What PROPUP does

PROPUP GmbH is a Vienna-based innovation agency and SaaS provider founded in 2021 by Kristof Konstantin (CEO) and Michael Reikersdorfer, focused on digitizing and AI-enabling real estate broker operations across the DACH region (Austria, Germany, Switzerland). The company's core product, PROPUP Software, is a transaction management platform offering digital forms, e-signature via SMS TAN, customer and vendor portals (Kundenportal, Abgeberportal), digital handover protocols with EnergieBox, a billing/settlement module (Abrechnungstool), and 13+ partner integrations spanning credit checks, financing, energy services, bidding processes, and the dominant DACH real estate CRMs Justimmo and onOffice.

The underlying technology stack combines self-hosted n8n workflow automation, RAG pipelines, vector databases, and Model Context Protocol (MCP) integrations on EU-only, GDPR-compliant infrastructure — a deliberate positioning against US hyperscaler-dependent AI tools. Around the core SaaS, PROPUP sells a portfolio of AI & Data Transformation services: Consulting Pathfinder (3–6 month AI strategy), AI Workflows, Data Governance/Intelligence Model, Custom AI OS (company-specific AI assistants and agent-to-agent processes), AI Trainings including EU AI Act (Art. 4) literacy, and the AI Hub knowledge platform. Custom Development and a Speaker/lecturing service round out the offering.

Revenue is generated through a hybrid model: SaaS subscriptions (monthly or annual) with free trial onboarding, usage-based fees for paid services such as land registry queries, professional services billed via individual quotes, transaction-based partner commissions (e.g., EnergieBox), and third-party services billed separately by integration partners. GTM is multi-modal — product-led growth for the SMB platform, sales-led and enterprise field sales for AI transformation and Custom AI OS engagements, channel partnerships via Justimmo/onOffice, and event-driven demand generation through RE/MAX conventions and university lectures. The customer base spans 1,000+ registered agents and 50,000+ listed properties on the SMB long tail, with concentrated enterprise anchors including the RE/MAX D-A-CH network (approximately 430 offices) and Immobilienring Österreich.

Name

PROPUP

Legal name

PROPUP GmbH

Website

https://propup.at

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

PROPUP is a Vienna-based SaaS and AI consultancy founded in 2021 that provides digital transaction management and AI transformation services — including RAG workflows, Custom AI OS, and 13+ partner integrations — to real estate brokers, broker networks, and large real estate companies across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. PROPUP Software (SaaS): Subscription-based SaaS platform with annual or monthly payment options. Annual payment billed at start of contract month; monthly payment billed at beginning of each calendar month. Includes base platform plus optional paid services like land registry queries
2. Paid Services & Query Fees: Fees for paid services such as land registry queries (Grundbuchabfrage) billed monthly in arrears at stated fee plus 20% VAT. Government query fees may change and affect PROPUP's sub-billing fee
3. Product Partner Commissions (EnergyBox): Revenue share from EnergyBox partnership when customers initiate contracts through the platform. Commission requirements include digital forwarding, contract identification, no revocation, and customer location verification
4. AI & Data Transformation Services: Professional services including Consulting Pathfinder (structured analysis, 3-6 months), AI Workflows implementation, Data Governance, AI Trainings, and Custom AI OS setup - delivered as individual written quotes/contracts
5. Custom Development: Individual software development services for CRM extensions, interfaces, digital forms, reporting dashboards, data pipelines, and app development - billed via individual project contracts
6. Speaker Services: Keynote, panel, workshop, and university lecture engagements delivered by founders Kristof Konstantin and Michael Reikersdorfer on AI and digitalization topics
7. Integration Partner Billing: Third-party services (Propnow, Marcus Marakovics, Johannes Samaan/RA Samaan, Notarity, Vizzard360) billed separately by integration partners under their own terms and conditions

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels11 records

Core offering

PROPUP provides a SaaS platform for digital real estate transaction management, including digital forms, e-signatures, and CRM integrations (Justimmo, onOffice), along with 13+ partner integrations for real estate agents in the DACH region. The company also offers AI & data transformation services, including the Pathfinder consulting framework, AI workflows, a Custom AI OS, AI trainings, custom development, and event speaking engagements. Target customers are real estate agents, broker networks, and large real estate companies operating primarily in Austria, Germany, and Switzerland.

