Vertoz
- Company typePublic
- Founded2012
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Vertoz firmographics
Firmographics- Name
- Vertoz
- Legal name
- Vertoz Limited
- Website
- https://vertoz.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Vertoz industry classification
Industry- Product category
- Digital Advertising Technology (AdTech / MadTech)
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Performance Marketing Automation & Bid Management Services (MPAAACAM), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Vertoz is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Vertoz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- MadTech - Digital Advertising & Media Monetization: Vertoz's primary revenue stream from managing paid media campaigns across multiple channels (Search, Social, Programmatic, Video & CTV, Retail Media, OEM, Rich Media, DOOH, Influencer Marketing, etc.) for brands and agencies. The company acts as the execution owner and is accountable for outcomes. Revenue is generated through media management fees, performance-based pricing, and service contracts. Approximately 80% of business is international with ~20% domestic. The MadTech segment contributes approximately 80% of total revenue.
- CloudTech - Digital Identity & Cloud Infrastructure: CloudTech services covering digital identity solutions and cloud infrastructure, contributing approximately 20% of total revenue. Includes services through subsidiaries QualiSpace (cloud infrastructure) and ConnectReseller (domain and identity services).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Managed media execution services for brands and agencies |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Vertoz product offering
Product offeringCore offering
Vertoz operates as an AI-led advertising ecosystem that owns end-to-end paid media execution for enterprise brands and agencies across 12+ channels (Search, Social, Programmatic, Video/CTV, Retail Media, OEM & Walled Garden, Rich Media, Content/Paid PR, Messaging & RCS, DOOH, Influencer Marketing). Its MadTech segment is complemented by a CloudTech segment delivering digital identity (ConnectReseller) and cloud infrastructure (QualiSpace), with publisher monetization (IncrementX) and agentic advertising (IngeniousPlex) as additional subsidiaries. Revenue is generated primarily through managed media execution services on custom-quoted multi-year contracts.
Product overview
Vertoz operates as a unified AI-led advertising ecosystem structured as a platform-plus-modules architecture. The core Vertoz platform delivers digital advertising, marketing, media monetization, digital identity, and cloud infrastructure services (MadTech and CloudTech), supported by proprietary AI-driven intelligence for execution decisions. Key modules include Managed Media Execution (end-to-end paid media delivery), Execution Governance (quality control and compliance), and Measurement & Accountability (outcome tracking). The portfolio is augmented by five subsidiaries: IncrementX (publisher monetization for CTV/DOOH), IngeniousPlex (agentic advertising), ConnectReseller (domain services), QualiSpace (cloud infrastructure), and WebiMax (marketing automation, acquired 2025). Channels covered include Search, Social, Programmatic, Video/CTV, Retail Media, OEM, Rich Media, Content Marketing, Messaging/RCS, DOOH, and Influencer Marketing, serving BFSI, Education, Real Estate, E-commerce, and Automobile industries.
Differentiator
Problem solved
Functional benefit
Brands
- IncrementX: Publisher Monetization Platform - part of Vertoz Group family of companies
- IngeniousPlex
- ConnectReseller
- QualiSpace
- WebiMax
Products and services
- Vertoz AI-Led Advertising Ecosystem (Managed Media Execution) End-to-end paid media execution service where Vertoz owns delivery across Search, Social, Programmatic, Video/CTV, Retail Media, OEM, Rich Media, Content/Paid PR, Messaging/RCS, DOOH, and Influencer Marketing. Serves enterprise brands (BFSI, Education, Real Estate, E-commerce, Automobile) and agency holding companies (GroupM, Dentsu, WPP) on custom-quoted, multi-year managed-service contracts.
- IncrementX — Publisher Monetization Platform Publisher monetization platform enabling digital publishers to maximize revenue from Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising inventory through advanced monetization technology.
- IngeniousPlex — Agentic Advertising Platform Agentic advertising platform leveraging AI to automate and optimize multi-step advertising workflows with limited human intervention, part of Vertoz's MadTech ecosystem.
- ConnectReseller — Domains & Digital Identity Domain reseller and digital identity services platform providing recurring-revenue identity solutions within the Vertoz Group ecosystem.
- QualiSpace — Cloud Infrastructure Cloud infrastructure services providing digital identity and cloud computing capabilities for businesses, contributing recurring revenue within Vertoz's CloudTech segment.
- WebiMax — AI-Driven Marketing Automation (via Webimax LLC) AI-driven marketing automation platform acquired through the majority stake purchase of Webimax LLC to strengthen Vertoz's performance marketing capabilities in North America, where it addresses an estimated $80 billion SME opportunity.
Quantifiable outcome
- Revenue grew 6x from March 2020 to March 2025
- +6 more outcomes
Companies that use Vertoz
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles6 records
Vertoz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Vertoz partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core and supporting.
- Pitch CMO Summit 2026minorVertoz served as a Gold Partner at the Pitch CMO Summit 2026 in Delhi, a major marketing leadership event bringing together executives from Snap Inc., Google India, The TradeDesk, Channel Factory, IndiGo, Motorola India, and Policybazaar.com. Co-presented by Snapchat and Mediakart.
- MOBEXX Summit & Awards 2026minorVertoz participated as a Supporting Partner at the 9th edition of MOBEXX Summit & Awards 2026 in New Delhi, hosted by Adgully. The event focused on mobile marketing and AdTech innovation, bringing together senior marketers, agency leaders, and technology innovators. Channel Factory served as Presenting Partner; Amazon MX Player and Truecaller as Co-Powered By Partners.
- Webimax LLCcoreVertoz acquired 80% of Webimax LLC, an AI-driven marketing automation company headquartered in New Jersey, USA, through its US subsidiary. The acquisition has a total enterprise value of $6.6 million and will add approximately $9.5 million in revenue and increase net profit by about Rs. 17 crore. This is a strategic expansion into the performance marketing sector and North American markets, a region with over 22 million SMEs spending an average of $24,000+ annually on related services ($80 billion opportunity).
- Loop MediacoreVertoz's IncrementX division partnered with Loop Media to enhance monetization for Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising. The partnership combines IncrementX's advanced monetization technology with Loop Media's extensive business location network to create a powerful platform for targeted CTV and DOOH advertising.
- XLRI JamshedpurcoreVertoz serves as XLRI Jamshedpur's communications partner, managing its communication strategy across content, PR, and digital platforms. The year-long mandate followed a successful Pan-India CAT-A digital campaign. Vertoz also served as Digital Innovation Partner at the ET Education Summit where it won the XLRI mandate. The partnership includes authentic storytelling, industry dialogues, and narratives highlighting XLRI's contribution to leadership education.
- IncrementX (Subsidiary)coreIncrementX is a Vertoz Group company operating as a Publisher Monetization Platform. It enables publishers to monetize their CTV and DOOH inventory and has partnered with Loop Media for enhanced advertising monetization.
- IngeniousPlex (Subsidiary)coreIngeniousPlex is a Vertoz Group company operating as an Agentic Advertising Platform, part of Vertoz's MadTech ecosystem.
- ConnectReseller (Subsidiary)supportingConnectReseller is a Vertoz Group company offering domain and identity services, part of Vertoz's CloudTech segment.
- QualiSpace (Subsidiary)supportingQualiSpace is a Vertoz Group company providing cloud infrastructure services, part of Vertoz's CloudTech segment.
Scale indicators21 records
Recent moves8 records
Expansion highlights6 records
Vertoz competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Leading independent programmatic DSP for omnichannel ad buying across CTV, display, video, audio, and retail media. Directly comparable to Vertoz on the programmatic execution side, particularly for real-time bidding and multi-channel paid media delivery, though at vastly greater scale and SaaS-economics rather than managed-services.
- Affle: India-headquartered mobile adtech and consumer intelligence platform serving brands across mobile programmatic, audience targeting, and fraud prevention. Closest Indian-listed comparable to Vertoz in terms of MadTech stack, AI-driven optimization, and cross-vertical (BFSI, e-commerce, edtech) client base.
