Unreasonable
Unreasonable Group operates an invite-only Fellowship of 559 growth-stage impact-driven entrepreneurs across 180+ countries, providing lifetime access to mentors, investors, and multinational partners, and running a managed investor syndicate that routes accredited capital into the portfolio.
- Company typePrivate
- Founded2013
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Unreasonable does
Unreasonable Group is a privately held Certified B Corporation founded in 2013 and headquartered in Boulder, Colorado. It operates an invite-only global Fellowship of growth-stage entrepreneurs — 559 ventures across 48 countries with $23bn in collective financing raised and $22bn in revenue generated — whose core service is providing lifetime, no-cost access to a curated community comprising 580+ fellow CEOs, 2,900 investors, and 1,160 mentors, including marquee figures such as Arianna Huffington, Megan Smith, Matt Mullenweg, Beth Comstock, and Nobel Laureates. The organization selects Fellows through private invitation (no application process) and pairs them with multinational and government partners for multi-year co-branded accelerator programs: Unreasonable Impact with Barclays, Unreasonable Food with Mars, Unreasonable CHANGE with Accenture, Unreasonable Future with Pearson and the Fossil Foundation, and Unreasonable Goals with the U.S. State Department, Salesforce, and Johnson & Johnson.
The company's product surface spans three pillars. The first is the Fellowship itself, which delivers warm investor introductions (averaging 40 per Fellow), mentorship, and corporate partnership opportunities at no cost to the entrepreneur. The second is the Unreasonable Investor Syndicate — a managed investment vehicle that structures deal-by-deal SPVs (hosted on Carta.com) for accredited investors, charging a 2% management fee (capped to a 5-year investment period), 20% carried interest after return of capital, and a 1-2.5% one-time structuring fee, with a $10,000 minimum investment per deal. The third pillar is branded media, chiefly the Unreasonable Stories podcast, complemented by a twice-monthly newsletter, LinkedIn presence, UnreasonableTV YouTube channel, and private funder gatherings in New York, London, and Singapore.
Unreasonable Group is a services- and capital-markets business rather than a technology company. It generates revenue from two streams: institutional partnership fees from multinational and government partners engaged in multi-year programs, and management/structuring/carry economics from the investor syndicate. Total reported scale commentary attributes 1.8bn+ lives impacted and 170m+ metric tons of greenhouse gas mitigation to the venture portfolio. Operating with a small team of 11-50 employees, the firm reported no direct revenue or recent funding round at the entity level; the syndicate's first investment — a $32 million Series A participation in Air Protein — closed in January 2021.
Unreasonable firmographics
Firmographics- Name
- Unreasonable
- Legal name
- Unreasonable Group
- Website
- https://unreasonablegroup.com/
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unreasonable Group operates an invite-only Fellowship of 559 growth-stage impact-driven entrepreneurs across 180+ countries, providing lifetime access to mentors, investors, and multinational partners, and running a managed investor syndicate that routes accredited capital into the portfolio.
- Ownership category
- akta.pro rank
Unreasonable industry classification
Industry- Product category
- Impact Investment & Entrepreneur Ecosystem Services
- NAICS
- Management Consulting Services (54161), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Management Consulting Services (8742), Investment Advice (6282), Services-Membership Organizations (8600)
- akta.pro primary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
- akta.pro secondary industries
- Independent Sponsor / Fundless Sponsor ETA (FSANALAB), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where Unreasonable is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unreasonable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Managed Investment Syndicate: Charges 2% management fee and 20% carried interest on a deal-by-deal basis. The 2% management fee is limited to a 5-year investment period (0% after 5 years). Carried interest only triggers after investors receive their full original investment back. One-time structuring fee of 1-2.5% covers SPV hosting on Carta.com.
- Institutional Partnership Fees: Revenue from partnerships with multinationals and governments who have vested interest in solving societal and environmental challenges via market-based solutions. Multi-year engagements with partners seeking innovation integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Unreasonable Syndicate - Managed Investment Product |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Unreasonable product offering
Product offeringCore offering
Unreasonable operates an invite-only global Fellowship for growth-stage entrepreneurs who embed social and environmental impact into their profit models, providing free lifelong access to a curated network of peer CEOs, mentors and investors. The firm complements the Fellowship with a managed investment syndicate that structures deal flow for accredited investors and family offices, and a portfolio of multi-year co-branded accelerator programs run with corporate and government partners such as Barclays, Mars, Accenture, Pearson, the US State Department, Salesforce and Johnson & Johnson.
