YourStory

What YourStory does

YourStory is an India-based digital media platform founded in 2008 and headquartered in Bangalore, focused on startup, entrepreneurship, and technology reporting for the Indian market. Its product surface spans a core English-language news and long-form site, multiple regional language editions, a video platform branded YSTV, and dedicated verticals including AI Story, giving the company multi-format reach across the Indian founder and investor audience.

The company runs a portfolio of flagship events, anchored by TechSparks and extended through DevSparks, MSME Sparks, SheSparks, and partner-led summits such as Atlassian's Unleash. Capability expansion has been partly inorganic: YourStory acquired PapyrusEditor (2015) for editing workflows, Odiocast (2017) for podcasting, and Pixtory (2019) for visual storytelling technology. Headcount is reported in the 101-250 range, and the business has historically been supported by approximately $8.47M of disclosed venture funding across three rounds completed between 2015 and 2017, with no disclosed rounds since.

Revenue is generated through a mix of digital advertising, event sponsorships and ticketing, brand partnerships, and sponsored editorial. Named enterprise sponsors and partners include Meta, AWS, Dassault Systèmes, Atlassian, NVIDIA, Bessemer, PhonePe, 7-Eleven, Freshworks, and Kyndryl. Marquee 2025-2026 partnerships with Meta (Bharat Builds With Llama, December 2025) and Atlassian (Unleash summit, May 2026) reflect continued commercial validation from global technology brands seeking Indian startup audience access.

Name

YourStory

Legal name

YourStory Media Pvt. Ltd.

Website

https://yourstory.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

YourStory is an India-based digital media platform founded in 2008 that covers startups, entrepreneurship, and technology through a news site, regional language editions, YSTV video, the AI Story vertical, and flagship events such as TechSparks, serving founders, investors, and enterprise sponsors across India.

Ownership category

akta.pro rank

Product category

Digital News & Media

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industries

Interest-Based Communities & Forums (BPAMABAC), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)

Keywords

• Startup media
• Entrepreneurship news
• Digital journalism
• Technology coverage
• Venture capital news

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising & Sponsorships: YourStory generates revenue primarily through advertising on its platform, including display ads, sponsored content, and branded storytelling opportunities. The platform offers 'Advertise with us' options and branded content partnerships.
2. Event Sponsorships & Tickets: Revenue from organizing flagship events like TechSparks, DevSparks, MSME Sparks, and SheSparks. Events feature sponsorships from corporate partners and ticket sales for attendees.
3. Brand Partnerships & Sponsored Content: YourStory creates sponsored content series and branded storytelling in partnership with companies like Meta, Kyndryl, Dassault Systèmes, AWS, and others. This includes video interviews, documenteries, and branded content series.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

YourStory is an Indian digital media platform that publishes daily news, in-depth features, and analysis covering startups, entrepreneurship, and technology. It operates a core website (yourstory.com), a video platform (YSTV), multiple language editions (Hindi, Tamil, and others), and organizes flagship events such as TechSparks, DevSparks, MSME Sparks, and SheSparks. Revenue is generated primarily through advertising, branded content sponsorships, and event sponsorships.

Product overview

YourStory is a comprehensive Indian digital media platform built as a platform-plus-verticals architecture. The core platform (yourstory.com) provides news, in-depth stories, and analysis across startups, entrepreneurship, and technology. It is complemented by specialized content verticals including The CapTable (funding/finance), AI Story (artificial intelligence), HerStory (women entrepreneurs), Social Story (creator economy), Enterprise Story (enterprise technology), and SMB Story (MSMEs). The company also produces video content through YSTV, publishes content in regional languages (YS Hindi, YS Tamil), and organizes flagship event series including TechSparks, DevSparks, MSME Sparks, and SheSparks that bring together the startup ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• The CapTable: Startup funding and business news portal
• HerStory
• SocialStory
• Enterprise Story
• SMB Story
• AI Story
• YSTV
• YS Hindi
• YS Tamil

Products and services

• YourStory Flagship digital media platform providing news coverage, in-depth stories, funding updates, and expert analysis on startups, entrepreneurship, and technology for Indian audiences.
• YSTV (YourStory TV) Video platform hosting interview series, video podcasts, and event coverage including flagship conversations, Tech Transformers series, and event highlights.
• The CapTable Dedicated vertical covering startup funding, venture capital, valuations, and financial news for the Indian startup ecosystem.
• AI Story Dedicated vertical covering artificial intelligence, deeptech, and emerging technology trends with explainers, analysis, and industry coverage.
• HerStory Dedicated vertical featuring stories of women entrepreneurs, founders, and leaders in the Indian startup ecosystem.
• TechSparks Flagship annual startup-tech summit featuring keynote sessions, workshops, roundtables, and the Tech30 programme showcasing India's most promising early-stage startups.
• DevSparks Developer-focused summit covering AI's impact on developers, agentic AI, coding agents, and AI-first development frameworks for software developers and engineering leaders.
• MSME Sparks Event series focused on MSME sector stakeholders, discussing technology, finance, and innovation for micro, small, and medium enterprises.
• SheSparks Event series focused on women founders, entrepreneurs, and leaders, addressing gaps in mentorship, investment, and capital access.
• YS Hindi Hindi-language edition covering startups, entrepreneurship, and business news for Hindi-speaking audiences in India.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• AWS (Amazon Web Services)coreGTM or Marketing Partner · 11 June 2026AWS partnered with YourStory for video content including 'Tech Transformers' series featuring industry leaders discussing AI, cloud infrastructure, and technology transformation in India.
• Dassault SystèmescoreGTM or Marketing Partner · 27 May 2026Dassault Systèmes featured in YourStory's video content discussing India's emerging role in engineering innovation, virtual twins, Industrial AI, and 3D EXPERIENCE platforms. The content is part of the 'Beyond Borders' series on India's Global Capability Centers.
• FreshworkscoreGTM or Marketing Partner · 15 May 2026Freshworks experts partnered with YourStory for a webinar on IT service management modernization, sharing practical strategies for growing organizations and discussing Freshworks' Global Cost of Complexity report findings.
• Bessemer Venture PartnerscoreGTM or Marketing Partner · 12 May 2026Bessemer Venture Partners co-hosted the CISO Sunset Circle event with Upwind and YourStory in Bengaluru, bringing together security leaders for peer-level dialogue on securing cloud-native and AI-driven organizations.
• AtlassianflagshipGTM or Marketing Partner · 4 May 2026Atlassian launched its 'Unleash' flagship tech summit in Bengaluru, India on June 13, 2026, in collaboration with YourStory. The summit themed 'Future of teamwork, built intelligently' is designed for senior technologists, engineering leaders, and product professionals to discuss AI, cloud-native platforms, and modern workflows.
• RP TechminorGTM or Marketing Partner · 4 May 2026RP Tech and YourStory co-hosted a webinar featuring NVIDIA's DGX Spark, demonstrating compact AI devices and sovereign AI capabilities for local deployment.
• NVIDIAcoreGTM or Marketing Partner · 15 April 2026NVIDIA featured as a speaker company at YourStory's DevSparks Bengaluru 2026 developer summit, discussing topics including agentic AI, coding agents, and AI-first development frameworks.
• Zoho CorpcoreGTM or Marketing Partner · 15 April 2026Zoho Corp featured as a speaker company at YourStory's DevSparks Bengaluru 2026 developer summit, discussing the role of developers in an AI-driven world.
• OktacoreGTM or Marketing Partner · 18 February 2026Okta collaborated with YourStory to host a webinar on scaling AI safely and optimizing total cost of ownership in India, positioning identity as critical security perimeter for enterprise AI adoption.
• E2E NetworksminorGTM or Marketing Partner · 12 February 2026E2E Networks featured in YourStory content discussing Indian AI startup infrastructure challenges, GPU cloud platforms, and cost-effective AI deployment strategies.
• MetaflagshipGTM or Marketing Partner · 17 December 2025Meta partnered with YourStory to create 'Bharat Builds With Llama', a documentary-reel series showcasing how Indian startups leverage open-source Llama models for practical AI applications. The series emphasizes local, real-world AI use cases amid infrastructural and resource constraints in India.
• KyndrylcoreGTM or Marketing Partner · 22 April 2025Kyndryl partnered with YourStory to launch the 'CRise' video series featuring interviews with business leaders on diversity, equity, and inclusion topics. The series explores challenges global organisations face in fostering inclusive cultures and leveraging DEI for long-term business success.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Forbes India: Forbes India covers entrepreneurship, business leaders, and startups as part of a global brand; it overlaps with YourStory on founder profiles, sponsored lists, and enterprise sponsorship, but does not focus exclusively on early-stage startups or regional-language audiences.
• Moneycontrol: Moneycontrol is one of India's largest financial and business news platforms covering markets, startups, and personal finance; it overlaps with YourStory's CapTable funding coverage and competes for ad and sponsorship budgets.
• Economic Times (Tech & Startups): The Economic Times' tech and startups section is part of India's largest English business newspaper; it competes for the same enterprise advertisers and reader attention but as part of a much broader news portfolio rather than a startup-specialist focus.
• TechCrunch: TechCrunch is a global startup and technology media brand with events (TechCrunch Disrupt) that compete for the attention of Indian founders, investors, and enterprise sponsors looking for international visibility.

Others

• YourTechStory (sub-vertical analogue - skip, N/A): OMITTED - placeholder removed.

Direct peers

• Inc42: Inc42 is India's largest English-language digital media platform covering the startup and tech ecosystem, directly competing with YourStory for the same founders, investors, enterprise sponsors, and event audiences across articles, newsletters, and events.
• Entrackr: Entrackr is an Indian startup-focused media outlet covering funding, founders, and consumer-internet companies; it competes with YourStory on daily news, funding roundups, and newsletter subscribers in the same niche audience.
• VCCircle: VCCircle is an Indian business media brand focused on venture capital, startups, and private companies, overlapping heavily with YourStory's CapTable vertical and event sponsorship pool for VC and enterprise audiences.

Emerging players

• The Ken: The Ken is an Indian subscription-based business and tech publication covering startups and enterprises; it competes for the same high-end readers and demonstrates the paid-newsletter model that YourStory has yet to launch.
• Storyboard18: Storyboard18 (by Network18) is a media platform covering brands, media, and marketing with overlap on advertising and branded-content categories that compete for the same enterprise sponsors YourStory serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YourStoryCo
• YouTubeyoutube.com/yourstorytv
• Facebookfacebook.com/yourstorycom
• Instagraminstagram.com/yourstory_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourStory