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SIMON

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uuid0000kdq

Namestring
SIMON
Legal namestring
SIMON Markets LLC
Websiteurl
simon.io
Company typeenum
Private
Founded yearint
2018
Descriptiontext

SIMON Markets LLC is a New York City-based digital wealth management platform founded in December 2018 as a spinout from Goldman Sachs. The company operates an online distribution platform aimed at financial professionals, with a stated focus on structured investments and digital portfolio management tools. The platform is positioned to address the digital transformation of wealth management, offering tools for portfolio construction and investment workflow enhancement to wealth management clients.

The company is privately held and venture-backed. In July 2021, SIMON completed a $100 million Series B funding round led by WestCap, with proceeds earmarked for product development, geographic expansion, and growth initiatives. In February 2022, Citi made a strategic investment and joined SIMON's board, strengthening the company's institutional backing. Leadership includes specialized roles spanning technology (CTO), distribution (Chief Distribution Officer), business development (Chief Business Development Officer), and research (Chief Innovation and Research Officer, R&D Director), indicating a deliberate capability build across distribution, product, and research functions.

Public information on pricing, revenue model, customer logos, and specific product features is limited. The company is reported as operating with a headcount of 1-10 employees, which is notably small relative to its funding base, suggesting that capital has been directed toward platform development and institutional partnerships rather than large-scale operational scaling. No acquisitions, product launches, or AI-specific capabilities are documented in the available sources.

Short descriptiontext

SIMON Markets LLC is a New York-based digital wealth management platform that provides online distribution tools for financial professionals focused on structured investments and digital portfolio management. The company was spun out from Goldman Sachs in 2018 and is backed by WestCap and Citi.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
structured investments platform, digital wealth management, investment distribution platform, portfolio management tools, financial advisor platform
Industry2 codes
1Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access)
CodeFSAGAEALPrimaryYes
2Digital/Robo Financial Planning
CodeFSAEAAAKPrimaryNo
NAICS code1 code
  • Portfolio Management and Investment Advice523940
SIC code1 code
  • Investment Advice6282
Product category
Structured Investments Platform
Social media profiles1 record
Cost components4 values
Technology or R&D, Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

SIMON develops an online distribution platform for financial professionals that focuses on structured investments, providing digital investment tools and digital portfolio management solutions. The platform was originally developed within Goldman Sachs and spun out as an independent fintech in December 2018 to serve the wealth management community.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1SIMON Online Distribution Platform
CategoryWealth Management Technology
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1iCapital
TypeDirect peer
Description

iCapital is the leading digital marketplace for alternative investments and structured products, connecting wealth managers with issuers. It directly competes with SIMON in offering an online distribution platform for financial professionals focused on structured investments and alternatives.

2CAIS
TypeDirect peer
Description

CAIS is a digital platform that provides financial advisors with access to a curated menu of alternative investments and structured products. Like SIMON, it serves financial professionals through an online distribution model and competes for the same B2B wealth channel.

3Halo Investing
TypeDirect peer
Description

Halo Investing operates a digital platform that enables advisors to access and manage structured notes and other structured products. It competes directly with SIMON in digitizing structured-investment distribution for financial professionals.

4YieldStreet
TypeDirect peer
Description

YieldStreet provides a digital platform for accessing structured and alternative income-generating investments, including notes and pooled vehicles. It overlaps with SIMON in distributing structured products to wealth investors, though YieldStreet is more retail- and direct-investor focused.

5Addepar
TypeBroad incumbent
Description

Addepar is a large wealth management technology platform used by advisors and family offices for portfolio analytics, reporting, and data aggregation. It is a broader incumbent that touches structured-product workflows as part of a larger portfolio-management offering, competing for the same financial-professional software budgets as SIMON.

6Orion Advisor Solutions
TypeBroad incumbent
Description

Orion provides wealth management technology including portfolio management, reporting, and trading tools to RIAs and broker-dealers. It is a broad incumbent that competes for the same enterprise wealth-tech budget as SIMON's platform.

7Advisor360°
TypeBroad incumbent
Description

Advisor360° is a unified technology platform for wealth management firms, spanning CRM, portfolio management, and investment product access. It competes with SIMON in providing financial professionals with a digital interface for accessing and managing investment products.

8Moonfare
TypeEmerging player
Description

Moonfare is a digital platform that provides access to private equity, private credit, and other alternative funds, often with structured feeder vehicles. It overlaps with SIMON in distributing structured and alternative investments, but with a stronger emphasis on private funds rather than structured notes.

9Structurally (Bloomberg/Axe)
TypeOthers
Description

Bloomberg's structured products search and analytics tools (formerly Axe) are widely used by advisors and wealth professionals to source and price structured notes. They are adjacent infrastructure rather than a direct competitor, but overlap with SIMON in the structured-investment workflow.

10CAIS Meridian
TypeDirect peer
Description

CAIS Meridian, CAIS's separately managed account and structured-notes offering, extends CAIS's platform into portfolio construction with structured investments. It competes directly with SIMON's online distribution platform for structured products serving financial professionals.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SIMON

Structured Investments Platformsimon.io

SIMON Markets LLC is a New York-based digital wealth management platform that provides online distribution tools for financial professionals focused on structured investments and digital portfolio management. The company was spun out from Goldman Sachs in 2018 and is backed by WestCap and Citi.

