GupShup
GupShup is a conversational AI platform that enables enterprises to automate customer engagement across WhatsApp, SMS, RCS, and voice channels using its proprietary ACE LLM and Superagent autonomous AI agents, serving 50,000+ businesses in 130+ countries.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
GupShup firmographics
Firmographics- Name
- GupShup
- Legal name
- Gupshup
- Website
- https://gupshup.ai
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GupShup is a conversational AI platform that enables enterprises to automate customer engagement across WhatsApp, SMS, RCS, and voice channels using its proprietary ACE LLM and Superagent autonomous AI agents, serving 50,000+ businesses in 130+ countries.
- Ownership category
- akta.pro rank
GupShup industry classification
Industry- Product category
- Conversational AI Customer Engagement Platform
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industries
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Community/Group Chat Platforms (BPAMACAH)
Keywords
Where GupShup is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
GupShup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Conversational AI Platform Services: Revenue from AI-powered messaging platform subscriptions and usage-based pricing for message processing across channels including WhatsApp, SMS, RCS, and voice
- AI Agent Solutions: Enterprise licensing of autonomous AI agents (Superagent, Superclaw) for customer engagement automation with potential per-agent or subscription pricing
- WhatsApp Business API: Revenue from Meta WhatsApp Business API access as official Business Solution Provider, with per-message pricing
- Professional Services: Implementation and consulting services for enterprise deployments, including integration support and custom AI agent development
- Technology Licensing: Licensing of proprietary conversational AI technology and ACE LLM capabilities to third-party platforms and partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | ISV Partner WhatsApp API Pricing |
| Subscription | Annual | Superagent Enterprise |
| Subscription | Annual | Superclaw Self-Hosted |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
GupShup product offering
Product offeringCore offering
GupShup is a conversational AI platform that enables businesses to automate customer engagement across messaging and voice channels including WhatsApp, SMS, RCS, Instagram, and voice. Its flagship offering is the Conversation Cloud, which combines messaging APIs (WhatsApp Business API, RCS, Voice), the proprietary ACE LLM, and the autonomous Superagent AI agent for marketing, sales, and support workflows. The platform serves 50,000+ businesses globally with omnichannel automation, AI agents, and partner-driven distribution as a Meta Business Solution Provider.
Product overview
Gupshup is a conversational AI platform providing a unified portfolio of products organized around its core Conversation Cloud platform and Superagent autonomous AI system. The platform offers communication APIs (WhatsApp, RCS, Voice), AI-powered engagement tools (AI Agent Library with 15 pre-built agents, ACE LLM), and automation solutions (Campaign Manager, Conversation Builder, Agent Assist). The architecture spans enterprise cloud deployments and self-hosted options (Superclaw), with native integrations for Shopify and 500+ partner tools. Gupshup also operates as a Meta WhatsApp Business Solution Provider with dual BSP licenses.
Differentiator
Problem solved
Functional benefit
Brands
- Superagent: Autonomous AI agent for customer conversations at scale, orchestrating campaigns, journeys, and transactions across messaging and voice channels including WhatsApp, RCS, SMS, Telegram, Instagram, and voice.
- Superclaw
- Conversation Cloud
- GSPay
Products and services
- Gupshup Conversation Cloud AI-powered omnichannel platform for customer engagement and automation across WhatsApp, SMS, RCS, voice, Instagram, and Telegram channels. Designed for enterprises seeking to unify marketing, sales, and customer support workflows.
- Superagent Autonomous AI agent platform that orchestrates customer conversations across messaging and voice channels, enabling businesses to design campaigns, process transactions, and autonomously optimize outcomes. Targeted at enterprises seeking AI-driven customer engagement automation.
- Superclaw Self-hosted version of Superagent built on the OpenClaw platform, designed for SMEs and privacy-conscious enterprises requiring data sovereignty and local data processing.
- AI Agent Library Pre-built, industry-trained multimodal AI agents (15 agents) for B2C engagement across retail, fintech, travel, and other industries. Customizable and deployable across messaging channels.
- ACE LLM Proprietary fine-tuned large language model optimized for conversational AI across industries, powering personalized and natural customer dialogues. Available as a licensable technology.
- WhatsApp Business API WhatsApp Business API integration for scalable business messaging and customer engagement. Offered as an official Meta Business Solution Provider with AI-powered chat and voice capabilities.
- RCS Business Messaging API RCS (Rich Communication Services) messaging API enabling brands to deliver enhanced customer communications with verified sender identity and rich media sharing.
- Voice API Voice API for deflecting callers to digital channels, boosting live agent productivity, and lowering contact center costs through AI-powered voice automation.
- ISV Partner Program Partner program enabling ISVs to access WhatsApp Business API through Gupshup's infrastructure at per-message rates as low as $0.001, with no hidden fees, subscription fees, or volume commitments.
- WhatsApp Business Solution Provider (BSP) Service Meta WhatsApp Business Solution Provider service with dual BSP licenses (Gupshup and OneDirect) for WhatsApp messaging infrastructure for enterprise customers and ISV partners.
- Professional Services Implementation and consulting services for enterprise deployments, including integration support and custom AI agent development for conversational AI rollouts.
Quantifiable outcome
- 90% reduction in time, effort, and cost for beta users of Superagent
- +8 more outcomes
Companies that use GupShup
Customer profileNamed customers23 records
Ideal customer profiles3 records
GupShup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature8 records
GupShup partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- TruecallercoreStrategic partnership for Business Messaging expansion enabling enterprises globally to move beyond SMS with verified, rich-media conversations. Gupshup is an official partner for Truecaller's Business Chat platform across India and global markets
- PhonePemajorPhonePe acquired Gupshup's GSPay technology stack in June 2025 to enable UPI payments on feature phones, representing asset sale and ongoing partnership
- OneDirectmajorAcquired omnichannel customer service platform enhancing contact center and conversational engagement with AI-enabled customer interactions and multilingual support
- Active.AimajorAcquired company providing conversational AI platform for banks and fintech firms, serving customers across 43 countries with 300+ million interactions
- DotgomajorAcquired company specializing in RCS business messaging, expanding Gupshup's capabilities and market reach in Africa
- Meta (Facebook)majorMeta Business Solution Provider (BSP) with exclusive Partner of the Year recognition for 2023 and 2024; provides WhatsApp Business API access and joint go-to-market for conversational messaging solutions
- AWS (Amazon Web Services)coreTechnology partnership with AWS Marketplace listing enabling customers to discover and deploy Gupshup solutions through AWS infrastructure
- Google CloudcoreTechnology partnership for cloud-based deployment and integration of conversational AI solutions
- Microsoft AzurecoreTechnology partnership for Azure-based deployment and integration of conversational AI solutions
- SalesforcecoreIntegration partnership enabling Gupshup conversational AI to work with Salesforce CRM for enhanced customer engagement
- HubSpotcoreIntegration partnership with HubSpot marketing and sales platform for unified customer engagement
- OraclecoreTechnology partnership for Oracle ecosystem integration
- ZomatominorMarketing partnership with leading food delivery platform
- MerklecoreDigital marketing agency partnership for implementing conversational AI solutions for enterprise clients
- DentsucoreMarketing and communications agency partnership for enterprise conversational marketing deployments
- TikTokminorMarketing partnership for TikTok to WhatsApp ad solutions
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
GupShup competitors and assessment
Company assessmentDirect peers
- Twilio: Cloud communications platform offering messaging, voice, and customer engagement APIs (including WhatsApp Business). Closely comparable to Gupshup's CPaaS and WhatsApp BSP business, though Twilio is much larger and US-centric.
- Infobip: Global cloud communications and conversational AI platform with strong WhatsApp BSP position and emerging-markets focus. Directly comparable to Gupshup across CPaaS, WhatsApp distribution, and AI agents.
- Sinch: CPaaS and conversational AI provider (acquired MessageBird) serving enterprise messaging, voice, and customer engagement globally. Comparable to Gupshup's omnichannel messaging and conversational engagement stack.
- MessageBird (Bird): Omnichannel marketing, service, and payments platform built on CPaaS, with strong WhatsApp and SMS distribution in Europe and emerging markets. Direct peer in conversational messaging and AI-powered customer engagement.
- Yellow.ai: Enterprise-grade conversational AI platform offering voicebots and chatbots across chat and messaging channels. Competes head-to-head with Gupshup's Superagent and AI Agent Library, particularly in India and global enterprises.
- Wati: WhatsApp Business API platform for SMBs and enterprises, offering team inbox, broadcasts, chatbots, and integrations. A more SMB-focused direct peer to Gupshup's WhatsApp BSP offering.
- Kore.ai: Enterprise conversational AI and agent platform with strong presence in banking, healthcare, and retail. Competes with Gupshup's ACE LLM and Superagent for large enterprise AI agent deployments.
- Haptik: India-based conversational AI platform (acquired by Reliance Jio) serving enterprise WhatsApp, voice, and chat assistants. A direct regional peer competing with Gupshup in India, MEA, and the US for enterprise AI agents.
Broad incumbents
- Intercom: AI-first customer service platform (Fin AI agent) covering messaging, helpdesk, and proactive engagement. A broader incumbent competitor in conversational customer support and AI agents, though more US-centric and SaaS-suite oriented.
- Vonage (Ericsson): Cloud communications provider (now part of Ericsson) offering CPaaS, UCaaS, and conversational AI capabilities. A broader incumbent in enterprise communications comparable to Gupshup's API and omnichannel stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GupShup social profiles
Digital presenceGupShup financial estimates
Financial estimateRevenue estimate
Valuation estimate
GupShup leadership team
Management profileNumber of profiles
Profiles8 records
GupShup subsidiaries and ownership
Company hierarchySubsidiaries3 records
GupShup funding detail
Funding detailFunding overview
Funding rounds11 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GupShup M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GupShup
What does GupShup do?
GupShup is a conversational AI platform that enables businesses to automate customer engagement across messaging and voice channels including WhatsApp, SMS, RCS, Instagram, and voice. Its flagship offering is the Conversation Cloud, which combines messaging APIs (WhatsApp Business API, RCS, Voice), the proprietary ACE LLM, and the autonomous Superagent AI agent for marketing, sales, and support workflows. The platform serves 50,000+ businesses globally with omnichannel automation, AI agents, and partner-driven distribution as a Meta Business Solution Provider.
Is GupShup a public or private company?
GupShup is a private company. It is classified as venture growth investor backed and is currently operating.
When was GupShup founded?
GupShup was founded in 2004. It employs 1,001 to 5,000 people.
Where is GupShup based?
GupShup is headquartered in San Francisco, United States, in the North America region.
How does GupShup make money?
Five revenue lines are on record. Conversational AI Platform Services are the primary driver. The others are AI Agent Solutions, whatsApp Business API, professional Services and technology Licensing.
Who are GupShup's main competitors?
Direct peers on record are Twilio, Infobip, Sinch, MessageBird (Bird), Yellow.ai, Wati, Kore.ai and Haptik. Broad incumbents are Intercom and Vonage (Ericsson).
Does GupShup have an API?
Yes. Gupshup offers multiple APIs including WhatsApp Business API, RCS API, and Voice API for business messaging and customer engagement. The platform provides REST APIs with documentation available at docs.gupshup.io. Developers can integrate messaging capabilities across WhatsApp, RCS, SMS, voice, and other channels to build conversational AI experiences. Developer documentation is at docs.gupshup.io.
What industry is GupShup in?
GupShup's product category is Conversational AI Customer Engagement Platform. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 513210 and its SIC code is 7372.