ShareChat

What ShareChat does

ShareChat, operated by parent company Mohalla Tech Pvt. Ltd., is an India-based vernacular social media platform founded in 2015 and headquartered in Bangalore. The platform serves approximately 200 million monthly active users across tier-1 to tier-3 Indian cities in 15-20 regional languages, positioning it as the largest homegrown social network targeting non-English speaking users. Its product portfolio includes the core ShareChat social app (for shayari, quotes, and short videos), the Moj short-video platform (acquired via the $700M MX TakaTak deal in 2022), and QuickTV — a microdrama platform launched February 2025 that reached 60-70 million users consuming 300 million episodes daily by March 2026.

The underlying technology stack is AI-native: proprietary recommendation systems built in-house since 2018, with a 2022 deep-learning model delivering a 40% lift in time spent and an additional 50% lift for microdrama content. ML infrastructure has been optimized to scale from 1 million to 1 billion features per second at 10x lower cost via ScyllaDB migration, Kubernetes optimization, and lazy protobuf deserialization. The company also runs an AI hub in Singapore and has shipped India's first fully AI-generated mythology series using ElevenLabs voice synthesis, which cuts content production costs by up to 90%.

The business model is a hybrid freemium + advertising platform. Free users (98% of base) generate roughly INR 100/user/year at approximately 90% ad margins, while premium microdrama subscribers (2%) pay INR 200/month. FY25 reported revenue was INR 723.4 crore (essentially flat YoY at +0.7%), though the company crossed INR 1,000 crore in annual recurring revenue and is targeting 30% growth in FY26. Adjusted EBITDA losses were cut from INR 800 crore to INR 219 crore in FY25, and ShareChat achieved first cash flow breakeven in February 2025 — positioning it for a targeted IPO within 12-18 months. The company has raised over $1 billion in total funding, with a peak valuation of $5 billion achieved during the Google-led round in May 2022.

Name

ShareChat

Legal name

Mohalla Tech Pvt. Ltd.

Website

https://sharechat.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ShareChat (Mohalla Tech) is India's largest homegrown vernacular social media platform, serving ~200 million monthly active users across 15-20 regional languages via its core app, the Moj short-video platform, and the QuickTV microdrama service launched in February 2025.

Ownership category

akta.pro rank

Product category

Vernacular Social Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

General-Purpose Social Networks (BPAMABAA)

akta.pro secondary industries

Generalist Short-Form Video Social Platforms (MPACAHAA), Short-Form User-Generated Video Platforms (MPACABAB)

Keywords

• Vernacular social media
• Regional content platform
• Short video entertainment
• Microdrama streaming
• AI content recommendations

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising: Primary revenue stream from advertising, with ad margins at approximately 90% for free users generating roughly ₹100 per user per year. ShareChat enables advertisers to access premium storytelling format.
2. Subscription/Microdrama: Freemium microdrama model with 2% paying subscribers generating ₹200/month and 98% free users earning through advertising. QuickTV platform launched in February 2025 with rapid adoption.
3. QuickTV Microdrama Platform: Microdrama platform generating revenue through both subscription (premium content) and advertising formats. Reached about 60-70 million users consuming 300 million episodes daily.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ShareChat operates a vernacular social media and content platform serving non-English speaking Indian users across 15-20 regional languages, with approximately 200 million monthly active users. The core platform enables sharing of videos, shayari, and quotes, augmented by proprietary AI/ML recommendation systems. The ecosystem is extended through Moj (short-video platform) and QuickTV (microdrama platform launched February 2025), monetized primarily through advertising and a subscription tier for premium microdrama content.

