Informed
- Company typePrivate
- Founded2016
- HeadquartersBelvedere Tiburon, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Informed firmographics
Firmographics- Name
- Informed
- Legal name
- Informed, Inc
- Website
- https://informediq.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Informed industry classification
Industry- Product category
- Lending Verification Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Credit Bureaus (56145)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Income, Employment & Cash-Flow Verification (Consumer) (FSAKAKAE)
- akta.pro secondary industries
- Income & Employment Verification (VOI/VOE, payroll-linked data) (FSAGACAE), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Informed is headquartered
LocationHeadquarters
- HQ city
- Belvedere Tiburon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Informed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS/Verification Platform Licensing: Informed operates as a SaaS platform providing AI-powered verification services to financial institutions on a subscription and/or usage basis. The platform is embedded in lenders' loan origination workflows via API, LOS integrations, or standalone portal. Revenue is derived from per-verification, per-document, or volume-based pricing tied to loan origination volume processed.
- Per-Verification / Transaction-Based Pricing: Pricing is tied to verification volume and loan origination volume. The ROI calculator on Informed's website shows inputs for monthly contract volume and number of processors, indicating per-transaction or per-seat pricing components. Fraud loss avoidance is cited as a key ROI metric (1.85% to 2.23% of portfolio), suggesting performance-based or outcome-oriented pricing elements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise/Floorplan pricing (custom) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Informed product offering
Product offeringCore offering
Informed (dba Informed.IQ) builds and sells an AI-powered verification and document intelligence platform that automates income, identity, residence, insurance, asset, and loan stipulation verification for financial institutions. The platform processes over 200 document types, runs on a proprietary Knowledge Graph built from 100M+ loan documents, and delivers 99% accuracy verifications in under 30 seconds with no humans-in-the-loop for auto lenders, consumer lenders, credit unions, and adjacent verticals.
Product overview
Informed operates as a platform-plus-modules architecture offering AI-powered income, identity verification, and fraud detection for financial institutions. The core Informed Auto and Informed Consumer platforms process documents and verify borrower data with 99% accuracy in under 30 seconds. The product portfolio includes Dealer Verify (real-time dealer-facing verification), CollectIQ (digital document collection), Human-in-the-Loop (HITL) Copilot (human-augmented AI review), Informed Defender (documentary fraud detection), and Compliance Solutions (regulatory verification). These modules layer on top of the proprietary Knowledge Graph/Data Consortium platform containing 2+ billion lending data points and 66+ million records to power verification, fraud detection, and decisioning across auto lending, consumer lending, mortgage, and government benefit administration verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Informed Auto Core AI-powered verification platform for auto lenders that automates income, identity, residence, insurance, and loan condition verifications. Processes 12% of all American auto loans with 99% accuracy in under 30 seconds.
- Informed Consumer AI-powered verification platform for consumer lending that enables real-time, reliable credit decisions without bias for mortgages, personal loans, credit cards, and student loans.
- Dealer Verify AI-based tool enabling auto dealers to verify income and clear consumer stipulations in real time through digital document collection and instant automated verifications, reducing contracts-in-transit. Features include SMS-triggered document collection and real-time classifications and extractions.
- CollectIQ Digital dealer tool using AI to electronically collect and verify car buyer data including comprehensive document automation for efficient data collection from consumers, intended for use by auto dealers and lenders.
- Human-in-the-Loop (HITL) Human-in-the-Loop offering that enables lending staff to verify and correct data extracted by AI, ensuring the highest possible accuracy while streamlining continuous AI model improvements. Includes Informed HITL (trained staff) and HITL Copilot (client's existing staff) options.
- Informed Defender Documentary fraud detection module that identifies fraudulent documents, fake paystubs, and synthetic identities using AI-powered analysis and fraud pattern recognition.
- Knowledge Graph and Data Consortium (Fraud Data Network) Proprietary data network comprising 100M+ records and 2B+ lending data points that powers the Configurable Verticalized AI Platform, enabling fraud pattern detection, income calculations, and predictive insights across lending verticals.
- Compliance Solutions Automated compliance verification covering the full product lifecycle from loan funding to GAP compliance including portfolio monitoring, fee calculations, signature confirmation, and contextual assessments across multiple documents.
Quantifiable outcome
- 99% accuracy in verifications (vs. industry standard of 85-90% via manual processes)
- +10 more outcomes
Companies that use Informed
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Informed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature11 records
Informed partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and major.
- MeridianLinkcoreMeridianLink partnered with Informed.IQ to integrate AI-driven document automation into its lending platform for indirect auto lending operations. Desert Financial Credit Union's implementation of this combined solution resulted in a 66% increase in daily funder throughput, eliminated overtime requirements, and reduced employee onboarding from two weeks to three days.
- Wells FargominorInformed.IQ and Wells Fargo co-hosted a webinar to discuss strategies for combating rising fraud risks in the auto lending sector, including AI-generated document forgery and synthetic identities. The session drew on data from Informed.IQ's 2026 Auto Finance Fraud Intelligence Survey and insights from Wells Fargo's auto originations team.
