What Rewaa does

Rewaa is a Riyadh-headquartered SaaS company founded in 2018 that provides an integrated cloud-based business management platform for small and medium-sized merchants in Saudi Arabia. Its product suite unifies point-of-sale (POS) systems for both retail and food-and-beverage operations with inventory management, accounting, procurement, customer and user management, payments, reporting, and ZATCA-compliant e-invoicing into a single platform accessed via web and a companion mobile app. A central dashboard surfaces sales, inventory, and financial metrics across physical and online channels, with built-in synchronization to Saudi e-commerce platforms Zid (زد) and Salla (سلة) and support for proprietary Rewaa hardware peripherals.

The platform's technology foundation is a cloud-based SaaS architecture layered with AI features delivered through the Rewaa Smart Assistant app and its NLP-based assistant Musaed, which provides predictive financial insights and task automation. ZATCA e-invoicing compliance is embedded directly into the invoice generation flow, functioning as both a regulatory requirement and a switching-cost lever for Saudi merchants. The company has processed over $2 billion in transactions across 7,000-23,000 merchants and serves vertical segments including retail, restaurants and cafes, and service providers.

Rewaa monetizes through subscription-based SaaS pricing with a 14-day free trial, a self-serve product-led motion for SMEs, and a direct enterprise sales team for larger multi-branch accounts. Distribution is concentrated in Saudi Arabia, complemented by integration partnerships with local e-commerce platforms. The company has raised $72 million+ in venture funding across a 2023 Series A ($27M led by Wa'ed Ventures) and a late-2025 Series B ($45M co-led by Wa'ed Ventures, Idrisi Ventures, and Unity Ventures), and doubled its headcount to 350+ employees in 2024 alongside reported revenue doubling.

Name

Rewaa

Legal name

شركة رواء التقنية لتقنية المعلومات

Website

https://rewaatech.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Rewaa is a Riyadh-based SaaS company founded in 2018 that provides an integrated cloud POS, inventory, accounting, and ZATCA-compliant e-invoicing platform for small and medium-sized retailers, restaurants, and service providers across Saudi Arabia.

Ownership category

akta.pro rank

Product category

Retail Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

akta.pro secondary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Cloud point of sale
• Retail management software
• Inventory management system
• Electronic invoicing software
• AI business analytics

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. SaaS Subscription: Rewaa operates as a cloud-based SaaS platform providing subscription-based access to their POS, inventory, accounting, and e-invoicing solutions for retail merchants and SMEs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rewaa operates a cloud-based SaaS platform that unifies point-of-sale (POS), inventory management, accounting, e-invoicing, and reporting into a single integrated system for retail merchants in Saudi Arabia. The platform is purpose-built for the Saudi market with native ZATCA e-invoicing compliance, Arabic interface, omnichannel synchronization between physical and online stores, and an AI-powered mobile assistant (Musaed) for real-time business insights.

Product overview

Rewaa is a unified retail management platform for SMEs in Saudi Arabia, combining point-of-sale (POS), accounting, inventory management, e-invoicing, reporting, and e-commerce integration into a single cloud-based system. The platform is built around two primary POS products — a Retail Cashier and an F&B Cashier — supplemented by core modules including an Accounting Program, E-Invoicing (ZATCA-compliant), Products & Inventory Management, Procurement & Suppliers Management, Customer & User Management, Payments, Promotional Offers Management, and Loyalty Apps Integration. A central Main Dashboard provides a consolidated view across all modules. The platform also offers a dedicated AI-powered Rewaa Smart Assistant app featuring AI assistant Musaed for real-time insights and task automation, and supports integration with e-commerce platforms Zid (زد) and Salla (سلة) for omnichannel inventory and sales synchronization. Rewaa Gen 2 represents the latest major version update of the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Rewaa Smart Assistant: An app created for Rewaa subscribers, designed to help manage business data through real-time insights, AI-driven answers, and task automation. Features include a mobile dashboard, AI assistant Musaed, and real-time business metrics.

