Boomerang
Boomerang is a Miami-based B2B SaaS platform that uses AI-powered matching to help enterprise venues — stadiums, airports, hotels, theme parks, and museums — automate lost item recovery and reunite guests with their belongings.
- Company typePrivate
- Founded2022
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Boomerang does
Boomerang (legal entity: Thanks Boomerang, Inc.) is a Miami-headquartered B2B SaaS company that operates a technology platform for managing lost & found operations at large venues. The company was founded in 2022 and serves enterprise customers across sports stadiums and arenas (including Madison Square Garden, multiple NFL teams, and Fenway Park), commercial airports (Savannah/Hilton Head and Syracuse Hancock), hotels and resorts (The Westin Fort Lauderdale Beach Resort), theme parks (Universal Orlando, LEGOLAND), museums (The Metropolitan Museum of Art), and convention centers (Javits Center).
The platform consists of three integrated components: a partner-facing portal for staff to log found items into an online inventory in under a minute, a consumer-facing claims submission interface accessible via web and mobile, and an AI-powered matching engine that automatically pairs lost item claims with found items in inventory. Supporting features include image capture (up to three photos per item), automated guest communication via email updates throughout the recovery process, and integrated return/shipping facilitation. The company processes image data as an AI modality.
Boomerang generates revenue through recurring SaaS subscriptions sold via a consultative enterprise sales motion ("Schedule a chat" / "Get Started" CTAs targeting operations and guest experience leaders). Pricing is quote-based and not publicly disclosed. As of January 2024, the company had raised $7.7M in total funding across a $2.8M pre-seed (April 2022) and a $4.9M seed led by LightShed Ventures with participation from SeventySix Capital and high-profile individual investors. In January 2025, Boomerang acquired GQueues, a Google Workspace task management platform, extending the company's product surface beyond lost & found into adjacent productivity tooling for operations teams.
Boomerang firmographics
Firmographics- Name
- Boomerang
- Legal name
- Thanks Boomerang, Inc.
- Website
- https://thanksboomerang.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boomerang is a Miami-based B2B SaaS platform that uses AI-powered matching to help enterprise venues — stadiums, airports, hotels, theme parks, and museums — automate lost item recovery and reunite guests with their belongings.
- Ownership category
- akta.pro rank
Boomerang industry classification
Industry- Product category
- Lost and Found Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Computer & Office Equipment (3570)
- akta.pro primary industry
- Travel & Expense (T&E) Management Platforms (THALANAB)
Keywords
Where Boomerang is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boomerang business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (B2B): Boomerang generates revenue by charging organizations (entertainment venues, airports, hotels, stadiums) a subscription fee to use its lost & found management platform. The platform serves both the organization's staff (inventory management, matching) and their guests (claims submission, status tracking). This is a B2B SaaS model targeting enterprise operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Boomerang's pricing is not publicly disclosed on the website. |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Boomerang product offering
Product offeringCore offering
Boomerang provides a B2B SaaS platform that helps large-foot-traffic organizations such as stadiums, airports, hotels, theme parks, and museums manage and automate their lost and found operations. The platform uses AI-powered matching to automatically pair lost item claims submitted by guests with found items logged by partner staff, and includes digital claims submission, automated guest communication, partner inventory management, and integrated return/shipping workflows.
Product overview
Boomerang operates as a unified B2B2C lost and found technology platform consisting of three integrated components: (1) the Boomerang Core Platform for AI-powered matching and automated claim processing, (2) the Partner Portal for businesses to log found items and manage returns, and (3) a Customer Mobile/Web App for consumers to submit claims and track status. The portfolio was expanded in January 2025 through the acquisition of GQueues, a Google Workspace task management tool, to enhance Boomerang's productivity offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Boomerang Core Platform
- Partner Portal
- Customer Mobile/Web App
- GQueues
Quantifiable outcome
- Organizations save significant time during the lost & found intake process with streamlined digital logging replacing manual procedures.
