Singsaver
SingSaver is Singapore's leading personal finance comparison platform, enabling consumers to compare and apply for 380+ financial products from 60+ providers across credit cards, insurance, loans, banking, and investments, monetizing through affiliate commissions as a MoneyHero Group subsidiary.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Singsaver does
SingSaver is Singapore's largest personal finance aggregation and comparison platform, founded in 2015 and headquartered at 70 Shenton Way, Singapore. The platform enables Singapore consumers to research, compare, and apply for more than 380 financial products from over 60 financial institutions, spanning credit cards, insurance (travel, car, maid, home, pet, life and health), personal and specialty loans, banking products, and investments. The platform processes approximately 1.3 million product applications annually and reaches over 2 million monthly users when combined with sister brand Seedly, functioning as a digital intermediary between consumers and financial providers.
The platform is operated by SingSaver Pte. Ltd., while insurance product transactions are arranged and administered by SingSaver Insurance Brokers Pte. Ltd., a wholly-owned subsidiary licensed by the Monetary Authority of Singapore (MAS) as a registered insurance broker. The technology stack is not publicly disclosed; the platform operates as a web-based content and comparison marketplace with mobile-optimized web experience, SEO-driven organic acquisition, blog content library, email newsletters, social channels, and a Reward Tracker dashboard plus Best Deal Guarantee feature. There is no disclosed proprietary AI or ML capability underpinning product matching, recommendation, or personalization.
SingSaver monetizes exclusively through affiliate referral commissions and marketing fees paid by financial product providers when users apply for and successfully obtain products through the platform — the consumer-facing service is free. SingSaver is a wholly-owned subsidiary of MoneyHero Limited (NASDAQ: MNY), a Greater Southeast Asia personal finance aggregation and comparison company, and is also associated with Hyphen Group. Promotional campaigns offering sign-up bonuses and rewards (S$46M+ in rewards fulfilled across 113K+ redemptions in 2023) function as the core conversion lever to differentiate SingSaver from direct-to-provider channels.
Singsaver firmographics
Firmographics- Name
- Singsaver
- Legal name
- SingSaver Pte. Ltd.
- Website
- https://singsaver.com.sg
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SingSaver is Singapore's leading personal finance comparison platform, enabling consumers to compare and apply for 380+ financial products from 60+ providers across credit cards, insurance, loans, banking, and investments, monetizing through affiliate commissions as a MoneyHero Group subsidiary.
- Ownership category
- akta.pro rank
Singsaver industry classification
Industry- Product category
- Personal Finance Comparison Platform
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Loan Brokers (6163), Investment Advice (6282)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
Keywords
Where Singsaver is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Singsaver business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Others
Revenue model
- Affiliate Commission from Financial Product Providers: SingSaver generates revenue through referral commissions and marketing fees paid by financial institutions (banks, insurers, lenders) when users apply for and successfully obtain financial products through the SingSaver platform. The platform facilitates product applications for credit cards, insurance, loans, and investment accounts from 60+ financial providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer platform - no user fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Singsaver product offering
Product offeringCore offering
SingSaver is a price comparison and aggregation platform that allows Singapore consumers to compare, evaluate, and apply for financial products including credit cards, insurance (travel, car, home, pet, maid, life & health), personal loans (debt consolidation, balance transfer, education, renovation, car), banking products (savings accounts, debit cards, priority banking), and investments (stocks, ETFs, mutual funds, REITs, CFDs, forex, robo-advisors). The platform is free for consumers and monetizes via affiliate commissions paid by 60+ financial providers when users successfully apply for products.
Product overview
Singsaver is Singapore's leading personal finance aggregation and comparison platform, operating as part of the MoneyHero Group (NASDAQ: MNY). The platform offers a unified comparison marketplace spanning credit cards, insurance products (travel, car, maid, home, pet, life & health), personal loans (including debt consolidation and education loans), banking products (debit cards, savings accounts, priority banking), and investment products (stocks, ETFs, mutual funds, REITs, CFDs, forex, robo-advisors, brokerage accounts). Key features include a Reward Tracker for monitoring applications and a Best Deal Guarantee. The platform aggregates over 380 financial products from 60+ providers and facilitates approximately 1.3 million product applications annually, serving as an intermediary between consumers and financial institutions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- S$46M+ worth of rewards fulfilled in 2023
- +3 more outcomes
Companies that use Singsaver
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Singsaver technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Singsaver partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and core.
- DBSmajorMajor banking partner offering credit cards, personal loans, and home loans featured prominently on SingSaver platform with promotional campaigns and sign-up rewards.
