What DragonFly Athletics does

DragonFly Athletics, operating under the DragonFly MAX brand, is a privately-held LLC headquartered in Tuscaloosa, Alabama (with a Hartselle, AL mailing address) that provides a cloud-based unified athletic management platform purpose-built for U.S. high school athletics. The platform consolidates eligibility tracking, certifications, game scheduling, officials assignment, credential/pass management, financial payments, injury reporting, and communication tools into a single system serving state athletic associations, high schools, athletic directors, coaches, officials, and parents. The company also powers the NFHS Center for Officials Services (COS), a national-scale platform used by over 300,000 officials for registration, exams, assignments, and payments.

Underlying technology consists of web and mobile applications (iOS and Android, branded as DragonFly Coaches) with deep integrations into academic student information systems (PowerSchool, FACTS/RenWeb, iNOW, Chalkable, SAM Spectra, plus SFTP-based CSV upload), NFHS Learn, payment infrastructure (Stripe), ecommerce and ticketing partners (GoFan, FanFood, Hometown Ticketing, Mascot Media, Squad Locker), and data syndication (VNN). Feature modules include DragonFly Vault (document repository for forms like EAPs and incident reports), DragonFly Payments, game worker management with 1099 generation, and credential card management.

DragonFly's revenue model is primarily transaction-based: a fixed platform fee per transaction (currently $2.00, scheduled to change for the 2026-2027 academic year with tiered $2.50 / $3.50 fees for items above $10 and $100 respectively) plus a 3.5% + $0.30 payment processing fee on credit card transactions. A premium DragonFly Pro subscription tier exists for year-round management, though pricing is not publicly disclosed. The company monetizes primarily on volume flowing through payments, fees, and credential/pass purchases rather than per-seat SaaS licensing. Go-to-market is hybrid sales-led and partnership-driven: state athletic associations serve as anchor distribution channels (B2B2C), with inside sales via scheduled small-group web meetings and self-serve signup via website and mobile app. The company is bootstrapped with no disclosed funding rounds, no parent company, and no M&A activity in the available data.

Name

DragonFly Athletics

Legal name

DragonFly Athletics, LLC

Website

https://dragonflymax.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Athletic Management Software

NAICS

Gambling Industries (7132), Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing) (MPAEAJAH)

Keywords

• Athletic management software
• Game scheduling platform
• Officials assignment system
• Student eligibility tracking
• Athletic payment processing

Headquarters

HQ city

Tuscaloosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Platform Transaction Fees: DragonFly charges a fixed platform fee based on item price for transactions processed through the platform. For items priced $10.01-$100.00, the platform fee is $2.50 per transaction. For items $100.01 and above, the fee is $3.50. Note: The current platform fee is $2.00 per transaction, with the fee schedule changing for the 2026-2027 academic year.
2. Payment Processing Fees: DragonFly charges 3.5% of the store price plus $0.30 per transaction for credit card processing on all payment transactions through the DragonFly Payments system.
3. DragonFly Pro Subscription: A premium subscription tier offering enhanced features for year-round athletic management, described as helping users 'stay in sync all season long'. Additional subscription details not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

DragonFly Athletics sells DragonFly MAX, a unified cloud-based athletics management platform that consolidates communication, eligibility and certification tracking, game scheduling, officials assignment, credential management, injury reporting, and financial payments for state high school athletic associations, schools, athletic directors, coaches, officials, and parents. It also operates the NFHS Center for Officials Services (COS) as a white-label officials management service and DragonFly Payments as an integrated payment processing layer.

Product overview

DragonFly Athletics offers DragonFly MAX as its core unified platform for athletics management, combining membership management, game scheduling, officials assignment, eligibility tracking, credential cards, financial payments, and communication tools. The platform serves state associations, schools, athletic directors, coaches, officials, and parents through a single integrated system. Key integrated products include the NFHS Center for Officials Services (COS) for officials management and DragonFly Payments for financial operations. Schools can leverage academic integrations with PowerSchool, FACTS/RenWeb, and other SIS platforms, while the mobile app extends access to coaches, officials, and parents. The platform supports over 20 state associations, 1.5 million student athletes, and 80,000+ athletic directors and coaches nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• DragonFly MAX Comprehensive athletics management software platform that streamlines high school sports administration for state associations, schools, athletic directors, coaches, officials, and parents by consolidating communication tools, eligibility management, game scheduling, officials assignment, credential cards, financial payments, and injury reporting into a single unified system.
• NFHS Center for Officials Services (COS) Officials management service enabled by DragonFly that powers officials registration, an exam center, certifications, game passes, and officials assignment management for over 300,000 officials across multiple state associations under the NFHS umbrella.
• DragonFly Payments Integrated payment processing system, powered by Stripe, that lets schools and associations collect fees, pay officials and game workers via ACH, manage invoicing, and handle W-9 collection and automated 1099 tax form generation for workers earning $600 or more.
• DragonFly Mobile App (DragonFly Coaches) Native mobile application for iOS and Android that gives coaches, officials, and parents access to game schedules, assignments, eligibility status, payments, and communication with their organizations on the go.
• DragonFly Pro Subscription Premium subscription tier offering enhanced features for year-round athletic management beyond the standard free account, helping users stay in sync throughout preseason, in-season, and postseason.

