Miles on purchases, and HeyMax receives a referral fee from merchants — a classic affiliate marketing model.
- HeyMax First Membership Fee: The HeyMax First program charges approximately 2.3 Singapore cents per mile advanced as an early access fee, which is fully refunded once members earn back the advanced miles through spending. This creates a small transaction fee revenue stream.
- B2B Loyalty Program & Affiliate Marketing: HeyMax for Business offers brands loyalty program activation (Max Miles Loyalty), affiliate marketing customer acquisition, and employee benefits solutions, generating revenue through B2B partnerships and service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer tier — earn Max Miles on purchases at 500+ merchants |
| Subscription | Annual | HeyMax First — fly first, earn later membership |
| Other | Multi-year contract | HeyMax for Business — B2B partnership tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
HeyMax product offering
Product offeringCore offering
HeyMax operates an AI-powered loyalty and travel rewards platform where consumers earn Max Miles on everyday purchases across 500+ merchant partners and redeem those miles for flights, airline/hotel transfers, or gift cards. The platform provides an AI-driven card recommendation engine that tells users the best credit card to use per purchase, stacking Max Miles rewards on top of existing card rewards. The company also operates a B2B platform enabling brands, employers, and travel providers to acquire customers and run loyalty programs.
Product overview
HeyMax is an AI-native loyalty and travel rewards platform that operates as a unified ecosystem with consumer-facing mobile app and browser extension products, alongside a B2B partner platform. The core offering centers on Max Miles, a loyalty currency that users earn through everyday shopping at 500+ merchant partners and can redeem for flights via FlyAnywhere, transfer to 30+ airline/hotel programs at 1:1 ratio, or convert to gift cards. The platform includes an AI-powered recommendation engine (Card Maximiser) that analyzes credit card spending to optimize reward earnings. For businesses, HeyMax offers tools for loyalty program activation, affiliate marketing, and employee benefits. The company recently launched HeyMax First, a 'fly first, earn later' membership that provides immediate access to miles before earning them through spending.
Differentiator
Problem solved
Functional benefit
Products and services
- HeyMax Mobile App Primary mobile application available on iOS and Android that enables individual consumers to earn Max Miles from over 500 partner merchants, track credit card rewards, access card recommendations, and redeem miles for travel. Designed for self-serve use by individual shoppers and frequent travelers in Singapore and expanding APAC markets.
- HeyMax Chrome Extension Browser extension for Google Chrome that helps online shoppers earn Max Miles while browsing, tracking purchases and surfacing Max Miles-earning opportunities during checkout. Designed for individual consumers doing online shopping.
- HeyMax for Business B2B platform offering tools for brands to activate and retain customers through Max Miles loyalty programs, acquire high-spending customers via affiliate marketing, distribute employee travel benefits, and enable airlines/hotels to drive additional miles sales revenue. Designed for brand marketers, HR teams, and travel loyalty operators.
- FlyAnywhere Flight redemption feature enabling users to redeem Max Miles directly for any airline flight at a fixed 1.8 cents per mile rate, without airline-specific restrictions or blackout dates. Designed for individual consumers seeking flexible travel redemptions.
- Max Miles Transfer Miles transfer service enabling users to convert Max Miles into 30+ airline and hotel loyalty programs at a 1:1 ratio with no fees and no expiration. Designed for individual consumers wanting to consolidate Max Miles into their preferred airline or hotel loyalty currency.
- Gift Cards Redemption option allowing users to convert Max Miles into gift cards from various partner brands, providing an alternative non-travel use of earned miles. Designed for individual consumers who want flexible non-travel redemption options.
- HeyMax First Premium membership programme that provides members immediate access to Max Miles before they are earned through spending, inverting the traditional earn-then-redeem loyalty model. Charges approximately 2.3 Singapore cents per mile advanced as a fully refundable early access fee. Designed for individual consumers who want to accelerate their path to free flights.
Quantifiable outcome
- Users reduce time to earn a free flight by stacking Max Miles on top of credit card rewards
- +3 more outcomes
Companies that use HeyMax
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
HeyMax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
HeyMax partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- CathaycoreHeyMax launched in Hong Kong with a flagship partnership with Cathay, enabling users to convert Max Miles to Asia Miles. This marks HeyMax's first overseas expansion and a key strategic loyalty partnership with Cathay Pacific's loyalty program.
- Krip (Hong Kong-based fintech)majorHeyMax acquired Hong Kong-based fintech Krip as part of its expansion into Hong Kong. The acquisition enables HeyMax to operate in Hong Kong and expand partnerships across travel, payments, and financial services.
- VisacoreHeyMax partnered with Visa to launch Card Maximiser, a tool that simplifies the credit card rewards experience for users. This strategic partnership provides HeyMax with payment network-level integration and credibility.
- Amazon.sgcoreAmazon.sg is a merchant partner where HeyMax users earn Max Miles on purchases. This is one of the flagship e-commerce brands in HeyMax's partner network, driving significant user engagement.
