Fortune

What Fortune does

Fortune Media (USA) Corporation is a privately held American business media company, founded in 1930 by Henry Luce as part of Time Incorporated and currently owned by Thai businessman Chatchaval Jiaravanon, who acquired it from Meredith Corporation in December 2018 for $150 million. Headquartered at 40 Fulton Street, New York, with regional offices in Singapore and Hong Kong, Fortune publishes Fortune magazine and operates fortune.com, delivering daily business news, in-depth feature journalism, opinion, and ranked lists to executives, investors, HR professionals, and brand marketers.

The company's product portfolio centers on five reinforcing lines: the Fortune Magazine and fortune.com core publishing platform; a suite of annual business rankings (Fortune 500, World's Most Admired Companies, Best Companies to Work For, Most Powerful Women, plus newer Crypto 100 and AI-focused lists) produced with research partners such as Korn Ferry, Great Place to Work, and Statista; live journalism events including the 25-year-old Brainstorm Tech conference, the Fortune 500 Innovation Forum, and the Cannes Lions "Fuel Up with Fortune" programming; a multimedia offering of newsletters, the Term Sheet venture-capital podcast, and a Salesforce-sponsored vodcast series; and Fortune Brand Studio, the company's branded content and custom content agency. Content is distributed directly through owned digital properties and email, and syndicated through partners including Yahoo Finance's AI news hub.

Fortune generates revenue through a diversified model combining recurring digital and print subscriptions, display and sponsored advertising, ticket sales and sponsorship for conferences and executive summits, and licensing/brand-extension revenue (including digital collectibles/NFT covers). The go-to-market is primarily direct-to-consumer for subscriptions and direct-to-enterprise for advertising, sponsorships, and Brand Studio engagements. Customer segments are predominantly B2B personas: C-suite executives and corporate leaders, HR and recruitment professionals, investors and financial analysts, and brand marketers seeking premium editorial environments. The company is currently navigating a CEO transition at year-end 2025 while continuing to expand internationally and into new verticals.

Name

Fortune

Legal name

Fortune Media (USA) Corporation

Website

https://fortune.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fortune is a 95-year-old privately held American business media company publishing Fortune magazine, fortune.com, proprietary business rankings, executive conferences, newsletters, podcasts, and a branded content studio, serving C-suite executives, HR professionals, investors, and brand marketers globally.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Business news media
• Financial journalism
• Business rankings
• Executive conferences
• Digital publishing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital and Print Subscriptions: Subscription revenue from Fortune.com digital subscriptions and print magazine editions delivered to business executives and professionals
2. Advertising: Display advertising, sponsored content, and branded content solutions across Fortune.com, newsletters, and the Fortune Brand Studio
3. Conferences and Events: Revenue from live journalism events including Fortune Brainstorm Tech, Fortune 500 Innovation Forum, Fuel Up events at Cannes Lions, and other executive summits; includes ticket sales and sponsor partnerships
4. Licensing and Brand Extensions: Revenue from licensing the Fortune brand for rankings partnerships, co-branded content, and brand extensions including NFTs and digital collectibles

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fortune is a global business media company that publishes the Fortune print magazine and fortune.com digital platform, producing daily business news, long-form features, opinion, and proprietary annual rankings (Fortune 500, Best Companies to Work For, World's Most Admired Companies, Most Powerful Women). Its offerings extend to live executive conferences (Brainstorm Tech, Fortune 500 Innovation Forum), the Term Sheet podcast, targeted email newsletters, and Fortune Brand Studio, a custom branded content agency that creates sponsored editorial and marketing solutions for corporate advertisers.

Product overview

Fortune is a media company that publishes Fortune magazine and operates fortune.com, offering business news, analysis, and multimedia content. The company's product portfolio includes its core publication, digital platforms (fortune.com and associated newsletters), live journalism events and conferences (such as Brainstorm Tech and Cannes Lions partnership), rankings and lists (Fortune 500, Best Companies to Work For, World's Most Admired Companies, Most Powerful Women, and various regional and topical rankings), podcasts (including Term Sheet for venture capital and startup coverage), and Brand Studio for branded content services.

Differentiator

Problem solved

Functional benefit

Brands

• Fortune: Main brand encompassing Fortune magazine, Fortune.com, Global Forum, Most Powerful Women, and Brainstorm conferences.
• Fortune Brand Studio

Products and services

• Fortune Magazine Flagship print and digital business magazine delivering long-form features, news, analysis, and the annual Fortune 500 ranking to executives and business leaders.
• fortune.com Digital Platform Primary digital platform providing breaking business news, in-depth analysis, opinion commentary, and access to all Fortune content including rankings and multimedia.
• Fortune Rankings Collection of annual business rankings including Fortune 500, Global 500, 100 Best Companies to Work For, World's Most Admired Companies, Most Powerful Women, and specialized lists for AI, Crypto, and regional markets.
• Fortune Conferences and Live Events Live journalism events and conferences including Brainstorm Tech, Fortune 500 Innovation Forum, Workplace Innovation Summit, and partnership activations at Cannes Lions and VivaTech.
• Fortune Newsletters Email newsletters including Term Sheet (VC/startups), CEO Daily, MPW Daily, Eye on AI, Fortune Gulf Brief, and other topical newsletters delivering curated business news and analysis.
• Term Sheet Podcast Venture capital and startup-focused podcast covering deal-making, funding rounds, and the startup ecosystem.
• Fortune Brand Studio Branded content agency offering custom content creation, marketing solutions, and partnership opportunities for advertisers and brands seeking thought leadership positioning.

Quantifiable outcome

• Fortune Brand Studio named Branded Content Agency/Studio of the Year at the 2026 Branded Content Awards, winning five total awards including two Golds, two Silvers, and one Bronze

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and major.

• Great Place to WorkcoreStrategic or Co-development PartnerFortune partners with Great Place to Work to produce the annual Fortune 100 Best Companies to Work For ranking and related Best Workplaces regional lists (Bay Area, Texas, Chicago, New York, etc.). Great Place to Work provides employee survey data and workplace culture analysis while Fortune provides brand platform and distribution.
• Korn FerrycoreStrategic or Co-development PartnerFortune partners with Korn Ferry to produce the annual World's Most Admired Companies ranking. Korn Ferry conducts surveys of executives, directors, and analysts to compile the peer-evaluated list across multiple industry categories.
• StatistacoreStrategic or Co-development PartnerFortune partners with Statista for the Europe's Most Innovative Companies ranking and America's Most Innovative Companies ranking. Statista provides data research and analytical support for evaluating company innovation across product, process, and culture dimensions.
• Cannes Lions International Festival of CreativityflagshipGTM or Marketing PartnerFortune serves as official media partner for the Cannes Lions International Festival of Creativity, hosting flagship 'Fuel Up with Fortune' events and producing editorial coverage exploring how creativity, technology, and leadership are reshaping business and marketing.
• U.S. Chamber of CommercemajorStrategic or Co-development PartnerThe U.S. Chamber of Commerce serves as institutional partner for the Fortune 500 Innovation Forum scheduled for November 16-17, 2026 in Detroit, supporting discussions on innovation and AI transformation during America's semiquincentennial anniversary.
• IndeedmajorGTM or Marketing PartnerIndeed serves as Founding and Data Partner for Fortune's Workplace Innovation Summit, bringing workforce data and HR technology expertise to discussions on AI integration in workplaces.
• McKinsey & CompanymajorGTM or Marketing PartnerMcKinsey & Company serves as Knowledge Partner for Fortune's Workplace Innovation Summit, contributing research and expertise on workplace transformation and AI adoption strategies.
• Inca DigitalcoreStrategic or Co-development PartnerFortune partnered with Inca Digital, a digital asset intelligence firm, for analysis and data support in compiling the inaugural Fortune Crypto 100 and Crypto Innovators rankings in 2026.
• Yahoo FinancemajorGTM or Marketing PartnerFortune content syndicated through Yahoo Finance's AI news hub partnership alongside Axios, TechCrunch, and Fast Company, targeting Yahoo Finance's reported 100 million monthly visitors with curated business coverage.
• SalesforcemajorGTM or Marketing PartnerSalesforce sponsors Fortune's Next to Lead vodcast series and co-hosts events with Fortune at Cannes Lions, positioning Salesforce as a key marketing and technology partner for Fortune's multimedia content initiatives.
• Schneider ElectricmajorGTM or Marketing PartnerSchneider Electric partnered with Fortune for the announcement of Europe's Most Innovative Companies 2026 ranking at VivaTech in Paris, co-hosting an exclusive discussion alongside EY.
• EYmajorGTM or Marketing PartnerEY partnered with Fortune for the announcement of Europe's Most Innovative Companies 2026 ranking at VivaTech in Paris, co-hosting an exclusive discussion alongside Schneider Electric.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Axios: Axios is a digital-native media company with Smart Brevity format, Axios HQ enterprise newsletter platform, and live events (Axios events series) that competes for the same business executive audience. Already a syndication partner via Yahoo Finance, it represents both collaboration and direct competition.
• Semafor: Semafor is a recently launched, well-funded digital business news outlet with an explicit cross-Atlantic editorial strategy and flagship events (Semafor World Economy Summit). It targets the same executive readership as Fortune with a global framing and represents an emerging competitive threat.
• Harvard Business Review: HBR is a specialized business publication with a subscription model, executive education events, and a HBR Ascend product targeting younger business professionals. It competes with Fortune for senior executive subscription revenue and event sponsorships with a more academic, management-focused lens.
• Business Insider: Business Insider is a digital-native business news outlet that has overtaken legacy business magazines in audience reach and competes with Fortune for both executive readership and tech/finance advertising dollars. Its subscription product (Insider) and events (BI's The 10 Awards) increasingly overlap with Fortune's positioning.

Broad incumbents

• CNBC: CNBC is a major business news broadcaster and digital publisher that competes with Fortune across business news, executive interviews, and live events (CNBC Disruptor 50, CEO Councils). Its broader distribution footprint represents a structural threat to Fortune's premium positioning.
• The Wall Street Journal: The WSJ is the dominant business news subscription product and the natural incumbent benchmark for Fortune's digital subscription strategy. It competes across Fortune's audience of executives, investors, and corporate decision-makers for both subscription and advertising revenue, with vastly greater scale.

Direct peers

• Bloomberg Media: Bloomberg's media arm directly competes with Fortune in business news, executive events (Bloomberg New Economy Forum, Qatar Economic Forum), and proprietary rankings (Bloomberg 50, Bloomberg Businessweek lists). Both target the same C-suite and investor audience with premium subscriptions, sponsored events, and branded content.
• Inc. Magazine: Inc. is a direct peer business magazine targeting entrepreneurs and growth-stage executives, with proprietary rankings (Inc. 5000, Best Workplaces), live events (Inc. 5000 Conference), and a similar subscription, advertising, and events revenue model. Both compete for the same executive advertising and event sponsorships.
• Fast Company: Fast Company is a direct competitor covering business, technology, and innovation, with proprietary rankings (Most Innovative Companies, Best Workplaces for Innovators), events (Fast Company Innovation Festival), and a similar premium magazine plus digital model. Notably already a syndication partner via Yahoo Finance AI news hub.
• Forbes Media: Forbes is the most directly comparable private business magazine competitor, with the iconic Forbes 400 and Global 2000 rankings, live events (Forbes 30 Under 30, Forbes CMO Summit), branded content studio, and licensing model. Both target business executives via subscription, advertising, and events with similar editorial positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FortuneMagazine
• Facebookfacebook.com/FortuneMagazine
• LinkedInlinkedin.com/company/fortune-magazine
• Instagraminstagram.com/fortunemag
• Pinterestpinterest.com/fortunemagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortune