What AssetPlus does

AssetPlus, legally registered as ValuePlus Technologies Private Limited and headquartered in Chennai, India, operates a digital wealth-management platform built for India's Mutual Fund Distributor (MFD) ecosystem. Founded in 2016 by IIT Madras graduates Vishranth Suresh (CEO) and Awanish Raj (CTO), the company holds AMFI distributor registration (ARN-114376, valid through September 2028) and provides a unified dashboard through which MFDs can distribute mutual funds, insurance, NPS, corporate fixed deposits, and other financial products. As of January 2026 the platform served over 18,000 MFDs managing approximately ₹7,250 crore in AUM, with the company reporting up to 21,000 MFD partners managing ₹8,150 crore by mid-2026 and 4 lakh+ trusted users across consumer-facing channels.

The platform's core architecture is a single-dashboard multi-product distribution tool layered with investor-facing mobile applications on iOS and Android (4.7+ ratings on both stores), an online investment calculator, and a research blog. In April 2026 AssetPlus rolled out 'AI Assist' — an AI capability for portfolio health reviews, tax-harvesting identification, and investor-conversation preparation aimed at reducing routine workload for MFDs. The company has expanded into Portfolio Management Services and GIFT City global investment options, signaling a push from pure mutual fund distribution toward broader wealth management.

AssetPlus operates a B2B2C distribution model and monetizes primarily through mutual fund distribution commissions (transaction-based) earned as an AMFI-registered distributor, with additional revenue from corporate fixed deposit distribution via partnerships with Shriram Transport Finance and Mahindra Finance. The company has raised approximately $22.9 million in cumulative venture funding across a $3.6 million seed round (May 2022, led by InCred and Rainmatter) and a ₹175 crore (~$19.3 million) Series B1 (January 2026, led by Nexus Venture Partners with Eight Roads Ventures and Rainmatter), reaching a post-money valuation of ₹850 crore (~$94 million). Headcount sits in the 101-250 range and the company has not publicly disclosed pricing tiers or revenue figures.

Name

AssetPlus

Legal name

ValuePlus Technologies Private Limited

Website

https://assetplus.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

AssetPlus is a Chennai-based B2B2C wealth-tech platform that enables over 18,000 Indian Mutual Fund Distributors to distribute mutual funds, insurance, NPS, and fixed deposits through a single digital dashboard serving roughly 1.5 lakh to 4 lakh investors.

Ownership category

akta.pro rank

Product category

WealthTech Platform

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industries

Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK), Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO)

Keywords

• Mutual fund distribution
• Wealth management platform
• Financial advisor tools
• Digital investment platform
• Mutual fund distributor software

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mutual Fund Distribution Commission: AssetPlus earns revenue as an AMFI registered distributor (ARN-114376) by facilitating mutual fund transactions through its platform. MFDs use the platform to execute transactions, and the company earns commissions from asset management companies.
2. Corporate Fixed Deposit Distribution: AssetPlus has partnered with Shriram Transport Finance and Mahindra Finance to offer corporate fixed deposits to customers through the platform, earning distribution commissions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AssetPlus provides a B2B2C digital wealth management platform that enables Mutual Fund Distributors (MFDs) and financial advisors to distribute mutual funds, insurance, NPS, and other financial products through a unified single dashboard. The platform is registered with AMFI (ARN-114376) and serves over 18,000 MFDs managing ₹7,250+ crore in AUM, complemented by iOS/Android mobile apps and AI-powered tools such as AI Assist for portfolio health reviews and tax-harvesting identification.

Product overview

AssetPlus is a unified digital platform for mutual fund distribution operated by ValuePlus Technologies Pvt Ltd (CIN: U65100TN2016PTC111949). Founded in 2016 and based in Chennai, the company provides a B2B2C platform enabling over 18,000 mutual fund distributors (MFDs) to serve approximately 1.5 lakh investing customers managing Rs 7,250 crore in AUM. The core AssetPlus Platform serves as the central dashboard for distributing mutual funds, insurance, NPS, and other financial products. This is complemented by mobile applications for iOS and Android, an investment calculator for SIP/lumpsum projections, and a research blog providing NFO reviews and market insights. The company also expanded into corporate fixed deposits via partnerships with Shriram Transport Finance and Mahindra Finance.

Differentiator

Problem solved

Functional benefit

Products and services

• AssetPlus Platform A B2B2C digital wealth management platform that enables Mutual Fund Distributors and financial advisors to distribute mutual funds, insurance, NPS, and other financial products through a single dashboard, with portfolio management, compliance, transaction processing, and goal-based planning tools.
• Corporate Fixed Deposits Fixed deposit investment products offered to investors through AssetPlus via partnerships with Shriram Transport Finance and Mahindra Finance, providing additional fixed-income investment options alongside mutual fund distribution.

Quantifiable outcome

• Over 21,000 MFD partners managing ₹8,150 crore in AUM as of June 2026
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Shriram Transport FinanceminorChannel Partner/ Reseller/ DistributorAssetPlus has partnered with Shriram Transport Finance to offer corporate fixed deposits to customers through its platform, expanding the product suite beyond mutual funds.
• Mahindra FinanceminorChannel Partner/ Reseller/ DistributorAssetPlus has partnered with Mahindra Finance to offer corporate fixed deposits to customers through its platform, providing additional fixed income investment options to investors.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kuvera: Indian mutual fund investment and goal-based wealth management platform offering direct MF investments and financial planning, directly competing with AssetPlus for retail and advisor-driven MF distribution.
• INDmoney: Indian digital wealth management platform offering mutual funds, stocks, fixed deposits and financial planning, competing for retail investors that AssetPlus serves via MFDs.
• WealthDesk: Indian wealth-tech platform providing portfolio management services and curated model portfolios to advisors and investors, comparable to AssetPlus's emerging PMS capabilities.
• NJ Wealth: Large Indian mutual fund distributor platform serving a network of associate distributors, directly comparable to AssetPlus's MFD-focused B2B2C distribution model.
• Scripbox: Indian goal-based mutual fund investment and wealth management platform with an advisor-supported model, comparable to AssetPlus's goal-based planning approach.

Broad incumbents

• Groww: One of India's largest retail investment platforms spanning mutual funds, stocks, ETFs and digital gold, competing with AssetPlus for end-investor AUM and increasingly for advisor-led wealth management.
• Zerodha Coin: Direct mutual fund investment platform from Zerodha, parent of AssetPlus investor Rainmatter; competes for the same end-investor MF transactions that AssetPlus routes through MFDs.
• ETMONEY: Times Internet-owned digital wealth platform offering mutual funds, stocks, and tax-saving investments, competing for the same retail investor audience as AssetPlus.
• FundsIndia: Established Indian wealth management platform offering mutual funds, PMS and advisory services, comparable to AssetPlus's evolving holistic wealth offering.

Emerging players

• Goalwise: Indian goal-based robo-advisor for mutual fund investments targeting salaried investors, overlapping with AssetPlus's goal-based planning and SIP-focused customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/assetplusmf
• Instagraminstagram.com/assetplusadvisorsindia
• Xx.com/AssetPlusApp
• LinkedInlinkedin.com/company/assetplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssetPlus