Likewize
- Company typePrivate
- Founded2022
- HeadquartersSouthlake, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Likewize firmographics
Firmographics- Name
- Likewize
- Legal name
- Likewize Corp.
- Website
- https://likewize.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Likewize industry classification
Industry- Product category
- Device Protection and Tech Support Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112), Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)
- akta.pro secondary industries
- Warranty, Protection Plans & Extended Service Contracts (CRACAJAH), Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)
Keywords
Where Likewize is headquartered
LocationHeadquarters
- HQ city
- Southlake
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Likewize business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Device Protection Services: Insurance and protection plans covering damage, loss, theft, and extended warranties for connected devices. Provides rapid repairs and replacements through an omni-channel platform.
- Digital Care / Tech Support: Omni-channel digital care platform providing technical support, product setup assistance, and troubleshooting for connected devices. Reduces cost-to-serve for brand partners.
- Pre-Owned Solutions / Trade-In: Device trade-in, renewal, and certified pre-owned programs. Drives value through device余値回収 and sustainability. Includes millions of devices sold annually through global reseller network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Likewize product offering
Product offeringCore offering
Likewize delivers device protection (damage, loss, theft coverage and extended warranties), digital tech support, and trade-in/certified pre-owned device programs on a white-label basis to telecom carriers, retailers, financial institutions, and OEMs. Services are fulfilled through an omni-channel claims and repair platform spanning 1,100+ walk-in locations, We-Come-To-You mobile repair, and mail-in repair.
Product overview
Likewize operates as a platform of three integrated core products: Device Protection Services, Digital Care, and Pre-Owned Solutions. Device Protection Services covers damage, loss, and theft for phones and home tech through an omni-channel claims platform. Digital Care provides omni-channel tech support with an AI-powered knowledgebase, product matching tools, and 24/7 troubleshooting for over 40,000 products. Pre-Owned Solutions enables global trade-in and renewal programs with certified pre-owned devices, supporting sustainability through carbon-negative operations. These three pillars work together to support the complete lifecycle of connected devices for telcos, retailers, and financial institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Device Protection Services
- Digital Care
- Pre-Owned Solutions
Quantifiable outcome
- 97% first call resolution rate
- +4 more outcomes
Companies that use Likewize
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Likewize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Likewize partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpeedperformcoreLikewize acquired Copenhagen-based Speedperform, an AI-powered cloud tech support tool provider trusted by global telecom brands. The acquisition aims to leverage Speedperform's AI and Microsoft GenAI technologies to improve customer service across Likewize's support solutions worldwide.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Likewize competitors and assessment
Company assessmentDirect peers
- Asurion: Asurion is the largest direct competitor to Likewize in device protection, tech support, and repair services. Both operate white-label B2B2C programs with global telcos and retailers; Asurion's footprint in the US is a strong complement to Likewize's stronger European presence.
- Assurant: Assurant's Connected Living segment provides mobile device protection, extended warranty, and trade-in programs through telecom and financial institution partnerships. As a publicly traded incumbent, it is the closest comparable scaled peer in device protection insurance.
- SquareTrade (Allstate): SquareTrade is Allstate's extended-warranty and device-protection business, offering coverage for smartphones and connected devices through retailers and carriers. Directly overlaps with Likewize's Device Protection Services pillar.
- Bolttech: Bolttech is a Singapore-headquartered insurtech building a device-protection exchange platform connecting insurers, distributors, and customers. Competes with Likewize in embedded device-protection distribution, particularly across Asia Pacific.
- uBreakiFix: uBreakiFix operates a large North American walk-in device repair franchise network. It is a peer in the repair-services value chain that Likewize orchestrates, and increasingly competes for repair capacity through its own retail locations.
- Swappie: Swappie is a European refurbished iPhone retailer with growing trade-in operations. It competes with Likewize's Pre-Owned Solutions pillar in consumer-facing refurbished device sales, particularly across Europe.
Broad incumbents
- AppleCare (Apple): AppleCare and AppleCare+ represent the OEM-insourced alternative to Likewize's device protection. While not a direct B2B partner to Likewize, AppleCare is the dominant benchmark against which telcos evaluate third-party protection programs.
Regional players
- Geek Squad (Best Buy): Geek Squad is Best Buy's tech-support and repair arm, primarily serving US customers. Competes with Likewize's Digital Care and Repair products in the North American retailer channel but does not operate globally.
Others
- Brightstar (predecessor entity): Brightstar is the predecessor brand under which Likewize operated prior to its 2021 rebrand and continues to exist as a related entity. Brightstar Capital Partners remains an investor in Likewize, providing direct strategic and capital continuity.
Emerging players
- Hyphen Group: Hyphen Group (formerly Digital River's partner programs business) provides digital care, device protection, and SaaS support services to telcos and OEMs. An emerging peer with overlap in Digital Care and tech-support enablement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Likewize social profiles
Digital presenceLikewize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Likewize leadership team
Management profileNumber of profiles
Profiles16 records
Likewize subsidiaries and ownership
Company hierarchySubsidiaries1 record
Likewize funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Likewize M&A and investment
M&A and investmentM&A10 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Likewize
What does Likewize do?
Likewize delivers device protection (damage, loss, theft coverage and extended warranties), digital tech support, and trade-in/certified pre-owned device programs on a white-label basis to telecom carriers, retailers, financial institutions, and OEMs. Services are fulfilled through an omni-channel claims and repair platform spanning 1,100+ walk-in locations, We-Come-To-You mobile repair, and mail-in repair.
Is Likewize a public or private company?
Likewize is a private company. It is classified as private equity controlled and is currently operating.
When was Likewize founded?
Likewize was founded in 2022. It employs 1,001 to 5,000 people.
Where is Likewize based?
Likewize is headquartered in Southlake, United States, in the North America region.
How does Likewize make money?
Three revenue lines are on record. Device Protection Services are the primary driver. The others are digital Care / Tech Support and pre-Owned Solutions / Trade-In.
Who are Likewize's main competitors?
Direct peers on record are Asurion, Assurant, SquareTrade (Allstate), Bolttech, uBreakiFix and Swappie. AppleCare (Apple) is listed as a broad incumbent. Geek Squad (Best Buy) is listed as a regional player. Brightstar (predecessor entity) is listed as an others. Hyphen Group is listed as an emerging player.
Does Likewize have an API?
No public API is recorded for Likewize.
What industry is Likewize in?
Likewize's product category is Device Protection and Tech Support Services. Its primary akta.pro industry code is CRACALAI, Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty), with a secondary code of CRACAJAH, Warranty, Protection Plans & Extended Service Contracts. Its NAICS code is 8112 and its SIC code is 7370.