Amp X
Amp X is a UK-based grid-edge digital energy platform that aggregates and orchestrates distributed energy resources for utilities, retailers, aggregators, energy communities, and households using AI/ML-powered asset management and demand response solutions.
- Company typePrivate
- Founded2019
- HeadquartersEdinburgh, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Amp X does
Amp X is a UK-headquartered grid-edge digital energy platform and wholly-owned subsidiary of Amp Solar Group, which has deployed over US$4 billion and built or contracted more than 14 GW of energy assets globally across North America, the UK, Australia, Japan, and Spain, with Carlyle having invested over US$440 million in the parent group. Amp X operates from Edinburgh (headquarters), Prague (engineering and R&D), Toronto, and London, employing 101-250 people. The company targets demand-side aggregators, generators and retailers, energy communities, and end-user businesses and households through a sales-led B2B motion supplemented by a consumer app.
The company's core technology is a cloud-based Aggregation Management Platform that ingests data from utility-scale and behind-the-meter assets and orchestrates dispatch, forecasting, and flexibility aggregation. It combines proprietary AI/ML engines for weather, price, and load forecasting (multivariate time series, ensemble models, and deep neural networks including Google's Temporal Fusion Transformer), predictive maintenance, and grid topology-aware optimization, with the Smart Tx edge device enabling on-device analytics and the Alice digital energy assistant providing autonomous, behavior-learning load shaping for residential devices such as EV chargers, batteries, HVAC systems, rooftop PV, and smart appliances. The product portfolio comprises the Asset Management Platform (AMP) for fleet orchestration, Dynamic Load Shaping (DLS) with Alice, and a longer-term Transactive vision for peer-to-peer energy markets.
Amp X's business model combines subscription/recurring platform licensing to enterprise asset owners with usage-based revenue from demand response and grid services. Distribution occurs through direct enterprise sales, the Alice consumer app, and technology integration partnerships with Enode (energy data), Smartcar (EV charging), and Plico (Australian energy communities). Disclosed customer outcomes include a reported 29% reduction in household energy bills through the Enode integration, though specific contract values, ARR, and pricing are not publicly disclosed.
Amp X firmographics
Firmographics- Name
- Amp X
- Legal name
- Amp X Limited
- Website
- https://ampx.energy
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amp X is a UK-based grid-edge digital energy platform that aggregates and orchestrates distributed energy resources for utilities, retailers, aggregators, energy communities, and households using AI/ML-powered asset management and demand response solutions.
- Ownership category
- akta.pro rank
Amp X industry classification
Industry- Product category
- Distributed Energy Resource Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Electric Power Generation, Transmission and Distribution (2211), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC) (EUAFAKAH)
- akta.pro secondary industries
- Microgrid & BTM EMS (Site/Facility Energy Optimization) (EUAFAKAD), C&I Energy Optimization, Peak Shaving & Demand Charge Management Software (EUAFAKAE), Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)
Keywords
Where Amp X is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Amp X business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Platform as a Service for Asset Owners: Asset Management Platform providing monitoring, control, analytics and market participation services to asset owners (utilities, generators, battery operators). Revenue likely derived from platform licensing and/or performance-based fees.
- Demand Response and Grid Services: Dynamic Load Shaping solution enabling households and businesses to supply grid flexibility. Aggregates flexibility from residential devices for participation in energy markets, creating revenue streams from demand response programs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Amp X product offering
Product offeringCore offering
Amp X provides a cloud-based digital energy platform that aggregates and orchestrates distributed energy resources—ranging from utility-scale assets to behind-the-meter residential devices—for grid flexibility services. Its core offerings are the Dynamic Load Shaping (DLS) solution powered by the Alice autonomous digital energy assistant for residential and commercial demand-side flexibility, and the Asset Management Platform (AMP) for monitoring, control, and dispatch optimization of diverse generators and loads. The platform enables AI/ML-driven forecasting, predictive maintenance, and multi-market participation for utilities, generators, retailers, aggregators, and energy communities.
Product overview
Amp X delivers a disruptive grid edge digital energy platform as a unified ecosystem. The core is the Aggregation Management Platform, which provides cloud-based monitoring, control, and optimization for distributed energy resources. Built on this platform are two main product lines: Dynamic Load Shaping (DLS) powered by the Alice autonomous digital assistant, and the Asset Management Platform (AMP). DLS manages behind-the-meter assets (EVs, batteries, HVAC, smart appliances) to aggregate flexibility, while AMP handles both behind-the-meter and front-of-meter asset orchestration and grid service participation. The Smart Tx edge device enables hardware-agnostic coordination, and the Transactive vision guides the platform's evolution toward peer-to-peer energy markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamic Load Shaping (DLS) Behind-the-meter lifestyle and energy management system that aggregates demand-side flexibility at massive scale from residential devices (rooftop PVs, home batteries, EV chargers, HVAC systems, smart appliances). Targeted at businesses and households that want to supply grid flexibility and access new revenue streams.
- Alice Digital Energy Assistant User-centric digital energy assistant employing IoT technology for autonomous dynamic load shaping. Uses autonomous scheduling based on observed user preferences and behaviors to deliver energy savings and flexibility with minimal user input, and enables participation in demand response programs.
- Asset Management Platform (AMP) Cloud-based aggregation and analytics platform for monitoring, control, and optimization of diverse generators and loads. Supports both behind-the-meter and front-of-meter asset management with AI-powered asset health monitoring, optimal dispatch, and bid generation capabilities, targeted at utilities, generators, retailers, and energy communities.
