SellersFi
SellersFi is a private fintech that provides AI-underwritten working capital, daily payouts, and inventory financing to SMB merchants on Amazon, Shopify, and direct-to-consumer channels across the US, Canada, UK, EU, and Australia.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SellersFi does
SellersFi (legally SellersFunding Corp.) is a private fintech founded in 2017 and headquartered in Weston, Florida, that provides working capital and embedded financial products to SMB merchants selling on Amazon, Shopify, and direct-to-consumer channels. The company addresses a structural cash-flow gap between supplier payment terms and marketplace payouts (often 60-90 days) that traditional banks typically will not underwrite due to lack of collateral and unconventional revenue patterns.
The product suite includes Working Capital ($5K-$500K, 3-12 month terms, approvals as fast as 48 hours), CommercePay (shorter-term advances from $5K for early-stage sellers), Daily Payout (up to 90% of prior-day Amazon sales delivered within 24 hours at a 1% fee), Inventory Financing, VAT registration and filing services for EU sellers, and an Innova-partnered Investor Platform that structures private credit vehicles backed by e-commerce receivables. Underwriting is driven by a proprietary AI credit-scoring engine that ingests marketplace sales data and cash-flow signals accessed through direct integrations including Amazon Seller Central.
The business model combines usage-based transaction fees on merchant advances with a marketplace-commission revenue stream from the Innova private credit platform. SellersFi distributes exclusively through digital self-serve channels (online application portal and Amazon Seller Central embedded offers) and serves thousands of merchants globally across the US, Canada, UK, EU, and Australia. The company has raised $166.5M in Series A equity (Northzone-led, 2021), a $135M credit facility with Citi and Fasanara Capital expandable to $300M (Dec 2023), and a strategic equity investment from MUFG Innovation Partners (Dec 2023).
SellersFi firmographics
Firmographics- Name
- SellersFi
- Legal name
- SellersFunding Corp.
- Website
- https://sellersfi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SellersFi is a private fintech that provides AI-underwritten working capital, daily payouts, and inventory financing to SMB merchants on Amazon, Shopify, and direct-to-consumer channels across the US, Canada, UK, EU, and Australia.
- Ownership category
- akta.pro rank
SellersFi industry classification
Industry- Product category
- Alternative Lending / E-commerce Merchant Financing
- NAICS
- Sales Financing (52222)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)
- akta.pro secondary industry
- Merchant-Branded Installment Financing (Retailer Private-Label) (FSAKAFAA)
Keywords
Where SellersFi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SellersFi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Working Capital & CommercePay Advances: Provides working capital advances to e-commerce merchants. Sellers receive a lump sum advance and repay through a percentage of their daily marketplace sales. Fee-based model where cost is calculated as a percentage (e.g., 1% for Daily Payout) of the advanced amount.
- Daily Payout: Delivers up to 90% of previous day's Amazon sales to sellers within 24 hours. Low fees starting at 1% of the advance amount. Revenue generated from transaction fees on the advanced funds.
- Private Credit Investment Platform: Partnered with Innova Investments to structure private credit investment opportunities for qualified investors, creating a two-sided marketplace model where investor capital funds merchant advances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Working Capital: $5K-$500K funding with 3-12 month terms, approval in as fast as 48 hours |
| Usage-based | Pay-as-you-go | CommercePay: Starting at $5,000 with terms up to 9 months for early-stage sellers |
| Transaction based/ take rate | Pay-as-you-go | Daily Payout: Up to 90% of previous day's Amazon sales delivered within 24 hours at 1% fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SellersFi product offering
Product offeringCore offering
SellersFi provides working-capital advances and short-term financing products to e-commerce merchants selling on Amazon, Shopify, and direct-to-consumer channels. Its core products include Working Capital ($5K–$500K, 3–12 month terms, funding in as fast as 48 hours), CommercePay (advances from $5K with terms up to 9 months for early-stage sellers), and Daily Payout (up to 90% of the previous day's Amazon sales delivered within 24 hours). Underwriting is driven by a proprietary AI credit-scoring engine that uses marketplace sales and cash-flow data to evaluate merchants who typically lack traditional collateral.
Product overview
SellersFi is a global financial technology company offering a suite of working capital and financing solutions specifically designed for e-commerce merchants operating on Amazon, Shopify, and direct-to-consumer channels. The core product portfolio centers on three main funding products: Working Capital (providing $5K-$500K for business growth with 3-12 month terms), CommercePay (flexible short-term advances starting at $5,000 with up to 9-month terms), and Daily Payout (next-day Amazon payment solution delivering up to 90% of previous day's sales). The company also offers Inventory Financing to help sellers meet demand and free up cash flow. Supporting services include VAT registration and filing for international sellers, and a dedicated Investor Platform (developed with Innova) that provides institutional-grade access to e-commerce credit opportunities. SellersFi uses AI-driven credit scoring leveraging proprietary marketplace and cash-flow data for underwriting decisions.
Differentiator
Problem solved
Functional benefit
Brands
- Working Capital: Funding solution for e-commerce sellers providing capital for inventory, advertising, R&D and other business needs
- CommercePay
- Daily Payout
- SellersFunding VAT Services
Products and services
- Working Capital A funding solution for e-commerce sellers providing $5,000–$500,000 with approval in as fast as 48 hours and repayment terms of 3–12 months; funds can be used for inventory, advertising, R&D, large-order fulfillment, and other business needs. Repayment is structured as a percentage of daily marketplace sales.
