What MediaPro does

GRUP MEDIAPRO (legal entity GRUP MEDIAPRO S.L.U.) is a Barcelona-headquartered audiovisual production group founded in 1994 that integrates the entire audiovisual value chain across five business units: Broadcast Media Services (technical production with 90+ mobile units and 16 production centers delivering more than 25,000 productions annually), The Mediapro Studio (content creation, production, and distribution including Oscar-winning films and series for Amazon Prime Video, Netflix, and HBO), Media Rights Agency (exclusive international rights agent for LaLiga, plus rights for Chinese Super League, Belgian Proleague, Canadian Premier League, FIFA, UEFA, and CONMEBOL), Channels & Platforms (up to 15 proprietary channels and managed channels for ESPN, LaLiga, and Movistar, plus OTT platforms GolStadium, Gol Mundial, U-BEAT, and Bar TV), and Brands&Xperiences (experiential spaces, events, and immersive museums for clubs such as FC Barcelona, Atlético Madrid, and AC Milan).

The group's technology stack includes proprietary virtual production studios with large-format LED screens in Barcelona (210m², 44 million pixels), Miami, New York (Hudson Yards), and Montevideo (700m²), an AWS cloud-based virtual production pipeline delivering an 83% reduction in post-production time, an AI and Synthetic Media Lab co-developed with Microsoft, a generative AI alliance with Google Cloud, and Video Assistant Referee (VAR) technology supporting 1,245+ matches per season across CONMEBOL and other federations. The company operates 50 offices in 28 countries across four continents with approximately 6,900-7,000 professionals, and is majority-owned by Chinese fund Orient Hontai Capital (~80% post-2021), with founders Tatxo Benet and Jaume Roures each retaining roughly 12%.

MediaPro monetizes through a mix of professional services contracts (broadcast production, mobile unit rentals, post-production, and VAR services), licensing and royalty income from rights commercialization, and recurring subscription revenue from proprietary channels and OTT platforms. Go-to-market is enterprise-direct with rights holders, broadcasters, streaming platforms, and major brand advertisers; key customers include FIFA, UEFA, CONMEBOL, LaLiga, FIBA, ESPN, Movistar, DAZN, TNT Sports, and Amazon Prime Video, with secondary segments spanning advertisers, film studios, and sports clubs.

Name

MediaPro

Legal name

GRUP MEDIAPRO S.L.U.

Website

https://mediapro.tv

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

MediaPro is a Barcelona-headquartered audiovisual group providing end-to-end broadcast production, content creation, sports rights management, channel/OTT operations, and experiential services for sports leagues, broadcasters, streaming platforms, and brands across 28 countries and four continents.

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)

akta.pro secondary industry

Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing) (MPAHAHAL)

Keywords

• Audiovisual production services
• Live sports broadcasting
• Media rights management
• Virtual production studios
• Content distribution licensing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Broadcast Media Services: Production and distribution of audiovisual content through one of the largest fleets of mobile production units in the world. Delivers more than 25,000 productions annually across 16 production centers on four continents. Revenue from technical production services, mobile unit rentals, and broadcast infrastructure provision.
2. Content Creation and Distribution (The Mediapro Studio): Content creation, production, and distribution of high-quality global projects. Creates fiction and non-fiction content for global audiences alongside top talent. Revenue from content sales, co-productions, and distribution fees.
3. Media Rights Management: One of the industry's leading audiovisual rights management agencies. Exclusive agent for LaLiga international TV rights marketing. Owns international rights to Chinese Super League, Belgian Proleague, and Canadian Premiere League. Manages rights for major tournaments including FIFA World Cup, UEFA competitions, and CONMEBOL tournaments.
4. Channels and Platforms: Produces and manages up to 15 proprietary channels and channels for major operators such as ESPN, LaLiga, and Movistar. Includes OTT platforms like GolStadium, Gol Mundial, Bar TV, and international platforms.
5. Brands&Xperiences: Designs, produces, and manages immersive experiential spaces and events. Services include perimeter advertising, sponsorships, social media management, market research, and experiential events for advertisers and brands.
6. Production Partnership Revenue: Multi-year partnership with Unrivaled for production and hosting of women's basketball season. Audio and visual production services for TNT Sports broadcast. Technical production services for sports leagues and events.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

GRUP MEDIAPRO is a vertically integrated audiovisual production group providing end-to-end services across content creation, live broadcast production, media rights management, channel operations, and experiential events. Through five business units (Broadcast Media Services, The Mediapro Studio, Media Rights Agency, Channels & Platforms, and Brands&Xperiences), it serves global sports leagues, broadcasters, and brands with mobile production units, virtual production studios, VAR technology, OTT platforms, and rights commercialization services.

