What Bisly does

Bisly is an Estonian building automation company founded in 2018 that develops a cloud-native BMS platform unifying HVAC, lighting, access control, metering, and security into a single managed system. Its core technology is a patented Digital Twin that enables no-code visual configuration, Modbus auto-discovery, and remote pre-installation commissioning, paired with proprietary DIN-rail hardware (UM8 Pro controllers, dimmers, DALI bridges, multi-sensors, and Hub 2 touch panels). The platform supports EN ISO 52120-1 compliance for European EPBD and GEG §71a requirements and includes an AI layer, branded Adam, for natural-language portfolio management, anomaly detection, and Nord Pool spot-market energy optimization.

Bisly serves real estate developers, property managers, building owners, and certified installer/integrator partners, with primary traction in residential multi-unit developments and growing presence in commercial, hospitality, and public-sector buildings. Revenue is generated through a hybrid model combining hardware sales (pre-configured controllers and devices) with recurring SaaS subscriptions for the cloud BMS, plus professional services delivered through certified partners. Named enterprise customers include Bonava, Utilitas, Triple Net Capital, Property ONE GmbH, The Crown Estate, and OMA Ehitaja, with 23,000+ active controllers deployed across 4,000+ sites in eight European countries.

The company operates a dual go-to-market combining direct enterprise sales with country-specific managers (Germany, Poland, Baltics, UK) alongside an extensive channel partner program of 40+ certified installers, integrators, and major distributors including Onninen, BK Grupe, Caverion, and Hansab. Bisly has raised €9.6M in total funding across a 2021 seed (€1.7M), a 2023 round (€3.6M led by Aconterra), and a 2025 Series A (€4.3M led by 2C Ventures). Strategic milestones include winning the ABB Startup Challenge 2026 Smart Buildings track, the Mastercard Lighthouse MASSIV Impact Potential Award, and reportedly tripling core revenue in 2024.

Name

Bisly

Legal name

Bisly OÜ

Website

https://bisly.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bisly is an Estonian building automation company offering a patented Digital Twin, no-code BMS platform with proprietary hardware, serving real estate developers, property managers, and certified installer partners across eight European countries with a hybrid hardware and SaaS revenue model.

Ownership category

akta.pro rank

Product category

Building Automation Systems

NAICS

Computer Systems Design Services (541512), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA)

akta.pro secondary industries

Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG), Controls, Thermostats, Sensors & Building Automation (HVAC Controls) (IMADANAH), Building Automation & Controls (BAS/BMS) (HSAPAPAA), Building Automation & Controls (BAS/BMS, HVAC Controls) (IMAIABAD), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)

Keywords

• Building automation systems
• Smart building platform
• Building management software
• HVAC lighting control
• Energy management solutions

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware Sales: Bisly generates revenue from the sale of proprietary hardware including controllers (UM8 Pro), dimmers (UM6D, UMD), DALI bridges, sensors (UMS Supersensor, UMS Air), control panels (Bisly Hub 2), and networking equipment. Hardware is pre-configured and ships ready for installation.
2. SaaS Subscription: The platform operates as a cloud-based SaaS with subscription pricing for software access, remote management, OTA updates, and portfolio analytics. Revenue is recurring from building operators and property managers.
3. Professional Services: Bisly provides implementation support, commissioning, and technical assistance through certified partners. The company also offers training programs through Bisly Academy for partner certification.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bisly sells an end-to-end building automation system comprising proprietary edge hardware (UM8 Pro controllers, dimmers, DALI bridges, multi-sensors, Bisly Hub 2 touch panels) and a cloud-native Building Management System unified by patented Digital Twin technology. The platform enables no-code configuration of HVAC, lighting, access control, metering, and security for residential, commercial, hospitality, and public buildings, and is sold to real estate developers, property managers, and building owners through direct enterprise sales and 40+ certified partners across Europe.

Product overview

Bisly offers a modular building automation platform combining proprietary edge hardware (controllers, dimmers, sensors, touch panels) with cloud-based software (no-code configuration platform, residential and commercial BMS, installer and tenant apps). The patented digital twin technology enables pre-configuration before installation, while the AI Agent Adam provides natural-language portfolio management. Hardware products include UM8 Pro controller, UM6D/UMD dimmers, UDB DALI Bridge, UMS Supersensor and Air Sensor, temperature sensors, and Bisly Hub 2 touch panel. Software encompasses the no-code configuration platform, Residential BMS, Commercial BMS, Installer App, Tenant App, and AI Agent Adam.

Differentiator

Problem solved

Functional benefit

Products and services

• Bisly UM8 Pro Controller Main DIN-rail controller with 8 relay outputs (4x SPST + 4x SPDT), 3x RS-485, Ethernet, 1-Wire bus, 8 digital inputs, 4 analog inputs, and 4 PWM outputs; central unit for all on-site automation across residential and commercial projects.
• UM6D 6-Channel Dimmer Phase-cut dimmer with 6 independently dimmable channels (240W each), leading/trailing edge selectable via software, and 6 digital inputs for impulse switches; used for multi-channel lighting control.
• UMD 2-Channel Dimmer Compact dimmer with 2 phase-cut dimming channels (220W each), fits 68mm electrical backbox, 2 digital inputs plus 1-Wire bus for temperature sensors.
• UDB DALI Bridge DALI controller supporting DALI-1 and DALI-2, 130mA bus supporting up to 64 DALI luminaires, RS-485 interface to Bisly UM8 Pro.
• UMS Supersensor Multi-sensor measuring CO2, VOC, humidity, air temperature, PIR presence detection (4m radius), and 0.1-30,000 lux plus color temperature.
• UMS Air Sensor Ventilation sensor installed in mechanical ventilation duct, measuring CO2, VOC, humidity, and temperature.
• 1-Wire Temperature Sensors Temperature sensors with ±0.5°C accuracy for air and floor temperature measurement; available in various lengths for different installation requirements.
• Bisly Hub 2 Control Panel 10.1-inch IPS touchscreen control panel with Android 14, 1200x1920 FHD display, 250 cd/m² brightness, PoE 802.3af for single-cable power and data.
• No-Code Configuration Platform Patented digital twin-based platform enabling a visual automation builder, Modbus auto-discovery, and multi-tenant portfolio management; configure any building logic without writing code and push configurations from cloud to entire floors or portfolios.
• Residential Building Management System (BMS) EN ISO 52120-1 compliant centralized dashboard giving property managers visibility over every apartment, system, and data point in real time, including portfolio analytics, predictive maintenance, energy optimization, and tenant management.
• Commercial Building Management System (BMS) BMS for commercial portfolios monitoring HVAC, alarms, metering, IAQ, energy, and all features from single devices to plant room; includes AI Agent Adam, fault detection, and spot-market energy control; EN ISO 52120-1 compliant.
• Adam AI Building Operator AI agent that monitors a portfolio 24/7, responds to anomalies automatically, and proactively optimizes energy and maintenance; facility managers query in natural language to prioritize issues and reduce manual dashboard checks.

Quantifiable outcome

• 30-50% energy savings compared to conventional systems
• +8 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and strategic.

• ABBflagshipStrategic or Co-development Partner · 17 April 2026Won ABB Startup Challenge 2026 Smart Buildings track. Collaboration includes funding, pilot opportunities, and go-to-market support to develop MVP with ABB over six months. First Estonian company to partner with ABB through this program.
• Mastercard Lighthouse MASSIVcoreStrategic or Co-development Partner · 28 August 2025Selected for Mastercard Lighthouse MASSIV Fall 2025 partnership program for sustainability and social impact companies. Provides access to world-class expertise, investor networks, and strategic partnerships. Won Impact Potential Award.
• BonavaflagshipChannel Partner/ Reseller/ DistributorScandinavian real estate developer that piloted Bisly hardware at end of 2020. Success led to framework agreement for widespread deployment. 100% of Bonava projects using Bisly have continued to use the technology.
• OnninenstrategicChannel Partner/ Reseller/ DistributorMajor distributor with operations across Estonia, Latvia, and Lithuania. Strategic partner distributing Bisly hardware and solutions through multiple office locations.
• BK GrupestrategicChannel Partner/ Reseller/ DistributorStrategic partner operating across Lithuania with offices in Šiauliai, Klaipėda, Vilnius, and Kaunas. Exclusive or preferred regional status for Lithuania.
• CaverionstrategicChannel Partner/ Reseller/ DistributorBuilding services company with offices in Estonia (Tartu and Tallinn). Certified Bisly partner providing installation and integration services.
• HansabstrategicChannel Partner/ Reseller/ DistributorSecurity and automation solutions provider with offices in Latvia and Estonia. Certified partner delivering Bisly projects.
• BSE ControlsstrategicChannel Partner/ Reseller/ DistributorUK-based partner with multiple office locations including London, Birmingham, Leamington Spa, and Haywards Heath. Delivering Bisly projects across the UK.
• AMP X SYNCstrategicChannel Partner/ Reseller/ DistributorLuxembourg-based partner fully committed to Bisly with strong reputation in their home market. Notable partnership for DACH region expansion.
• ATEAstrategicChannel Partner/ Reseller/ DistributorIT infrastructure company with offices in Estonia (Tallinn and Tartu). Certified partner providing technology distribution and integration.
• The Crown EstateflagshipStrategic or Co-development PartnerUK's largest real estate portfolio company. Working relationship representing significant validation for Bisly's market positioning in the UK market.

