wefox

What wefox does

wefox, founded in 2015 as FinanceFox and rebranded in 2017, is a European insurtech platform that combines smart insurance distribution with Managing General Agent (MGA) services. Headquartered in Zurich under wefox Holding AG, the company operates three core regional platforms: wefox Austria (the country's largest broker platform with 275+ broker partners and 860+ active insurance advisors), wefox Switzerland (a top-ranked retail brokerage serving over 100,000 active customers across German-, French-, and Italian-speaking regions), and TAF in the Netherlands (the #1 player in Dutch term-life insurance with a full-service MGA model serving ~3,500 independent financial advisors and 700,000+ active policy-holders). Underlying these platforms is a proprietary AI-supported technology stack that includes the fix App (Austria's first native Full-Service-App for brokerage, launched 2025), the 360° Consultation service feature, and the Koble B2B platform.

The business model is an integrated B2B2C architecture: wefox earns MGA commissions and fees from insurance carriers by underwriting and distributing their products through a network of brokers, multi-agents, and affinity partners (including WINDTRE, IVECO/GATE, PROPUP, and cyan AG). Distribution revenue combines transaction-based commissions, platform fees paid by broker partners, and professional services for technology-enabled distribution. The platform manages nearly 1 billion EUR in premiums across 4,000+ distribution partners and serves over 1 million customers.

Following a comprehensive 2024-2025 restructuring, wefox exited Germany, Italy, Spain, France, and Poland, divested its Liechtenstein-domiciled insurance carrier (wefox Insurance AG) to a BERAG-led Swiss consortium, and refocused on an asset-light MGA strategy in its three core markets. The company has raised over $1.7 billion in cumulative funding across rounds led by Mubadala, Target Global, and others, reaching a peak $4.5 billion valuation in 2022, and installed new senior leadership (Joachim Müller as CEO, Dieter Bartl as CFO) to drive the path to profitability targeted for end-2025.

Name

wefox

Legal name

wefox Holding AG

Website

https://wefox.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

wefox is a European insurtech operating a smart insurance distribution and asset-light MGA platform across Austria, the Netherlands, and Switzerland, serving brokers, financial advisors, and consumers through regional brands including wefox Austria, wefox Switzerland, and TAF.

Ownership category

akta.pro rank

Product category

Insurance Distribution & MGA Services

NAICS

Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industries

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Embedded Insurance Distribution & Premium Financing (FSAGALAF)

Keywords

• Insurance distribution platform
• Managing general agent
• Digital insurance brokerage
• Insurtech platform
• Insurance broker tools

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. MGA (Managing General Agent) services: Wefox operates as a Managing General Agent combining capital-light MGA capabilities with large-scale digitally enabled distribution. The company connects underwriting expertise with direct access to customers and partners across markets, earning commissions and fees from insurance carriers for underwriting and distribution services.
2. Insurance distribution platform fees: Wefox serves as a distribution platform for insurance brokers and multi-agents, generating revenue through platform fees, transaction processing, and distribution commissions. The company connects insurance carriers with a broad network of distribution partners.
3. Technology and advisory services: The company provides technology-enabled insurance distribution services and smart distribution solutions to insurance carriers and downstream brokers, generating service fees for technology support and advisory services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

wefox operates a European insurance platform combining Managing General Agent (MGA) services with smart digital insurance distribution. The company provides proprietary technology tools, AI-enabled sales and conversion capabilities, and a broker network to connect insurance carriers with end consumers across Austria, the Netherlands, and Switzerland. Its core offerings include broker platforms, MGA underwriting services, and consumer-facing mobile applications for retail insurance products such as term-life, health, P&C, and specialty insurance.

Product overview

wefox is a European insurance platform combining smart insurance distribution and Managing General Agent (MGA) services. The company operates a platform-plus-modules architecture comprising three core regional platforms: wefox Austria (digital distribution for brokers), wefox Switzerland (retail brokerage), and TAF in the Netherlands (full-service MGA for term-life insurance). The portfolio includes the fix App mobile application, the 360° Consultation service feature, and the Koble B2B platform. The integrated business model combines capital-light MGA capabilities with large-scale digitally enabled distribution across Austria, Netherlands, and Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• TAF: Full-service MGA model in the Netherlands, #1 player in Dutch term-life insurance market with mortgage protection products and term-life insurance offerings.
• fix App

Products and services

• wefox Platform European insurance platform combining smart insurance distribution and Managing General Agent (MGA) services with leading market positions in Austria, Netherlands, and Switzerland.
• wefox Austria Austria's leading all-in-one digital distribution platform for insurance brokers and multi-agents, offering unrivaled process digitalization and serving over 275 broker partners and 860+ active insurance advisors.
• wefox Switzerland Top-ranked player in Swiss retail insurance distribution providing holistic risk advice for individuals through signature 360° Consultation, serving German-, French-, and Italian-speaking regions with over 100,000 active customers.
• TAF (The Academy of Finance) Full-service MGA model in the Netherlands and the #1 player in Dutch term-life insurance market, providing mortgage protection and term-life insurance products with lean processes. Partners with approximately 3,500 independent financial advisors and serves over 700,000 active policy holders.
• fix App First native Full-Service-App for Austria's Brokerage sector, allowing customers to execute day-to-day insurance tasks in-app and easily contact brokers.
• Koble B2B Platform B2B platform launched in June 2020 as wefox Group's third subsidiary, targeting business-to-business insurance distribution.

Quantifiable outcome

• Nearly 1 billion EUR premiums under management
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered strategic, minor and major.

• DARAGstrategicStrategic or Co-development Partner · 14 January 2025DARAG acquired run-off portfolio from wefox Insurance AG, including Motor Damage, Third Party Liability, Private Liability and Property business across Germany, Italy and Switzerland. Transaction supports wefox's strategic exit from certain markets.
• BERAG (Swiss consortium)strategicStrategic or Co-development Partner · 2 December 2024BERAG-led consortium of Swiss companies acquired Liechtenstein-based wefox Insurance AG. BERAG had been representing wefox Insurance AG as MGA in Switzerland and built up daily sickness benefits business.
• Ecclesia GroupminorStrategic or Co-development Partner · 31 July 2024Ecclesia Group acquired assona GmbH (specialist MGA for e-bike and bicycle insurance) from wefox as part of German market exit.
• IWV Versicherungsservice AGminorStrategic or Co-development Partner · 31 July 2024IWV Versicherungsservice AG took over wefox's insurance brokerage activities in Germany including customer portfolios, broker network and sales teams.
• WINDTREmajorGTM or Marketing Partner · 1 January 2024Wefox became WINDTRE's affinity insurance partner. WINDTRE is Italy's leading telecommunications business offering connections, energy and insurance products. Partnership includes selection of HDI Embedded as insurance partner.
• GATE (IVECO)minorGTM or Marketing Partner · 6 July 2023Wefox partnered with GATE (Green & Advanced Transport Ecosystem from IVECO) using digital solutions and pay-per-use formula for commercial vehicle insurance.
• PROPUPminorGTM or Marketing Partner · 21 June 2023Wefox secured affinity partnership with Austrian proptech start-up PROPUP for insurance distribution.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Lemonade: US/NYSE-listed insurtech combining AI-driven mobile platform with MGA-style carrier partnerships to distribute digital insurance. Closely comparable business model to wefox (digital-first insurance distribution with proprietary tech platform), though Lemonade operates its own carrier in select geographies.
• Marshmallow: UK-based insurtech using proprietary technology and data to distribute motor insurance to underserved migrant and expat customers. Comparable to wefox as a tech-enabled insurance distributor targeting retail customers through a digitally-native platform.
• Zego: London-based insurtech offering usage-based and fleet insurance for gig economy and mobility customers via digital platform. Comparable to wefox's affinity partnership model (e.g., IVECO/GATE partnership) and its MGA-like distribution approach in European markets.
• Bought By Many (Many Pets): UK-based insurtech specializing in niche and affinity insurance distribution (now focused on pet insurance). Highly comparable digital distribution model targeting retail consumers through partnerships and direct channels in European markets.
• SelectQuote: US/NYSE-listed insurance distribution platform specializing in term life, auto, home, and health insurance via agent-led and direct-to-consumer channels. Comparable as a tech-enabled insurance distributor operating across multiple product lines through partnered carrier relationships.

Broad incumbents

• Direct Line Group: UK-listed major personal lines insurer and broker (Direct Line, Churchill, Privilege). Comparable as a large-scale retail insurance distributor competing for the same end-customer wallet across motor, home, and life products wefox distributes through brokers in Europe.
• Admiral Group: UK-listed personal lines insurance group (Admiral, Compare the Market, Elephant). Comparable as a broad incumbent combining price-comparison distribution with insurer underwriting, directly competing with wefox's affinity and broker-led distribution model.
• Allianz: Global insurance leader with significant European retail and broker distribution (Allianz Direct is a digital-first distribution arm). Comparable as both a carrier partner of wefox and a competitor in broker-led retail distribution; new wefox CEO Joachim Müller is a former Allianz executive.
• Helvetia Insurance: Swiss-listed multi-line insurer with strong presence in Switzerland and Europe. Comparable as a domestic incumbent in wefox's Swiss core market, operating retail broker and direct distribution channels that overlap with wefox Switzerland's 360° Consultation offering.

Emerging players

• Getsafe: German digital insurance broker and MGA offering personal lines (liability, home, life, health) via a mobile-first platform. Comparable to wefox's pre-exit German operations and to its current asset-light MGA + smart distribution strategy across European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wefoxGER
• LinkedInlinkedin.com/company/wefox
• Instagraminstagram.com/wefox_ch
• Xx.com/wefoxhq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries8 records

Funding overview

Funding rounds15 records

Investors47 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wefox