What SIMON does

SIMON Markets LLC is a New York City-based digital wealth management platform founded in December 2018 as a spinout from Goldman Sachs. The company operates an online distribution platform aimed at financial professionals, with a stated focus on structured investments and digital portfolio management tools. The platform is positioned to address the digital transformation of wealth management, offering tools for portfolio construction and investment workflow enhancement to wealth management clients.

The company is privately held and venture-backed. In July 2021, SIMON completed a $100 million Series B funding round led by WestCap, with proceeds earmarked for product development, geographic expansion, and growth initiatives. In February 2022, Citi made a strategic investment and joined SIMON's board, strengthening the company's institutional backing. Leadership includes specialized roles spanning technology (CTO), distribution (Chief Distribution Officer), business development (Chief Business Development Officer), and research (Chief Innovation and Research Officer, R&D Director), indicating a deliberate capability build across distribution, product, and research functions.

Public information on pricing, revenue model, customer logos, and specific product features is limited. The company is reported as operating with a headcount of 1-10 employees, which is notably small relative to its funding base, suggesting that capital has been directed toward platform development and institutional partnerships rather than large-scale operational scaling. No acquisitions, product launches, or AI-specific capabilities are documented in the available sources.

SIMON firmographics

Firmographics
Name
SIMON
Legal name
SIMON Markets LLC
Website
https://simon.io
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
1–10 employees
Short description
SIMON Markets LLC is a New York-based digital wealth management platform that provides online distribution tools for financial professionals focused on structured investments and digital portfolio management. The company was spun out from Goldman Sachs in 2018 and is backed by WestCap and Citi.
Ownership category
akta.pro rank

SIMON industry classification

Industry
Product category
Structured Investments Platform
NAICS
Portfolio Management and Investment Advice (523940)
SIC
Investment Advice (6282)
akta.pro primary industry
Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
akta.pro secondary industry
Digital/Robo Financial Planning (FSAEAAAK)

Keywords

  • Structured investments platform
  • Digital wealth management
  • Investment distribution platform
  • Portfolio management tools
  • Financial advisor platform

Where SIMON is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

SIMON business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales

SIMON product offering

Product offering

Core offering

SIMON develops an online distribution platform for financial professionals that focuses on structured investments, providing digital investment tools and digital portfolio management solutions. The platform was originally developed within Goldman Sachs and spun out as an independent fintech in December 2018 to serve the wealth management community.

Differentiator

Problem solved

Functional benefit

Products and services

  • SIMON Online Distribution Platform

Companies that use SIMON

Customer profile

Segments1 record

Ideal customer profiles1 record

SIMON technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

SIMON partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

SIMON competitors and assessment

Company assessment

Direct peers

  • iCapital: iCapital is the leading digital marketplace for alternative investments and structured products, connecting wealth managers with issuers. It directly competes with SIMON in offering an online distribution platform for financial professionals focused on structured investments and alternatives.
  • CAIS: CAIS is a digital platform that provides financial advisors with access to a curated menu of alternative investments and structured products. Like SIMON, it serves financial professionals through an online distribution model and competes for the same B2B wealth channel.
  • Halo Investing: Halo Investing operates a digital platform that enables advisors to access and manage structured notes and other structured products. It competes directly with SIMON in digitizing structured-investment distribution for financial professionals.
  • YieldStreet: YieldStreet provides a digital platform for accessing structured and alternative income-generating investments, including notes and pooled vehicles. It overlaps with SIMON in distributing structured products to wealth investors, though YieldStreet is more retail- and direct-investor focused.
  • CAIS Meridian: CAIS Meridian, CAIS's separately managed account and structured-notes offering, extends CAIS's platform into portfolio construction with structured investments. It competes directly with SIMON's online distribution platform for structured products serving financial professionals.

Broad incumbents

  • Addepar: Addepar is a large wealth management technology platform used by advisors and family offices for portfolio analytics, reporting, and data aggregation. It is a broader incumbent that touches structured-product workflows as part of a larger portfolio-management offering, competing for the same financial-professional software budgets as SIMON.
  • Orion Advisor Solutions: Orion provides wealth management technology including portfolio management, reporting, and trading tools to RIAs and broker-dealers. It is a broad incumbent that competes for the same enterprise wealth-tech budget as SIMON's platform.
  • Advisor360°: Advisor360° is a unified technology platform for wealth management firms, spanning CRM, portfolio management, and investment product access. It competes with SIMON in providing financial professionals with a digital interface for accessing and managing investment products.

Emerging players

  • Moonfare: Moonfare is a digital platform that provides access to private equity, private credit, and other alternative funds, often with structured feeder vehicles. It overlaps with SIMON in distributing structured and alternative investments, but with a stronger emphasis on private funds rather than structured notes.

Others

  • Structurally (Bloomberg/Axe): Bloomberg's structured products search and analytics tools (formerly Axe) are widely used by advisors and wealth professionals to source and price structured notes. They are adjacent infrastructure rather than a direct competitor, but overlap with SIMON in the structured-investment workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

SIMON social profiles

Digital presence

SIMON financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SIMON leadership team

Management profile

Number of profiles

Profiles5 records

SIMON funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SIMON M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMON

What does SIMON do?

SIMON develops an online distribution platform for financial professionals that focuses on structured investments, providing digital investment tools and digital portfolio management solutions. The platform was originally developed within Goldman Sachs and spun out as an independent fintech in December 2018 to serve the wealth management community.

Is SIMON a public or private company?

SIMON is a private company. It is classified as venture growth investor backed and is currently operating.

When was SIMON founded?

SIMON was founded in 2018. It employs 1 to 10 people.

Where is SIMON based?

SIMON is headquartered in New York, United States, in the North America region.

Who are SIMON's main competitors?

Direct peers on record are iCapital, CAIS, Halo Investing, YieldStreet and CAIS Meridian. Broad incumbents are Addepar, Orion Advisor Solutions and Advisor360°. Moonfare is listed as an emerging player. Structurally (Bloomberg/Axe) is listed as an others.

Does SIMON have an API?

No public API is recorded for SIMON.

What industry is SIMON in?

SIMON's product category is Structured Investments Platform. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access), with a secondary code of FSAEAAAK, Digital/Robo Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.

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The machines are intended to be a creative, memorable display.Tech TimesThe Last Undigitized Industry — And Who's Fixing ItSenior software engineer Sangjun Yum, currently at crypto prime brokerage FalconX, is working to automate institutional trading infrastructure, arguing that financial markets remain the last major industry to resist digitization despite having solved similar problems elsewhere. At his previous role at SIMON Markets (a Goldman Sachs spin-off), Yum helped build a backend system to standardize structured product data across multiple issuers, a prerequisite for automating distribution. FalconX's platform now automates the execution of large institutional crypto trades that currently depend on human traders manually routing orders across brokerage networks.MorningstarSimon-Kucher Selects Navan to Modernize Global Travel ProgramSimon-Kucher, a global consultancy with over 2,000 employees in 30+ countries, has selected Navan as its global travel partner to consolidate operations across more than a dozen markets in North America, Europe, and APAC. The partnership will provide Simon-Kucher's teams with Navan's AI-powered travel management platform, aiming to reduce average booking time to under seven minutes and increase platform adoption above 95%. The agreement reinforces Navan's enterprise segment growth, joining other new customers including Yahoo, Axel Springer, and Frasers Group.MarketScreenerLeap, Simon & Shopify Collaborate to Accelerate Bombas Expansion into Physical Retail with New Texas StoreLeap, Simon, and Shopify announced a collaboration to accelerate Bombas' expansion into physical retail, with Bombas opening its third retail store in Austin, Texas. The partnership provides turnkey store operations, reduced capital expenditure, and unified technology through Leap's platform integrated with Shopify using Simon's premium retail locations. This expansion follows successful store openings in South Florida and New York City last month.Branding in AsiaInduction Brands in Professional Kitchens Grow With Consumer Preferences for Eco-Friendly OptionsResearch from Simon-Kutcher shows that eco-consciousness is an increasingly important factor for restaurant consumers, with younger generations willing to pay a 20% premium for sustainable meals. The adoption of induction cooking technology in professional kitchens is being driven by global sustainability initiatives like RE100, consumer demand for eco-friendly options, and legislation in cities like San Francisco and New York restricting gas hookups in new construction. South Korea-based Dipo Induction, a manufacturer of induction appliances for professional kitchens, reports growing sales as organizations seek to create greener, more eco-friendly kitchens.IcapitalnetworkiCapital® to Acquire SIMON Markets, a Leading Advisor Platform for Structured Investments, Annuities, and Risk-Managed SolutionsiCapital has entered into a definitive agreement to acquire SIMON Markets, a fintech platform specializing in structured investments and annuities for financial advisors. The transaction is expected to close in the second half of 2022 pending regulatory approvals, combining iCapital's alternative investment marketplace with SIMON's distribution network of over 100,000 advisors. Key executives from both companies will join an integrated operating committee to oversee the combined platform's integration and market development.FinSMEsSimon Markets Raises $100M in Series B FundingSimon Markets LLC has closed the first leg of a $100 million Series B funding round led by WestCap, with participation from existing investors. The company plans to utilize this capital to expand its product offerings in structured investments and annuities while pursuing geographic growth initiatives.Venture Capital Access OnlineSIMON Raises $100 Million in Series B Funding to Fuel Next Growth Phase for Digital Wealth Management PlatformSIMON Markets LLC closed the first leg of a $100 million Series B funding round led by WestCap to support growth in its digital wealth management platform. The capital will be used to advance core offerings in structured investments and annuities while driving product and geographic expansion initiatives. SIMON, which spun out from Goldman Sachs in 2018, currently serves over 100,000 financial professionals managing more than $5 trillion in client assets.