- CommercePay A flexible, shorter-term funding solution for early-stage e-commerce sellers, providing advances starting at $5,000 with terms up to 9 months. Sellers receive an advance and pay back a set percentage of sales over time. Requires at least $21,000 in monthly net sales.
- Daily Payout A next-day payment solution for Amazon sellers that delivers up to 90% of the previous day's Amazon sales within 24 hours, with low fees starting at 1% of the advanced amount (e.g., $100 fee on a $10,000 advance). Example pricing: $10,000 advance at 1% rate = $100 fee.
- Inventory Financing An inventory financing solution that helps e-commerce sellers meet rising demand and free up cash flow by providing capital specifically for purchasing inventory.
- SellersFunding VAT Services VAT registration and filing services for e-commerce businesses selling internationally, providing representation and submission services across European Union countries.
Quantifiable outcome
- Approval in as fast as 48 hours
- +2 more outcomes
Companies that use SellersFi
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
SellersFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
SellersFi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Innova InvestmentscoreStrategic partnership to expand access to structured private credit opportunities backed by real e-commerce activity. Innova structures and manages investment vehicles while SellersFi originates, underwrites, and services e-commerce credit. Creates alignment between capital providers and marketplace financing opportunities.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
SellersFi competitors and assessment
Company assessmentDirect peers
- Clearco: Clearco provides revenue-based financing and working capital to e-commerce and DTC brands, directly competing with SellersFi's core Working Capital and CommercePay products for the same Amazon/Shopify SMB seller segment.
- Wayflyer: Wayflyer offers revenue-based financing and analytics to e-commerce brands, with a similar product set (advances repaid via revenue share) and a comparable focus on Amazon sellers—making it one of the closest direct competitors to SellersFi.
- Onramp Funds: Onramp Funds provides e-commerce brands with working capital and growth financing, including Amazon-specific lending products, directly competing for the same SMB seller customer base as SellersFi.
- Outfund: Outfund offers revenue-based financing to e-commerce and DTC brands with a similar advance-plus-percentage-of-sales repayment structure, directly competing for the same marketplace seller segment as SellersFi.
- Liberis: Liberis provides embedded revenue-based financing to small businesses via integrations with payment processors and platforms, competing directly with SellersFi for e-commerce SMB advances in overlapping geographies including the UK and EU.
Broad incumbents
- Shopify Capital: Shopify Capital provides merchant cash advances to Shopify sellers natively within the Shopify platform. It is a broad incumbent competing for SellersFi's Shopify-focused merchants with structural data and distribution advantages.
- Stripe Capital: Stripe Capital offers financing to Stripe-using businesses, including e-commerce merchants. As a broad incumbent with deep platform integration, it competes for SellersFi's higher-volume sellers who also process payments on Stripe.
- PayPal Working Capital: PayPal Working Capital provides merchant cash advances to PayPal merchants, including e-commerce sellers. It is a broad incumbent with first-party data advantages over SellersFi for the PayPal-based segment.
- Amazon Lending: Amazon Lending (via Amazon Seller Central) invites eligible sellers to receive offers from Amazon or partner providers. It is the most consequential broad incumbent for SellersFi given SellersFi's heavy Amazon concentration.
- Kapitus (formerly Behalf): Kapitus provides working capital and small business financing including to e-commerce merchants. As a broader small business lender with revenue-based products, it overlaps with SellersFi's SMB e-commerce customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SellersFi social profiles
Digital presenceSellersFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
SellersFi leadership team
Management profileNumber of profiles
Profiles2 records
SellersFi funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SellersFi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SellersFi
What does SellersFi do?
SellersFi provides working-capital advances and short-term financing products to e-commerce merchants selling on Amazon, Shopify, and direct-to-consumer channels. Its core products include Working Capital ($5K–$500K, 3–12 month terms, funding in as fast as 48 hours), CommercePay (advances from $5K with terms up to 9 months for early-stage sellers), and Daily Payout (up to 90% of the previous day's Amazon sales delivered within 24 hours). Underwriting is driven by a proprietary AI credit-scoring engine that uses marketplace sales and cash-flow data to evaluate merchants who typically lack traditional collateral.
Is SellersFi a public or private company?
SellersFi is a private company. It is classified as venture growth investor backed and is currently operating.
When was SellersFi founded?
SellersFi was founded in 2017. It employs 11 to 50 people.
Where is SellersFi based?
SellersFi is headquartered in New York, United States, in the North America region.
How does SellersFi make money?
Three revenue lines are on record. Working Capital & CommercePay Advances are the primary driver. The others are daily Payout and private Credit Investment Platform.
Who are SellersFi's main competitors?
Direct peers on record are Clearco, Wayflyer, Onramp Funds, Outfund and Liberis. Broad incumbents are Shopify Capital, Stripe Capital, PayPal Working Capital, Amazon Lending and Kapitus (formerly Behalf).
Does SellersFi have an API?
No public API is recorded for SellersFi.
What industry is SellersFi in?
SellersFi's product category is Alternative Lending / E-commerce Merchant Financing. Its primary akta.pro industry code is FSAGALAH, Merchant Cash Advance & Revenue-Based Financing Enablement, with a secondary code of FSAKAFAA, Merchant-Branded Installment Financing (Retailer Private-Label). Its NAICS code is 52222 and its SIC code is 6153.