Valor Performance
Valor Performance is a private, Newton, Massachusetts-based coaching platform founded in 2017 that delivers leadership and performance mindset coaching to professionals in complex, high-pressure work environments. It operates with 11-50 employees and has raised approximately $6.58M across three funding rounds.
- Company typePrivate
- Founded2017
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Valor Performance does
Valor Performance, Inc. is a privately held Delaware C-corporation headquartered in Newton, Massachusetts (Boston metro area), founded in 2017. The company operates a leadership and performance mindset coaching platform targeted at employees and leaders working in complex, high-pressure environments. The product positioning centers on mindset and performance coaching rather than skills-based training, suggesting a human-coach delivery model wrapped in a software or service wrapper, though specific product details, platform architecture, and session delivery mechanics are not disclosed in available sources.
The company's commercial mechanics — pricing models, contract structures, customer segments, GTM motion, and revenue model — are not publicly disclosed. There are no named customers, no published case studies, and no segment-level commentary in the available data. The firm operates at small scale, with a headcount in the 11-50 band, consistent with an early-growth-stage coaching services business.
Valor Performance has raised capital through at least three funding events. Initial funding in October 2017 came from F-Prime and Maverick Ventures, followed by a 2019 round that added Bulldog Innovation Group and TTCER Partners. In September 2022 the company filed an SEC Form D notice for an exempt securities offering of approximately $6.58 million, with around $5.71 million already sold — the most significant recent capital event and the principal signal of institutional support. No subsequent funding rounds, acquisitions, product launches, partnerships, or geographic expansions are documented in the input.
Valor Performance firmographics
Firmographics- Name
- Valor Performance
- Legal name
- Valor Performance, Inc.
- Website
- https://valorperform.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Valor Performance is a private, Newton, Massachusetts-based coaching platform founded in 2017 that delivers leadership and performance mindset coaching to professionals in complex, high-pressure work environments. It operates with 11-50 employees and has raised approximately $6.58M across three funding rounds.
- Ownership category
- akta.pro rank
Valor Performance industry classification
Industry- Product category
- Executive Coaching
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
- akta.pro secondary industries
- Team Leadership & High-Performance Teams (EDABAAAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)
Keywords
Where Valor Performance is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Valor Performance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Valor Performance product offering
Product offeringCore offering
Valor Performance is a leadership and performance mindset coaching platform built for the complex and high-pressure work environment. The company delivers coaching services aimed at developing leadership capabilities and a performance mindset for individuals and teams operating under demanding conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadership and Performance Mindset Coaching A coaching service designed to develop leadership capabilities and performance mindset for individuals and teams operating in complex and high-pressure work environments. Targeted at organizations whose employees and leaders face sustained high-pressure conditions.
Companies that use Valor Performance
Customer profileIdeal customer profiles1 record
Valor Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Valor Performance partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Valor Performance competitors and assessment
Company assessmentDirect peers
- Torch: Leadership coaching platform built specifically for managers and people leaders. Closely comparable in targeting leadership development as a category rather than general well-being coaching.
- BetterUp: Large venture-backed leadership coaching and mental fitness platform serving enterprise customers. Direct competitor in the digital leadership coaching category with substantially greater scale and capital.
- CoachHub: Global digital coaching platform focused on leadership, performance, and career development for enterprise L&D. Direct peer offering tech-enabled coaching at scale across geographies.
- Mursion: AI-powered immersive simulation platform for leadership, sales, customer service, and healthcare soft-skills practice. Direct peer in delivering technology-enabled leadership and performance upskilling to enterprise clients.
Broad incumbents
- DDI (Development Dimensions International): Established leadership development and selection company serving large enterprises worldwide. Comparable in leadership training and high-performance team content but operates at significantly greater scale and breadth.
- Center for Creative Leadership: Long-standing leadership education and research institution offering executive programs and customized leadership development. Comparable in leadership development focus with research-backed programs.
- Korn Ferry: Global organizational consulting firm with a major leadership and talent development practice. Overlaps Valor Performance's leadership advisory offerings as part of a broader executive search and consulting portfolio.
- Skillsoft: Large corporate learning platform offering leadership, business, and technology training content. Adjacent enterprise training incumbent overlapping on leadership development content delivery.
- Pluralsight: Technology-focused skills development platform expanding into leadership and business content. Adjacent enterprise learning incumbent with overlapping B2B training motion but historically tech-skills centric.
Others
- Headspace for Work: Mental wellness and performance platform sold to employers. Adjacent rather than direct: overlaps on employee performance mindset support but is wellness-first rather than leadership-coaching-first.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Valor Performance social profiles
Digital presenceValor Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valor Performance leadership team
Management profileNumber of profiles
Valor Performance funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valor Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valor Performance
What does Valor Performance do?
Valor Performance is a leadership and performance mindset coaching platform built for the complex and high-pressure work environment. The company delivers coaching services aimed at developing leadership capabilities and a performance mindset for individuals and teams operating under demanding conditions.
Is Valor Performance a public or private company?
Valor Performance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Valor Performance founded?
Valor Performance was founded in 2017. It employs 11 to 50 people.
Where is Valor Performance based?
Valor Performance is headquartered in Boston, United States, in the North America region.
Who are Valor Performance's main competitors?
Direct peers on record are Torch, BetterUp, CoachHub and Mursion. Broad incumbents are DDI (Development Dimensions International), Center for Creative Leadership, Korn Ferry, Skillsoft and Pluralsight. Headspace for Work is listed as an others.
Does Valor Performance have an API?
No public API is recorded for Valor Performance.
What industry is Valor Performance in?
Valor Performance's product category is Executive Coaching. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture), with a secondary code of EDABAAAH, Team Leadership & High-Performance Teams. Its NAICS code is 61143 and its SIC code is 8742.