Pinhome
Pinhome is an Indonesian proptech platform that combines a property marketplace (buy, sell, rent), KPR mortgage origination with 20+ bank partners, property valuation, and home services into a single mobile-first app serving consumers, agents, and developers across Indonesia.
- Company typePrivate
- Founded2019
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pinhome does
Pinhome, operated by PT Properti Solusi Manajemen and headquartered in South Jakarta, is an Indonesian property technology platform founded circa 2019 that aggregates residential and commercial property listings (houses, apartments, land, shophouses, warehouses) and facilitates end-to-end transactions across the buy/sell/rent lifecycle. The mobile-first platform, available on iOS and Android and ranked #1 in Indonesia by Google Play installs, monthly active users, listings, and agent count, combines a self-serve property marketplace with a network of hundreds of vetted local agents who provide on-the-ground transaction support. Core platform features include PinValue (property valuation estimation), KPR/KPA mortgage origination with 20+ bank partners including Bank BTN's One Day Approval fast-track service, and escrow-based rental transactions that release funds only after move-in verification.
The company's revenue model spans four streams: transaction commissions from property buy/sell/rent facilitation, affiliate and listing fees from property developers (Ciputra Group, Alam Sutera Realty, Perumnas, Damai Putra Group, and others), KPR origination processing through bank partnerships, and marketplace commissions from Pinhome Service — a home services vertical covering cleaning, AC servicing, massage, beauty, appliance repair, and vehicle washing, served by vetted 'Rekan Jasa' (service partners). Pinhome extends into upstream supply-side financing through iVestment, a developer working-capital product, and supports the ecosystem with educational content (Property Academy, blog/research insights) targeting Indonesian consumers who are typically first-time property buyers unfamiliar with mortgage mechanics. The platform operates across hundreds of Indonesian cities spanning Java, Bali, North Sumatra, and South Sulawesi, and reports 251-500 employees.
Pinhome has raised over $100 million across disclosed rounds, including a $50 million Series B in April 2022 led by Goodwater Capital with participation from Insignia Ventures Partners, Intudo Ventures, Ribbit Capital, Global Founders Capital, Eurazeo, Analog Capital, and Iterative Ventures, a $25.5 million Series A in 2021 led by Ribbit Capital, a $25 million Helicap facility, and a $5 million round from Genesis Alternative Ventures in July 2023. Pricing is freemium at the listing layer (free property listings for sellers and agents), with transaction services quote-based through agents or bank partners and Pinhome Service priced per unit.
Pinhome firmographics
Firmographics- Name
- Pinhome
- Legal name
- PT Properti Solusi Manajemen
- Website
- https://pinhome.id
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pinhome is an Indonesian proptech platform that combines a property marketplace (buy, sell, rent), KPR mortgage origination with 20+ bank partners, property valuation, and home services into a single mobile-first app serving consumers, agents, and developers across Indonesia.
- Ownership category
- akta.pro rank
Pinhome industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)
Keywords
Where Pinhome is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Pinhome business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Property Transaction Fees: Commissions from facilitating property buy/sell/rent transactions through the platform
- Developer Partnerships and Listings: Fees from property developers for premium listings and promotional placement of new housing projects
- KPR Processing: Revenue from facilitating mortgage applications through bank partnerships
- Home Services (Pinhome Service): Commission from home cleaning, maintenance, and personal care services performed by vetted service partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free property listing for sellers and agents |
| Unit Pricing | Pay-as-you-go | Home services priced per service type |
| Other | Pay-as-you-go | KPR and transaction services - quote-based |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Pinhome product offering
Product offeringCore offering
Pinhome operates an Indonesian property marketplace platform accessible via web and mobile app that aggregates residential and commercial property listings for buying, selling, and renting. The platform facilitates KPR (home mortgage) applications through partnerships with 20+ Indonesian banks including BTN One Day Approval, offers an escrow-protected rental transaction service, a property valuation tool (PinValue), and Pinhome Service—a home services marketplace covering cleaning, AC servicing, massage, appliance repair, and personal care delivered by vetted service partners.
Product overview
Pinhome is a single unified Indonesian property e-commerce platform (website and mobile app) that brings together property listings for buying, selling, and renting (Rumah, Apartemen, Tanah, Ruko, Kost), KPR mortgage services (conventional and Islamic), a home services marketplace (Pinhome Service), property valuation (PinValue), escrow-based rental transactions, developer financing (iVestment), and educational content (Property Academy, Blog/Research Insights) — all within one app and website experience. It is operated by PT Properti Solusi Manajemen.