Product overview

GRUP MEDIAPRO is a leading European audiovisual group operating across 4 continents with 5 business units: The Mediapro Studio (content creation, production, and distribution), Broadcast Media Services (audiovisual services with one of the world's largest mobile unit fleets and 16 production centers), Media Rights Agency (sports rights management), Channels & Platforms (produces/manages up to 15 proprietary channels and operates channels for ESPN, LaLiga, and Movistar), and Brands&Xperiences (experiential spaces and events). The company offers end-to-end audiovisual production capabilities including virtual production studios, live sports broadcasting, OTT platforms (GolStadium, Gol Mundial, U-BEAT), VAR technology, and AI-driven production solutions.

Differentiator

Problem solved

Functional benefit

Brands

• The Mediapro Studio: Content creation, production, and distribution arm of GRUP MEDIAPRO, responsible for launching high-quality global projects with leading national and international talent.
• Broadcast Media Services
• Media Rights Agency
• Brands&Xperiences
• Channels & Platforms
• COLOUR by Mediapro
• GolStadium
• Gol
• U-BEAT
• LVP
• Gol Mundial
• GolPlay
• Mediapro Exhibitions
• Mediapro Events
• Media Travel & Logistics

Products and services

• The Mediapro Studio Content creation, production, and distribution arm of GRUP MEDIAPRO responsible for launching high-quality global projects with leading national and international talent. Produces fiction and non-fiction content for global audiences including film, series, and documentaries for Netflix, Amazon Prime Video, HBO, and other platforms.
• Broadcast Media Services (BMS) Audiovisual services division operating one of the world's largest fleets of mobile production units (90+) with capacity for more than 25,000 productions annually across 16 production centers on 4 continents. Provides technical broadcast services, mobile unit rentals, and broadcast infrastructure for live sports and events.
• Media Rights Agency Sports and media rights management division serving as LaLiga's exclusive international agent for TV rights marketing and managing rights for Chinese Super League, Belgian Proleague, and Canadian Premiere League. Handles rights commercialization for major tournaments including FIFA World Cup, UEFA competitions, and CONMEBOL tournaments.
• Channels & Platforms Produces and manages up to 15 proprietary channels and channels for major operators including ESPN, LaLiga, and Movistar. Includes OTT platforms such as GolStadium (Spain's first sports OTT), Gol Mundial, Bar TV, and international platforms.
• Brands&Xperiences Designs, produces, and manages immersive experiential spaces, events, and venues across various formats using innovative technology solutions. Services include perimeter advertising, sponsorships, social media management, market research, and experiential events for advertisers and brands. Created notable immersive museums for FC Barcelona, Atlético Madrid, and AC Milan.
• VAR (Video Assistant Referee) Technology Service Video Assistant Referee technology and service for football competitions, serving CONMEBOL (1,245 matches per season), CONCACAF, FPF Portugal, Colombian Football Federation, Bolivian Football Federation, and Copa America 2019. Includes 32 matches per week across 10 South American countries.
• Virtual Production Studios Cloud-based virtual production facilities with LED screens in Barcelona (210m² with 44 million pixels), Miami (24m wide x 7m high with 1,000+ panels), New York Hudson Yards studio, and Montevideo (700m²). First European film 'Parenostre' shot entirely in virtual production studio.
• COLOUR by Mediapro Global post-production brand offering color correction, VFX, mastering, and datalab services following the incorporation of Colour Studio into GRUP MEDIAPRO.
• GolStadium OTT Platform First OTT sports platform in Spain, offering live football, racquet sports, motorsports, extreme and urban sports content, plus GOL PLAY live programming for sports fans.
• Gol Mundial OTT Platform OTT platform launched for the Qatar 2022 FIFA World Cup, winner of two SportsPro Awards 2023 for innovation in sports broadcasting.
• U-BEAT eSports Platform Spanish-language eSports OTT platform targeting Latin American markets, offering over 3,000 hours of competitions, news, and exclusive eSports content.
• MediaCoach Real-Time Analytics Software Real-time game analyzer software created with the Professional Football League, allowing registration of passes, shots, kilometers covered, and other game statistics for sports analytics.
• beIN SPORTS Channel 24-hour football channel broadcasting Champions League and best international football in high definition, launched in partnership with beIN MEDIA GROUP.
• Téléfoot Channel Channel dedicated to French football by Mediapro France, offering eight Ligue 1 Uber Eats matches and eight Ligue 2 BKT matches.
• Montevideo Virtual Production Studio New 700m² virtual production studio in Montevideo, Uruguay, with the music video 'La Noche de Ayer' for the band No Te Va A Gustar as its inaugural production. Expands virtual production footprint alongside Barcelona, Miami, and New York.

Quantifiable outcome

• 25,000+ productions delivered annually across 4 continents
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

13 partnerships are on record, tiered minor, core and strategic.

