Silas Capital

What Silas Capital does

Silas Capital is a privately held, New York-based consumer-focused growth equity and venture capital firm that invests in emerging consumer brands through two complementary programs. The flagship Silas Capital program targets growth-stage consumer companies with $5–$50 million in annual revenue, deploying checks of $3–$15 million+ and typically leading rounds; the Silas Ventures program invests $100,000–$500,000+ at the Seed and Series A stages in consumer brands and consumer-enabling technology. The firm was co-founded by partners Carter Weiss and Frank T. Lin (with Brian Thorne as Partner) and is estimated to have been founded circa 2014 based on its claim of 12+ years as consumer investors. It is headquartered at 1330 6th Avenue, 14th Floor in New York and operates with a small team of approximately 5-10 named professionals.

The firm differentiates through a founder-operator investment thesis: partners have themselves built and scaled consumer businesses (notably Carter Weiss, who grew Built NY from zero to $30 million as CEO). This operating pedigree, combined with 12+ years of exclusively consumer-focused investing, anchors the firm's deal flow and value-add. Silas Capital typically leads growth-stage rounds and frequently co-invests with a recurring syndicate of consumer-specialized firms — most notably L Catterton (co-investor on YSE Beauty, RŌZ, Oak Essentials), alongside G9 Ventures, Experienced Capital, Strand Equity, ECP Growth, AF Ventures, Sandbridge Capital, Monogram Capital, Felix Capital, and Provenance. Its growth portfolio includes YSE Beauty, DÔEN, Freestyle, 'Ôrəbella, Violette_FR, Hello Cake, RŌZ, Makeup by Mario, Vacation, Wonderbelly, Oak Essentials, Sakara Life, Business & Pleasure Co., and Malbon; the venture portfolio includes Casper, Chief, MUD\WTR, Live Tinted, Feals, Fishwife, Cure Hydration, Evereden, Bandit, Brighthire, and others.

Silas Capital generates revenue through standard fund economics: recurring management fees on assets under management (its second fund, Fund II, closed at a $150 million hard cap in March 2024, suggesting a meaningful AUM base), plus performance-based carried interest on successful exits. Portfolio realizations span a multi-year track record — Wonderbelly to Procter & Gamble (January 2026), Brighthire to Zoom (2025), ILIA Beauty to Famille C / Courtin-Clarins (2022), Boll & Branch to L Catterton (2019), Lord Jones to Cronos Group (2019), and Bare Snacks to VMG Partners (2014). The firm distributes capital and reports to limited partners through a Juniper Square portal (silascapital.junipersquare.com) and markets itself primarily through trade press (WWD, Business of Fashion, Beauty Independent, BeautyMatter, Glossy) and industry recognition such as WWD Beauty Inc's Financial Power Player list (2024) and Beauty Independent Beacon Awards nominations.

Name

Silas Capital

Legal name

Silas Capital

Website

https://silascapital.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Silas Capital is a New York-based consumer-focused growth equity and venture capital firm that invests in emerging consumer brands through two programs: Silas Capital (growth-stage, $3-$15M+ checks in brands with $5-$50M revenue) and Silas Ventures (seed and Series A, $100-$500k+). Co-founded by Carter Weiss and Frank T. Lin.

Ownership category

akta.pro rank

Product category

Growth Equity & Venture Capital Investment

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

akta.pro secondary industry

Late-Stage Venture Capital (Series C+) (FSANAAAC)

Keywords

• Growth equity investing
• Venture capital
• Consumer brand investment
• Growth stage capital
• Venture capital funding

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Growth Equity Investment Returns: Silas Capital invests $3 to $15+ million per growth-stage deal in consumer brands. Returns are generated through equity appreciation and eventual exit events (acquisitions or secondary sales), as evidenced by portfolio exits such as ILIA Beauty (acquired by Famille C/Clarins, 2022), Bare Snacks (acquired by VMG Partners, 2014), Boll & Branch (acquired by L Catterton, 2019), Lord Jones (acquired by Cronos Group, 2019), Brighthire (acquired by Zoom, 2025), and Wonderbelly (acquired by Procter & Gamble, 2026).
2. Venture Capital Investment Returns (Silas Ventures): Through the Silas Ventures program, the firm invests $100 to $500k+ in seed and Series A consumer & enabling-tech rounds. Returns are generated through equity appreciation and exits.
3. Fund Management Fees & Carried Interest: As a fund manager, Silas Capital earns management fees on assets under management (e.g., Fund II closed at a $150M hard cap in March 2024) and performance-based carried interest on successful exits, consistent with industry-standard growth equity / venture fund economics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Silas Capital is a consumer-focused investment firm providing growth equity and venture capital to emerging consumer brands. Through its flagship growth equity program it invests $3–$15M+ in consumer brands with $5–$50M in revenue, and through Silas Ventures it invests $100–$500k+ in Seed and Series A rounds for consumer and consumer-enabling technology companies. The firm also serves as fund manager, earning management fees and carried interest from its limited partners.

Product overview

Silas Capital is a consumer-focused investment firm offering two complementary investment programs under a single platform: the growth-stage Silas Capital fund (emerging growth consumer brands with $5–$50M in revenue, $3–$15M+ check sizes) and the early/venture-stage Silas Ventures program (Seed and Series A rounds for consumer brands and enabling consumer tech, $100–$500k+ checks). The growth program has invested in brands such as YSE Beauty, DÔEN, Freestyle, Makeup by Mario, Malbon, Oak Essentials, Ôrəbella, RŌZ, Vacation, and VIOLETTE_FR, while Silas Ventures has backed venture-stage consumer and consumer-tech names including Casper, MUD\WTR, Live Tinted, Chief, and Brighthire. Portfolio exits include ILIA Beauty (acquired by Famille C/Clarins in 2022), Wonderbelly (acquired by Procter & Gamble in 2026), Bare Snacks (acquired by VMG Partners in 2014), and Boll & Branch (acquired by L Catterton in 2019).

Differentiator

Problem solved

Functional benefit

Brands

• Silas Ventures: Silas Capital's early/venture-stage program investing in consumer brands and enabling technology for consumer.

Products and services

• Silas Capital Growth Equity Program Growth equity investment program that invests $3 to $15+ million per deal in emerging growth stage consumer brands with $5 to $50 million in annual revenue. Backed brands include YSE Beauty, DÔEN, Freestyle, Makeup by Mario, Malbon, Oak Essentials, Ôrəbella, RŌZ, Vacation, VIOLETTE_FR, Hello Cake, Wonderbelly (acquired by P&G in 2026), and others. Target customers are consumer-brand founders and management teams.
• Silas Ventures Venture-stage investment program that invests $100 to $500k+ in Seed and Series A rounds for consumer brands and consumer-enabling technology. Select investments include Bandit, Brighthire (acquired by Zoom in 2025), Casper, Chief, Cure Hydration, DAMDAM, Evereden, Feals, Fishwife, Heartbeat, Live Tinted, Lord Jones (acquired by Cronos Group in 2019), MIMIKAI, MUD\WTR, Palm Tree Crew, Rowan, Sarelly, and Veracity. Target customers are early-stage consumer brand and consumer-tech founders.

Quantifiable outcome

• Closed Fund II at $150M hard cap (March 2024)
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Experienced Capital: Consumer-focused growth equity firm; co-led Violette_FR Series B with Silas. Directly comparable in stage and consumer-brand thesis.
• Provenance: Consumer/beauty growth equity firm; co-invested with Silas in Makeup by Mario. Directly comparable in beauty/personal-care growth investing.
• L Catterton: Largest consumer-focused private equity and growth equity firm globally (LVMH-affiliated). Direct peer as a frequent co-investor in Silas's growth deals (YSE, Oak Essentials, RŌZ) and operates in the same consumer emerging-growth thesis.
• Sandbridge Capital: Consumer-focused growth equity firm (founded by former Tommy Bahama CEO); co-invested with Silas in ILIA Beauty Series B. Directly comparable in consumer emerging-growth thesis.
• CAVU Consumer Partners: Consumer-focused growth equity firm; Mary Murtagh (Silas VP) was previously a Senior Associate at CAVU. Directly comparable in thesis, stage, and check size for emerging-growth consumer brands.
• Monogram Capital Partners: Consumer/retail growth equity firm that has co-invested alongside Silas in Violette_FR. Comparable in stage and consumer-brand thesis.
• Strand Equity: Consumer growth equity firm; co-led Hello Cake's Series B with Silas. Comparable in stage and consumer/wellness vertical focus.
• Tengram Capital Partners: Consumer-focused growth equity firm where Brian Thorne (Silas Partner) previously led consumer/beauty investments (NEST, DevaCurl, Algenist). Closely comparable in stage, verticals, and operating model.
• G9 Ventures: Consumer/beauty venture and growth investor; co-invested with Silas in RŌZ. Closely comparable in early-growth consumer-brand investing.

Broad incumbents

• TSG Consumer Partners: Larger, established consumer growth equity firm. Comparable in vertical and stage at the upper end of the consumer growth bracket, but with significantly more capital under management and a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/silascapital
• LinkedInlinkedin.com/company/silas-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments54 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silas Capital