- InMobi: India-based global mobile advertising and marketing platform with Glance (content) and InMobi Marketing Cloud. Comparable on programmatic mobile advertising, AI-driven audience targeting, and enterprise brand serving, though materially larger and more global than Vertoz.
- Magnite: Independent sell-side ad platform (formerly Rubicon Project + Telaria) specializing in CTV and video programmatic monetization. Comparable to Vertoz on the CTV/RTB and publisher monetization (IncrementX) side, with overlapping technology around real-time bidding and attention metrics.
- Media.net: India-founded contextual advertising and programmatic platform (acquired by a Chinese consortium). Comparable to Vertoz on programmatic ad-tech stack and managed execution, with overlap on performance media and AI-driven optimization for enterprise advertisers.
Broad incumbents
- GroupM: World's largest media investment group (WPP-owned) operating agencies including Mindshare, Wavemaker, Essence, and m/SIX. Both customer and competitor of Vertoz — comparable on managed paid-media execution for global brands, but with vastly broader portfolio including planning, buying, and content across all channels.
- Dentsu: Global advertising holding company with major media execution capabilities through Dentsu Media and Carat. Comparable to Vertoz on managed paid-media execution and outcome accountability, though operating at global scale across strategy, creative, and media.
- WPP: Largest advertising holding company globally, parent of GroupM. Comparable to Vertoz on enterprise paid-media execution for major brands, but offers a much wider service stack spanning creative, media, PR, data, and technology.
Emerging players
- Integral Ad Science (IAS): Publicly-traded ad verification and optimization platform specializing in fraud detection, viewability, and brand safety. Comparable to Vertoz's fraud-detection and attention-measurement capabilities (a key differentiator), but Vertoz bundles these into broader execution while IAS is a pure verification layer.
- DoubleVerify: Publicly-traded ad analytics and verification platform offering fraud detection, viewability, and attention measurement. Overlaps with Vertoz's MRC-accredited verification and AI-driven fraud detection modules, but operates as a SaaS verification layer rather than an execution layer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vertoz social profiles
Digital presenceVertoz compliance and trust
Trust signalCompliance1 record
Vertoz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertoz leadership team
Management profileNumber of profiles
Profiles7 records
Vertoz subsidiaries and ownership
Company hierarchySubsidiaries6 records
Vertoz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertoz M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertoz
What does Vertoz do?
Vertoz operates as an AI-led advertising ecosystem that owns end-to-end paid media execution for enterprise brands and agencies across 12+ channels (Search, Social, Programmatic, Video/CTV, Retail Media, OEM & Walled Garden, Rich Media, Content/Paid PR, Messaging & RCS, DOOH, Influencer Marketing). Its MadTech segment is complemented by a CloudTech segment delivering digital identity (ConnectReseller) and cloud infrastructure (QualiSpace), with publisher monetization (IncrementX) and agentic advertising (IngeniousPlex) as additional subsidiaries. Revenue is generated primarily through managed media execution services on custom-quoted multi-year contracts.
Is Vertoz a public or private company?
Vertoz is a public company. It is classified as public and is currently operating.
When was Vertoz founded?
Vertoz was founded in 2012. It employs 251 to 500 people.
Where is Vertoz based?
Vertoz is headquartered in New York, United States, in the North America region.
How does Vertoz make money?
Two revenue lines are on record. MadTech - Digital Advertising & Media Monetization is the primary driver. The others are cloudTech - Digital Identity & Cloud Infrastructure.
Who are Vertoz's main competitors?
Direct peers on record are The Trade Desk, Affle, InMobi, Magnite and Media.net. Broad incumbents are GroupM, Dentsu and WPP. Emerging players are Integral Ad Science (IAS) and DoubleVerify.
Does Vertoz have an API?
No public API is recorded for Vertoz.
What industry is Vertoz in?
Vertoz's product category is Digital Advertising Technology (AdTech / MadTech). Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 541810 and its SIC code is 7311.