• MotoGP Sports Entertainment GroupminorStrategic or Co-development Partner · 8 May 2026GRUP MEDIAPRO and MotoGP announced participation as speakers at Sports Production Innovation Summit 2026 in Barcelona. Will explore the art and pressure of directing live sport alongside Formula E, Sky Sports, DMC Production, and OBS.
• DAZNcoreChannel Partner/ Reseller/ Distributor · 9 February 2026DAZN secured pay-TV rights to broadcast the 2026 FIFA World Cup in Spain through a distribution deal with Mediapro. DAZN gained exclusive rights to distribute Mediapro's Spanish pay-television channel and broadcast all 104 matches of the tournament.
• FilmNationminorStrategic or Co-development Partner · 15 January 2026Television adaptation of Graham Norton's novel 'Forever Home' being developed by Paramount Channel 5, FilmNation, and Mediapro.
• Google CloudcoreTechnology or Integration · 8 November 2025Expanded partnership on media-focused GenAI solutions. Alliance to develop generative AI solutions for the audiovisual industry as part of the growing AI in media market projected to reach $51.08 billion by 2030.
• AWS (Amazon Web Services)coreTechnology or Integration · 30 January 2025AWS cloud services implemented for virtual production achieving 83% reduction in post-production time. GPU streaming framework developed for distributed collaboration across studios in Barcelona, Miami, New York, and Buenos Aires.
• Telemundo StudiosstrategicStrategic or Co-development Partner · 1 January 2025The Mediapro Studio US & Canada and Telemundo Studios united to develop and produce original films targeting US Hispanic audience and international markets. Alliance follows joint successes like 'Atrápelo quien pueda', 'Las Bravas', and 'Consuelo'.
• UnrivaledcoreStrategic or Co-development Partner · 13 November 2024Multi-year partnership for production and hosting of inaugural women's basketball season in Miami, Florida in 2025. Developing state-of-the-art facility for league games, content, and fan engagement. Mediapro North America handles audio and visual production.
• TNT SportscoreChannel Partner/ Reseller/ Distributor · 16 October 2024Multi-year media rights partnership starting January 2025 for Unrivaled women's basketball league. TNT Sports invested as equity partner providing financial stability. Deal includes exclusive coverage on TNT, truTV, and Max streaming with 45+ primetime regular-season games.
• MicrosoftcoreTechnology or Integration · 1 January 2024Collaboration on AI and Synthetic Media Lab driving technological innovation through ethical, inclusive, and people-centered AI-based solutions for the audiovisual sector.
• China Media Group (CMG)strategicStrategic or Co-development Partner · 1 January 2024Agreement signed to drive joint projects in audiovisual services, co-production, and immersive experiences. First initiative was an exhibition space at APEC 2024 Summit in Lima.
• Great Point StudiosstrategicStrategic or Co-development Partner · 1 January 2023Joint venture PHYGITAL FX created for audiovisual production services for television and cinema, meeting the growing demands of the streaming industry.
• Eleven SportsminorStrategic or Co-development Partner · 1 January 2020Eleven Sports and GRUP MEDIAPRO united for international joint projects to guarantee growth for both groups worldwide.
• VisyonstrategicTechnology or Integration · 1 January 2019GRUP MEDIAPRO strengthened leadership in immersive audiovisual content production by joining Visyon, a leader in innovation with more than 400 projects developed in Virtual Reality, Augmented Reality, and Mixed Reality.

Scale indicators12 records

Recent moves18 records

Expansion highlights7 records

Direct peers

• Sunset+Vine: UK-based sports production company specializing in live event broadcast. Comparable as a fleet-based sports production specialist competing for rights-holder mandates.
• Gravity Media: Provider of broadcast production, equipment hire, and outside broadcast services globally. Comparable mobile-fleet and live-event production capability across sports and entertainment.
• HBS (Host Broadcast Services): Specialist host broadcaster for FIFA World Cups and other mega-events. The most direct competitor for sports host-broadcast mandates and live production services on the global stage.
• Fremantle (RTL Group / Bertelsmann): Global production and distribution group operating across drama, entertainment, and documentary. Directly comparable scale, international footprint, and integration with major broadcaster parents — competes for the same premium content commissions.
• Banijay Group: Largest independent European content producer and distributor. Highly comparable end-to-end model spanning content creation, production, distribution, and rights exploitation across multiple countries — overlapping directly with The Mediapro Studio.
• ITV Studios: UK-based global content producer and distributor. Comparable as a vertically integrated production arm of a major broadcaster, with international production hubs and global format distribution.
• Endemol Shine Group: Major international production group with extensive scripted and non-scripted format library. Closely comparable as a global, format-led production powerhouse competing for the same rights and co-production deals.

Broad incumbents

• Legendary Entertainment: Large, well-capitalized film/TV production group with virtual production capabilities. Broader incumbent competing for premium content commissions and Hollywood virtual production work.
• All3Media: Major UK-headquartered independent production group with deep relationships across linear and streaming buyers. Comparable in scale and the production/distribution integration model.

Emerging players

• DAZN Group: Global sports streaming platform increasingly taking rights distribution in-house. Partly a customer (Spain World Cup deal), partly an emerging competitor reshaping the rights-distribution value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grupomediapro
• YouTubeyoutube.com/grupmediapro
• Facebookfacebook.com/GrupMEDIAPRO
• LinkedInlinkedin.com/company/mediapro
• Instagraminstagram.com/grupmediapro

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries33 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaPro