Mimica
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Mimica firmographics
Firmographics- Name
- Mimica
- Legal name
- Mimica Lab Ltd
- Website
- https://mimicalab.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Mimica is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Mimica business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bump Technology Licensing to Food Brands: Mimica licenses its Bump technology (tags and caps) to food and beverage brands. Brands integrate Bump into their packaging, allowing them to print longer expiry dates based on reasonable storage while Bump warns if poor storage has shortened that time. Revenue comes from licensing fees or per-unit costs for the Bump components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Enterprise licensing model with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Mimica product offering
Product offeringCore offering
Mimica develops and manufactures Bump, a temperature-sensitive freshness indicator available as Bump Tag (for packaged perishable foods such as meat and fish) and Bump Cap (for bottles of juice, smoothies, and other beverages). The product uses a proprietary plant-based gel that physically deforms and becomes bumpy when food or drink actually spoils under real storage conditions, enabling brands to safely print longer expiry dates and giving consumers a tactile, real-time freshness signal.
Product overview
Mimica offers Bump, a smart freshness indicator technology available in two formats: Bump Tag for packaged perishable foods (meat, fish, and other packaged goods) and Bump Cap for beverages (juice, smoothies, and drinks). Both products use a unique temperature-sensitive plant-based gel that responds to storage conditions, turning bumpy when food or drinks actually spoil. This allows brands to safely print longer expiry dates based on reasonable storage, with Bump warning if poor storage has shortened shelf life. The technology addresses the problem of overcautious expiry dates that cause up to 83% of food waste in Europe despite food still being fresh and edible.
Differentiator
Problem solved
Functional benefit
Brands
- Bump: Temperature-sensitive freshness indicator available as a tag or cap that shows the true longevity of food and drinks by responding to temperature changes and becoming bumpy when food actually spoils. Bump Tag works on packaged perishable foods like meat, fish and other foods, while Bump Cap fits onto bottles of juice, smoothies and other drinks.
- Bump Tag
- Bump Cap
Products and services
- Bump Tag A temperature-sensitive freshness indicator label/tag designed for packaged perishable foods including meat and fish. It uses Mimica's proprietary plant-based gel to physically deform (become bumpy) when the food actually spoils under real storage conditions, enabling brands to safely print longer expiry dates and giving consumers a tactile, real-time freshness signal.
- Bump Cap A temperature-sensitive freshness indicator cap for bottles of juice, smoothies, and other beverages. It uses Mimica's plant-based gel to indicate freshness and automatically activates when the bottle is opened, helping brands and consumers monitor open-life and reduce avoidable beverage waste.
Quantifiable outcome
- 97.8% consumer confidence in freshness with Bump (vs 97.6% control)
- +21 more outcomes
Companies that use Mimica
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Mimica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mimica partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- EXALTcoreHealth drinks brand that partnered with Mimica to extend dates on their drinks by 25% (4 extra days). First drinks brand to adopt Bump Cap technology. Quote from co-founder Charlie Wilson-Vaughan expressing excitement about leading the shift in the food industry.
- ABP UKcoreOne of the UK's leading beef & lamb processors partnered with Mimica for a household steak trial with 100 households. Part of EIT Food Impact Funding Framework project. ABP is testing Bump Tags on steaks for the first time.
- AMC Natural DrinkscoreBeverage company that partnered with Mimica for consumer trial of Bump Cap on orange juice bottles. 33 households participated in the trial conducted by FieldworkHub.
- United CapscoreLeading cap manufacturer and manufacturing partner for Bump Cap technology. United Caps exhibits Bump Cap at trade shows including Interpack and SWOP (Shanghai World of Packaging). Worked closely with Mimica's product team to ensure Bump is made from materials matching packaging for recyclability.
- University of ReadingcoreResearch partner conducting consumer studies on Bump technology. Conducted eye-tracking study with 900 survey participants and 34 eye-tracking participants, plus consumer trust research project funded by EIT Food.
- Sheffield Hallam University (Lab4Living)coreResearch partner that designed and conducted the household steak trial with ABP UK. Lab4Living recruited all 100 participants for the trial and analyzed results.
- FieldworkHubminorConsumer research agency that conducted the Bump Cap juice trial with AMC Natural Drinks. Recruited 33 households from a representative sample and measured consumer behavior and attitudes.
- EIT FoodcoreThe world's largest food innovation community supported by the EU. EIT Food provides funding, partnership opportunities, and market access for Mimica. They have funded multiple projects including consumer trials, the Marketed Innovation Prize (€5,000), and the MICROORC project. Mimica is a proud partner and featured at EIT Food events.
- Central Research LaboratoryminorHardware accelerator CRL (Central Research Laboratory) supported Mimica. Listed as 'proudly supported by' on the achievements page.
- R/GA AcceleratorminorR/GA Ventures accelerator program supported Mimica. Listed as 'proudly supported by' on the achievements page.
- Unreasonable ImpactminorUnreasonable Impact accelerator supporting Mimica. Listed as 'proudly supported by' on the achievements page.
- MICROORC Project PartnerscoreEU-funded MICROORC project includes partners: Norsk Kylling, Grupo Lusiaves, Cermaq Norway AS, Innoscentia and 14 others. Mimica is an associated partner demonstrating how freshness indicators can help reduce food waste across the supply chain. Project focuses on chicken and salmon shelf-life extension.
- ReLondonminorListed as member of ReLondon's circular SME community. ReLondon is a partnership between London boroughs and the Mayor of London focused on circular economy.
- Ellen MacArthur FoundationminorListed as member of the Ellen MacArthur Foundation network, supporting circular economy initiatives.
- Royal Society of ChemistryminorListed as member of Royal Society of Chemistry. Mimica won the ETC Awards from RSC for emerging technologies.
- EIT Food RisingFoodStarsminorListed as member of EIT Food RisingFoodStars, a network for high-potential agrifood startups.
- SeafishminorPartnership with Seafish on seafood innovation. Case study on how Bump is unlocking the true shelf life of seafood published on Seafish website.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Mimica competitors and assessment
Company assessmentDirect peers
- Timestrip: UK-based manufacturer of time-temperature indicator labels for food, pharmaceutical, and healthcare supply chains. Most directly comparable competitor to Mimica's Bump Tag in the freshness indicator category.
- It's Fresh!: Producer of ethylene-removal pads that extend the shelf life of fresh produce. Mimica's co-founder and CTO Lawrie Matthews previously served as COO and CTO of It's Fresh!, where he scaled the technology to over a billion units.
- Keep-it Technologies: Norwegian developer of freshness indicator labels for food packaging that visually signal quality degradation. Closely comparable to Mimica's Bump Tag in product form factor and target customer.
- Varcode: Smart packaging company that produces dynamic time-temperature indicator tags and labels for perishable goods. Directly competes with Mimica in B2B food and pharmaceutical freshness indication.
- Hazel Technologies: US-based shelf-life extension company that supplies sachets and coatings to fresh produce packers to slow spoilage. Comparable as a fresh-food waste reduction solution sold into the same brand customers, although the mechanism (chemistry rather than tactile indicator) differs.
- PakSense (Emerson): Manufacturer of single-use temperature monitoring labels used in food and pharmaceutical cold chain. Now part of Emerson, it represents an established competitor in temperature-driven freshness indication sold into similar B2B channels.
Broad incumbents
- Temptime (Zebra Technologies): Originally a healthcare temperature-monitoring specialist, now part of Zebra Technologies. Offers time-temperature indicators used across vaccines, blood, and food. Larger, broader incumbent that overlaps with Bump but is not focused on consumer-facing perishable food packaging.
- Apeel Sciences: Well-funded US company that applies plant-derived edible coatings to produce to slow oxidation and water loss. Same end goal as Mimica (reducing food waste, extending shelf life) but a different mechanism; often cited by retailers as an alternative to inline freshness indicators.
- Avery Dennison: Global label and packaging materials manufacturer with significant investment in RFID-based smart labels and sensor-enabled packaging. A potential partner or competitor depending on whether it builds or acquires a tactile indicator product.
Emerging players
- BlakBear: UK-based early-stage food tech company building sensor-based solutions for monitoring fresh meat freshness along the supply chain. Comparable geographic focus and overlapping meat-industry pilots with Mimica's ABP UK work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mimica social profiles
Digital presenceMimica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mimica leadership team
Management profileNumber of profiles
Profiles10 records
Mimica funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mimica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mimica
What does Mimica do?
Mimica develops and manufactures Bump, a temperature-sensitive freshness indicator available as Bump Tag (for packaged perishable foods such as meat and fish) and Bump Cap (for bottles of juice, smoothies, and other beverages). The product uses a proprietary plant-based gel that physically deforms and becomes bumpy when food or drink actually spoils under real storage conditions, enabling brands to safely print longer expiry dates and giving consumers a tactile, real-time freshness signal.
Is Mimica a public or private company?
Mimica is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mimica founded?
Mimica was founded in 2015. It employs 1 to 10 people.
Where is Mimica based?
Mimica is headquartered in London, United Kingdom, in the Europe region.
How does Mimica make money?
One revenue line is on record: bump Technology Licensing to Food Brands.
Who are Mimica's main competitors?
Direct peers on record are Timestrip, It's Fresh!, Keep-it Technologies, Varcode, Hazel Technologies and PakSense (Emerson). Broad incumbents are Temptime (Zebra Technologies), Apeel Sciences and Avery Dennison. BlakBear is listed as an emerging player.
Does Mimica have an API?
No public API is recorded for Mimica.