What Opendate does

Opendate is a cloud-based SaaS platform that consolidates booking, ticketing, and marketing workflows for independent live-event venues, performing arts centers, and attractions. Its product suite is organized around three core modules — Book (artist discovery, calendar, offers, advances, and settlement), Ticket (general admission, reserved seating, add-ons, and box office via an organizer mobile app), and Promote (Intelligent Fan CRM, automated email/SMS marketing, branded websites, and social tools) — supplemented by Conductor, a natural-language AI analytics assistant introduced in 2025. The platform integrates with Spotify, Apple Music, Last.fm, and Bandsintown for talent discovery and with Dwolla for payment processing, while an open Developer API at app.opendate.io/developers supports third-party integrations.

The company targets the underserved mid-market segment of 200–2,000+ capacity independent venues, an audience that historically relies on fragmented tooling (Google Docs, standalone ticketing, separate email marketing, and spreadsheets). Opendate monetizes through a dual model: annual subscription fees negotiated via individualized Order Forms and per-ticket Organizer Royalty transaction fees, with optional professional services billed at $150/hour. Its go-to-market is a hybrid of self-serve free trials for inbound and calendar tools plus an enterprise field sales motion driven by 'Request a Demo' CTAs, industry conference presence (notably NIVA Con), and the recurring 'Make More Money' webinar series used as both demand generation and thought leadership.

Founded in 2020 and headquartered in Indianapolis, Indiana (Opendate, LLC), the company operates as a private, venture-backed entity that raised a $14 million Series A led by High Alpha, with additional capital raised in May 2025. Headcount sits in the 11–50 range with named senior leaders including a co-founder CEO, a VP of Sales, a Head of Data Science & AI, and a Co-Founder / Head of Design. Customer logos span The Vogue Theatre, Beachland Ballroom, Forty5, Nobool Presents, Buskirk-Chumley Theater, Union Stage Presents, and the Penrod art fair, with reported outcomes including 87% YoY ticket growth, 505% add-on lift, and $40k annual savings from replacing third-party subscriptions.

Name

Opendate

Legal name

Opendate, LLC

Website

https://opendate.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Opendate is a cloud-based SaaS platform that unifies booking, ticketing, marketing, CRM, and settlement for independent music venues, performing arts centers, and attractions in North America, monetizing via annual subscriptions and per-ticket transaction fees.

Ownership category

akta.pro rank

Product category

Venue and Event Management Software

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Venue management software
• Event ticketing platform
• Live event booking
• Fan marketing automation
• Performing arts software

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription and Ticketing Platform Fees: Opendate operates as a SaaS platform charging venues for access to its booking, ticketing, and marketing tools. The platform charges an Organizer Royalty fee determined by the organizer that Opendate collects from consumers on tickets sold. This is combined with subscription fees for software services and support services, as outlined in Order Forms. The dual-stream model combines recurring subscription revenue with transaction-based ticketing fees.
2. Ticketing Transaction Fees (Organizer Royalty): Opendate collects an 'Organizer Royalty' fee from Consumers on tickets/registrations sold through the Opendate Platform. This is a transaction-based take rate where the organizer sets the fee amount and Opendate collects it on their behalf. This is in addition to subscription fees for platform access.
3. Professional Services: Opendate provides optional professional services including implementation, data conversion, set-up, consulting, training, interface, and advisory services under separate Statements of Work or Order Forms. These are billed at $150/hour for additional work outside of scope, plus travel and out-of-pocket expenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Opendate provides an all-in-one cloud-based SaaS platform for independent music venues, performing arts centers, and attractions that unifies booking, ticketing, and marketing into a single connected system. The platform covers the full event lifecycle from inbound artist submissions and offer management through ticketing, box office, fan CRM, automated marketing, and financial settlement with artists and co-promoters.