Product overview
Unreasonable Group operates as a global ecosystem comprising an invite-only Fellowship network for growth-stage entrepreneurs, an investor syndicate platform for accredited investors, and multiple branded accelerator/initiator programs run with institutional partners. The core is the Unreasonable Fellowship, which connects 559+ entrepreneurs to capital, mentors, and multinational partnerships. The Unreasonable Investor Syndicate channels deal flow to investors via structured SPVs. The portfolio of programs (Unreasonable Impact, Unreasonable Food, Unreasonable CHANGE, Unreasonable Future, Unreasonable Goals) are co-branded initiatives with partners such as Barclays, Mars, Accenture, Pearson, US State Department, Salesforce, and Johnson & Johnson. Unreasonable Stories Podcast extends the brand's reach through media content.
Differentiator
Problem solved
Functional benefit
Brands
- Unreasonable Ventures: The 559 growth-stage companies in the Unreasonable Fellowship that are shaping trillion-dollar industries
- Unreasonable Fellowship
- Unreasonable Investors
- Unreasonable Mentors
Products and services
- Unreasonable Fellowship Invite-only lifelong community for growth-stage impact-driven CEOs, providing free access to 580+ peer CEOs, 2,900 investors, 1,160 mentors and institutional partnership opportunities across five verticals (Energy & Environment, Food & Water, Health, Learning & Education, New Frontiers).
- Unreasonable Investor Syndicate Managed syndicate platform that structures SPVs on Carta.com and connects accredited investors and family offices to curated deal flow aligned with their preferences, charging a 2% management fee (capped at a 5-year investment period), 20% carried interest after return of capital, and a 1–2.5% one-time structuring fee. Minimum investment is $10,000 per deal.
- Unreasonable Impact Co-branded multi-year accelerator with Barclays scaling innovative entrepreneurs creating climate solutions and jobs of tomorrow, delivered as an institutional partnership engagement.
- Unreasonable Food Co-branded accelerator in partnership with Mars supporting rapid-growth companies positioned to re-define food systems and advance sustainable agriculture.
- Unreasonable CHANGE Co-branded initiative with Accenture focused on rewiring the global economic system toward a better future through innovation integration and corporate cultural adaptation.
- Unreasonable Future Co-branded program with Fossil Foundation, Accenture and Pearson aligning emerging technologies with the future of work and education-focused initiatives.
- Unreasonable Goals Public-private partnership program with the US State Department, Salesforce, Johnson & Johnson and Flourish Trust focused on business solutions to advance the UN Sustainable Development Goals across health, sustainability and global development.
Quantifiable outcome
- 559 ventures have raised $23bn in financing and generated $22bn in revenue
- +4 more outcomes
Companies that use Unreasonable
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Unreasonable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Unreasonable partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BarclayscoreFlagship partnership through Unreasonable Impact program - scaling innovative entrepreneurs creating jobs of tomorrow. Multi-year engagement supporting growth-stage ventures tackling climate and social issues. Includes UK & Europe program and Asia Pacific program.
- AccenturecorePartnership through Unreasonable CHANGE initiative - rewiring the global economic system towards a better future. Focus on innovation integration and corporate cultural adaptation.
- MarscoreUnreasonable Food program partnership supporting rapid growth companies positioned to re-define food systems. Focus on sustainable agriculture and food innovation.
- PearsoncorePartnership through Unreasonable Future - aligning promise of leading edge technologies with future of work. Also collaborated on education-focused initiatives.
- U.S. State DepartmentcoreUnreasonable Goals public-private partnership centered on business solutions to achieve the Sustainable Development Goals. Global partnerships facilitation.
- Johnson & JohnsoncorePartner in Unreasonable Goals initiative - public-private partnership focused on health and sustainability development goals.
- NikeminorPreviously partnered on Girl Effect Accelerator for entrepreneurs dedicated to girls in poverty. Current partnership scope not specified.
- SalesforcecorePartner in Unreasonable Goals initiative - public-private partnership for Sustainable Development Goals.
- MicrosoftminorInstitutional partner collaborating on technology and innovation initiatives with the Unreasonable network.