- +2 more outcomes
Companies that use Boomerang
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Boomerang technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Boomerang partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Asurion Home+minorBoomerang features Asurion Home+ on its homepage as a complementary device protection service. Asurion is a service contract provider offering device protection, repairs, and 24/7 tech support. Boomerang notes it is not responsible for or involved in services offered by Asurion, suggesting this is a referral or affiliate arrangement rather than a deep product integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Boomerang competitors and assessment
Company assessmentBroad incumbents
- Momentus Technologies: Momentus (formerly Ungerboeck) is an established event and venue management software platform used by convention centers, arenas, stadiums, and performing arts venues. It is a broad incumbent because it does not focus on lost-and-found, but its footprint in the same venue-operations buyer base creates bundling and competitive risk for Boomerang.
- Qualtrics: Qualtrics is an enterprise experience management platform with deep penetration in hospitality, travel, and sports/entertainment. It is a broad incumbent that could bundle lost-item recovery into its existing guest-experience workflows, creating competitive pressure for Boomerang's enterprise sales motion.
- Medallia: Medallia is an enterprise customer and guest experience platform used by hotels, airlines, and entertainment venues. It is a broad incumbent because it owns the same guest-experience buyer relationship Boomerang targets and could expand into lost-and-found as a feature of its broader CX suite.
- ServiceNow: ServiceNow is an enterprise workflow and IT/service-management platform increasingly used as a system of record for cross-departmental workflows at large enterprises. It is a broad incumbent because large venue operators could replicate lost-and-found workflows on its platform rather than purchase a point solution.
Direct peers
- iLost: iLost is a B2B lost-and-found platform that partners with transportation hubs, hotels, and event venues to digitally manage lost items and reunite them with owners. It is the most direct functional competitor to Boomerang in the same product category, with comparable digital claims, matching, and return workflows.
- Chargerback: Chargerback (Lost & Found Software) is a long-standing B2B lost-and-found management platform used by hotels, theme parks, transit, and entertainment venues. It is a direct peer as it competes for the same enterprise buyers with centralized inventory, matching, and guest-facing claims functionality.
- NotLost: NotLost provides a SaaS lost-and-found platform for hotels, restaurants, and venues, with digital intake, automated guest communication, and return logistics. It is a direct peer because it serves the same hospitality and venue buyers with a similar AI- and workflow-driven lost-and-found solution.
Emerging players
- Waitwhile: Waitwhile is a guest experience and queue/virtual-waiting platform used by enterprises including airports, sports venues, and theme parks. It is an emerging player with partial overlap: same venue buyers and same operational-pain focus, but its core functionality is queueing rather than lost-and-found.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Boomerang social profiles
Digital presenceBoomerang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boomerang leadership team
Management profileNumber of profiles
Profiles3 records
Boomerang subsidiaries and ownership
Company hierarchySubsidiaries1 record
Boomerang funding detail
Funding detailFunding overview
Funding rounds2 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boomerang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boomerang
What does Boomerang do?
Boomerang provides a B2B SaaS platform that helps large-foot-traffic organizations such as stadiums, airports, hotels, theme parks, and museums manage and automate their lost and found operations. The platform uses AI-powered matching to automatically pair lost item claims submitted by guests with found items logged by partner staff, and includes digital claims submission, automated guest communication, partner inventory management, and integrated return/shipping workflows.
Is Boomerang a public or private company?
Boomerang is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boomerang founded?
Boomerang was founded in 2022. It employs 11 to 50 people.
Where is Boomerang based?
Boomerang is headquartered in Miami, United States, in the North America region.
How does Boomerang make money?
One revenue line is on record: saaS Subscription (B2B).
Who are Boomerang's main competitors?
Broad incumbents on record are Momentus Technologies, Qualtrics, Medallia and ServiceNow. Direct peers are iLost, Chargerback and NotLost. Waitwhile is listed as an emerging player.
Does Boomerang have an API?
No public API is recorded for Boomerang.
What industry is Boomerang in?
Boomerang's product category is Lost and Found Management Software. Its primary akta.pro industry code is THALANAB, Travel & Expense (T&E) Management Platforms. Its NAICS code is 518 and its SIC code is 3570.