SHIELD

What SHIELD does

SHIELD is a Singapore-headquartered fraud intelligence company founded in 2008 by Justin Lie that sells a device-first platform for detecting fraud and abuse on mobile and web applications. Its core technology combines persistent device fingerprinting (Device Intelligence) with an AI-driven threat detection engine (Feature AI Engine) that analyzes device attributes, behavioral biometrics, connection data, and transaction signals in real time to assign risk scores at signup, login, and transaction checkpoints. The platform is delivered via plug-and-play SDKs and REST APIs for web, iOS, Android, and React Native, with an additional AdShield sub-brand for ad fraud and a Unity plugin targeting gaming and metaverse applications.

SHIELD monetizes through enterprise SaaS subscriptions and API-based usage pricing sold via global field sales, targeting mid-market and enterprise customers across ten verticals: ride-hailing, social media, super apps, media and streaming, online delivery, e-wallets, e-commerce and marketplaces, digital and neobanking, gaming, and online casinos. The company is incorporated as SHIELD AI Technologies Pte Ltd in Singapore, maintains offices in San Francisco, London, Berlin, Bangkok, Jakarta, Beijing, and Bangalore (where it committed up to $50M over three years from 2022), and holds PCI DSS, SOC 2 Type 2, ISO 27001, and GDPR certifications. Named customers include Alibaba Group, inDrive, Sea Group, Maya Bank, TrueMoney, Meesho, OLX, Razer, MPL, and Swiggy.

The company crossed $100 million in annual recurring revenue in 2025 and employs 101-250 people. It has raised a disclosed $20 million Series B in 2018 (GGV Capital and Temasek, alongside Wavemaker Ventures) and has Thrive Holdings listed as a financial backer. Leadership includes founder Justin Lie (CEO), co-founder Cam Cornelsen, Chief Risk Officer Joanna Fong, and Managing Director Irene Brime.

Name

SHIELD

Legal name

SHIELD AI Technologies Pte Ltd

Website

https://shield.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

SHIELD is a device-first fraud intelligence platform that helps global enterprises prevent fraud and abuse through persistent device fingerprinting and AI-powered threat detection across mobile and web applications in ride-hailing, fintech, e-commerce, gaming, and digital banking.

Ownership category

akta.pro rank

Product category

Fraud Detection Software

NAICS

Security Systems Services (56162), Investigation, Guard, and Armored Car Services (56161)

akta.pro primary industry

Verification & Risk Signals (Device Fingerprinting, Behavioral Biometrics) (HDADALAJ)

akta.pro secondary industry

Bot Management & Credential Stuffing Protection (FSAMALAG)

Keywords

• Device fingerprinting
• Fraud detection platform
• Risk intelligence software
• Device intelligence
• Fraud prevention API

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. SaaS Subscription: Enterprise SaaS subscription model for fraud detection and prevention services
2. API Usage: API-based usage pricing for fraud detection calls and device intelligence

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

SHIELD provides a device-first fraud intelligence platform that combines tamper-proof Device Intelligence (device fingerprinting) with a proprietary Feature AI Engine to detect and prevent fraud in real time across web, mobile, and server-side environments. Delivered as a unified SaaS solution via REST APIs and SDKs, the platform generates persistent device IDs and risk scores to stop fake accounts, account takeovers, payment fraud, promo abuse, and bot attacks. Customers include ride-hailing, e-commerce, digital banking, e-wallet, and gaming platforms such as inDrive, Alibaba, TrueMoney, Maya Bank, and OLX.

Product overview

SHIELD is a device-first fraud intelligence platform offered as a unified SaaS solution comprising Device Intelligence (device fingerprinting) and the Feature AI Engine. The platform provides real-time device identification, behavioral analysis, and risk scoring through APIs and plug-and-play SDKs for web, mobile, and server-side environments. Additional offerings include AdShield for ad fraud prevention and a Unity plugin for gaming applications. The platform supports 10 core use cases (fake accounts, account takeovers, payment fraud, etc.) across 10 industries including ride-hailing, fintech, e-commerce, and gaming.

Differentiator

Problem solved

Functional benefit

Brands

• AdShield: Ad fraud prevention solution

Products and services

• Device Intelligence (Device Fingerprinting) Tamper-proof device identification platform that generates persistent device IDs across sessions, re-installs, factory resets, and incognito mode to identify fraudulent devices upstream of account creation and payments. Sold as a core SaaS module to enterprise customers.
• Feature AI Engine