- defi SOLUTIONSmajordefi SOLUTIONS announced a partnership with Informed.IQ to integrate the latter's AI and machine learning models into its loan origination system. The integration allows lenders to automate funding processes, verify applicant data, and mitigate fraud through real-time document verification. The combined solution was scheduled to be available to all defi SOLUTIONS clients in October 2025.
- Wolters Kluwer Compliance SolutionscoreWolters Kluwer Compliance Solutions partnered with Informed.IQ to distribute an AI-driven document intelligence solution that modernizes the vehicle lending lifecycle. The offering combines Wolters Kluwer's market-leading eVault capabilities with Informed.IQ's AI copilot solution for document review, validation, and storage. This collaboration addresses inefficiencies in contract tracking, portfolio management, and data consistency in automotive financing.
- OrigencecoreOrigence partners with Informed.IQ to automate processing of indirect auto loans for credit unions and dealers. Origence is an lending technology provider serving credit unions, and Informed's verification technology is integrated into Origence's platform to streamline loan processing.
- FISmajorInformed.IQ teams with FIS to deliver faster lending validation through integration with FIS's financial services technology platform. FIS is a major global provider of banking and payments technology.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Informed competitors and assessment
Company assessmentDirect peers
- Ocrolus: Document AI and income/asset verification platform for lenders, with similar OCR-plus-ML extraction technology targeting small-business lending, mortgage, and consumer credit — directly overlapping with Informed's core document intelligence value proposition.
- Truework: Income and employment verification platform built primarily for mortgage and consumer lenders, providing VOI/VOE via direct payroll integrations — comparable to Informed's income and employment verification capability for the same lender segments.
- Pinwheel: Payroll-linked income and employment verification API serving consumer lenders, banks, and fintechs — overlapping with Informed's income verification and VOI/VOE use cases across consumer and auto lending.
- Argyle: Real-time income and employment data platform sourced from payroll providers, used by lenders and tenant screening platforms — directly comparable to Informed's income verification and tenant screening verticals.
- FormFree: Asset, income, and identity verification solutions for the mortgage industry, with similar focus on automating lender decisioning via document and data verification — comparable to Informed's Informed Consumer / mortgage expansion.
Broad incumbents
- Plaid: Dominant financial data connectivity and verification platform for consumer fintech and lenders — a much broader incumbent whose Income, Auth, and Identity products overlap with Informed's verification layer across consumer lending and fintech customers.
- Yodlee: Established financial data aggregation and verification provider owned by Envestnet, offering bank data, income, and asset verification — comparable to Informed's bank-statement-based asset and income verification functionality.
- Equifax: Major credit bureau offering income, employment, and asset verification through The Work Number — a broad incumbent that competes with Informed across consumer and auto lending verification workflows.
- Experian: Global credit bureau and information services company providing credit, income, fraud, and identity verification — directly comparable to Informed's verification stack as a bundled alternative for lenders.
Emerging players
- Roostify: Digital lending platform for mortgage and consumer lenders that incorporates document and income verification — partially overlapping with Informed's mortgage and consumer lending verification capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
Informed social profiles
Digital presenceInformed compliance and trust
Trust signalCompliance3 records
Informed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Informed leadership team
Management profileNumber of profiles
Profiles11 records
Informed funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Informed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Informed
What does Informed do?
Informed (dba Informed.IQ) builds and sells an AI-powered verification and document intelligence platform that automates income, identity, residence, insurance, asset, and loan stipulation verification for financial institutions. The platform processes over 200 document types, runs on a proprietary Knowledge Graph built from 100M+ loan documents, and delivers 99% accuracy verifications in under 30 seconds with no humans-in-the-loop for auto lenders, consumer lenders, credit unions, and adjacent verticals.
Is Informed a public or private company?
Informed is a private company. It is classified as private equity controlled and is currently operating.
When was Informed founded?
Informed was founded in 2016. It employs 51 to 100 people.
Where is Informed based?
Informed is headquartered in Belvedere Tiburon, United States, in the North America region.
How does Informed make money?
Two revenue lines are on record. SaaS/Verification Platform Licensing is the primary driver. The others are per-Verification / Transaction-Based Pricing.
Who are Informed's main competitors?
Direct peers on record are Ocrolus, Truework, Pinwheel, Argyle and FormFree. Broad incumbents are Plaid, Yodlee, Equifax and Experian. Roostify is listed as an emerging player.
Does Informed have an API?
Yes. Informed offers an API for document classification, data extraction, and stipulation verification. The API uses AI and ML-based solutions to automate the document indexing process and extract data quickly from paper documents. Lenders can automate verifications of consumer credit applications in real-time per lending policies with 99% accuracy. Developer documentation is at docs.informediq.com.
What industry is Informed in?
Informed's product category is Lending Verification Software. Its primary akta.pro industry code is FSAKAKAE, Income, Employment & Cash-Flow Verification (Consumer), with a secondary code of FSAGACAE, Income & Employment Verification (VOI/VOE, payroll-linked data). Its NAICS code is 51821 and its SIC code is 7372.