What Saily does

Saily is a travel-focused eSIM service operated by Nord Security, the Lithuania-based cybersecurity company behind NordVPN. Launched in March 2024 after being incubated within Nord Security from November 2023, Saily provides digital mobile data plans covering 200+ destinations, enabling travelers to activate cellular connectivity in 115+ countries without physical SIM cards or roaming fees. The product is delivered primarily as a self-serve mobile app on iOS and Android, supplemented by the saily.com website and QR-code distribution. Built-in security features (virtual location, ad blocker, web protection) leverage Nord Security's cybersecurity stack, and the bundled Saily Ultra subscription extends the offering with NordVPN, NordPass, NordLocker, and Incogni, plus airport lounge and fast-track perks.

The business model combines pay-as-you-go prepaid eSIM plans (from $3.99 per country or region) with recurring subscriptions: Saily Ultra at $59.99/month, a US phone-number add-on at $0.99/month, and a self-serve eSIM for Business tier. Go-to-market is product-led and direct-to-consumer, augmented by an Affiliate Program (15% commission), a Creator Program (referral-based payouts), a dedicated B2B sales motion for corporate accounts, and partnerships with Lonely Planet, PewDiePie, DutchPilotGirl, and others. Additional revenue is generated through referral programs, FIFA World Cup 2026 promotional SKUs, and a new cruise-ship eSIM vertical. Customer segments include individual travelers, business travelers, digital nomads, content creators, privacy-conscious users, and nonprofits, with the company reporting that fewer than one-third of users had previously used a travel eSIM, indicating Saily is expanding the category rather than purely displacing incumbents.

Strategically, Saily is positioned as a broader travel companion beyond data connectivity, layering phone-number, identity, security, and airport-perk services on top of a core eSIM. The company operates as a borderless team of 1-10 employees, is headquartered in Vilnius, Lithuania, and is led by CEO Vykintas Maknickas and Head of Product Matas Čenys. No external funding rounds are disclosed; Saily is fully owned and operated within the Nord Security parent.

Name

Saily

Legal name

Saily

Website

https://saily.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Saily is a travel eSIM service operated by Nord Security, providing digital mobile data plans and built-in security features in 200+ destinations via a self-serve app. It serves individual travelers, businesses, and digital nomads through prepaid and subscription pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Prepaid eSIM Data Plans: One-time purchase prepaid plans for specific destinations or regions. Users buy data allowances (1GB to unlimited) valid for fixed durations (7-30 days). No recurring commitment. Plans auto-activate upon destination arrival.
2. Saily Ultra Monthly Subscription: Recurring monthly subscription at $59.99/month offering unlimited global data (30GB high-speed then 1Mbps), bundled security tools (NordVPN, NordPass, NordLocker, Incogni), airport perks (lounge access, fast-track), 8% cashback in credits. Auto-renews unless cancelled.
3. Phone Number Subscription: US phone number service at $0.99/month plus optional call/SMS bundles from $0.99. Provides dedicated +1 number for calls, texts, and 2FA verification. Monthly recurring with cancellation flexibility.
4. Affiliate Program Commission: 15% commission on new user acquisitions through affiliate partners. Cookies track referrals for 30 days. Dedicated partnership managers provided.
5. Creator Program Referral Revenue: Content creators earn money for each new user who uses their unique Saily code to purchase their first eSIM plan. Cashout threshold at $50.
6. Business eSIM Plans: Corporate accounts with tailored pricing, automated invoicing, 3% credit back on purchases, and dedicated account management. Revenue from volume purchases across organizations.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Saily is a travel eSIM mobile application that sells prepaid and subscription-based international mobile data plans across 200+ destinations, eliminating the need for physical SIM cards or costly roaming. Its product suite includes the core eSIM data service, the Saily Ultra premium subscription bundling unlimited global data with Nord Security products and airport perks, a US Phone Number add-on for calls/SMS/2FA, an enterprise eSIM management dashboard (Saily for Business), and specialized cruise ship eSIM packages. The service is distinguished by built-in cybersecurity features (virtual location, ad blocker, web protection) inherited from parent company Nord Security.

Product overview

Saily is a unified travel eSIM app from Nord Security (creator of NordVPN) offering mobile data connectivity in 200+ destinations. The core product provides pay-as-you-go and subscription eSIM data plans for travelers. Key products include: Saily Ultra (premium monthly subscription with unlimited data and travel perks), eSIM for Business (corporate team management dashboard), US Phone Number (privacy-focused secondary number at $0.99/month), and various country/regional data plans. The app also includes built-in security features (ad blocker, virtual location, web protection), a Data Usage Calculator tool, and partnership programs for affiliates and content creators. The platform targets mainstream consumers with fewer than one-third of users having previously used a travel eSIM, and has expanded into becoming a broader travel companion adding phone numbers, airport perks, and other features.

Differentiator

Problem solved

Functional benefit

Brands

• Saily Ultra: Premium all-in-one travel plan with unlimited global data, airport lounge access, fast-track security, NordVPN subscription, and other travel perks.
• Saily for Business

Products and services

• Saily eSIM App Travel eSIM app providing affordable international mobile data plans for travelers in 200+ destinations without physical SIM cards, with prepaid and subscription options.
• Saily Ultra Premium all-in-one monthly travel plan at $59.99/month bundling unlimited global data, bundled Nord Security products (NordVPN, NordPass, NordLocker, Incogni), airport lounge access, fast-track security, delayed-flight lounge benefit, and 8% cashback credits.
• US Phone Number Standalone add-on service providing a dedicated US (+1) phone number starting at $0.99/month, enabling calls, SMS messaging, and 2FA verification for privacy-conscious users and travelers.
• eSIM for Business Enterprise solution providing a self-service business dashboard (admin.saily.com) for managing team eSIM plans, with dedicated account managers, personalized pricing, automated invoicing, and 3% credit back on purchases.
• Cruise Ship eSIM Specialized eSIM data packages designed for cruise ships, providing connectivity on 200+ vessels across major cruise lines with plans ranging from $16.99 for 500MB per 24 hours to $69.99 for 5GB over 30 days.

Quantifiable outcome

• Ad blocker reduces data usage by 28.6%
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Nord SecuritycoreStrategic or Co-development Partner · 1 March 2024Nord Security is the parent company and creator of Saily. As the team behind NordVPN (14+ million users), Nord Security provides cybersecurity expertise, brand credibility, and technology shared across the product family including NordVPN, NordPass, NordLocker, NordLayer, NordStellar, and Coveron.
• Lonely PlanetflagshipGTM or Marketing PartnerLonely Planet officially recommends Saily as their eSIM partner for travelers. This endorsement positions Saily as the recommended connectivity solution for Lonely Planet's global audience of travelers.
• NordVPNcoreTechnology or IntegrationNordVPN (VPN service) is bundled with Saily Ultra subscription at no additional cost. Provides premium online security and privacy protection for travelers using Saily data.
• NordPasscoreTechnology or IntegrationNordPass (password manager) is bundled with Saily Ultra subscription, providing secure credential management for travelers.
• NordLockercoreTechnology or IntegrationNordLocker (encrypted cloud storage) is bundled with Saily Ultra subscription for secure file storage while traveling.
• IncognicoreTechnology or IntegrationIncogni (personal data removal service) is bundled with Saily Ultra subscription to help users manage their online data exposure.
• Rottnest FoundationminorStrategic or Co-development PartnerSaily partnered with the Rottnest Foundation and adopted a quokka, supporting environmental conservation efforts in Australia.
• MVNOs World CongressminorStrategic or Co-development PartnerSaily was recognized at the MVNOs World Congress 2026 in Amsterdam, presenting to and networking with MVNO industry professionals and potential partners.
• NordStellarcoreStrategic or Co-development PartnerSaily and NordStellar conducted joint research on travel-related cybersecurity threats, including Airbnb scams (30x increase since 2023) and darknet travel fraud schemes using stolen credit cards.
• Affiliate PartnersminorChannel Partner/ Reseller/ DistributorThird-party affiliates promote Saily and earn 15% commission on new user acquisitions. Partners receive tracking links, marketing materials, and dedicated partnership management.
• Content CreatorsminorChannel Partner/ Reseller/ DistributorTravel content creators join the Creator Program to promote Saily and earn commissions. Creators receive unique referral codes and promotional assets.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Holafly: Holafly is a travel eSIM provider focused on unlimited and high-data plans across Europe, the Americas, and Asia. Competes directly with Saily on consumer prepaid travel data and has overlapping use cases for international tourists and digital nomads.
• Nomad eSIM: Nomad eSIM is a travel-focused eSIM marketplace offering regional and global data plans via a mobile app. Targets the same international traveler persona as Saily with comparable pay-as-you-go pricing and self-serve activation.
• Ubigi: Ubigi (operated by Cellhire) provides global eSIM data plans for both consumers and enterprise, including in-car and IoT connectivity. Directly comparable to Saily for travel eSIM, with similar coverage breadth and a business-tier offering analogous to Saily for Business.
• aloSIM: aloSIM is a Canadian travel eSIM provider selling data plans across 100+ countries via a self-serve app. Similar target customer and product breadth to Saily, with comparable per-GB pricing and feature set.
• GigSky: GigSky provides global mobile data via eSIM for travelers and IoT devices, including cruise and aviation connectivity. Strong overlap with Saily in travel and cruise eSIM use cases and competitive consumer plan structure.
• Airalo: Airalo is the largest dedicated travel eSIM marketplace, offering prepaid data plans across 200+ countries via a mobile app. Closest comparable to Saily in product, target customer (international travelers), pricing model, and self-serve GTM motion.
• Airhub: Airhub offers global eSIM data and international calling packages targeted at travelers. Competes with Saily on consumer prepaid eSIM plans with similar geographic coverage and pricing tiering.

Broad incumbents

• Truphone: Truphone is an established MVNO/eSIM provider serving both consumer travelers and enterprise IoT customers globally. Operates as a broader telecom incumbent with overlapping eSIM capabilities to Saily but a much wider portfolio across IoT, enterprise, and aviation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sailyworld
• YouTubeyoutube.com/@saily_service
• Facebookfacebook.com/sailyservice
• LinkedInlinkedin.com/company/sailyworld
• Instagraminstagram.com/sailyworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saily