Differentiator
Problem solved
Functional benefit
Brands
- Pinhome Service: Home services platform offering cleaning, AC servicing, massage, and other household maintenance services through the Pinhome application
Products and services
- Pinhome Property Marketplace Platform
- KPR & KPA Mortgage Services
- Pinhome Service (Home Services Marketplace)
- iVestment (Developer Financing)
Quantifiable outcome
- Ranked #1 property app in Google Play Indonesia for installs, listings, and monthly active users
- +1 more outcomes
Companies that use Pinhome
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Pinhome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pinhome partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Ciputra GroupminorProperty developer partner listing housing projects including Citra Garden Serpong on Pinhome platform
- PT Alam Sutera RealtyminorProperty developer partner listing Sutera Rasuna Tangerang project on Pinhome platform
- PerumnasminorState housing developer partner listing Samesta Mahata Margonda apartments on Pinhome platform
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pinhome competitors and assessment
Company assessmentDirect peers
- Rumah123: One of Indonesia's largest property listing portals, owned by REA Group (PropertyGuru's parent). Directly competes with Pinhome in Indonesian residential property search and listings for buyers, sellers, and agents.
- Lamudi: Indonesia-focused property marketplace backed by Rocket Internet (a Pinhome investor through Series A). Overlaps directly with Pinhome on residential buy/rent listings and agent network across Indonesian cities.
- 99.co: Singapore-headquartered property platform with strong Indonesia operations. Competes with Pinhome in Indonesian primary and secondary property listings, agent matching, and increasingly mortgage facilitation.
- OLX Indonesia: Major Indonesian classifieds platform (part of Carousell Group) with a strong property category. Competes with Pinhome for free-form property listings and SMB/individual sellers in Indonesia.
- Travelio: Indonesian rental-focused property platform offering managed apartments and houses. Comparable to Pinhome on rental listings and escrow-like services, but with a narrower focus on short-to-mid-term rentals.
Broad incumbents
- PropertyGuru: Southeast Asia's largest property marketplace group, owning Rumah123 and iProperty Indonesia. A broader incumbent with regional scale; comparable in listings, agent tools, and mortgage marketplace offerings.
- Rumah.com: Long-standing Indonesian property portal owned by Dotdash Meredith. Competes with Pinhome on residential property listings, new project marketing, and agent lead generation in Indonesia.
Emerging players
- Mamikos: Indonesia's leading kost (boarding house) rental marketplace. Overlaps with Pinhome's rental listings, agent network, and Indonesian SMB landlord supply, though focused specifically on the kost vertical.
- Brick: Indonesian property fintech offering mortgage and home financing products with bank partnerships. Comparable to Pinhome's KPR facilitation vertical and emerging mortgage distribution business in Indonesia.
Regional players
- iProperty: Southeast Asian property portal (REA Group) with an Indonesia presence. Comparable to Pinhome's listings and developer marketing model, though historically more dominant in Malaysia and Singapore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pinhome social profiles
Digital presencePinhome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinhome leadership team
Management profileNumber of profiles
Profiles4 records
Pinhome funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinhome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinhome
What does Pinhome do?
Pinhome operates an Indonesian property marketplace platform accessible via web and mobile app that aggregates residential and commercial property listings for buying, selling, and renting. The platform facilitates KPR (home mortgage) applications through partnerships with 20+ Indonesian banks including BTN One Day Approval, offers an escrow-protected rental transaction service, a property valuation tool (PinValue), and Pinhome Service—a home services marketplace covering cleaning, AC servicing, massage, appliance repair, and personal care delivered by vetted service partners.
Is Pinhome a public or private company?
Pinhome is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pinhome founded?
Pinhome was founded in 2019. It employs 251 to 500 people.
Where is Pinhome based?
Pinhome is headquartered in Jakarta, Indonesia, in the Asia region.
How does Pinhome make money?
Four revenue lines are on record. Property Transaction Fees are the primary driver. The others are developer Partnerships and Listings, KPR Processing and home Services (Pinhome Service).
Who are Pinhome's main competitors?
Direct peers on record are Rumah123, Lamudi, 99.co, OLX Indonesia and Travelio. Broad incumbents are PropertyGuru and Rumah.com. Emerging players are Mamikos and Brick. iProperty is listed as a regional player.
Does Pinhome have an API?
No public API is recorded for Pinhome.
What industry is Pinhome in?
Pinhome's product category is Real Estate Marketplace. Its primary akta.pro industry code is FSALAAAM, Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination. Its NAICS code is 522320 and its SIC code is 6162.