Scale indicators12 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Loxone: Austrian smart home and building automation provider with proprietary hardware controllers, dimmers, sensors, and a centralized programming/config software platform. Directly comparable to Bisly on technology stack, business model (hardware + SaaS), target market (residential developers and commercial buildings), and pricing model — Bisly explicitly benchmarks against Loxone on cost and commissioning speed.
• KNX Association (KNX standard ecosystem): KNX is the dominant open standard for commercial and residential building automation, with thousands of certified manufacturers. Bisly competes directly against KNX-based systems on cost (claiming 51% lower cost vs KNX) and commissioning speed, while supporting Modbus/DALI integrations that bridge to KNX-installed buildings.

Broad incumbents

• ABB (ABB i-bus / ABB Smart Buildings): ABB is a global incumbent in building automation through its KNX-based i-bus system and broader smart buildings portfolio. Bisly recently won the ABB Startup Challenge 2026 and entered a formal partnership; ABB is both a potential channel partner and direct competitor in the European building automation market.
• Siemens (Desigo / Building X): Siemens offers Desigo as its enterprise building management platform, serving large commercial buildings with deep integration capabilities. Comparable to Bisly's commercial BMS offering but at much larger scale, with established enterprise relationships and broader portfolio (fire, security, HVAC).
• Schneider Electric (EcoStruxure): Schneider Electric's EcoStruxure Building platform competes with Bisly in commercial BMS, particularly in energy management and spot market optimization (Schneider has its own demand response capabilities). A global incumbent with deep channel relationships across European real estate developers and facility managers.
• Honeywell (Honeywell Building Technologies / Forge): Honeywell offers enterprise BMS solutions (including the Niagara framework and Forge analytics platform) for commercial buildings. A global incumbent comparable to Bisly's commercial BMS in target customer base, though much larger in scale and with broader offerings across HVAC, security, and energy.
• Johnson Controls (Metasys / OpenBlue): Johnson Controls offers the Metasys BMS and OpenBlue digital platform, serving commercial buildings with energy optimization and AI-driven analytics. A global incumbent with similar end customers to Bisly's commercial segment and comparable regulatory positioning under EPBD/EN ISO 52120-1.
• Crestron Electronics: Crestron provides commercial and high-end residential automation systems with proprietary touch panels, control hardware, and integration software. Comparable to Bisly in residential multi-unit and commercial building automation, with much stronger North American presence and broader product portfolio including AV.

Regional players

• Control4 (Snap One / Resideo): Control4 offers residential and light-commercial smart home automation with proprietary controllers and partner-driven installer network. Conceptually similar to Bisly's partner-led residential model, though primarily North American and not directly competitive in European markets.

Emerging players

• Tibber: Nordic digital energy retailer with smart home and energy management integration (e.g., Tibber Pulse, EV charging, smart heating). Adjacent to Bisly's residential platform through the energy management layer — Tibber brings electricity pricing optimization similar to Bisly's Nord Pool spot market integration, but lacks building automation hardware depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bisly