CIAN Group

What CIAN Group does

CIAN Group is Russia's largest online real estate marketplace, founded in 2004 and headquartered in Moscow. The company operates a property listings and search platform accessible via web and mobile, connecting buyers, sellers, renters, agents, and landlords across the Russian Federation. Its core platform offers property discovery and listing functionality, supplemented by an expanding set of transaction-enabling services: the 'Deal' safe transaction service (which completed 580 property deals in 2025 at roughly 2.3 deals per workday), SmartDeal e-registration (acquired in 2022 through subsidiary iRealtor LLC), automated title deeds registration via a partnership with Basis Real Estate, a new build buyer service, a wheelchair accessibility search filter, and a short-term rental booking feature.

The platform's underlying technology centers on a marketplace architecture aggregating listings across consumer, agent, and landlord supply, with digital workflow layers for transaction processing and registration. CIAN operates a portfolio of real estate brands including cian.ru, emls.ru (acquired 2014), and dmir.ru (acquired 2013). The company's operations are entirely domestic, with no global footprint claims.

CIAN generates revenue primarily through property listing fees charged to agents and landlords (advertising model) and through transaction fees from the 'Deal' safe transaction service. The company is publicly traded with disclosed quarterly financials and a dividend policy (RUB104/share recommended for the first nine months of 2025; RUB53/share for Q1 2026). In October 2025, CIAN completed redomiciliation from Cyprus (Cian Plc) to Russia (Cian IPJSC). The company has also discontinued its mortgage application processing platform and been removed from the Bank of Russia's register of financial platform operators. CIAN is currently facing an antitrust complaint filed by the Moscow Guild of Realtors with the Russian Federal Antimonopoly Service over alleged excessive pricing for listings.

Name

CIAN Group

Legal name

Cian IPJSC

Website

https://ciangroup.ru

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CIAN Group is Russia's largest online real estate marketplace, connecting property buyers, sellers, renters, agents, and landlords via its platform (cian.ru) and offering integrated transaction services including e-registration, safe deal processing, and new build purchase support.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Web Search Portals and All Other Information Services (51929), Directory and Mailing List Publishers (513140)

SIC

Real Estate (6500)

akta.pro primary industry

Real Estate Payoff & Lien Release Services (BPAJAOAI)

Keywords

• Online real estate marketplace
• Property listings platform
• Real estate transaction services
• E-registration property deals
• Russian property search

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Property Listings: Revenue from charging property listings fees to agents and landlords. Antitrust complaint filed against CIAN for allegedly charging excessive prices for property listings.
2. Transaction Services (Deal): Safe transaction service 'Deal' completed 580 property transactions in 2025, generating revenue from transaction fees at 2.3 deals per workday rate
3. Dividend Payments: CIAN distributes dividends to shareholders; recommended RUB104 per share for first nine months of 2025 and RUB53 per share for Q1 2026

Go-to-market motion3 records

Distribution channels4 records

Marketing channels1 record

Core offering

CIAN Group operates Russia's largest online real estate marketplace connecting property buyers, sellers, tenants, agents, and landlords. The platform enables property search, listings, and short-term rental booking, and is integrated with transaction-enabling services including the 'Deal' safe transaction service and SmartDeal e-registration services delivered through its subsidiary iRealtor LLC.

Product overview

Cian Group operates Russia's leading real estate marketplace, a platform that connects property buyers, sellers, and renters. The core platform offers property listings and search functionality, supplemented by transaction-enabling services including the 'Deal' safe transaction service for property deals and SmartDeal (acquired) for e-registration services. Recent additions include a wheelchair accessibility search filter, new build buyer services, and short-term rental booking capabilities. The company also previously operated a mortgage application processing platform (now discontinued).

Differentiator

Problem solved

Functional benefit

Brands

• Deal: Safe transaction service that completed 580 property transactions in 2025

Products and services

• CIAN Online Real Estate Marketplace Russia's largest online real estate marketplace where individual buyers, sellers, tenants, agents, and landlords can list and search residential properties. The platform serves as the primary digital interface for property discovery in Russia.
• Deal Safe Transaction Service A secure transaction processing service integrated into the CIAN platform that completed 580 property transactions in 2025 at a rate of 2.3 deals per workday, reducing friction in property deals for buyers, sellers, and agents.
• SmartDeal E-Registration Service E-registration services for property deals, enabling electronic processing of real estate transactions in Russia. Acquired in January 2022 and operated through CIAN's subsidiary iRealtor LLC.
• New Build Property Buyer Service An end-to-end service for buyers of newly constructed properties, providing options from initial property search through to purchase completion, targeting buyers of new construction in Russia.
• Short-term Rental Booking Feature Platform feature enabling users to reserve short-term rental properties via direct requests to landlords, allowing landlords to receive advance reservation requests.
• Wheelchair Accessibility Search Filter A dedicated property search filter that lets users find wheelchair-accessible properties and allows property owners and agents to flag features such as ramps, wide entrances, and elevators on their listings.

Quantifiable outcome

• 580 property transactions completed through 'Deal' service in 2025 at 2.3 deals per workday rate
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Basis Real EstatecoreStrategic or Co-development Partner · 20 November 2025Cian collaborated with Basis Real Estate to launch automated title deeds registration process. This partnership aims to streamline property sales and registration activities, reducing friction in property transactions through technology integration.
• SmartDealcoreStrategic or Co-development Partner · 22 January 2022Acquired SmartDeal, a Russian e-registration services provider for property deals, through CIAN's subsidiary iRealtor LLC. The acquisition aims to strengthen Cian's online transaction offerings and expand its technological platform amid increasing digitalization of real estate transactions in Russia.
• iRealtor LLCcoreStrategic or Co-development PartnerCIAN subsidiary through which the SmartDeal acquisition was completed, operating as part of CIAN's integrated transaction services.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zillow Group: Zillow is the largest US online real estate marketplace, directly comparable to CIAN as a leading property listings and search portal serving buyers, sellers, and agents. Both operate digital classifieds platforms at national scale with integrated transaction-adjacent services.
• Rightmove: Rightmove is the UK's leading property portal, the closest international analog to CIAN in terms of dominant market share, agent subscription revenue model, and breadth of residential and commercial listings.
• SeLoger: SeLoger is France's largest online real estate classifieds platform, comparable to CIAN in business model (agent subscriptions) and category leadership within a single national market.
• Immobilienscout24: Immobilienscout24 is Germany's leading real estate marketplace, directly comparable to CIAN as the dominant national property portal with subscription-based agent revenue and integrated search and listing services.
• Idealista: Idealista is the leading property classifieds platform in Spain and Portugal, comparable to CIAN as a market-leading national portal with agent subscription revenue and deep property search functionality.
• Domain Holdings: Domain is Australia's leading residential property portal, comparable to CIAN in operating a dominant national real estate marketplace with agent subscriptions, listings, and consumer-facing property search.
• Property Finder: Property Finder is the leading real estate listings platform in the Middle East, comparable to CIAN in providing country-leading property search and agent subscription services within a regional market.
• Realtor.com: Realtor.com is a major US real estate marketplace operated by Move (News Corp), directly comparable to CIAN as a national property listings portal serving consumers and agents with search and lead-generation services.

Regional players

• Yandex.Realty: Yandex.Realty was a direct domestic competitor to CIAN within the Russian real estate marketplace category before being wound down, making it a comparable regional peer for category dynamics in the Russian market.
• Avito: Avito is Russia's dominant horizontal classifieds platform and includes a real estate vertical that overlaps with CIAN's listings business, making it a comparable regional player in the same Russian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIAN Group