Products and services

• Rewaa Point-of-Sale (POS) - Retail Cashier A point-of-sale system designed for retail stores, providing an easy-to-use interface for daily sales operations, printing and electronic invoicing, and direct payment system integration. Targeted at retail merchants in Saudi Arabia including supermarkets, perfume shops, flower shops, fruits and vegetables stores, and general retail businesses.
• Rewaa Point-of-Sale (POS) - F&B Cashier A point-of-sale system designed specifically for restaurants and cafes, facilitating order management, kitchen ticket routing, electronic invoicing, and direct customer-facing payment collection. Targeted at food service businesses in Saudi Arabia.
• Rewaa E-Invoicing (الفاتورة الإلكترونية) A ZATCA-compliant electronic invoicing solution that generates certified e-invoices and tax declarations in accordance with Saudi Arabian Zakat, Tax and Customs Authority regulations. Targeted at Saudi merchants requiring tax compliance.
• Rewaa Smart Assistant An AI-powered mobile app for Rewaa subscribers providing real-time business insights, AI-driven answers via assistant Musaed, task automation, and a mobile dashboard with real-time business metrics. Available on Google Play Store. Targeted at Rewaa platform subscribers in Saudi Arabia.
• Rewaa Accounting Program (برنامج المحاسبة) An accounting module linked to POS and inventory systems, covering expense recording, account statements, and fiscal year closing for merchants. Targeted at Saudi retail merchants needing integrated financial management.
• Rewaa Gen 2 (جيل 2) The latest major version of the Rewaa platform featuring a refreshed identity and design, representing a comprehensive update to the unified retail management system covering POS, inventory, accounting, and e-invoicing.

Quantifiable outcome

• Over $2 billion in transactions processed
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Zid (زد)coreTechnology or IntegrationRewaa integrates with Zid e-commerce platform to enable automatic synchronization of inventory and sales data between physical stores and online stores built on Zid.
• Salla (سلة)coreTechnology or IntegrationRewaa integrates with Salla e-commerce platform to synchronize inventory levels and sales data automatically between physical retail and online stores on Salla.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foodics: Saudi-headquartered SaaS company providing POS, inventory, and back-office tools for F&B and retail merchants across MENA. Closest direct competitor to Rewaa in the Saudi SMB retail/F&B SaaS space with similar ZATCA-compliant e-invoicing and Arabic-language product.
• Square (Block): Global SMB POS and payments platform with hardware + software bundle. Directly competes with Rewaa in the retail/F&B POS category and represents the most credible global incumbent that could localize for Saudi Arabia.
• Toast: US-listed restaurant-focused POS and management platform. Direct competitor to Rewaa's F&B Cashier product on restaurant order management, kitchen display, and payments — a category where Rewaa has explicit positioning.
• Lightspeed Commerce: Public retail and restaurant POS and commerce platform. Competes with Rewaa on multi-location retail inventory, POS, and reporting, and has a global SMB go-to-market motion similar in spirit to Rewaa's.
• Shopify POS: Omnichannel retail POS from Shopify. Directly competes with Rewaa on the omnichannel inventory + online-to-offline sync proposition that Rewaa highlights as a key differentiator (via Zid/Salla integrations).
• Clover (Fiserv): SMB-focused POS and business management platform from Fiserv, distributed via banks and resellers globally. Directly comparable to Rewaa on SMB POS + payments + app marketplace model.

Broad incumbents

• Odoo: Open-source ERP suite with POS, accounting, inventory, and e-commerce modules. Competes with Rewaa as a broader business management platform rather than a retail-specialist; widely deployed globally including in MENA.
• Oracle NetSuite: Cloud ERP with POS, inventory, and accounting modules. Competes with Rewaa in the accounting + inventory space for larger SMEs and enterprise retail customers, though priced and positioned for bigger merchants.
• SAP Business One: Mid-market ERP from SAP with POS, accounting, and inventory functionality. Overlaps with Rewaa's full-stack SMB management offering, typically serving the larger end of Rewaa's customer base.

Others

• Salla: Saudi e-commerce platform that is currently a Rewaa integration partner for omnichannel inventory sync. Listed as 'others' rather than direct peer because Salla's primary product is e-commerce storefronts, not POS/inventory; however, it is a strategically adjacent ecosystem participant in the Saudi merchant software stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rewaatech
• YouTubeyoutube.com/@RewaaTechnology
• Facebookfacebook.com/rewaatech
• LinkedInlinkedin.com/company/rewaa
• Instagraminstagram.com/rewaatech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rewaa