SIMON
SIMON Markets LLC is a New York-based digital wealth management platform that provides online distribution tools for financial professionals focused on structured investments and digital portfolio management. The company was spun out from Goldman Sachs in 2018 and is backed by WestCap and Citi.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SIMON does
SIMON Markets LLC is a New York City-based digital wealth management platform founded in December 2018 as a spinout from Goldman Sachs. The company operates an online distribution platform aimed at financial professionals, with a stated focus on structured investments and digital portfolio management tools. The platform is positioned to address the digital transformation of wealth management, offering tools for portfolio construction and investment workflow enhancement to wealth management clients.
The company is privately held and venture-backed. In July 2021, SIMON completed a $100 million Series B funding round led by WestCap, with proceeds earmarked for product development, geographic expansion, and growth initiatives. In February 2022, Citi made a strategic investment and joined SIMON's board, strengthening the company's institutional backing. Leadership includes specialized roles spanning technology (CTO), distribution (Chief Distribution Officer), business development (Chief Business Development Officer), and research (Chief Innovation and Research Officer, R&D Director), indicating a deliberate capability build across distribution, product, and research functions.
Public information on pricing, revenue model, customer logos, and specific product features is limited. The company is reported as operating with a headcount of 1-10 employees, which is notably small relative to its funding base, suggesting that capital has been directed toward platform development and institutional partnerships rather than large-scale operational scaling. No acquisitions, product launches, or AI-specific capabilities are documented in the available sources.
SIMON firmographics
Firmographics- Name
- SIMON
- Legal name
- SIMON Markets LLC
- Website
- https://simon.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SIMON Markets LLC is a New York-based digital wealth management platform that provides online distribution tools for financial professionals focused on structured investments and digital portfolio management. The company was spun out from Goldman Sachs in 2018 and is backed by WestCap and Citi.
- Ownership category
- akta.pro rank
SIMON industry classification
Industry- Product category
- Structured Investments Platform
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
- akta.pro secondary industry
- Digital/Robo Financial Planning (FSAEAAAK)
Keywords
Where SIMON is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
SIMON business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
SIMON product offering
Product offeringCore offering
SIMON develops an online distribution platform for financial professionals that focuses on structured investments, providing digital investment tools and digital portfolio management solutions. The platform was originally developed within Goldman Sachs and spun out as an independent fintech in December 2018 to serve the wealth management community.
Differentiator
Problem solved
Functional benefit
Products and services
- SIMON Online Distribution Platform
Companies that use SIMON
Customer profileSegments1 record
Ideal customer profiles1 record
SIMON technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SIMON partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights5 records
SIMON competitors and assessment
Company assessmentDirect peers
- iCapital: iCapital is the leading digital marketplace for alternative investments and structured products, connecting wealth managers with issuers. It directly competes with SIMON in offering an online distribution platform for financial professionals focused on structured investments and alternatives.
- CAIS: CAIS is a digital platform that provides financial advisors with access to a curated menu of alternative investments and structured products. Like SIMON, it serves financial professionals through an online distribution model and competes for the same B2B wealth channel.
- Halo Investing: Halo Investing operates a digital platform that enables advisors to access and manage structured notes and other structured products. It competes directly with SIMON in digitizing structured-investment distribution for financial professionals.
- YieldStreet: YieldStreet provides a digital platform for accessing structured and alternative income-generating investments, including notes and pooled vehicles. It overlaps with SIMON in distributing structured products to wealth investors, though YieldStreet is more retail- and direct-investor focused.
- CAIS Meridian: CAIS Meridian, CAIS's separately managed account and structured-notes offering, extends CAIS's platform into portfolio construction with structured investments. It competes directly with SIMON's online distribution platform for structured products serving financial professionals.
Broad incumbents
- Addepar: Addepar is a large wealth management technology platform used by advisors and family offices for portfolio analytics, reporting, and data aggregation. It is a broader incumbent that touches structured-product workflows as part of a larger portfolio-management offering, competing for the same financial-professional software budgets as SIMON.
- Orion Advisor Solutions: Orion provides wealth management technology including portfolio management, reporting, and trading tools to RIAs and broker-dealers. It is a broad incumbent that competes for the same enterprise wealth-tech budget as SIMON's platform.
- Advisor360°: Advisor360° is a unified technology platform for wealth management firms, spanning CRM, portfolio management, and investment product access. It competes with SIMON in providing financial professionals with a digital interface for accessing and managing investment products.
Emerging players
- Moonfare: Moonfare is a digital platform that provides access to private equity, private credit, and other alternative funds, often with structured feeder vehicles. It overlaps with SIMON in distributing structured and alternative investments, but with a stronger emphasis on private funds rather than structured notes.
Others
- Structurally (Bloomberg/Axe): Bloomberg's structured products search and analytics tools (formerly Axe) are widely used by advisors and wealth professionals to source and price structured notes. They are adjacent infrastructure rather than a direct competitor, but overlap with SIMON in the structured-investment workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
SIMON social profiles
Digital presenceSIMON financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIMON leadership team
Management profileNumber of profiles
Profiles5 records
SIMON funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIMON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIMON
What does SIMON do?
SIMON develops an online distribution platform for financial professionals that focuses on structured investments, providing digital investment tools and digital portfolio management solutions. The platform was originally developed within Goldman Sachs and spun out as an independent fintech in December 2018 to serve the wealth management community.
Is SIMON a public or private company?
SIMON is a private company. It is classified as venture growth investor backed and is currently operating.
When was SIMON founded?
SIMON was founded in 2018. It employs 1 to 10 people.
Where is SIMON based?
SIMON is headquartered in New York, United States, in the North America region.
Who are SIMON's main competitors?
Direct peers on record are iCapital, CAIS, Halo Investing, YieldStreet and CAIS Meridian. Broad incumbents are Addepar, Orion Advisor Solutions and Advisor360°. Moonfare is listed as an emerging player. Structurally (Bloomberg/Axe) is listed as an others.
Does SIMON have an API?
No public API is recorded for SIMON.
What industry is SIMON in?
SIMON's product category is Structured Investments Platform. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access), with a secondary code of FSAEAAAK, Digital/Robo Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.