Product overview

PROPUP is a Vienna-based innovation agency and software provider founded in 2021, offering a modular portfolio anchored by the PROPUP Software core platform — a SaaS digital infrastructure for real estate offices providing digital forms, e-signatures, CRM integration, and 13+ partner integrations. Surrounding the core platform are AI & Data Transformation services (Consulting Pathfinder, AI Workflows, Data Governance/Intelligence Model, AI Trainings, Custom AI OS, and AI Hub) and Custom Development for bespoke software and integration projects, plus a Speaker service for industry events. The PROPUP Abrechnungstool (billing/settlement module) is a recent addition within the platform. The offering also includes customer-facing portals (Kundenportal and Abgeberportal) and an EnergieBox integration for energy/telco contract referrals.

Differentiator

Problem solved

Functional benefit

Brands

• RE/MAX KI Hub: AI information and training platform developed for RE/MAX Austria - a central platform making artificial intelligence tangible, understandable, and usable for real estate agents.

Products and services

• PROPUP Software Core SaaS platform providing digital forms, e-signatures, CRM integrations (Justimmo, onOffice), and 13+ partner integrations for real estate agents to manage property transactions digitally. Targeted at real estate brokers, broker networks, and agencies in the DACH region.
• AI & Data Transformation Consulting service umbrella offering AI and data transformation for real estate organizations, including Pathfinder framework, AI workflows, custom AI OS, AI trainings, and data governance.
• Pathfinder Strategic consulting framework that assesses AI readiness and builds a transformation roadmap for real estate organizations. Sold as a standalone consulting offering.
• AI Workflows Automated AI-driven workflows that handle repetitive real estate processes using n8n and other orchestration tools. Sold as a standalone service to real estate brokerages.
• Custom AI OS Custom-built AI operating system tailored to a real estate organization's specific workflows, integrating RAG pipelines, vector databases, and proprietary AI assistants.
• Data Governance / Intelligence Model Service to build data governance frameworks and intelligence models that organize a real estate firm's proprietary data for AI consumption.
• AI Trainings Structured training programs that teach real estate agents and staff how to use AI tools and workflows in their daily operations.
• Custom Development Bespoke software development service for real estate firms needing tailored integrations, tools, or platforms beyond the standard PROPUP offering.
• Speaker / Event Engagement Paid speaking engagements on AI and digitalization in real estate at industry events, conferences, and client gatherings.
• AI Hub Centralized hub that aggregates AI tools, custom GPTs/agents, and training resources for real estate professionals.
• PROPUP Abrechnungstool Invoicing and remuneration tool designed to calculate and process agent compensation for real estate brokerages.
• Immobilienring App

Quantifiable outcome

• 1,000+ registered real estate agents on platform
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability11 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Immobilienring Österreich (iR)coreStrategic or Co-development Partner · 10 December 2025Network app development partnership for Austria's largest independent broker network. App includes community, events, discussions, joint business, organization, press releases, and news features. Soft launch December 2025.
• onOfficecoreTechnology or Integration · 3 May 2024Partnership integration via onOffice marketplace allowing onOffice users to connect their accounts to PROPUP with one click. Enables property and customer data export from onOffice to PROPUP platform, expanding workflow capabilities for broker offices.
• JustimmocoreTechnology or IntegrationCRM integration enabling Justimmo users to seamlessly sync their data with PROPUP. Users configure connection in PROPUP Settings > Apps > Connect Justimmo, with data synchronization starting upon login credentials entry.
• EnergieBox Vertriebs GmbHminorGTM or Marketing PartnerDistribution partnership for energy contracts. PROPUP acts as sales partner in digital handover protocol, enabling customer data transfer to EnergieBox upon consent. Customers may earn commissions for contracts initiated through platform.
• RE/MAX SwitzerlandcoreStrategic or Co-development PartnerStrategic partnership for AI infrastructure deployment across RE/MAX Switzerland offices as part of DACH-wide AI transformation initiative.
• RE/MAX GermanycoreStrategic or Co-development PartnerStrategic partnership for AI infrastructure deployment across RE/MAX Germany offices as part of DACH-wide AI transformation initiative.
• RE/MAX AustriacoreStrategic or Co-development PartnerStrategic partnership for AI infrastructure including KI Hub platform development, strategic consulting, technical implementation, and ongoing community moderation. Multiple completed and ongoing projects.
• ADVANTA ImmobiliencoreStrategic or Co-development PartnerCustom AI workflow implementation partnership with individual KI workflow designed for office daily operations optimization.
• ENTECO (Bricks & Bots Podcast)minorStrategic or Co-development PartnerPodcast co-host partnership with Sebastian Berloffa (ENTECO) for Bricks & Bots podcast on AI in real estate industry.
• FH Krems (IMC FH Krems)minorStrategic or Co-development PartnerAcademic partnership with Michael Reikersdorfer serving as lecturer at IMC FH Krems, enabling university lecture formats and academic engagement.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• flowfact GmbH: flowfact is a German CRM and sales platform focused on real estate agents and brokerages, with workflow automation, marketing, and partner integrations — directly comparable to PROPUP's SaaS core product and target buyer in the DACH region.
• onOffice GmbH: onOffice is a major German real estate CRM with a marketplace where PROPUP is listed as an integration. Despite the integration relationship, the two compete for the same broker CRM/workflow wallet share and offer overlapping digital infrastructure for DACH brokerages.
• casavi GmbH: casavi is a DACH PropTech providing digital customer/tenant engagement and process automation for property managers and broker offices. Overlaps with PROPUP on broker workflow digitization, CRM integration mindset, and DACH go-to-market.
• Propstack GmbH: Propstack is a cloud-based real estate management and CRM platform serving German broker offices and project developers. Competes with PROPUP for digital workflow, CRM integration, and broker mid-market deals in the same DACH region.

Broad incumbents

• ImmoScout24: ImmoScout24 is the largest DACH real estate marketplace and has been extending into agent/SaaS tooling. As a broad incumbent it competes indirectly with PROPUP for broker mindshare and budget, though its scale dwarfs PROPUP's.
• McMakler GmbH: McMakler is a German PropTech brokerage with a sizable technology and agent-services stack. Comparable as a DACH digital real estate player, though its center of gravity is brokerage rather than the SaaS-for-brokers model PROPUP sells.
• Immowelt AG: Immowelt is a major German real estate platform with adjacent agent/CRM tooling. Comparable as a broad DACH incumbent with overlapping broker workflow ambitions, although its primary offering is the marketplace rather than agent SaaS.

Emerging players

• Sprengnetter Immobilienbewertung: Sprengnetter provides real estate valuation, data, and PropTech tools across the DACH region. Adjacent to PROPUP because both serve brokerages with software-led, region-specific capabilities, though Sprengnetter focuses on valuation rather than workflow automation.
• homeday: homeday is a Berlin-based PropTech combining brokerage and technology for the German market. Comparable in stage and region, with overlapping broker workflow digitalization themes, but stronger on the brokerage/agent-services side than on agent SaaS.

Others

• Lone Wolf Technologies: Lone Wolf Technologies is a North American real estate back-office and CRM SaaS suite for brokerages. Functionally analogous to PROPUP's SaaS core (transaction, e-signature, CRM-style workflow), but operates in a different geography and serves a much larger installed base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_linking
• LinkedInlinkedin.com/company/propup-at
• Instagraminstagram.com/propup.at
• Xx.com/propup_at

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROPUP