Uni Cards
Uni Cards is a Bengaluru-based fintech founded in 2020 that distributes 100% lifetime-free co-branded credit cards (NX Wave, GoldX) to Indian consumers through partnerships with multiple RBI-regulated banks, while also offering CrediShield financial health services, a digital gold and rewards marketplace, and loan facilitation via its Uniorbit affiliate.
- Company typePrivate
- Founded2020
- HeadquartersBengaluru, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Uni Cards does
Uni Cards is a Bengaluru-based fintech company founded in 2020 that operates a mobile-first, direct-to-consumer credit platform targeting Indian consumers. Its core proposition is 100% lifetime-free co-branded credit cards issued under the NX Wave and GoldX brand names, distributed through partnerships with multiple RBI-regulated banks and NBFCs including YES Bank, BOBCARD (Bank of Baroda), IDFC First Bank, SBM Bank, South Indian Bank, Federal Bank, and Bank of Baroda. Uni functions as the marketing and distribution agent rather than the card issuer, while card issuance discretion remains with the partner banks under RBI's co-branding directions.
The company's product surface has expanded beyond cards to include CrediShield financial health services (financial health reports, debt consolidation, debt restructuring, debt settlement, and credit score improvement), a Rewards Store marketplace for digital gold, flight bookings, and vouchers, and a digital lending layer operated through affiliated entities Uniorbit Technologies and Uniorbit Platform Services, which acts as a lending service provider facilitating loans from RBI-regulated lenders. The platform is built as a cloud-native mobile application hosted on AWS (with data localized in India), integrating with payment gateways (Razorpay, Cashfree, PayU), KYC and identity providers (Setu, Karza, Hyperverge, Ongrid), credit bureaus (CIBIL, CRIF), and communication layers (Gupshup, Moengage, Karix, Moengage, YM, Orbitel Labs). PCI DSS compliance is maintained.
Uni generates revenue through a diversified mix: a share of credit card interchange and transaction fees from co-brand partner banks, subscription/transactional fees from CrediShield services, marketplace commissions on the Rewards Store, and fees from loan facilitation via Uniorbit. The company has raised approximately $88.5 million in equity across three rounds (including a $70 million Series A led by General Catalyst in December 2021 at a $350 million valuation) plus ₹50 crore in venture debt from Stride Ventures in June 2022. Customers are individual Indian consumers only, with no enterprise or B2B segment disclosed, and operations are limited to a single geography (India).
Uni Cards firmographics
Firmographics- Name
- Uni Cards
- Legal name
- Unirewards Technologies Private Limited
- Website
- https://uni.cards
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Uni Cards is a Bengaluru-based fintech founded in 2020 that distributes 100% lifetime-free co-branded credit cards (NX Wave, GoldX) to Indian consumers through partnerships with multiple RBI-regulated banks, while also offering CrediShield financial health services, a digital gold and rewards marketplace, and loan facilitation via its Uniorbit affiliate.
- Ownership category
- akta.pro rank
Uni Cards industry classification
Industry- Product category
- Consumer Credit Cards
- NAICS
- Credit Card Issuing (522210), Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Virtual / Digital-First Credit Cards (FSAKABAK)
- akta.pro secondary industry
- Embedded Card Issuing & Card-as-a-Service (FSAGALAC)
Keywords
Where Uni Cards is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Uni Cards business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Credit Card Interchange and Transaction Fees: Uni earns interchange fees and transaction-based revenue from credit card usage. As a co-brand partner, Uni receives a share of interchange revenue generated from card transactions. This is the primary revenue driver tied to cardholder spending volumes.
- CrediShield Service Charges: Uni charges fees for CrediShield Services including financial health reports, debt consolidation, debt restructuring, debt settlement, and credit score improvement. Fees are communicated in-app and vary based on the service selected.
- Rewards Store Marketplace: Uni operates a marketplace where users can purchase digital gold, flights, vouchers, and other products/services from merchants. Revenue may be generated through commissions or fees on transactions facilitated through the Rewards Store.
- Digital Lending Facilitation: Uni (via Uniorbit Technologies Private Limited) facilitates loans from lending partners (banks and NBFCs) and may earn fees for loan facilitation, processing, and serving as a lending service provider. The platform connects borrowers with lenders and manages the loan application process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | GoldX / NX Wave Credit Card - 100% Lifetime Free |
| Subscription | Monthly | CrediShield Services - Paid Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Uni Cards product offering
Product offeringCore offering
Uni Cards is a fintech platform that distributes co-branded credit cards (NX Wave and Gold X) issued by partner banks and NBFCs in India. It runs a digital lending application via Uniorbit Technologies to facilitate loans from RBI-regulated partners, operates an in-app Rewards Store marketplace for digital gold, flights, and vouchers, and offers CrediShield financial health and debt management services. The platform earns revenue from interchange fees, transaction commissions, lending facilitation, and subscription fees for CrediShield services.
Product overview
Uni Cards operates as a fintech platform offering co-branded credit cards distributed in partnership with banks and NBFCs. The core product portfolio includes the Uni Pay 1/3rd Card (launched June 2021), NX Wave, and Gold X credit cards. The platform also features a Rewards Store for digital gold, flights, and vouchers, plus CrediShield Services for financial health management including debt consolidation, restructuring, settlement, and credit score improvement. The company operates through Unirewards Technologies Private Limited and Uniorbit Technologies Private Limited entities.
Differentiator
Problem solved
Functional benefit
Brands
- GoldX: Credit card product offering rewards as 24K Gold, issued by YES BANK.
- NX Wave
- CrediShield
Products and services
- GoldX Credit Card Co-branded credit card distributed in partnership with YES Bank and BOBCARD, offering rewards denominated as 24K Gold, 100% Lifetime Free pricing with zero joining and annual fees, no minimum spend, and a fuel surcharge waiver of up to ₹500 per billing cycle. Designed for Indian retail consumers seeking flexible credit and tangible rewards.
- NX Wave Credit Card Co-branded credit card brand distributed in partnership with RBI-regulated banks and NBFCs (including BOBCARD and others), marketed through the Uni Cards platform with flexible credit options for Indian consumers.
- Uni Pay 1/3rd Card Flagship credit card product launched in June 2021 providing flexible credit access with 1/3rd payment options for consumers, addressing BNPL-style flexible credit needs in India.
- Rewards Store E-commerce marketplace within the Uni Cards app where users can buy, sell, and redeem digital gold, book flights, and purchase vouchers from third-party merchants; enables reward redemption and product purchases.
- CrediShield Services Subscription-based financial health services for individual users, including personalized financial health reports, debt consolidation, debt restructuring, debt settlement, and credit score improvement programs. Fees are charged as communicated within the Uni app.
- Digital Lending Facilitation Loan facilitation service connecting borrowers with RBI-regulated banks and NBFCs through a digital lending application operated by Uniorbit Technologies Private Limited; Uni acts as a lending service provider managing KYC and the loan application process.
Quantifiable outcome
- Surcharge waiver of up to ₹500 per billing cycle for GoldX cardholders
- +1 more outcomes
Companies that use Uni Cards
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Uni Cards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature4 records
Uni Cards partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- YES BankcoreYES Bank is a card issuer partner for Uni's GoldX co-branded credit card. Uni acts as a marketing and distribution agent while YES Bank issues the card and retains discretion over card issuance decisions. The GoldX card is issued by YES Bank and carries the bank's branding alongside Uni's.
- BOBCARD / NX WavecoreBOBCARD (Bank of Baroda Card) is the card issuer for the NX Wave co-branded credit card. Uni serves as the marketing and distribution partner while BOBCARD issues the card. The NX Wave card is one of Uni's flagship credit card products.
- Augmont Goldtech Private LimitedsupportingAugmont Goldtech Private Limited is the provider of digital gold services on Uni's Rewards Store platform. Users can buy, sell, and redeem digital gold through the Rewards Store, with Augmont providing the underlying gold custody and transaction services. Terms for digital gold services are governed by a separate agreement.
- Amazon Web Services (AWS)supportingAWS provides cloud infrastructure services for Uni's platform. All customer data securely resides within data centers located in India, in compliance with data localization requirements.
- RazorpaysupportingRazorpay serves as a payment gateway provider for Uni Cards, facilitating payment processing for transactions on the platform.
- Uniorbit Technologies Private Limited (UTPL)coreUTPL is Uni's affiliated entity that handles credit bureau data processing, verification, and loan application assessment. UTPL also operates as the lending service provider facilitating loans from RBI-regulated banks and NBFCs through the Uni platform. UTPL is a Group Company of Uni (Unirewards Technologies Private Limited).
- IDFC First Bank, SBM Bank, South Indian Bank, Federal Bank, Bank of BarodasupportingMultiple Indian banks partner with Uni as card issuers for co-branded credit cards. Uni acts as the marketing and distribution agent while these banks issue the cards under co-branding arrangements compliant with RBI regulations. Each bank retains discretion over card issuance decisions.
- CRIF, CIBILsupportingCRIF and CIBIL are credit bureaus integrated with Uni's platform for credit checks, KYC verification, DoB confirmation, and credit profile assessment. These integrations enable Uni to assess user creditworthiness and provide CrediShield services including credit score improvement.
- Gupshup, Moengage, Karix, YM, Orbitel LabssupportingCommunication and messaging service providers integrated with Uni's platform. Gupshup provides SMS services, Moengage drives marketing campaigns, Karix enables RCS messaging, YM handles communications, and Orbitel Labs provides automated voice calling services. These providers support customer engagement, notifications, and marketing communications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Uni Cards competitors and assessment
Company assessmentDirect peers
- Slice: Bengaluru-based fintech offering digital-first credit cards and BNPL products to Indian consumers, with a similar freemium positioning, mobile-first onboarding, and bank-partner co-brand issuance model.
- Jupiter: India-based consumer fintech providing digital banking and a co-branded credit card via partner banks; competes for the same digital-first Indian consumer seeking simple, app-based credit products.
- OneCard: Indian fintech (FPL Technologies) issuing metal co-branded credit cards through bank partners; directly comparable co-brand issuance architecture and target consumer segment.
- CRED: Premium Indian fintech rewarding credit card bill payments and offering its own co-branded credit cards; competes for the same urban Indian cardholder base and operates a rewards-driven engagement model.
- Simpl: BNPL fintech in India providing pay-later credit at checkout and through partner merchants; overlaps with Uni's BNPL/flexible credit positioning for Indian consumers.
- LazyPay: BNPL product by PayU offering short-term credit to Indian consumers; competes in the same BNPL/flexible-credit category that Uni addresses through its Uni Pay 1/3rd Card.
- Zolve: Cross-border fintech providing credit and banking products to Indians moving abroad and NRIs; comparable digital-first credit card offering and co-brand model, but with a distinct cross-border customer angle.
Emerging players
- KreditBee: Indian digital lending platform serving salaried and self-employed consumers with personal loans; comparable digital lending layer but with broader personal loan focus rather than credit cards.
Broad incumbents
- Paytm Postpaid: Paytm's BNPL/short-term credit product embedded in India's largest consumer payments super-app; competes for the same digital-first Indian consumer and benefits from massive distribution that Uni must build against.
- HDFC Bank Credit Cards: India's largest credit card issuer with deep incumbent distribution and rewards programs; represents the established player that Uni and other digital-first fintechs are trying to disrupt in the consumer card segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Uni Cards social profiles
Digital presenceUni Cards compliance and trust
Trust signalCompliance1 record
Uni Cards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uni Cards leadership team
Management profileNumber of profiles
Profiles3 records
Uni Cards subsidiaries and ownership
Company hierarchySubsidiaries1 record
Uni Cards funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uni Cards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uni Cards
What does Uni Cards do?
Uni Cards is a fintech platform that distributes co-branded credit cards (NX Wave and Gold X) issued by partner banks and NBFCs in India. It runs a digital lending application via Uniorbit Technologies to facilitate loans from RBI-regulated partners, operates an in-app Rewards Store marketplace for digital gold, flights, and vouchers, and offers CrediShield financial health and debt management services. The platform earns revenue from interchange fees, transaction commissions, lending facilitation, and subscription fees for CrediShield services.
Is Uni Cards a public or private company?
Uni Cards is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uni Cards founded?
Uni Cards was founded in 2020. It employs 251 to 500 people.
Where is Uni Cards based?
Uni Cards is headquartered in Bengaluru, India, in the Asia region.
How does Uni Cards make money?
Four revenue lines are on record. Credit Card Interchange and Transaction Fees are the primary driver. The others are crediShield Service Charges, rewards Store Marketplace and digital Lending Facilitation.
Who are Uni Cards's main competitors?
Direct peers on record are Slice, Jupiter, OneCard, CRED, Simpl, LazyPay and Zolve. KreditBee is listed as an emerging player. Broad incumbents are Paytm Postpaid and HDFC Bank Credit Cards.
Does Uni Cards have an API?
No public API is recorded for Uni Cards.
What industry is Uni Cards in?
Uni Cards's product category is Consumer Credit Cards. Its primary akta.pro industry code is FSAKABAK, Virtual / Digital-First Credit Cards, with a secondary code of FSAGALAC, Embedded Card Issuing & Card-as-a-Service. Its NAICS code is 522210 and its SIC code is 6141.