Clootrack
Clootrack is an AI-native Voice of the Customer analytics platform serving 150+ enterprise clients with patented unsupervised thematic analysis, agentic AI workflows, and 1,000+ data connectors for consumer brands, consulting, and PE/investment firms.
- Company typePrivate
- Founded2017
- HeadquartersChantilly, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Clootrack does
Clootrack is an AI-native Voice of the Customer (VoC) analytics platform that converts unstructured customer feedback — surveys, reviews, support tickets, call transcripts, social — into decision-ready business intelligence for enterprise clients. The platform is built around a patented unsupervised thematic analysis engine that detects shifting experience drivers without predefined taxonomies, claiming 98% analysis accuracy across real VoC records and supporting 95+ languages. It layers an agentic AI workflow framework on top, with pre-built agents (Returns, NPS, Leads, Star Rating, Product Innovation, Growth Research, Due Diligence, Contact Center QA/AHT, Complaints) plus a Custom VOC Agent builder and a Genie GenAI chatbot for conversational querying. Clootrack exposes its intelligence through 1,000+ data connectors, an MCP server for Claude/ChatGPT/Copilot, and native integration with Salesforce, HubSpot, Zendesk, Tableau, Power BI, and Genesys/Medallia contact center stacks.
The company operates a volume-based SaaS subscription model with annual billing, no per-seat restrictions, and a fully managed service (setup, customization, ongoing optimization by Clootrack analysts) bundled into all plans. Pricing is quote-based and not publicly disclosed. Go-to-market is dual-motion: direct enterprise field sales anchored on "Book a Demo" CTAs plus a self-serve free trial for mid-market evaluation, with additional marketplace distribution through Azure Marketplace, Genesys AppFoundry, and Medallia Xchange.
The customer base of 150+ enterprise organizations spans consumer brands (TATA, Xiaomi, VIVO, Nissan, Mejuri, Wagner, Sweat & Tonic), management consulting (Deloitte, Wipro), banking/financial services (HSBC), healthcare technology (PointClickCare), and private equity (Premji Invest, Bertelsmann). Three named segments — Consumer Brands, Management Consulting, and PE/Investment Funds — are primary, with Contact Center Operations and Product Teams as secondary use-case segments. The company holds ISO 27001, GDPR, HIPAA, and CCPA certifications and is hosted on Microsoft Azure. Clootrack Software Labs Inc is the Delaware-incorporated legal entity; it was founded in 2017, has 101–250 employees, and has raised approximately $4.5M in disclosed funding (2019 seed + 2021 Series A).
Clootrack firmographics
Firmographics- Name
- Clootrack
- Legal name
- Clootrack Software Labs Inc
- Website
- https://clootrack.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Clootrack is an AI-native Voice of the Customer analytics platform serving 150+ enterprise clients with patented unsupervised thematic analysis, agentic AI workflows, and 1,000+ data connectors for consumer brands, consulting, and PE/investment firms.
- Ownership category
- akta.pro rank
Clootrack industry classification
Industry- Product category
- Customer Experience Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910), Computer Systems Design and Related Services (5415), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
- akta.pro secondary industries
- Customer Churn, CLV & Retention Intelligence (HDAAAHAC), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Clootrack is headquartered
LocationHeadquarters
- HQ city
- Chantilly
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clootrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Data Volume Based: Subscription-based pricing model based on data volume and number of integrations. No per-seat pricing restrictions unlike traditional models. Includes fully managed service with data analyst support for setup, customization, and ongoing optimization.
- Professional Services: Fully managed service offerings including setup, customization, and ongoing optimization by Clootrack data analysts at no extra cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with volume-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Clootrack product offering
Product offeringCore offering
Clootrack is an AI-powered Voice of the Customer (VoC) analytics platform that uses patented unsupervised thematic analysis to consolidate and analyze 100% of customer feedback from surveys, reviews, tickets, calls, and social media across 95+ languages. The platform delivers AI Decision Digests, agentic AI workflows, and actionable insights to enterprise customers for reducing churn, improving NPS, lowering returns, and accelerating product development.
