Waitwhile
Waitwhile is a cloud-based queue management and appointment scheduling platform serving more than 10,000 businesses across retail, government, healthcare, hospitality, and restaurant verticals. Its REST API-based platform manages virtual waitlists, bookings, and customer communication for clients including Louis Vuitton, Best Buy, Applebee's, and the U.S. Air Force.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Waitwhile does
Waitwhile is a cloud-based queue management and appointment scheduling SaaS platform founded in 2017 and headquartered in Stockholm, with additional offices in New York and London. The platform enables enterprises to manage customer flow, virtual waiting lists, and bookings across physical locations, serving over 10,000 businesses and 300 million end customers globally. Notable customers include Louis Vuitton, Best Buy Canada, Samsung, the U.S. Air Force, Applebee's, Hartford Healthcare, Oklahoma State University, and SUMMIT One Vanderbilt, spanning luxury retail, mass retail, government, healthcare, restaurants, hospitality, and education verticals. The platform processes more than 3.5 million people through queues per month and has facilitated approximately 40 million appointments cumulatively, with 30+ million messages exchanged monthly in 50+ languages.
The technology is built around a REST API architecture with event-driven webhooks, an ML engine for wait-time estimation, and a multi-channel messaging infrastructure. Core products include a Queue Management System and an Appointment Scheduling module, supplemented by add-on modules for Automation (including LineSync for merging walk-ins with appointments), Customer Communication, Resource Management, Customer Insights, and Analytics and Reporting. The platform integrates natively with Salesforce, Slack, Twilio, Mailchimp, Google Calendar, Microsoft Outlook, Zoom, and 3,000+ tools via Zapier, and holds SOC 2 Type II, ISO 27001, HIPAA, GDPR, CCPA, and WCAG certifications supporting deployment in regulated sectors.
Revenue is generated primarily through a SaaS subscription model with tiered pricing and a freemium self-serve entry point at app.waitwhile.com. Enterprise customers are sold through a dedicated sales team on negotiated contracts based on locations, features, and support requirements, while SMB customers self-onboard via free trial and self-serve signup. The company operates with 11–50 employees, is privately held, and has disclosed a single $12 million Series A funding round led by CRV in February 2021. CEO and co-founder Christoffer Klemming and CTO and co-founder Jonas Klemming continue to lead the company alongside a leadership team spanning client services, product, customer success, user experience, design, and business development.
Waitwhile firmographics
Firmographics- Name
- Waitwhile
- Legal name
- Waitwhile Inc.
- Website
- https://waitwhile.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waitwhile is a cloud-based queue management and appointment scheduling platform serving more than 10,000 businesses across retail, government, healthcare, hospitality, and restaurant verticals. Its REST API-based platform manages virtual waitlists, bookings, and customer communication for clients including Louis Vuitton, Best Buy, Applebee's, and the U.S. Air Force.
- Ownership category
- akta.pro rank
Waitwhile industry classification
Industry- Product category
- Queue Management Software
- akta.pro primary industry
- Reservation & Waitlist Management Services (HSACALAO)
- akta.pro secondary industries
- Appointment Scheduling, Waitlist & Patient Flow Communications (HLACAEAB), No-Show Reduction, Utilization & Scheduling Analytics (HLACADAL)
Keywords
Where Waitwhile is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Waitwhile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based platform licensing: SaaS subscription model with tiered pricing based on business size and feature requirements. Enterprise deployments with dedicated account management and custom integrations operate on negotiated contracts. Self-serve tier enables independent onboarding with usage-based scaling.
- API and integration services: Premium API access and custom integration development services for enterprise clients requiring specialized implementations and extended documentation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Self-serve free tier for small businesses |
| Subscription | Annual | Enterprise custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Waitwhile product offering
Product offeringCore offering
Waitwhile is a cloud-based queue management and appointment scheduling platform that helps businesses eliminate physical wait times through virtual queuing, AI-powered wait time predictions, automated appointment booking, and multi-channel customer communication (SMS, email, web chat, push notifications). The platform serves enterprises across retail, government, healthcare, education, restaurants, and hospitality, enabling frontline teams to manage customer flow, resources, and personalized service interactions across multiple locations.
Product overview
Waitwhile offers a unified queue management, appointment scheduling, and customer insights platform for modern enterprises. The core platform consists of the Queue Management System and Appointment Scheduling, which are complemented by add-on modules: Automation (including LineSync for merging walk-ins with appointments), Customer Communication (Message Center) for two-way multi-channel messaging in 35+ languages, Resource Management for staff orchestration and intelligent matching, Customer Insights (Customer Retention) for personalization and clienteling, and Analytics and Reporting for operational intelligence. The platform is extensible via a REST API with event-driven webhooks, supporting native integrations with CRM (Salesforce), communication (Slack, Twilio), marketing (Mailchimp, SurveyMonkey), calendar (Google Calendar, Outlook), and 3,000+ tools via Zapier. The platform processes over 3.5 million people through queues monthly and has facilitated nearly 40 million appointments.
Differentiator
Problem solved
Functional benefit
Products and services
- Queue Management System Modern, customizable queue management platform that reduces wait times, manages crowds, and provides transparent real-time updates for customers. Features virtual queuing, multi-channel registration (QR, web, kiosk, NFC, SMS), AI-powered wait time predictions, automated waitlists, and a drag-and-drop command center dashboard. Used by enterprises across retail, government, healthcare, and hospitality to manage customer flow across multiple locations.
- Appointment Scheduling
- Integrations and API REST API with event-driven webhooks enabling developers to build tailored solutions, create custom automation rules, and integrate with external systems. Supports native integrations with Salesforce, Slack, Zapier, Twilio, Google Calendar, Microsoft Outlook, Square POS, Mailchimp, SurveyMonkey, Eventbrite, Zoom, Facebook, Jira, Trello, Zendesk, and connects to 3,000+ tools via Zapier. Designed for technical teams building custom implementations.
Quantifiable outcome
- Best Buy Canada saved over 3 million customers more than 140,000 days of waiting in line
- +3 more outcomes
Companies that use Waitwhile
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
Waitwhile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature7 records
Waitwhile partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and standard.
- SalesforcecoreNative CRM integration with Salesforce enabling bidirectional data sync. Staff can look up customers in real-time, auto-fill fields with CRM data, and push updates back to Salesforce.
- SlackstandardIntegration allows sharing waitlist updates with guests and team members on Slack in real time.
- MailchimpstandardSubscribe waiting guests to Mailchimp campaigns and send check-in pages to customers inviting them to stop by or make an appointment.
- ZapiercoreZapier integration enables Waitwhile to connect with 3,000+ products and services with drag-and-drop interface for no-code automation.
- TwiliocoreConnect with business phone number to send SMS texts and voice calls from waitlist and bookings.
- Google CalendarstandardAutomatically sync bookings in Google Calendar.
- Microsoft OutlookstandardAutomatically sync bookings in Outlook calendar.
- Microsoft Office 365standardCreate events, emails, Excel entries automatically with Office integrations.
- SurveyMonkeystandardSend guests a survey after their visit automatically to collect feedback.
- Google SheetsstandardSync waitlisted guests into Google spreadsheet or create analytics reports automatically based on visit data.
- ZendeskstandardCreate and route helpdesk tickets automatically from waitlist and know who to serve next.
- JirastandardCreate tickets automatically when guests are added to waitlist and update status when served.
- Square POSstandardSync POS with waitlist so transactions automatically add a customer to waitlist or vice versa.
- EventbritestandardSync bookings and waitlists with events and check-in and track event attendees seamlessly.
- ZoomstandardInclude Zoom video call link in waitlist and booking messages automatically.
- FacebookstandardLet Facebook page followers automatically join waitlist straight from page and track performance.
- Google AdsstandardTrack advertising conversions on Waitwhile waitlist and online bookings page.
- AllegionstandardTechnology partnership for integrated access control and security solutions in physical locations.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
Waitwhile competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Waitwhile social profiles
Digital presenceWaitwhile compliance and trust
Trust signalCompliance7 records
Waitwhile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waitwhile leadership team
Management profileNumber of profiles
Profiles10 records
Waitwhile funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waitwhile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waitwhile
What does Waitwhile do?
Waitwhile is a cloud-based queue management and appointment scheduling platform that helps businesses eliminate physical wait times through virtual queuing, AI-powered wait time predictions, automated appointment booking, and multi-channel customer communication (SMS, email, web chat, push notifications). The platform serves enterprises across retail, government, healthcare, education, restaurants, and hospitality, enabling frontline teams to manage customer flow, resources, and personalized service interactions across multiple locations.
Is Waitwhile a public or private company?
Waitwhile is a private company. It is classified as venture growth investor backed and is currently operating.
When was Waitwhile founded?
Waitwhile was founded in 2017. It employs 11 to 50 people.
Where is Waitwhile based?
Waitwhile is headquartered in San Francisco, United States, in the North America region.
How does Waitwhile make money?
Two revenue lines are on record. Subscription-based platform licensing is the primary driver. The others are API and integration services.
Does Waitwhile have an API?
Yes. Waitwhile offers a REST API with event-driven webhooks for real-time updates. The API supports custom business logic, automation rules, and integration with existing tools. Comprehensive and extensive documentation with step-by-step guides is available. The event-driven webhooks provide immediate updates across systems without polling. Developers can integrate with their preferred programming language and tailor solutions to fit exact needs. Developer documentation is at developers.waitwhile.com.
What industry is Waitwhile in?
Waitwhile's product category is Queue Management Software. Its primary akta.pro industry code is HSACALAO, Reservation & Waitlist Management Services, with a secondary code of HLACAEAB, Appointment Scheduling, Waitlist & Patient Flow Communications.