- Fossil FoundationcorePartner in Unreasonable Future - aligning leading edge technologies with future of work.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Unreasonable competitors and assessment
Company assessmentOthers
- SOCAP: SOCAP convenes the impact capital markets ecosystem via conferences, content, and community — analogous to Unreasonable's Unreasonable Stories podcast and private funder gatherings in NY/London/Singapore.
- B Lab: B Lab certifies B Corporations and runs the 'Best for the World' awards — Unreasonable is itself a certified B Corp and a 'Best For The World 2021' honoree, making B Lab a natural peer in the same movement/ecosystem.
Broad incumbents
- Skoll Foundation: The Skoll Foundation invests in and connects social entrepreneurs and runs the Skoll World Forum; it operates at a larger scale and overlaps with Unreasonable's mission of backing impact entrepreneurs and convening institutional partners.
- TPG Rise: TPG Rise is the dedicated impact investing arm of TPG, deploying large-scale growth capital into impact ventures; it competes with Unreasonable's syndicate for both LP capital and the same growth-stage impact founder pool.
- Khosla Ventures: Khosla Ventures is a tier-1 venture firm with a large impact-investing mandate and is a named financial partner to Unreasonable Ventures; competes for the same growth-stage impact deal flow and accredited investor mindshare.
Direct peers
- Village Capital: Village Capital runs peer-selected accelerator programs and impact venture funds for early-stage entrepreneurs; the model overlaps directly with Unreasonable's invite-driven fellowship, peer-network, and investor-matching approach.
- Acumen: Acumen is a non-profit impact investment fund that backs early-stage entrepreneurs tackling poverty; it shares Unreasonable's fellowship-plus-capital model targeting growth-stage impact ventures and similar HNW/LP syndication economics.
- Ashoka: Ashoka is a global network of leading social entrepreneurs ('Ashoka Fellows') with lifetime support, mentorship, and institutional partnerships; the closest analog to Unreasonable's lifetime fellowship and corporate/institutional partnership model.
- Echoing Green: Echoing Green runs a competitive fellowship for emerging social entrepreneurs with leadership development, seed funding, and a lifelong community — directly comparable in mission, structure, and target founder profile to Unreasonable Fellowship.
Emerging players
- Impact Hub: Impact Hub is a global network of impact-focused co-working spaces and entrepreneurship programs; it shares Unreasonable's global, community-driven model for supporting impact entrepreneurs, though with more local-incubator flavor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Unreasonable social profiles
Digital presenceUnreasonable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unreasonable leadership team
Management profileNumber of profiles
Profiles13 records
Unreasonable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unreasonable M&A and investment
M&A and investmentM&A
Investments16 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unreasonable
What does Unreasonable do?
Unreasonable operates an invite-only global Fellowship for growth-stage entrepreneurs who embed social and environmental impact into their profit models, providing free lifelong access to a curated network of peer CEOs, mentors and investors. The firm complements the Fellowship with a managed investment syndicate that structures deal flow for accredited investors and family offices, and a portfolio of multi-year co-branded accelerator programs run with corporate and government partners such as Barclays, Mars, Accenture, Pearson, the US State Department, Salesforce and Johnson & Johnson.
Is Unreasonable a public or private company?
Unreasonable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unreasonable founded?
Unreasonable was founded in 2013. It employs 11 to 50 people.
Where is Unreasonable based?
Unreasonable is headquartered in Boulder, United States, in the North America region.
How does Unreasonable make money?
Two revenue lines are on record. Managed Investment Syndicate is the primary driver. The others are institutional Partnership Fees.
Who are Unreasonable's main competitors?
Others on record are SOCAP and B Lab. Broad incumbents are Skoll Foundation, TPG Rise and Khosla Ventures. Direct peers are Village Capital, Acumen, Ashoka and Echoing Green. Impact Hub is listed as an emerging player.
Does Unreasonable have an API?
No public API is recorded for Unreasonable.
What industry is Unreasonable in?
Unreasonable's product category is Impact Investment & Entrepreneur Ecosystem Services. Its primary akta.pro industry code is BPAGAKAC, Corporate Foundations & CSR Grantmaking, with a secondary code of FSANALAB, Independent Sponsor / Fundless Sponsor ETA. Its NAICS code is 54161 and its SIC code is 8742.