Quantifiable outcome

• Increased efficiency - transitioning from paper to digital processes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core.

• NFHS (National Federation of State High School Associations)coreTechnology or IntegrationNFHS powers its Center for Officials Services (COS) through DragonFly technology, enabling officials registration, exam management, assignment tracking, and payment processing for officials nationwide.
• AHSAA (Alabama High School Athletic Association)coreStrategic or Co-development PartnerAlabama state athletic association using DragonFly for membership management, coach credential cards, catastrophic insurance invoicing, post-season financial reports, and superintendent cards.
• GHSA (Georgia High School Association)coreStrategic or Co-development PartnerGeorgia state athletic association using DragonFly for credential card management and lifetime pass applications.
• OHSAA (Ohio High School Athletic Association)coreStrategic or Co-development PartnerOhio state athletic association using DragonFly for assigner registration and local association meeting tracking for officials.
• NCHSAA (North Carolina High School Athletic Association)coreStrategic or Co-development PartnerNorth Carolina state athletic association using DragonFly for 5-quarter basketball forms, 8-quarter participation forms, postseason financial reports, and conference administrator organization.
• PowerSchoolcoreTechnology or IntegrationAcademic information system integration allowing schools to sync student academic data with DragonFly eligibility tracking.
• FACTS / RenWebcoreTechnology or IntegrationAcademic software integration for syncing student academic information and records with DragonFly eligibility management.
• StripecoreTechnology or IntegrationPayment processing infrastructure powering DragonFly Payments for collecting fees and paying officials and game workers.
• MPSSAA (Maryland Public Schools Secondary Athletics)coreStrategic or Co-development PartnerMaryland state athletic association using DragonFly for game worker and volunteer registration.
• MHSAA (Mississippi High School Activities Association)coreStrategic or Co-development PartnerMississippi state athletic association using DragonFly for spouse pass applications.
• AHSAAA (Arkansas High School Athletic Administrators Association)coreStrategic or Co-development PartnerArkansas athletic administrators association using DragonFly for AD pass management and membership.
• AHSCA (Arkansas High School Coaches Association)coreStrategic or Co-development PartnerArkansas coaches association using DragonFly for coaches pass management and membership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FinalForms: Athletic paperwork and eligibility management platform for high schools, with online forms, physical tracking, and parent-driven workflows. Closely comparable to DragonFly's eligibility and certification management modules for the same high school buyer.
• Rank One Sport: Athletic management software for schools covering scheduling, eligibility, physicals, and coach/officials records. Comparable as a direct competitor serving high school athletic departments with overlapping feature scope.
• Big Teams (by TeamSnap): High school athletic department platform for scheduling, communication, transportation, and eligibility. Now part of TeamSnap; competes head-to-head with DragonFly for school athletic director budgets.
• ArbiterSports: Officials assignment, scheduling, and payment platform used widely by state high school associations. Closely comparable to DragonFly's officials/assigners segment and competes for the same state association contracts.
• TeamSnap: Team and league management platform serving youth, school, and club sports with rostering, scheduling, communication, and payments. Comparable on team-management workflows and overlapping payments capability.

Broad incumbents

• SportsEngine (NBC Sports): Broad sports management platform from NBC Sports serving youth and amateur leagues with registration, websites, and tournament tools. Larger and broader portfolio; overlaps with DragonFly on team/scheduling/communication.
• MaxPreps: Largest U.S. high school sports data, rankings, and content platform with team and athlete profiles. Adjacent to DragonFly's athletic data hub and scheduling features for high schools.

Emerging players

• Schedule Star: Athletic scheduling software for schools and conferences. Narrower in scope than DragonFly but competes on the scheduling module for high school and collegiate athletic departments.

Regional players

• PrestoSports: Athletics websites, statistics, and multimedia platform primarily serving collegiate athletics. Comparable data-publishing and content workflows to parts of DragonFly's schedule publishing and fan engagement integrations.

Others

• Hometown Ticketing: K-12 event ticketing and fan engagement platform that integrates with DragonFly. Adjacent rather than directly competing—shares the same school buyer and is part of the same athletic ecosystem integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dragonfly-athletics-llc/jobs
• Xx.com/dragonflyd1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DragonFly Athletics