- GrabcoreGrab is a merchant partner where HeyMax users earn Max Miles on rides and food delivery. As a dominant super-app in Southeast Asia, Grab partnership provides broad category coverage for HeyMax users.
- NTUC FairpricecoreNTUC Fairprice is a merchant partner where HeyMax users earn Max Miles on grocery purchases. As Singapore's largest supermarket chain, this partnership covers essential daily spending.
- ShopeecoreShopee is a merchant partner where HeyMax users earn Max Miles on e-commerce purchases. As a leading e-commerce platform in Southeast Asia, Shopee is a key partner for driving online shopping rewards.
- RakutenmajorRakuten partners with HeyMax, with HeyMax playing a role in enhancing Rakuten's clients' performance and aiding their expansion growth journey in APAC through credit card rewards optimization and AI-powered merchant recommendations.
- AiralomajorAiralo started as a HeyMax affiliate and branched to other partnership avenues. HeyMax provides best merchant recommendations to Airalo users, demonstrating the partnership's value and evolution.
- SingSavermajorSingSaver offers Max Miles to their customers as part of HeyMax's partner ecosystem, leveraging SingSaver's financial product comparison platform to distribute HeyMax's loyalty currency.
Scale indicators7 records
Recent moves8 records
Expansion highlights3 records
HeyMax competitors and assessment
Company assessmentDirect peers
- ShopBack: Singapore-headquartered cashback and rewards platform operating across Southeast Asia with a browser extension and mobile app. Closest direct peer to HeyMax: same affiliate-driven earn model, same merchant partner structure (Amazon, Shopee, Grab, Lazada), and same D2C app + extension distribution.
- CardUp: Singapore-based credit card payments and rewards optimization platform that helps users earn bonus rewards on payments (rent, taxes, etc.). Direct peer on the card-rewards-optimization axis with overlapping Singapore fintech DNA and a Visa-aligned partner base.
- Fave: Singapore-origin cashback and merchant offers platform serving consumers across Southeast Asia. Comparable on the consumer cashback/affiliate layer and merchant acquisition flywheel that powers HeyMax's Max Miles earn.
- MeClub (by MeREWARDS): Singapore cashback and rewards app aggregating merchant offers for local consumers. Direct competitor on Singapore everyday-spend rewards, overlapping with HeyMax's Max Miles earn base.
Broad incumbents
- Rakuten Rewards: Global cashback and affiliate marketing leader that already partners with HeyMax. Operates the same earn-on-purchase model at global scale; comparable category but with much broader geographic footprint and marketing weight.
- Traveloka: Large Southeast Asia online travel platform with embedded loyalty and rewards components. Comparable on the travel-merchant and APAC consumer side, though broader in scope (flights, hotels, lifestyle) than HeyMax's dedicated rewards focus.
- KrisFlyer (Singapore Airlines): Flagship airline loyalty program and one of Max Miles' transfer partners. Comparable as a regional loyalty currency benchmark, but operates the inverse model — issuing miles from airline spend rather than aggregating spend into a multi-merchant currency.
Emerging players
- Atome: Singapore-headquartered BNPL and consumer payments platform expanding across APAC with merchant rewards and partner offers. Adjacent competitor for consumer wallet share and merchant affiliate budgets across the same Singapore/SE Asia merchant base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HeyMax social profiles
Digital presenceHeyMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeyMax leadership team
Management profileNumber of profiles
Profiles4 records
HeyMax subsidiaries and ownership
Company hierarchySubsidiaries1 record
HeyMax funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeyMax M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeyMax
What does HeyMax do?
HeyMax operates an AI-powered loyalty and travel rewards platform where consumers earn Max Miles on everyday purchases across 500+ merchant partners and redeem those miles for flights, airline/hotel transfers, or gift cards. The platform provides an AI-driven card recommendation engine that tells users the best credit card to use per purchase, stacking Max Miles rewards on top of existing card rewards. The company also operates a B2B platform enabling brands, employers, and travel providers to acquire customers and run loyalty programs.
Is HeyMax a public or private company?
HeyMax is a private company. It is classified as venture growth investor backed and is currently operating.
When was HeyMax founded?
HeyMax was founded in 2023. It employs 11 to 50 people.
Where is HeyMax based?
HeyMax is headquartered in Singapore, Singapore, in the Asia region.
How does HeyMax make money?
Three revenue lines are on record. Affiliate / Commission Revenue is the primary driver. The others are heyMax First Membership Fee and B2B Loyalty Program & Affiliate Marketing.
Who are HeyMax's main competitors?
Direct peers on record are ShopBack, CardUp, Fave and MeClub (by MeREWARDS). Broad incumbents are Rakuten Rewards, Traveloka and KrisFlyer (Singapore Airlines). Atome is listed as an emerging player.
Does HeyMax have an API?
No public API is recorded for HeyMax.
What industry is HeyMax in?
HeyMax's product category is Travel Loyalty & Rewards Platform. Its primary akta.pro industry code is THALAKAA, Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle), with a secondary code of THABAKAH, Loyalty Technology Platforms (LMS, Wallets, APIs). Its NAICS code is 561599.