HomeTown Ticketing

What HomeTown Ticketing does

HomeTown Ticketing, founded in 2016 in Columbus, Ohio and headquartered in Dublin, Ohio, operates a cloud-based digital ticketing and event management platform serving K-12 schools, colleges and universities, athletic conferences, state associations, and community organizations across all 50 states. The platform is built on AWS infrastructure and consists of three core products: Hometown Box Office (digital ticketing with mobile Fan and Gate applications for ticket purchase, transfer, and QR-code scanning), Schoolfundr (a fee-free online fundraising solution that passed-through only standard credit card processing and was absorbed via the December 2024 merger), and Hometown Engage (a free code-free school-branded website platform launched in 2025 with native iOS and Android app extensions in April 2026). The integrated platform supports cashless, paperless, and pre-sale ticketing with custom fields, passcode-protected sales, real-time revenue reporting, and integrations with Aktivate, BoxCast, Rank One, PrestoSports, Stripe, and Bluefin, among 90+ technology and channel partners.

The company generates revenue through annual software subscriptions for the Box Office tier, transaction-based fees on ticket sales, and a freemium-to-paid mix on Engage, while Schoolfundr operates on a pass-through processing model that retains users without platform fees. Go-to-market combines a product-led self-serve onboarding motion for individual schools with an enterprise field sales team targeting districts, state associations, and college conferences; the company counts over 17,000 organizations as customers following the Ticket Spicket (October 2022) and Schoolfundr (December 2024) transactions. HomeTown is a private company backed by Nexa Equity, which made a $75 million growth investment in April 2022, employs 186 people across a distributed remote operating model, and reports cumulative impact of more than $1.3 billion in revenue secured for schools and 300,000+ events hosted annually.

Name

HomeTown Ticketing

Legal name

HomeTown Ticketing, Inc.

Website

https://hometownticketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

HomeTown Ticketing is a cloud-based platform providing digital ticketing, fee-free fundraising, and branded website solutions for K-12 schools, colleges, athletic conferences, and community organizations across all 50 states, serving over 17,000 customers.

Ownership category

akta.pro rank

Product category

Education Event Ticketing Software

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Digital ticketing platform
• School event management
• Online fundraising software
• Athletic conference ticketing
• Mobile ticket scanning

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription (Box Office): Subscription-based digital ticketing platform for schools and athletic departments. Schools pay a software subscription to access ticketing, event management, and scanning tools.
2. Fee-Free Fundraising (Schoolfundr): No-cost fundraising platform that passes on only standard credit card processing fees. Schools retain the funds raised minus processing fees.
3. Ticketing Transaction Fees: Revenue generated from ticket sales transactions, with schools receiving quick access to ticket revenue and comprehensive reporting.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

HomeTown Ticketing operates a cloud-based digital ticketing, event management, and fundraising platform purpose-built for K-12 schools, colleges, universities, athletic conferences, and state associations. Its core offerings are Hometown Box Office (digital ticketing with mobile fan and gate apps), Schoolfundr (fee-free online fundraising), and Hometown Engage (free school-branded websites). The platform is sold as subscription software to educational institutions across all 50 U.S. states.

Product overview

Hometown is an all-in-one digital platform providing comprehensive solutions for school communities. The platform consists of three core products: Hometown Box Office (digital ticketing and event management), Schoolfundr (fee-free online fundraising), and Hometown Engage (school-branded websites and mobile apps). The Box Office product includes the Fan App for ticket buyers and the Gate App for event staff scanning. Schoolfundr offers a base platform with Schoolfundr+ analytics add-on. Hometown Engage launched in 2025 with a mobile app expansion in 2026. The platform serves K-12 schools, colleges, universities, and community organizations across all 50 states, supporting over 17,000 educational organizations and driving over $1.3 billion in impact for schools.