- Aggregation Management Platform Core cloud-based digital energy platform that optimally and agnostically manages a variety of distributed energy assets and aggregates flexibility for grid services. Functions as an aggregator of aggregators, enabling interoperability from front-of-meter to behind-the-meter assets.
- Smart Tx Edge Device Edge computing device that performs analytics at the edge of the network, supporting model updates as new opportunities become available in the energy market. Part of the hardware abstraction layer enabling device-agnostic coordination.
Quantifiable outcome
- 29% reduction in household energy bills through Enode integration
- +2 more outcomes
Companies that use Amp X
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Amp X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
Amp X partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EnodecoreEnergy data integration partnership enabling Amp X customers to access energy consumption data. The integration has demonstrated 29% savings on household energy bills through optimised load shaping based on Enode's energy data.
- PlicocoreAustralian energy community partnership focused on flexible power supporting grid stability. Plico's community battery and solar systems integrate with Amp X's platform to aggregate and dispatch behind-the-meter flexibility into Australian grid services markets.
- SmartcarcoreIntegration bringing smart charging capabilities to EV owners. Smartcar's vehicle connectivity platform enables Amp X to monitor and control electric vehicles as flexible grid assets for demand response participation.
Scale indicators6 records
Recent moves4 records
Expansion highlights6 records
Amp X competitors and assessment
Company assessmentDirect peers
- Kiwigrid: Kiwigrid provides a vendor-neutral energy management platform that connects distributed energy assets (PV, battery, EV chargers, heat pumps) for households and small commercial. Comparable to Amp X's DLS/Alice behind-the-meter aggregation for consumer energy flexibility.
- Voltus: Voltus is a distributed energy resource (DER) and virtual power plant operator that aggregates behind-the-meter flexibility (EVs, batteries, HVAC) to provide grid services and demand response. Directly comparable to Amp X's DLS / Aggregation Management Platform for residential and commercial aggregation.
- AutoGrid (Siemens): AutoGrid provides a cloud-based DER management platform with AI forecasting and optimization for utilities, offering Flexibility OS and Virtual Power Plant capabilities. Direct competitor to Amp X's AMP for utility-scale dispatch and market participation.
- Sunverge (energy): Sunverge is a distributed energy resource management and VPP platform providing real-time monitoring, control, and optimization for residential storage and PV systems. Comparable to Amp X on residential DER aggregation, AI dispatch, and grid-services market participation.
- GridPoint: GridPoint provides IoT-based energy management and demand response for commercial and small-business sites, with AI-driven optimization of HVAC, lighting, and refrigeration loads. Comparable to Amp X's C&I energy optimization and peak-demand shifting within the Aggregation Management Platform.
- CPower: CPower is a demand-side management and VPP operator that aggregates commercial and industrial energy resources for grid services, capacity, and ancillary markets. Direct peer to Amp X on revenue streams from aggregated flexibility market participation.
- Uplight: Uplight offers utility customer energy engagement, DER orchestration, and demand response software, targeting both B2C and B2B utility customers. Comparable to Amp X on demand-response aggregation and customer-facing energy engagement layer (Alice).
Broad incumbents
- Kraken (Octopus Energy): Kraken is a cloud platform used by Octopus Energy and other utilities for billing, CRM, and DER optimization, including smart energy management and grid flexibility orchestration. Compares to Amp X as a broader energy platform that also handles distributed asset optimization at scale.
Others
- Enverid: Enverid (and adjacent building-energy-software vendors like GridBeyond) operate in adjacent energy optimization categories, including building-energy management and edge analytics. Enverid/HVAC controls and grid-flex providers illustrate the broader competitive and complementary ecosystem to Amp X's edge-driven asset optimization.
Emerging players
- Enode: Enode is an energy data API that connects to EVs, batteries, and smart-home devices, enabling aggregators and energy companies to access and control distributed assets. Named integration partner of Amp X (29% savings use case), with overlapping capability in device-level aggregation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Amp X social profiles
Digital presenceAmp X financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amp X leadership team
Management profileNumber of profiles
Profiles3 records
Amp X funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amp X M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amp X
What does Amp X do?
Amp X provides a cloud-based digital energy platform that aggregates and orchestrates distributed energy resources—ranging from utility-scale assets to behind-the-meter residential devices—for grid flexibility services. Its core offerings are the Dynamic Load Shaping (DLS) solution powered by the Alice autonomous digital energy assistant for residential and commercial demand-side flexibility, and the Asset Management Platform (AMP) for monitoring, control, and dispatch optimization of diverse generators and loads. The platform enables AI/ML-driven forecasting, predictive maintenance, and multi-market participation for utilities, generators, retailers, aggregators, and energy communities.
Is Amp X a public or private company?
Amp X is a private company. It is classified as corporate owned and is currently operating.
When was Amp X founded?
Amp X was founded in 2019. It employs 101 to 250 people.
Where is Amp X based?
Amp X is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Amp X make money?
Two revenue lines are on record. Platform as a Service for Asset Owners are the primary driver. The others are demand Response and Grid Services.
Who are Amp X's main competitors?
Direct peers on record are Kiwigrid, Voltus, AutoGrid (Siemens), Sunverge (energy), GridPoint, CPower and Uplight. Kraken (Octopus Energy) is listed as a broad incumbent. Enverid is listed as an others. Enode is listed as an emerging player.
Does Amp X have an API?
No public API is recorded for Amp X.
What industry is Amp X in?
Amp X's product category is Distributed Energy Resource Management Software. Its primary akta.pro industry code is EUAFAKAH, Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC), with a secondary code of EUAFAKAD, Microgrid & BTM EMS (Site/Facility Energy Optimization). Its NAICS code is 54151 and its SIC code is 7370.