Quantifiable outcome

• 99.77% average genuine user base across clients
• +3 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• BuymedcoreStrategic or Co-development Partner · 23 August 2024Partnership to combat fraud in healthcare e-commerce. SHIELD provides fraud intelligence to protect Buymed's healthcare e-commerce platform from fraudulent activities.
• ZigicoreStrategic or Co-development Partner · 29 May 2024Partnership with financial services app for fraud prevention. Zigi leverages SHIELD's device intelligence to detect and prevent fraudulent activities.
• SwiggycoreStrategic or Co-development Partner · 20 May 2024Partnership to enhance fraud prevention and detection for India's leading food delivery platform. SHIELD provides comprehensive fraud intelligence services.
• Ascend MoneyminorGTM or Marketing Partner · 24 April 2024Partnership for charity initiative supporting social impact programs.
• BigCashcoreStrategic or Co-development Partner · 14 March 2024Partnership with gaming platform for fraud detection and prevention. BigCash uses SHIELD to protect against bonus abuse and cheating.
• WINKminorStrategic or Co-development Partner · 8 February 2024Partnership with neo-cooperativa in Costa Rica to provide fraud protection services.
• Box DeliveryminorStrategic or Co-development Partner · 27 November 2023Partnership with last-mile delivery service for fraud prevention in logistics operations.
• TreasuryminorStrategic or Co-development Partner · 11 July 2023Partnership with digital gold investment platform to prevent investment fraud and protect users.
• Money20/20 AsiaminorGTM or Marketing Partner · 28 June 2023Charity initiative partner for industry conference event.
• ATLAS: EARTHminorStrategic or Co-development Partner · 15 June 2023Partnership to provide metaverse protection against cheaters in the ATLAS: EARTH gaming platform.
• WitzealminorStrategic or Co-development Partner · 3 March 2023Partnership with gaming company to provide anti-cheat and fraud detection services.
• AstrocoreStrategic or Co-development Partner · 22 February 2023Partnership with quick-commerce platform in Indonesia to provide fraud prevention services.
• inDrivecoreStrategic or Co-development Partner · 25 January 2023Partnership with global ride-hailing platform to enhance fraud detection and prevention across markets.
• PokerBaazicoreStrategic or Co-development Partner · 16 August 2022Partnership with online poker platform to prevent fraud and ensure fair play.
• MPLcoreStrategic or Co-development Partner · 8 June 2022Partnership with Mobile Premier League gaming platform for fraud protection and cheating detection.
• TrueMoneycoreStrategic or Co-development Partner · 18 March 2022Long-standing partnership with TrueMoney for e-wallet fraud prevention. Expanded in 2023 with TrueMoney 3x Protection service offering.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arkose Labs: Arkose Labs provides device fingerprinting, bot detection, and account-takeover prevention for global enterprises. It is the closest direct competitor to SHIELD in device-first fraud intelligence, targeting the same ride-hailing, fintech, gaming, and social-platform verticals.
• Fingerprint: Fingerprint (formerly FingerprintJS) offers device identification APIs for fraud prevention, account takeover protection, and visitor identification. It competes head-to-head with SHIELD's Device Intelligence product on accuracy and tamper resistance for web and mobile use cases.
• HUMAN: HUMAN (which acquired PerimeterX) provides bot management, account takeover prevention, and fraud decisioning for enterprise applications and APIs. It is a direct competitor to SHIELD in mobile and web fraud prevention, serving overlapping digital commerce and platform customers.
• Sift: Sift is a digital trust and safety platform offering fraud detection, account defense, and content integrity powered by a global data network. It competes with SHIELD on account takeover, payment fraud, and content abuse for similar digital-platform and fintech clients.
• BioCatch: BioCatch specializes in behavioral biometrics for fraud detection and online identity verification, analyzing cursor movements, typing patterns, and session behavior — closely overlapping SHIELD's behavioral-analysis capabilities within its Feature AI Engine.
• Castle.io: Castle.io provides device fingerprinting and account takeover prevention for web and mobile applications, targeting fintech, SaaS, and e-commerce clients with similar use cases to SHIELD's Device Intelligence product.

Emerging players

• SEON: SEON is a fast-growing fraud prevention platform combining device fingerprinting, digital footprinting, and ML-based risk scoring. It overlaps with SHIELD on fraud and AML use cases for fintech, iGaming, and e-commerce customers, though it is smaller and earlier in scale.

Broad incumbents

• Forter: Forter offers an identity-based trust platform for digital commerce covering account takeover, payment fraud, and abuse prevention. It is a broader, more established incumbent competing against SHIELD in e-commerce and digital marketplace fraud.
• Riskified: Riskified is a publicly traded e-commerce fraud prevention platform using behavioral data and ML for transaction decisioning. While its core focus is merchant chargeback guarantees, it increasingly overlaps with SHIELD in e-commerce and marketplace fraud.

Others

• Adjust: Adjust (now part of AppLovin) provides mobile attribution and fraud prevention SDKs, including device-level signals that overlap with SHIELD's mobile fraud intelligence. It is an adjacent ecosystem participant rather than a direct competitor, but its SDK-based approach and mobile-first focus make it strategically relevant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shieldfraud
• Facebookfacebook.com/shieldfraud
• LinkedInlinkedin.com/company/shield

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHIELD