Mad Mobile
Mad Mobile provides an AI-first commerce platform that modernizes legacy systems for enterprise retailers and restaurant operators, delivering Neo AI, CAKE POS, Concierge AI clienteling, and Visa-powered payment processing through direct sales and channel partners such as Sysco and Best Buy.
- Company typePrivate
- Founded2010
- HeadquartersTampa, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Mad Mobile does
Mad Mobile, founded in 2010 and headquartered in Tampa, Florida, operates an AI-first connected commerce platform serving enterprise retail and restaurant operators. The company has evolved from an early mobile commerce platform powering sites for more than 90 retailers into a multi-product platform anchored by three assets: the Neo AI Platform for agentic commerce and legacy modernization, the CAKE restaurant point-of-sale system acquired from Sysco in 2020 with roughly 4,500 deployed locations, and the Concierge AI retail clienteling tool built on Amazon Bedrock. The platform integrates with OpenAI, Anthropic, AWS Titan, and Oracle, and supports agentic commerce via OpenAI's Agentic Commerce Protocol. Revenue is generated through enterprise annual subscriptions for software, POS hardware sales, transaction fees from the newly launched Premier Acquirer Services platform in collaboration with Visa's Cybersource, SouthState Bank, and RS2, and professional services for modernization. Distribution combines direct enterprise field sales with strategic channel partnerships, most notably Sysco (one of two preferred POS partners) and Best Buy Business Solutions, and a Mobile Commerce Marketplace that connects restaurant and retail operators to B2B procurement partners.
Mad Mobile firmographics
Firmographics- Name
- Mad Mobile
- Legal name
- Mad Mobile, Inc.
- Website
- http://madmobile.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mad Mobile provides an AI-first commerce platform that modernizes legacy systems for enterprise retailers and restaurant operators, delivering Neo AI, CAKE POS, Concierge AI clienteling, and Visa-powered payment processing through direct sales and channel partners such as Sysco and Best Buy.
- Ownership category
- akta.pro rank
Mad Mobile industry classification
Industry- Product category
- AI Commerce Platform
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Mad Mobile is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mad Mobile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- SaaS Platform Subscription: Subscription-based AI commerce platform with modular components including Neo AI platform, Concierge AI for retail, and CAKE POS for restaurants. Pricing based on enterprise agreements with tiered functionality.
- POS Hardware and Software: Point-of-sale system for restaurants and retail with associated hardware. CAKE POS serves restaurant operators with competitive pricing and support.
- Payment Processing Services: Premier Acquirer Services in collaboration with Visa's Cybersource offering direct-to-brand processing solutions for merchants. Revenue derived from payment processing fees.
- Professional Services: Implementation, consulting, and modernization services for legacy system transformation. AI Alpha Program and internal innovation consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform licensing with modular AI capabilities |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Mad Mobile product offering
Product offeringCore offering
Mad Mobile provides an AI-first commerce platform that modernizes legacy retail and restaurant systems without rip-and-replace. Its NEO platform powers agentic commerce workflows, while specialized solutions include CAKE POS for restaurants and Concierge AI for retail clienteling. The company also delivers payment processing through Premier Acquirer Services with Visa's Cybersource and operates a Mobile Commerce Marketplace for B2B procurement.
Product overview
Mad Mobile offers an AI-first commerce platform with a portfolio of integrated products for retail and restaurant businesses. The core NEO platform serves as the foundational AI infrastructure for agentic commerce, which powers specialized solutions including CAKE POS for restaurants (with AI-optimized ordering, inventory prediction, and conversational analytics) and Concierge AI for retail (clienteling, MPOS, and personalization). Premier Acquirer Services provides payment processing via Visa Cybersource, while the Mobile Commerce Marketplace enables B2B procurement. The company also maintains its legacy Mobile Commerce Platform business from 2010. Products are designed to modernize legacy systems without costly rip-and-replace, with AI capabilities integrated across the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- CAKE: Restaurant point-of-sale (POS) system providing AI-optimized ordering, analytics, and conversational AI interface for restaurant operators.
- Neo
- Concierge AI
- Concierge
Quantifiable outcome
- 65% conversion rate on buy links shared via Concierge AI
- +4 more outcomes
Companies that use Mad Mobile
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
Mad Mobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability14 records
Feature6 records
Mad Mobile partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and significant.
- Visa CybersourcecorePremier Acquirer Services collaboration with Visa's Cybersource, SouthState Bank, and RS2. Enables direct-to-brand processing solutions for restaurant and retail merchants, reducing payment complexity and enhancing economic benefits.
- SamsungsignificantSamsung partnered with Mad Mobile for mobile enterprise initiatives enabling mobile POS and associate mobility deployments.
- SalesforcesignificantSalesforce partnership for retail mobility solutions. Mad Mobile recognized as leader in retail mobility with growing roster of major retail brands.
- ApplesignificantApple partnership to drive mobile POS and associate mobility solutions for enterprise retail.
- OraclesignificantOracle partnership to offer Concierge MPOS and clienteling solution; Talbots became the first customer.
- Oracle/MicrossignificantMicros (then Oracle) engaged Mad Mobile to leverage a unique modernization platform to build mobile solutions for store associates.
- SouthState BankcorePartner in Premier Acquirer Services platform providing banking infrastructure for direct-to-brand payment processing solutions.
- RS2coreTechnology partner in Premier Acquirer Services platform enabling payment processing capabilities for merchants.
- SyscocoreOne of two Sysco-preferred POS partners. Sysco acquired CAKE in 2020; Mad Mobile acquired CAKE from Sysco. Sysco uses Mad Mobile platform for inventory management solutions and mobile ordering for 425,000 restaurants.
- Best Buy Business SolutionscorePartnered for mobile enterprise deployment. Installed mobile POS nationwide in 2,200 Tractor Supply stores and provides nationwide mobile fulfillment for Signet Jewelers.
- Amazon Web Services (AWS)coreAI collaboration with AWS to take in-store and online shopping experiences to another level using generative AI. Concierge AI powered by Amazon Bedrock.
- OpenAIcoreAI platform integrations with OpenAI. Neo platform deploys solutions with OpenAI's Agentic Commerce Protocol (APC) and other emerging standards.
- AnthropiccoreAI platform integrations with Anthropic for pluggable, composable AI architecture supporting enterprise commerce solutions.
- AWS TitancoreAI platform integrations with AWS Titan alongside OpenAI and Anthropic for multi-model AI capabilities.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Mad Mobile competitors and assessment
Company assessmentDirect peers
- Toast: Leading cloud-based restaurant POS and commerce platform serving thousands of U.S. restaurant locations. Toast is the most direct competitor to Mad Mobile's CAKE POS franchise and competes head-to-head for enterprise restaurant operators.
- Lightspeed Commerce: Cloud-based POS and commerce platform for retail and restaurants with global footprint. Lightspeed competes directly with Mad Mobile's Concierge and CAKE products in mid-market and enterprise retail and restaurant segments.
- SpotOn: Restaurant and retail POS provider with integrated payments and software. SpotOn directly competes with Mad Mobile's CAKE POS for restaurant operators and with Concierge for retail clients.
- Salesfloor: Retail clienteling and mobile associate platform serving specialty and department-store retailers. Salesfloor competes directly with Mad Mobile's Concierge AI for clienteling, mobile POS, and associate productivity use cases in specialty retail.
Broad incumbents
- Square (Block): Payments-led POS and commerce platform serving small and mid-market retailers and restaurants. Square's integrated payments-plus-software model overlaps with Mad Mobile's CAKE and Concierge offerings, and Block's broader fintech portfolio exceeds Mad Mobile's payments capabilities.
- Shopify: Dominant retail commerce platform with Shopify POS for in-store retail. Shopify's broader ecommerce, payments, and AI tooling portfolio competes with Mad Mobile's retail commerce vision at the brand-enterprise tier.
- NCR Voyix: Enterprise POS and commerce platform with deep installed base in retail and hospitality. NCR Voyix is a primary incumbent in legacy POS, making it both a competitor to Mad Mobile's modernization offering and a partner whose installed base represents Mad Mobile's target modernization pool.
- Oracle Micros: Enterprise restaurant and hospitality POS suite owned by Oracle. Micros is both a historical partner of Mad Mobile and a direct competitor, particularly for large hotel, cruise, and enterprise restaurant chains.
- Fiserv (Clover): Payments giant with the Clover POS/app marketplace serving SMB and mid-market retail and restaurants. Fiserv's payments scale and merchant base compete with Mad Mobile's Premier Acquirer Services and POS offerings.
Emerging players
- Tulip: Mobile-first retail clienteling and store associate platform for specialty retailers. Tulip targets the same enterprise retail clienteling and mobile POS modernization opportunity as Mad Mobile's Concierge and serves overlapping customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mad Mobile social profiles
Digital presenceMad Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Mobile leadership team
Management profileNumber of profiles
Profiles6 records
Mad Mobile subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mad Mobile funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Mobile M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Mobile
What does Mad Mobile do?
Mad Mobile provides an AI-first commerce platform that modernizes legacy retail and restaurant systems without rip-and-replace. Its NEO platform powers agentic commerce workflows, while specialized solutions include CAKE POS for restaurants and Concierge AI for retail clienteling. The company also delivers payment processing through Premier Acquirer Services with Visa's Cybersource and operates a Mobile Commerce Marketplace for B2B procurement.
Is Mad Mobile a public or private company?
Mad Mobile is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mad Mobile founded?
Mad Mobile was founded in 2010. It employs 251 to 500 people.
Where is Mad Mobile based?
Mad Mobile is headquartered in Tampa, United States, in the North America region.
How does Mad Mobile make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are POS Hardware and Software, payment Processing Services and professional Services.
Who are Mad Mobile's main competitors?
Direct peers on record are Toast, Lightspeed Commerce, SpotOn and Salesfloor. Broad incumbents are Square (Block), Shopify, NCR Voyix, Oracle Micros and Fiserv (Clover). Tulip is listed as an emerging player.
Does Mad Mobile have an API?
No public API is recorded for Mad Mobile.
What industry is Mad Mobile in?
Mad Mobile's product category is AI Commerce Platform. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 42343 and its SIC code is 5045.