InsideTracker
InsideTracker is a Cambridge, Massachusetts health intelligence company offering subscription-based personalized healthspan optimization through blood biomarker analysis, genetic testing, and wearable data integration, serving health-conscious consumers directly and enterprise wellness brands via its Terra AI platform.
- Company typePrivate
- Founded2009
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What InsideTracker does
InsideTracker, operating as Segterra, Inc., is a Cambridge, Massachusetts-based health intelligence company founded in 2009 that delivers personalized healthspan optimization through a subscription platform combining blood biomarker analysis, optional genetic testing, and wearable data integration. The company serves two primary segments: health-conscious individual consumers who purchase monthly membership subscriptions through its direct-to-consumer e-commerce channel, and enterprise wellness brands licensing the Terra B2B platform. Its core technology is a neurosymbolic AI engine that ingests blood test results, polygenic risk scores, and fitness tracker data to generate individualized Action Plans targeting measurable biomarker improvements. The platform claims a proprietary database exceeding 10 billion data points across 20,000+ users, with clinical credibility anchored by a peer-reviewed PLOS study documenting statistically significant improvements across 43 biomarkers over four years of engagement.
The company operates a hybrid revenue model combining recurring individual subscriptions with optional genetic testing add-ons, supplemented by emerging enterprise licensing of the Terra AI platform to wellness brands lacking in-house scientific capabilities. Distribution is primarily through the company's own e-commerce storefront for DTC sales, with a direct enterprise sales motion for Terra and an OEM-embedded channel via the January 2025 Ultrahuman partnership integrating InsideTracker analytics into the Ultrahuman Ring, M1 Live glucose monitor, and Blood Vision product lines. The platform maintains HIPAA compliance and integrates with Oura Ring and iOS for wearable data ingestion. The company has raised approximately $18 million in cumulative disclosed funding across multiple rounds, including a $15 million Series B in September 2022 led by PeakBridge with participation from BASF VC, Cornucopian Capital, and OurCrowd, and currently employs 11-50 people.
InsideTracker firmographics
Firmographics- Name
- InsideTracker
- Legal name
- Segterra, Inc.
- Website
- https://insideTracker.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsideTracker is a Cambridge, Massachusetts health intelligence company offering subscription-based personalized healthspan optimization through blood biomarker analysis, genetic testing, and wearable data integration, serving health-conscious consumers directly and enterprise wellness brands via its Terra AI platform.
- Ownership category
- akta.pro rank
InsideTracker industry classification
Industry- Product category
- Personalized Health Analytics
- NAICS
- Blood and Organ Banks (621991), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Healthcare & Wellness Personalization (HDAAAGAI)
- akta.pro secondary industries
- Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Weight Loss & Body Transformation Training (HSADAAAC), Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where InsideTracker is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InsideTracker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Individual Subscription Memberships: Direct-to-consumer subscription model offering various membership tiers with optional genetic testing add-ons for personalized health analytics and biomarker tracking.
- Enterprise Terra Platform Licensing: B2B licensing of Terra AI platform enabling wellness brands to deliver personalized health guidance at scale, targeting brands lacking scientific resources to build such capabilities internally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual membership tiers with optional genetic testing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
InsideTracker product offering
Product offeringCore offering
InsideTracker operates a health intelligence platform that integrates blood biomarker data, optional DNA analysis, and fitness tracker data to generate personalized, science-backed health recommendations aimed at extending healthspan. The company sells direct-to-consumer subscription memberships to individuals through its online store, and licenses its Terra neurosymbolic AI platform to enterprise wellness brands seeking to deliver personalized health guidance at scale.
Product overview
InsideTracker is a health intelligence company offering a unified platform for personalized health optimization. The core product integrates blood biomarker analysis, optional genetic testing, and fitness tracker data to generate science-backed health recommendations. The portfolio includes Terra, a neurosymbolic AI platform (launched 2026) designed for enterprise B2B use, and the consumer-facing InsideTracker platform available directly to individuals. The platform is built by Segterra, Inc. (founded 2009) and is headquartered in Cambridge, Massachusetts.
Differentiator
Problem solved
Functional benefit
Products and services
- InsideTracker Platform Consumer-facing healthspan optimization platform that integrates blood biomarker data, optional DNA analysis, and fitness tracker data to deliver personalized, science-backed health recommendations and individualized Action Plans for individuals seeking to extend healthspan and longevity.
- Terra Enterprise-grade neurosymbolic AI platform that enables wellness brands to deliver hyper-personalized, evidence-based health guidance at scale by integrating biomarker data from blood tests, wearables, genetic data, and polygenic risk scores; positioned as a configurable B2B intelligence layer for brands lacking scientific resources.