- CitibankmajorBanking partner with credit cards and loan products featured on SingSaver platform with promotional campaigns and rewards.
- OCBCmajorBanking partner with credit cards and loan products featured on SingSaver platform with promotional campaigns and rewards.
- UOBmajorBanking partner with credit cards and loan products featured on SingSaver platform with promotional campaigns and rewards.
- Standard Chartered BankmajorBanking partner with credit cards and loan products featured on SingSaver platform with promotional campaigns and rewards.
- HSBCmajorBanking partner with credit cards and loan products featured on SingSaver platform with promotional campaigns and rewards.
- Monetary Authority of Singapore (MAS)coreSingSaver Insurance Brokers Pte. Ltd. is a registered insurance broker licensed by MAS. This regulatory relationship enables SingSaver to arrange and administer insurance product transactions.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Singsaver competitors and assessment
Company assessmentDirect peers
- CompareHero: CompareHero is MoneyHero Group's Malaysian comparison platform for credit cards, loans and insurance; operates the same affiliate-driven model as SingSaver in a neighboring market.
- ValueChampion: ValueChampion is a Singapore-based financial product comparison platform covering credit cards, insurance, loans and banking products; direct local competitor with overlapping audience and provider relationships.
- BankBazaar: BankBazaar is a leading financial product comparison and marketplace platform in India covering credit cards, loans and insurance; highly comparable in affiliate-driven model, category coverage and PLG acquisition motion.
- GoCompare: GoCompare is a UK-based price comparison marketplace covering financial products including credit cards, loans and insurance; directly comparable business model and product taxonomy to SingSaver.
- Finder: Finder is a global personal finance comparison platform operating across multiple geographies (US, UK, Australia, Singapore) covering credit cards, banking, loans and insurance; competes with SingSaver in the same vertical with similar affiliate revenue model.
- Seedly: Seedly is a sister brand under MoneyHero Group in Singapore, focused on personal finance content, community and product comparisons; it overlaps directly with SingSaver in target audience and financial product reviews.
Broad incumbents
- MoneySupermarket: MoneySupermarket Group operates leading UK financial comparison brands (MoneySupermarket, MoneySavingExpert) covering insurance, banking, loans and energy; comparable at the business-model level but operates at far larger scale.
- MoneyHero: MoneyHero is the NASDAQ-listed parent group of SingSaver, operating similar financial product comparison platforms across Greater Southeast Asia (Hong Kong, Philippines, Taiwan); directly comparable as the umbrella brand and operational parent.
- NerdWallet: NerdWallet is a leading US-based consumer finance comparison and content platform covering credit cards, banking, loans and investments; comparable model of free consumer tools monetized via affiliate referrals.
- Credit Karma: Credit Karma (owned by Intuit) is a US personal finance platform offering free credit scores, credit card and loan comparisons; highly comparable affiliate-driven model, though with deeper free tooling layered on top.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Singsaver social profiles
Digital presenceSingsaver compliance and trust
Trust signalCompliance1 record
Singsaver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singsaver leadership team
Management profileNumber of profiles
Singsaver subsidiaries and ownership
Company hierarchySubsidiaries1 record
Singsaver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singsaver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singsaver
What does Singsaver do?
SingSaver is a price comparison and aggregation platform that allows Singapore consumers to compare, evaluate, and apply for financial products including credit cards, insurance (travel, car, home, pet, maid, life & health), personal loans (debt consolidation, balance transfer, education, renovation, car), banking products (savings accounts, debit cards, priority banking), and investments (stocks, ETFs, mutual funds, REITs, CFDs, forex, robo-advisors). The platform is free for consumers and monetizes via affiliate commissions paid by 60+ financial providers when users successfully apply for products.
Is Singsaver a public or private company?
Singsaver is a private company. It is classified as corporate owned and is currently operating.
When was Singsaver founded?
Singsaver was founded in 2015. It employs 11 to 50 people.
Where is Singsaver based?
Singsaver is headquartered in Singapore, Singapore, in the Asia region.
How does Singsaver make money?
One revenue line is on record: affiliate Commission from Financial Product Providers.
Who are Singsaver's main competitors?
Direct peers on record are CompareHero, ValueChampion, BankBazaar, GoCompare, Finder and Seedly. Broad incumbents are MoneySupermarket, MoneyHero, NerdWallet and Credit Karma.
Does Singsaver have an API?
No public API is recorded for Singsaver.
What industry is Singsaver in?
Singsaver's product category is Personal Finance Comparison Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 541613 and its SIC code is 6163.