Product overview
Clootrack is an AI Super Agent platform for Voice of the Customer analytics, consisting of a core Enterprise AI Agent Platform with 1,000+ data connectors, multiple pre-built AI agents (Returns Agent, NPS Agent, Leads Agent, Star Rating Agent, Product Innovation Agent, Growth Research Agent, Due Diligence Agent, Media Planning Agent, Contact Center QA Agent, Contact Center AHT Agent, Complaints Agent), and customizable Custom VOC Agent builder. The platform is powered by patented unsupervised thematic analysis, Genie GenAI chatbot, and AI Decision Digests. Key solutions include Voice of Customer Analytics, Actionable Consumer Insights, CX Competitive Analysis, Product CX Insights, Contact Center Analytics, and Purchase Intent Lead Detection. Supporting products include ClooSurveys for survey collection and Clootrack MCP for Model Context Protocol integration. The platform supports deployment via SaaS or self-hosted on Microsoft Azure, with availability through Azure Marketplace, Genesys AppFoundry, and Medallia Xchange.
Differentiator
Problem solved
Functional benefit
Products and services
- Clootrack Platform Enterprise AI Agent platform for Voice of the Customer analytics that drives real business outcomes with AI Decision Digests, analysis agents, unsupervised theme discovery, and full VoC coverage. Supports 1,000+ connectors for data aggregation from multiple sources including CRM, ticketing, BI, and contact center platforms. Targets enterprise consumer brands, management consulting firms, and private equity investors.
- Genie Generative AI chatbot for customer feedback analysis that provides lightning-fast conversational answers to stakeholder questions by analyzing user reviews and feedback in response to specific queries, offering concise summary answers with traceability to source verbatim customer evidence.
- ClooSurveys Survey tool for collecting customer feedback data, integrated into the broader VoC analytics platform. Serves as a data collection front-end that feeds into Clootrack's analytics engine.
- Clootrack MCP Model Context Protocol (MCP) integration that connects AI work tools such as Claude, ChatGPT, and Copilot to enterprise customer intelligence with governed access to churn, loyalty, sales, and VoC data.
Quantifiable outcome
- 35% reduction in customer churn
- +11 more outcomes
Companies that use Clootrack
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Clootrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability13 records
Feature9 records
Clootrack partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sweat & ToniccoreToronto's premium boutique fitness and wellness destination partnered with Clootrack for Voice of Customer analytics. Clootrack's platform unifies feedback from internal and external sources to help the fitness chain prioritize high-impact initiatives and improve customer experience consistency as it scales across its three clubs. Provides actionable insights at facility and instructor levels, enabling data-driven customer impact decisions.
- MejuricoreLuxury jewelry brand partnered with Clootrack to enhance Voice of Customer capabilities. Partnership aims to improve real-time customer sentiment analysis and drive customer-centric decisions across the company. Clootrack provides AI-powered customer intelligence platform enabling Mejuri to better understand and respond to customer feedback.
- JioGenNextminorClootrack was selected for JioGenNext's MAP 2023 cohort, a startup acceleration program. The program focuses on startups developing digital transformational products in SaaS, IoT, AI/ML, and Computer Vision fields. Mentorship and support from Reliance Jio's innovation ecosystem.
- Kerala Startup MissionminorClootrack was mentored by Kerala Startup Mission, a government-backed startup support organization in India. This mentorship helped Clootrack during its early growth phase, culminating in a successful funding raise of ₹36 crore (including ₹4 million Series A).
- OpenAIcoreClootrack uses OpenAI as a secure inference layer within its architecture for enterprise governance. Customer data is processed under strict contractual, access, and residency controls. No customer data retained in models or used to train public models. Clootrack achieved 100B+ tokens milestone recognized by OpenAI.
- Microsoft AzurecoreClootrack's software is hosted on Microsoft Azure servers. Offers self-hosted deployment option in customer's own Azure cloud. Platform available via Azure Marketplace for direct deployment by Azure customers.
- GenesyscoreClootrack listed on Genesys AppFoundry marketplace, enabling Genesys Cloud customers to integrate VoC analytics with their contact center operations.
- MedalliacoreClootrack listed on Medallia Xchange marketplace, enabling Medallia customers to access enhanced VoC analytics capabilities through integration.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Clootrack competitors and assessment
Company assessmentEmerging players
- Idiomatic: Idiomatic is an AI-powered customer feedback analysis platform that specializes in support ticket and survey analytics. It overlaps with Clootrack's contact center and customer experience analytics modules and targets a similar enterprise buyer persona.
- SentiSum: SentiSum is an AI-native customer feedback and support-ticket analytics platform that uses NLP to surface themes and sentiment. It is a comparable emerging player to Clootrack in the AI feedback analytics space, focused on contact center and support use cases.
- Chattermill: Chattermill is an AI-driven customer feedback analytics platform that unifies feedback channels and applies NLP for theme detection. It targets similar mid-market and enterprise customers as Clootrack with comparable AI-first positioning.
- Thematic: Thematic is an AI-native customer feedback analytics platform focused on theme/sentiment analysis from unstructured feedback. It overlaps directly with Clootrack's patented unsupervised thematic analysis capability, but with a smaller enterprise footprint.
Direct peers
- Medallia: Medallia is a leading enterprise VoC and customer experience management platform. It is a direct competitor in the same product category (VoC analytics) and is also a channel partner via Medallia Xchange — making it the most directly comparable peer to Clootrack.
- Sprinklr: Sprinklr offers a unified customer experience management platform that includes VoC, social listening, and contact center analytics. It competes with Clootrack in the broader CX analytics category, particularly for large enterprise consumers of omnichannel customer intelligence.
- Qualtrics: Qualtrics XM is one of the largest enterprise VoC and experience management platforms. It directly competes with Clootrack for the same enterprise CX analytics budgets and is rapidly adding generative and agentic AI features that overlap with Clootrack's positioning.
- NICE (Satmetrix): NICE's Satmetrix is one of the original NPS/VoC analytics platforms, deeply embedded in enterprise CX programs. It overlaps with Clootrack on the voice-of-customer analytics core and is increasingly AI-enabled for unstructured feedback analysis.
- InMoment: InMoment is an enterprise CX analytics and VoC platform with a strong focus on AI-driven insight extraction from unstructured feedback. It targets similar enterprise customers as Clootrack in retail, hospitality, and financial services, with comparable AI-feature positioning.
Broad incumbents
- Khoros: Khoros is a broad customer engagement platform spanning community, social media management, and care. It intersects with Clootrack in the VoC/customer intelligence space as part of a wider portfolio, particularly for enterprise social listening and customer feedback aggregation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clootrack social profiles
Digital presenceClootrack compliance and trust
Trust signalCompliance4 records
Clootrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clootrack leadership team
Management profileNumber of profiles
Profiles2 records
Clootrack funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clootrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clootrack
What does Clootrack do?
Clootrack is an AI-powered Voice of the Customer (VoC) analytics platform that uses patented unsupervised thematic analysis to consolidate and analyze 100% of customer feedback from surveys, reviews, tickets, calls, and social media across 95+ languages. The platform delivers AI Decision Digests, agentic AI workflows, and actionable insights to enterprise customers for reducing churn, improving NPS, lowering returns, and accelerating product development.
Is Clootrack a public or private company?
Clootrack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clootrack founded?
Clootrack was founded in 2017. It employs 101 to 250 people.
Where is Clootrack based?
Clootrack is headquartered in Chantilly, United States, in the North America region.
How does Clootrack make money?
Two revenue lines are on record. SaaS Subscription - Data Volume Based is the primary driver. The others are professional Services.
Who are Clootrack's main competitors?
Emerging players on record are Idiomatic, SentiSum, Chattermill and Thematic. Direct peers are Medallia, Sprinklr, Qualtrics, NICE (Satmetrix) and InMoment. Khoros is listed as a broad incumbent.
Does Clootrack have an API?
Yes. Clootrack offers API connectivity through its platform with over 1,000 connectors for data aggregation. The platform supports API Connect, Automation, Event Bridge, and Node management as interconnected cloud-based services. MCP (Model Context Protocol) is available for connecting AI work tools to enterprise customer intelligence with governed MCP access, enabling seamless access to churn, loyalty, sales, and VoC data for Claude, ChatGPT, Copilot and other AI assistants. Developer documentation is at www.clootrack.com/mcp.
What industry is Clootrack in?
Clootrack's product category is Customer Experience Analytics. Its primary akta.pro industry code is BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations, with a secondary code of HDAAAHAC, Customer Churn, CLV & Retention Intelligence. Its NAICS code is 541910 and its SIC code is 7372.