- Genetic Testing Add-on Optional DNA testing module that adds genetic analysis to the InsideTracker platform, combining polygenic risk scores with blood biomarkers for enhanced personalized health recommendations.
Quantifiable outcome
- 43 biomarkers showed statistically significant improvements (p<0.05) including LDL cholesterol, HbA1c, glucose, vitamin D, and testosterone over four years
- +2 more outcomes
Companies that use InsideTracker
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
InsideTracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
InsideTracker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Wellness Brands (Terra Platform)flagshipTerra platform enables wellness businesses to deliver hyper-personalized, evidence-based health guidance at scale, positioning InsideTracker as an enterprise-ready configurable intelligence layer.
- UltrahumanflagshipInsideTracker partnered with Ultrahuman to integrate its preventive blood testing analytics into Ultrahuman's ecosystem, expanding into the US market through Ultrahuman's Blood Vision product line.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
InsideTracker competitors and assessment
Company assessmentDirect peers
- Function Health: Function Health offers a membership-based preventive health platform centered on extensive blood biomarker testing and physician-reviewed insights — directly comparable to InsideTracker's D2C subscription model and biomarker-driven value proposition.
- Care/of: Care/of delivers personalized vitamin and supplement packs based on individual health assessment data — directly comparable to InsideTracker's personalized nutrition and supplementation recommendations driven by biomarker inputs.
- Viome: Viome combines at-home microbiome and blood biomarker testing with an AI-driven personalized nutrition and supplement recommendation engine — closely matching InsideTracker's multi-omics AI personalization approach and target consumer.
- Fountain Life: Fountain Life operates a premium preventive health and longevity platform offering advanced diagnostics, biomarker tracking, and AI-enabled health insights — directly overlapping InsideTracker's healthspan optimization and biomarker-tracking core.
- Human Longevity Inc. HLI provides comprehensive health intelligence through whole-genome sequencing, advanced imaging, and deep biomarker profiling — a direct competitor in the premium health-intelligence and longevity category.
Emerging players
- Prenuvo: Prenuvo offers whole-body MRI screening combined with blood biomarker analysis and AI-enabled health insights — an emerging player in the premium preventive/longevity category that overlaps with InsideTracker's biomarker-plus-imaging preventive positioning.
- Levels: Levels is a metabolic health platform using continuous glucose monitoring and biomarker data to deliver personalized health insights — an emerging player focused on a narrower modality but converging on the same AI-driven personalization thesis as InsideTracker.
Broad incumbents
- 23andMe: 23andMe is a broad incumbent in direct-to-consumer genetic testing with health and trait reports — overlapping with InsideTracker's polygenic risk score integration and consumer-facing genetic data positioning.
- Thorne: Thorne combines a broad nutritional supplement portfolio with at-home health testing and personalized wellness recommendations — a broader incumbent overlapping with InsideTracker's biomarker testing and personalized nutrition offerings.
- Everlywell: Everlywell offers a wide range of at-home lab tests with digital results and clinician-reviewed guidance — a broader incumbent in the consumer health testing space that competes with InsideTracker on the diagnostic access layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
InsideTracker social profiles
Digital presenceInsideTracker compliance and trust
Trust signalCompliance1 record
InsideTracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsideTracker leadership team
Management profileNumber of profiles
Profiles6 records
InsideTracker funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsideTracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsideTracker
What does InsideTracker do?
InsideTracker operates a health intelligence platform that integrates blood biomarker data, optional DNA analysis, and fitness tracker data to generate personalized, science-backed health recommendations aimed at extending healthspan. The company sells direct-to-consumer subscription memberships to individuals through its online store, and licenses its Terra neurosymbolic AI platform to enterprise wellness brands seeking to deliver personalized health guidance at scale.
Is InsideTracker a public or private company?
InsideTracker is a private company. It is classified as venture growth investor backed and is currently operating.
When was InsideTracker founded?
InsideTracker was founded in 2009. It employs 11 to 50 people.
Where is InsideTracker based?
InsideTracker is headquartered in Cambridge, United States, in the North America region.
How does InsideTracker make money?
Two revenue lines are on record. Individual Subscription Memberships are the primary driver. The others are enterprise Terra Platform Licensing.
Who are InsideTracker's main competitors?
Direct peers on record are Function Health, Care/of, Viome, Fountain Life and Human Longevity Inc.. Emerging players are Prenuvo and Levels. Broad incumbents are 23andMe, Thorne and Everlywell.
Does InsideTracker have an API?
No public API is recorded for InsideTracker.
What industry is InsideTracker in?
InsideTracker's product category is Personalized Health Analytics. Its primary akta.pro industry code is HDAAAGAI, Healthcare & Wellness Personalization, with a secondary code of HLALADAD, Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN). Its NAICS code is 621991 and its SIC code is 7997.