Differentiator

Problem solved

Functional benefit

Brands

• Hometown Box Office: Digital ticketing and event management platform for schools and colleges
• Hometown Engage
• Schoolfundr
• Hometown Fan App
• Hometown Gate App

Products and services

• Hometown Box Office Cloud-based digital ticketing and event management platform for K-12 schools, colleges, and universities. Enables online and mobile ticket sales, cashless/paperless/pre-sale ticketing, real-time revenue reporting, and event administration for athletic directors and school administrators.
• Hometown Fan App Mobile application for iOS and Android that allows fans to purchase, store, and transfer digital tickets to school events. Tickets can be accessed via phone number without requiring account registration.
• Hometown Gate App
• Schoolfundr Fee-free online fundraising platform for schools that allows programs and students to connect with donors through customized campaign pages with one-click social sharing. Schools retain 100% of funds raised minus standard credit card processing fees.
• Schoolfundr+
• Hometown Engage Free, code-free website solution for schools and districts that provides a single platform to house essential department information including key resources, schedules, and links to purchase tickets.

Quantifiable outcome

• Over $1.3 billion in revenue secured for schools
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SchoolfundrcoreOthers · 11 December 2024Merger completed December 2024 combining HomeTown Ticketing's digital ticketing platform with Schoolfundr's fee-free fundraising solution. Resulted in combined company serving over 17,000 organizations.
• Ticket SpicketcoreOthers · 20 October 2022Virginia-based digital ticketing platform acquired in October 2022 to expand HomeTown's services in the United States and broaden geographic presence.
• South-West ConferencecoreGTM or Marketing PartnerAthletic conference extending official fundraising partnership with Schoolfundr, driving over $350K in fundraising dollars for member schools.
• Texas High School FootballminorGTM or Marketing PartnerPartner for Texas high school football coverage and event promotion.
• State Athletic Associations (OHSAA, OSAA, PIAA, IHSAA, NJSIAA, CHSAA, MSHSAA)coreGTM or Marketing PartnerMultiple state athletic activity associations partnering with HomeTown for digital ticketing solutions for member schools and championship events.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• GoFan: GoFan (a subsidiary of Hudl/FanFood/Scripps) is the most direct competitor in K-12 and high school athletic digital ticketing across the U.S., serving many of the same schools, state associations, and athletic departments that HomeTown targets.
• Ticket Spicket: Ticket Spicket was a direct peer in school digital ticketing before being acquired by HomeTown in October 2022. It is now a wholly-owned subsidiary brand, but its historical product and customer base remain directly comparable to HomeTown’s core Box Office offering.
• PrestoSports: PrestoSports provides athletic-department websites, fan engagement, and ticketing-adjacent tools for colleges and conferences. It is an existing HomeTown integration partner and directly competes for the same college athletic technology budget.
• VantageSportz: VantageSportz offers registration, league management, eligibility, and facility management for athletic directors. It is an integration partner of HomeTown but also competes for the same K-12 and college athletic operational budget.
• Rank One Sport: Rank One provides all-in-one athletic department management for K-12 schools, including scheduling, eligibility, and ticketing-adjacent workflows. It is a HomeTown integration partner and competes for the same school athletic budget.

Broad incumbents

• Eventbrite: Eventbrite is a broad ticketing and event-management platform serving community, school, and small-organization events globally. It competes with HomeTown for community organization and school-adjacent event ticketing, though it lacks HomeTown’s K-12-specific features and state association partnerships.
• Ticketmaster (Live Nation): Ticketmaster is the dominant U.S. ticketing incumbent for large-venue sports and entertainment. While it primarily serves professional and collegiate Division I athletics, it is a potential competitive threat to HomeTown in the higher-education segment and for large athletic conferences.

Emerging players

• Finalsite: Finalsite is a school-communications and website platform for K-12 and independent schools. It competes with Hometown Engage for school website and communications budgets, though it does not focus on ticketing or fundraising.
• DragonFly Athletics: DragonFly is a digital platform for student-athlete medical forms, eligibility, and team communications used by K-12 schools. It is a HomeTown integration partner and adjacent competitor for athletic-department operational spend.
• Givebutter: Givebutter is a modern online fundraising and donor management platform used by schools, nonprofits, and community organizations. It competes with Schoolfundr in the K-12 fee-free fundraising category and offers overlapping event ticketing features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hometowntix
• Facebookfacebook.com/hometownticketing
• LinkedInlinkedin.com/company/hometownticketing
• Instagraminstagram.com/hometownticketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeTown Ticketing