NewsCred
NewsCred is a New York-based content marketing platform founded in 2008 that helps marketing teams plan, execute, and manage campaigns. Its product and customer footprint is now served through Optimizely's AI digital experience platform.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What NewsCred does
NewsCred is a content marketing software company founded in 2008 and headquartered in New York. The company's product positioning, as stated in its firmographic description, is to enable marketing teams to plan, execute, and manage content campaigns and elevate marketing performance. NewsCred is co-founded by Asif Rahman and operates as a private, for-profit company with a workforce of 51–100 employees. The firm's funding history captured in the input is limited to a Series 2 round in November 2011 led by FirstMark, with participation from Advancit Capital, Aol Ventures, Floodgate, IA Ventures, and Lerer Hippeau.
Operationally, the newscred.com web property currently surfaces Optimizely's AI digital experience platform — Agentic CMS, Agentic Experimentation, and Agent Platform — rather than a distinct NewsCred product surface, and lists enterprise customer logos (Nike, Salesforce, Visa, L'Oréal, Royal Mint, Cox Automotive, Diligent, Alaska Airlines, Santander, Admiral, Zoom) that are Optimizely's. This indicates NewsCred has been integrated into Optimizely's broader platform; the Optimizely narrative positions a single AI platform across three experience layers (Marketer Experience, Customer Experience, Agent Experience) serving 10,000+ brands globally. The combined business model is subscription-based SaaS with tiered plans for CMS, experimentation, and agent-driven workflow automation, sold via direct enterprise field sales and supplemented by self-serve / product-led growth motions.
Data on NewsCred's current standalone product roadmap, pricing tiers, ARR, customer roster, and go-to-market economics is not present in the input beyond the firmographic baseline. As a result, the investment-relevant characterization of NewsCred is that of a legacy content marketing brand whose technology, customers, and revenue mechanics are now subsumed within the Optimizely platform, and whose standalone identity is being preserved primarily through domain ownership rather than as an independent go-to-market entity.
NewsCred firmographics
Firmographics- Name
- NewsCred
- Website
- https://newscred.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NewsCred is a New York-based content marketing platform founded in 2008 that helps marketing teams plan, execute, and manage campaigns. Its product and customer footprint is now served through Optimizely's AI digital experience platform.
- Ownership category
- akta.pro rank
NewsCred industry classification
Industry- Product category
- Content Marketing Software
- NAICS
- Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Operations & Workflow Management (BPAFAIAI)
- akta.pro secondary industries
- Content Strategy & Planning (BPAFAIAG), Content Distribution & Syndication Services (BPAFAIAK)
Keywords
Where NewsCred is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
NewsCred business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: AI platform subscription model with tiered plans for the Agentic CMS, Experimentation, and Agent Platform products. The platform integrates with existing tools and offers plans and pricing for different team sizes and needs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
NewsCred product offering
Product offeringCore offering
NewsCred provides a content marketing platform that enables teams to plan, execute, and manage marketing campaigns and content, with the objective of elevating marketing performance. The platform serves marketing organizations seeking to centralize and scale their content operations and campaign execution.
Product overview
Optimizely is an AI platform for creating and optimizing digital experiences, structured as a platform-plus-products architecture. The core portfolio consists of three integrated products: Agentic CMS for AI-powered content publishing and site optimization, Agentic Experimentation for continuous testing and personalization, and Agent Platform for AI agent-driven workflow automation. These are unified by three experience layers—Marketer Experience, Customer Experience, and Agent Experience—designed to serve marketing teams, end customers, and AI/LLM content consumption respectively. The platform integrates with existing tools via a connector ecosystem and serves over 10,000 brands.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 50% conversion lift
- +3 more outcomes
Companies that use NewsCred
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
NewsCred technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
NewsCred partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
NewsCred competitors and assessment
Company assessmentDirect peers
- Contently: Contently operates a content marketing platform that helps enterprises plan, create, and distribute branded content, overlapping directly with NewsCred's planning and execution capabilities for marketing teams.
- Skyword: Skyword provides a content marketing platform with planning, creation, and distribution tools for enterprise marketing teams, making it a direct competitor to NewsCred's workflow offering.
- Curata: Curata offers content curation and content marketing software that helps marketers discover, organize, and publish content, closely aligned with NewsCred's content operations focus.
- GatherContent: GatherContent provides content operations software for planning, producing, and publishing structured content, serving the same enterprise content workflow niche as NewsCred.
- DivvyHQ: DivvyHQ is a content planning and workflow platform for marketing teams, comparable to NewsCred in addressing content calendar, production, and collaboration needs.
- Percolate (Seismic): Percolate was a content marketing platform (now part of Seismic) that served enterprise marketers with planning, production, and distribution tools, directly overlapping NewsCred's category.
Broad incumbents
- Sprinklr: Sprinklr is an enterprise customer experience management platform with content marketing and campaign management capabilities, competing with NewsCred for enterprise marketing budgets at a broader scope.
- HubSpot: HubSpot's marketing hub includes content management, campaign tools, and workflow features that overlap with NewsCred's content operations platform for mid-market and enterprise segments.
- Adobe Experience Manager: Adobe Experience Manager is an enterprise content management and digital experience platform that competes with NewsCred for large brand content operations and personalization budgets.
Emerging players
- CoSchedule: CoSchedule provides content calendar and marketing project management tools aimed at content teams, addressing an overlapping but typically smaller-scale segment than NewsCred's enterprise focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
NewsCred social profiles
Digital presenceNewsCred financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewsCred leadership team
Management profileNumber of profiles
Profiles1 record
NewsCred funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewsCred M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewsCred
What does NewsCred do?
NewsCred provides a content marketing platform that enables teams to plan, execute, and manage marketing campaigns and content, with the objective of elevating marketing performance. The platform serves marketing organizations seeking to centralize and scale their content operations and campaign execution.
When was NewsCred founded?
NewsCred was founded in 2008. It employs 51 to 100 people.
Where is NewsCred based?
NewsCred is headquartered in New York, United States, in the North America region.
How does NewsCred make money?
One revenue line is on record: subscription-based SaaS.
Who are NewsCred's main competitors?
Direct peers on record are Contently, Skyword, Curata, GatherContent, DivvyHQ and Percolate (Seismic). Broad incumbents are Sprinklr, HubSpot and Adobe Experience Manager. CoSchedule is listed as an emerging player.
Does NewsCred have an API?
No public API is recorded for NewsCred.
What industry is NewsCred in?
NewsCred's product category is Content Marketing Software. Its primary akta.pro industry code is BPAFAIAI, Content Operations & Workflow Management, with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 513210 and its SIC code is 7372.