Product overview

Opendate is an all-in-one venue management platform for independent music venues, performing arts centers, and attractions. The platform consists of three core integrated products: Book (venue booking and event lifecycle management), Ticket (ticketing and box office), and Promote (marketing and fan CRM). These are supplemented by Conductor, an AI-powered search assistant. The Book module includes sub-components for Inbound, Artists, Calendar, Offers, Advances, Settlements, and Assets. The Ticket module covers General Admission and Reserved Seating tickets, Custom Add-Ons, and Box Office operations via an organizer app. The Promote module encompasses an Intelligent Fan CRM, Automated Fan Marketing (Email and SMS), Branded Websites/Embeds/Apps, and Social Media Tools. Additional offerings include the Make More Money webinar series resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Book Venue booking and event lifecycle management platform covering inbound inquiries, artist discovery, calendar management, offer creation, show advances, and financial settlements. Built for independent venues, performing arts centers, and talent buyers to manage the artist booking process end to end.
• Ticket Ticketing platform enabling venues and promoters to create, publish, and sell general admission and reserved seating tickets, custom add-ons, and process box office sales via an organizer mobile app with fraud protection features.
• Promote Marketing and fan engagement platform that includes an Intelligent Fan CRM, automated email and SMS marketing workflows, branded website and mobile app building tools, and integrated social media promotion for live events.
• Conductor AI-powered natural language query and analytics assistant that lets venue operators ask questions about their bookings, ticket sales, and operations and receive immediate insights without manual spreadsheet analysis.

Quantifiable outcome

• 15% added profit on every ticket dollar sold (customer-reported)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• NIVA (National Independent Venue Association)coreOthersOpendate is an active member and supporter of NIVA, participating in NIVA Con events and sponsoring the organization. NIVA represents independent venues across the United States, making it a key community and advocacy partner for Opendate. The partnership provides Opendate visibility and credibility within its target customer base.
• SpotifycoreTechnology or IntegrationOpendate integrates with Spotify for artist discovery and evaluation, allowing talent buyers to research artists using streaming data, popularity metrics, and audience signals directly within the Opendate platform.
• Apple MusiccoreTechnology or IntegrationOpendate integrates with Apple Music to provide additional artist streaming and popularity data for talent buying decisions, complementing Spotify data within the artist discovery workflow.
• BandsintowncoreTechnology or IntegrationOpendate integrates with Bandsintown to provide touring activity and concert date data for artists, helping talent buyers assess an artist's current touring footprint and audience proximity.
• DwollacoreTechnology or IntegrationOpendate uses Dwolla's payment infrastructure for its payment functionality, requiring organizers to create and maintain a Dwolla account for funds handling. Dwolla's financial institution partners hold and transfer funds through the platform. This is a required payment processing dependency for all Opendate organizers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tixr: Tixr is a ticketing and live-event platform purpose-built for music venues, promoters, and festivals, overlapping directly with Opendate's target ICP and feature set including ticketing, marketing, and fan engagement.
• DICE: DICE is a live-music-focused ticketing and discovery platform serving venues and fans globally with a similar indie/music venue orientation to Opendate, including fan-first features and venue-direct tools.
• See Tickets: See Tickets provides ticketing, marketing, and access-control solutions for live entertainment venues, festivals, and attractions across multiple geographies, directly overlapping Opendate's ticketing and venue-management positioning.
• eTix: eTix is a ticketing platform serving venues, promoters, and attractions with online, box office, and access-control tools, directly comparable to Opendate's ticketing and box office modules.
• ShowClix: ShowClix offers ticketing, marketing, and access management for live events, festivals, theaters, and attractions, with a similar vertical SaaS approach to Opendate for independent venues and promoters.
• Spektrix: Spektrix is a CRM, ticketing, and marketing platform built specifically for arts and cultural organizations, directly comparable to Opendate's performing arts center offering.
• Front Gate Tickets: Front Gate Tickets provides ticketing solutions for music festivals, venues, and live events, with comparable workflow overlap to Opendate's ticketing and venue-management modules.

Broad incumbents

• Eventbrite: Eventbrite is a large, publicly-recognized ticketing and event-management platform serving a broad range of organizers from indie venues to large festivals. It competes with Opendate on ticketing and basic marketing, though it lacks Opendate's deep booking and settlement workflow.
• Tessitura: Tessitura is an established, deeply adopted CRM and ticketing platform for performing arts centers and cultural institutions, overlapping with Opendate's performing arts center vertical.
• AudienceView: AudienceView is a broader ticketing, CRM, and e-commerce platform serving sports, entertainment, and cultural organizations, with overlapping functionality to Opendate but a wider customer footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/opendate_app
• Facebookfacebook.com/opendate
• LinkedInlinkedin.com/company/opendate

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opendate