What Entrackr does

Entrackr is an India-focused digital media platform that publishes news, analysis, and structured data products covering the Indian startup and technology ecosystem. The platform is operated by Bareback Media Private Limited, a private limited company incorporated in India under the Companies Act, 2013, with a corporate office in Gurugram, Haryana. Founded in 2017, Entrackr produces daily coverage of funding rounds, IPOs, M&A, leadership changes, layoffs, and regulatory developments, primarily serving Indian entrepreneurs, startup founders, angel investors, VCs, and technology professionals. The product portfolio is anchored by the main news platform (entrackr.com) and extended through specialized verticals: Fintrackr for funding and financial performance tracking, ESOPTrackr for ESOP and equity-related news, and recurring weekly and monthly funding reports with deal-level, city-wise, and segment-wise breakdowns. A 1 Min read to 2 Min read article format and Google News distribution support SEO-led organic reach.

The underlying technology stack is a standard content publishing platform without disclosed proprietary infrastructure, no public API, no mobile application, and no AI/ML capabilities referenced. Distribution is concentrated on the website, Google News, email newsletters, and social media channels, with both domestic and global SEO/aggregator reach. Entrackr is a private company backed by a broad angel and family-office investor syndicate including VSS Investco (Vijay Shekhar Sharma), Titan Capital, Kisho Capital, Ankhonia Family Office, Matterlives Ventures, and roughly 25 other individual operators and investment entities. The only disclosed funding round is a $500,000 seed round in February 2021 from Kisho Capital and Titan Capital. Revenue is generated through third-party display advertising and newsletter subscriptions, with pricing not publicly disclosed. Co-founders are Jitendra Singh and Jai Vardhan (CEO); Prateek Singh leads Strategic Alliances.

Name

Entrackr

Legal name

Bareback Media Private Limited

Website

https://entrackr.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Entrackr is an India-focused digital media platform publishing daily news, analysis, and structured funding reports on the Indian startup ecosystem for entrepreneurs, investors, and technology professionals, monetized via advertising and newsletter subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: The platform generates revenue through third-party advertising including banner ads. Third-party advertisers are promoted on the platform through display advertising.
2. Subscription/Newsletters: The platform offers newsletter subscriptions for readers to receive updates on startup news and funding developments. Premium subscription services include payment gateway integration.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Entrackr is a digital media platform that publishes daily news, analysis, and structured funding reports about the Indian startup and technology ecosystem. It operates dedicated content verticals including Fintrackr (funding and financial data) and ESOPTrackr (employee stock option coverage), distributed via its website, email newsletters, and Google News. The platform sells banner advertising and offers premium newsletter subscriptions as its monetization channels.

Product overview

Entrackr operates as a unified news media platform for the Indian startup and technology ecosystem. The core offering is its news coverage (News, EXCLUSIVE, Snippets), supported by specialized vertical modules: Fintrackr for funding/financial tracking, ESOPTrackr for equity news, and Report for deep-dive analytical pieces. These products share a common content infrastructure and audience but serve distinct information needs—from breaking news to structured financial data.

Differentiator

Problem solved

Functional benefit

Products and services

• Entrackr Main News Platform Core digital media platform delivering daily news, exclusive reports, funding coverage, and analysis of the Indian startup and technology ecosystem for entrepreneurs, founders, investors, and tech enthusiasts.
• Fintrackr Dedicated editorial vertical tracking funding rounds, investments, and financial performance of Indian startups, including weekly and monthly funding reports, financial results, and ESOP buyback data. Targeted at startup operators, investors, and analysts tracking Indian deal activity.
• ESOPTrackr Dedicated editorial vertical covering employee stock option plans, ESOP buybacks, and equity-related news in the Indian startup ecosystem. Aimed at founders, employees, and investors tracking equity compensation activity.
• Display Advertising on Entrackr Banner display advertising placements on the Entrackr website and content pages, sold to third-party advertisers seeking visibility with the platform's audience of Indian entrepreneurs, investors, and tech professionals.
• Entrackr Newsletter Subscription Email newsletter subscription service delivering Entrackr's latest startup news, funding developments, and analysis to readers, with payment gateway integration supporting a premium tier for paid subscribers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bareback Media Private LimitedcoreOthersEntrackr is operated by Bareback Media Private Limited, the parent company that owns and manages the Entrackr media platform. Bareback Media is the legal entity behind the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inc42: Inc42 is a leading India-focused digital media platform covering startups, funding, technology, and policy — the same core category as Entrackr, with comparable revenue model (display ads + newsletters/events) and audience of entrepreneurs, investors, and tech professionals.
• YourStory: YourStory is one of India's largest startup-story platforms, publishing entrepreneur interviews, funding news, and ecosystem features targeted at founders and investors — directly comparable to Entrackr's mission and audience.
• VCCircle / NewsVibe: VCCircle (part of NewsVibe/Aspire-Here) covers Indian venture capital, private equity, M&A, and startup funding in a deal-tracking format very similar to Entrackr's Fintrackr vertical and broader funding-report product.

Broad incumbents

• TechCrunch: TechCrunch is the global benchmark for tech-startup news; while its focus is global, it covers Indian startup ecosystem stories and represents the editorial/product benchmark Entrackr is built against, including newsletter + events monetization.
• The Information: The Information is a subscription-driven tech/startup news outlet that proves the premium-news model Entrackr's Fintrackr could evolve toward — high-end reporting on funding rounds, IPOs, and founder/operator audiences.
• ET Tech / Economic Times: Economic Times' technology vertical is a major Indian business/tech news outlet covering startups, funding, and IT services — a broader incumbent competing for the same advertiser and reader attention as Entrackr.
• Crunchbase News: Crunchbase News publishes reporting and analysis on venture funding, M&A, and startups globally, with structured funding data overlapping Entrackr's Fintrackr; a useful structural peer for monetizing startup-funding information beyond raw advertising.

Regional players

• Moneycontrol Startup section: Moneycontrol is India's largest financial-news destination and covers startup funding, IPOs, and listed-tech stock moves — overlapping with Entrackr's Fintrackr coverage for Indian investors and founders.
• KrASIA: KrASIA is an Asia-focused tech/startup media brand covering funding, founder stories, and ecosystem developments across emerging Asia — comparable editorial framework to Entrackr but operating across multiple Asian markets.

Others

• Entrackr is a media platform; Newslaundry is an Indian digital-media company offering ad-supported and paid-newsletter products to niche audiences: Newslaundry is a comparable Indian independent digital-media company using a mix of community-funded subscriptions, newsletters, and limited advertising — a structural analog for Entrackr's subscription-plus-ads model rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/entrackr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entrackr