Product overview

ShareChat is a platform-plus-modules architecture operated by parent company Mohalla Tech. The core product is ShareChat, a vernacular social media platform in 15 Indian languages. Secondary products include Moj (short video app) and Quick TV (microdrama platform), which collectively serve over 200 million monthly active users. The products share infrastructure, user base, and AI capabilities while targeting different content formats: general social sharing, short-form video, and serialized microdrama respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Moj: Short video platform that became India's leading short video app following TikTok's ban in India. Moj competes with TikTok and is part of Mohalla Tech's portfolio alongside ShareChat.
• Quick TV

Products and services

• ShareChat Vernacular social media mobile application supporting 15 Indian languages, enabling users to share and discover funny and romantic videos, shayari, and quotes. The platform uses AI-driven recommendations and serves approximately 200 million monthly active users across tier-1 to tier-3 cities in India.
• Moj Short-video mobile application operated by Mohalla Tech that became India's leading short-video platform following TikTok's ban. Moj features AI-powered editing tools and creator monetization, and is integrated with the ShareChat ecosystem to collectively serve 20 crore monetizable active users.
• Quick TV (Microdrama Platform) Dedicated microdrama streaming platform offering serialized short-form video content (1-5 minute episodes), launched within the ShareChat ecosystem. Reached approximately 60-70 million users consuming 300 million episodes daily as of March 2026. Monetized through a freemium model: ~98% free ad-supported users and ~2% paying subscribers at INR 200/month, with an ad-supported tier being introduced to expand monetization.

Quantifiable outcome

• 40% increase in user time spent after 2022 deep-learning model launch
• +7 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The TradeDeskminorGTM or Marketing Partner · 4 June 2026The TradeDesk served as Gold Partner at Pitch CMO Summit 2026 alongside ShareChat & Moj, participating in discussions on AI-driven personalization and brand building.
• Snap Inc.minorGTM or Marketing Partner · 4 June 2026Snap Inc. co-presented the Pitch CMO Summit 2026 in Delhi, with ShareChat & Moj and The TradeDesk serving as Gold Partners for the marketing industry event.
• VertozminorGTM or Marketing Partner · 4 June 2026Vertoz served as Gold Partner at the Pitch CMO Summit 2026, an advertising and marketing industry event featuring ShareChat & Moj alongside other major platforms.
• ElevenLabscoreTechnology or Integration · 23 September 2025ElevenLabs provides voice AI technology to ShareChat for multilingual content production, helping reduce production costs by up to 90%. ShareChat is among key Indian content platforms leveraging ElevenLabs' voice synthesis technology.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MX Player (Times Internet): India's largest on-device video streaming and short-video platform; directly overlaps with Moj on short video and ShareChat on vernacular entertainment, especially after the Times Group's investment in ShareChat.
• Glance (InMobi Group): India's leading lock-screen and vernacular content discovery platform; competes with ShareChat for user attention and ad dollars among non-English speaking mobile-first Indian users.
• VerSe Innovation (Josh + Dailyhunt): Parent of Josh (short video) and Dailyhunt (vernacular news/content aggregator); directly competes with ShareChat and Moj in India's vernacular short-video and content space with similar AI-recommended feeds and advertiser-supported monetization.

Emerging players

• Chingari: Indian short-video and creator-token platform that emerged after the TikTok ban; competes with Moj for the same creator economy and vernacular audience.
• Loco (PW-backed live/social): Indian live-streaming and creator community platform; overlaps with ShareChat's community and short-video use cases for vernacular Indian audiences, particularly in gaming and entertainment.
• Roposo (by Glance/InMobi): Vernacular short-video and social commerce platform from the Glance/InMobi ecosystem; partially overlaps with ShareChat and Moj in regional Indian content.

Broad incumbents

• Kuaishou: Global short-form video and live-streaming platform with AI-driven vernacular feeds; a broader incumbent whose product mechanics and AI-recommendation approach closely mirror Moj and QuickTV.
• YouTube (Google/YouTube Shorts): Dominant global video platform whose YouTube Shorts product directly competes with Moj in India for short-form video consumption and the same digital ad budgets.
• Meta (Facebook + Instagram + Reels): Global social networking and short-video incumbent whose Reels product and Facebook vernacular push directly compete with ShareChat and Moj for users, time spent, and Indian ad spend.
• ByteDance (TikTok predecessor presence in India): Parent of TikTok, the platform whose 2020 India ban created the market opportunity that Moj filled; the benchmark for ShareChat's AI-recommendation and short-video playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sharechatapp
• LinkedInlinkedin.com/company/sharechat
• Facebookfacebook.com/ShareChatApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds18 records

Investors32 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShareChat