What Seez does

Seez is a Dubai-headquartered AI software company that builds a suite of AI products for automotive retail, serving car dealerships, OEMs, and resellers across MENA, Europe, and Mexico. Founded in 2016, the company has evolved from an AI chatbot that negotiated car prices on behalf of buyers (Seez-r) into a multi-module platform branded as CARS (Complete Automotive Retail Suite), which manages the full customer lifecycle from initial engagement through sales, service, and renewals.

The product portfolio comprises Connect (AI lead qualification), Assist (AI workflow acceleration for sales and contact-center teams), Reach (AI-driven lead conversion and renewal), Serve (AI aftersales and service booking), Boost (AI-powered digital marketing across Meta, TikTok, Snapchat, X, and Google), Seezpad (order, inventory, and CRM management), SeezClick (online car-selling platform), SeezNITRO (AI inventory optimization and dynamic pricing), and the GPT-powered conversational virtual assistant Seezar. In February 2026, Seez unveiled Project Intelligence (Pi), an autonomous AI agent that executes operational tasks across dealership and OEM systems through existing browser interfaces without requiring API integrations. Underlying capabilities include multi-agent conversational systems, recommendation engines, natural language processing inherited from the company's eight-year automotive AI history, and knowledge retrieval from integrated dealer management systems.

Seez operates a B2B SaaS revenue model with subscription-based pricing for the CARS suite (quote-based, not publicly disclosed) supplemented by professional-services revenue from the Boost marketing product. Go-to-market combines direct enterprise sales to dealerships, OEM partnerships that distribute Seez through manufacturer dealer networks (notably Kia and the Al Nabooda group covering McLaren, Porsche, Audi, and VW), and a channel-partner network in Germany, the UK, Denmark, Mexico, and other markets. Following its March 2025 acquisition by UK-listed Pinewood Technologies Group (now Pinewood.AI, FTSE 250), Seez operates as Pinewood.AI's automotive AI division and contributes to Pinewood's reported FY2025 revenue of approximately GBP 40.5 million.

Name

Seez

Legal name

Seez

Website

https://seez.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Seez is a Dubai-based AI software company that builds the CARS suite of AI products for automotive dealerships and OEMs, covering lead qualification, sales, aftersales, marketing, and inventory management across MENA, Europe, and Mexico. Acquired by Pinewood Technologies Group (Pinewood.AI) in March 2025.

Ownership category

akta.pro rank

Product category

Automotive Retail Software

NAICS

Telephone Call Centers (56142)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

akta.pro secondary industry

Global Customer Support & Cross-border CX Platforms (CRAFAJAK)

Keywords

• Automotive retail software
• Dealership AI platform
• Conversational AI chatbots
• Dealer management systems
• Digital car sales

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: Seez offers its CARS suite of AI products to automotive dealerships on a subscription basis, including Connect, Assist, Reach, Serve, and Boost modules.
2. Marketing Services (Boost): Full-service digital marketing offerings including ad management across social platforms (Meta, TikTok, Snapchat, X, Google), audience targeting, and campaign management.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Seez provides an AI-powered software suite (CARS) for automotive dealerships and OEMs, covering the full retail workflow: AI-driven lead qualification and customer engagement (Connect, Seezar), workflow automation (Assist), lead conversion (Reach), aftersales service booking (Serve), and full-service digital marketing (Boost). The platform integrates with dealer management systems, CRMs, finance and insurance systems, and major ad platforms to deliver 24/7 automated customer interactions, vehicle recommendations, and operational efficiency gains.

Product overview

Seez offers CARS, a unified suite of AI-powered products for the automotive retail industry. The portfolio includes Connect (AI assistant for lead qualification), Assist (AI agents for workflow acceleration), Reach (AI for lead conversion and renewals), Serve (AI for aftersales and service bookings), Boost (full-service digital marketing), Seezpad (order/inventory/CRM platform), SeezClick (online sales platform), SeezNITRO (AI-powered sales and inventory management), Seezar (GPT-powered conversational virtual assistant), Project Intelligence/Pi (autonomous operational AI agent), and Profit Bot (business intelligence analytics tool). These products work together to manage the entire automotive workflow from customer engagement through sales, service, and ongoing customer relationship management.

Differentiator

Problem solved

Functional benefit

Brands

• Seezar: GPT-powered AI virtual assistant for automotive dealerships, enabling 24/7 customer support, lead qualification, and vehicle recommendations.
• CARS
• Connect
• Assist
• Reach
• Serve
• Boost (SeezBoost)
• Seezpad
• SeezClick
• SeezNITRO

Products and services

• CARS (Complete Automotive Retail Suite) Unified AI product suite for automotive dealerships that manages the entire retail workflow — engaging shoppers, empowering teams, and accelerating follow-ups to build loyalty across the customer journey. Combines Connect, Assist, Reach, Serve, and Boost modules under one platform.
• Connect AI assistant that turns online shoppers into qualified leads and showroom-ready appointments 24/7, keeping every inquiry moving through the dealership sales pipeline.
• Assist AI agent that accelerates workflows and team efficiency, helping dealership teams work smarter, solve faster, and reduce errors across daily operations such as contact centre inquiries.
• Reach AI agent that interacts with customers at the right moment to convert intent into sales and secure renewals.
• Serve AI agent that identifies customer maintenance needs and automatically books aftersales and service appointments, keeping service revenue flowing consistently.
• Boost (SeezBoost) Full-service AI-powered digital marketing platform delivering dynamic inventory ads, tailored branding and engagement campaigns, and AI-built personalized audiences across Meta, TikTok, Snapchat, X, and Google. Reported to deliver 74% more leads without agency markup.
• Seezpad Dealer operations platform providing order management and digital signatures, inventory management and CRM functionality, integrated leads, test drive and trade-in modules, and QR technology for bridging online-to-showroom journeys.
• SeezClick Online car selling platform with fully customizable branding and UX, supporting new, used and leasing cars, with finance and insurance integrations ready out-of-the-box and ability to go live in as little as two days.
• SeezNITRO AI-powered sales, inventory and customer management platform featuring inventory optimization, competitor analysis with residual value estimates, dynamic pricing, grey market tracking, and car attractiveness and user quality scores.
• Seezar GPT-powered conversational AI virtual assistant for automotive retail providing natural-language customer support, vehicle recommendations, inventory queries, financing answers, and dealership information with multi-agent routing for sales, service, parts, and accessories.
• Project Intelligence (Pi) Autonomous AI agent that executes operational tasks across dealership and OEM systems by operating directly through existing browser interfaces without requiring APIs or custom integrations, performing actions such as logging into portals, completing forms, and navigating multi-step workflows.
• Profit Bot Business intelligence tool that enables dealership executives to analyze business performance through natural-language questions about profit margins, dealership performance, and sales metrics, returning detailed answers with explanations without needing a BI analyst.

Quantifiable outcome

• 74% more leads with Boost marketing platform
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature10 records

Partnerships

One partnership is on record.

• Pinewood Technologies Group (Pinewood.AI)majorStrategic or Co-development Partner · 1 March 2025Pinewood Technologies Group acquired Seez AI in March 2025. Pinewood.AI (now FTSE 250 listed) integrated Seez's automotive AI capabilities including the development of Project Intelligence (Pi), an autonomous AI agent for dealership operations unveiled at NADA 2026.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tekion: Cloud-native automotive retail platform (Automotive Cloud) that unifies DMS, CRM, and consumer experience for dealerships. Closest direct competitor to Seez's CARS suite given overlapping modules in lead management, digital retailing, and AI-powered customer engagement.
• Impel: AI-powered customer engagement platform purpose-built for automotive retail, offering conversational AI, lead nurturing, and merchandising tools. Direct competitor to Seez's Seezar and Connect modules with similar dealership-first positioning.
• DriveCentric: Automotive CRM and customer experience platform with AI-driven features for lead management, equity mining, and customer re-engagement. Competes head-to-head with Seez's Reach and Assist modules.
• Conversica: Conversational AI platform for revenue teams, with automotive as a flagship vertical. Competes with Seezar in automated lead follow-up, qualification, and re-engagement across dealership and OEM sales operations.

Broad incumbents

• CDK Global: Largest provider of DMS, CRM, and dealership technology in North America. Incumbent with deep OEM relationships and an installed base that competes with Seez on integrated retail solutions, including newer AI/agentic capabilities added through partnerships.
• Cox Automotive: Broad automotive retail technology and services provider (Dealertrack, VinSolutions, Kelley Blue Book, Manheim). Competes with Seez across CRM, marketing, and digital retailing modules while bringing unmatched scale and data assets.
• Salesforce (Automotive Cloud): Enterprise CRM with a dedicated Automotive Cloud offering that competes for OEM and large dealer group relationships. Seez's AI modules position against Salesforce Einstein and partner-built automotive solutions.

Emerging players

• Podium: AI-powered customer communication and lead conversion platform serving automotive and other local-business verticals. Overlaps with Seez's Connect, Reach, and Boost modules in dealership lead capture, messaging, and reviews.

Regional players

• AutoScout24: Large European automotive online marketplace originating from the same German-speaking market Seez expanded into. Comparable on cross-border automotive digital commerce; competes for dealer marketing budgets in DACH region.

Others

• Tonic.ai: Provider of AI/ML data infrastructure including de-identification and synthetic data, used to train domain-specialized AI models. Adjacent infrastructure provider enabling the type of automotive-specialized LLM training that underpins Seezar.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Seez_app
• Facebookfacebook.com/seez.saas
• LinkedInlinkedin.com/company/seezapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seez