What Prism Data does

Prism Data is a cash flow underwriting infrastructure and analytics platform that enables financial institutions to assess consumer credit and fraud risk using consumer-permissioned deposit account transaction data. The company was developed by the team behind Petal Card beginning in 2016, formally created in 2020, and spun out as an independent entity in October 2023 under founder and CEO Jason Rosen. It is headquartered in New York with a secondary office in San Diego and serves banks, fintech lenders, BNPL operators, credit unions, and SMB lenders across the United States and Canada.

The platform consists of an integrated suite built on a consortium of more than 10 million de-identified cash flow records. Core products include CashScore (a three-digit credit and fraud risk score with reported 30% predictive lift over traditional scores), Insights (thousands of trended cash flow attributes), Income (real-time gross/net pay, stability, and multi-source income assessment), Categories (a proprietary transaction categorization engine), Prism Pulse (continuous cash flow monitoring for portfolio management), CashScore FirstDetect (first-party fraud detection), and Ability-to-Pay analytics. The technology is FCRA- and ECOA-compliant, Fair Lending-approved, and independently validated by FinRegLab, with sub-second API response times and over 99.9% availability. The platform integrates with major data aggregators (Plaid, MX, Akoya, Finicity), credit bureaus (Equifax, LexisNexis), and decision engines (Taktile, Socure RiskOS, Alloy, Provenir).

Prism monetizes through API-based SaaS with quote-based, usage-driven enterprise pricing billed annually, distributed via direct enterprise sales and channel partnerships with Plaid, Equifax, Taktile, and Socure. Named customers and investors include Synchrony Financial, Citi, LexisNexis, OnePay, Step, Elevate, Giggle Finance, Stepping Stone Loans, Sorbet, and Neo Financial. The company is venture-backed, having raised a $5 million seed round in October 2023 led by Obvious Ventures with participation from Citi Impact Fund, Core Innovation Capital, Synchrony Ventures, Plaid, and others.

Name

Prism Data

Legal name

Prism Data Technologies, Inc.

Website

https://prismdata.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Prism Data is a cash flow underwriting platform that uses consumer-permissioned deposit account data to deliver credit and fraud risk scores for banks, fintech lenders, BNPL operators, and alternative credit providers across the US and Canada.

Ownership category

akta.pro rank

Product category

Credit Risk Analytics & Underwriting Software

NAICS

Credit Bureaus (56145), Other Activities Related to Credit Intermediation (52239)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)

akta.pro secondary industries

Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH), BNPL Underwriting & Credit Decisioning Platforms (FSAGAIAD)

Keywords

• Cash flow underwriting
• Credit risk scoring
• Open banking analytics
• Transaction data analytics
• Alternative credit data

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API-based SaaS: Subscription or usage-based API access to cash flow underwriting products including CashScore, Insights, Income, and Categories. Revenue derived from per-API-call or volume-based pricing through direct relationships and channel partners.
2. Channel Distribution Revenue: Revenue through distribution partnerships with credit bureaus, data aggregators, and decision engines. Products made available through Plaid, Equifax, Socure RiskOS, Taktile, and other platform partners with revenue sharing or licensing arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Prism Data provides a cash flow underwriting infrastructure and analytics platform that transforms consumer-permissioned deposit account transaction data into predictive credit and fraud risk scores, income assessments, and thousands of trended behavioral attributes for lenders. Its core product CashScore® delivers a 30% predictive lift over traditional credit scores and is used by banks, credit unions, fintechs, and alternative lenders to approve more borrowers and reduce losses.

Product overview

Prism Data is a cash flow underwriting and data analytics platform that provides a modular suite of products built around its core CashScore technology. The platform consists of five core products: CashScore (predictive credit/fraud risk score), Insights (trended attribute library), Income (real-time income assessment), Categories (transaction categorization engine), and Pulse (continuous cash flow monitoring). These products work together as an integrated system where raw transaction data flows through categorization, then into analytical attributes and risk scoring, enabling lenders to expand approvals and lower losses. The company was spun out in 2023 from Petal and has been developing cash flow underwriting solutions since 2016.

Differentiator

Problem solved

Functional benefit

Brands

• CashScore: Market-leading cash flow underwriting score that predicts credit risk and first-party fraud using scores built from millions of observations across lenders and products.
• CashScore Detect
• CashScore FirstDetect
• Prism Insights
• Prism Income
• Prism Categories
• Prism Pulse
• Ability-to-Pay (ATP)

Products and services

• CashScore® A three-digit credit and fraud risk prediction score built from millions of observations across lenders and products. Predicts credit default probability and first-party fraud from deposit account data with a 30% predictive lift over traditional credit scores alone. Used by banks, fintechs, and lenders for credit decisioning with FCRA-compliant adverse action reasons.
• Insights Comprehensive library of thousands of trended attributes describing income, asset, and expense activity, financial behaviors, and red flags. Covers all financial activity observable in deposit account records including dynamics indicative of trajectory, volatility, and behavior.
• Income Real-time income assessment measuring gross and net pay, income stability, employment, and multiple income sources beyond traditional paycheck income, including gig work, investment income, and government benefits. Includes income trend, stability, and volatility analysis.
• Categories Proprietary transaction categorization engine that translates raw deposit account transaction data into clean, simple, and accurate account activity for underwriting. Identifies retirement income, gambling winnings, investments, loan disbursements, debt settlements, BNPL activity, and lease-to-own arrangements.
• Pulse Continuous cash flow monitoring solution that transforms transaction data into time-series intelligence, surfacing changes in customers' financial health across the lifecycle. Enables lenders to act on growth opportunities and respond to emerging risk signals in real time.
• Ability-to-Pay (ATP) Automated and comprehensive analysis of a prospective borrower's income, expenses, and free cash flow for use in debt-to-income and ability-to-pay calculations. Inclusive of standard and non-standard income sources and monthly obligations not typically found in traditional credit bureau files.
• CashScore FirstDetect™ First-party fraud risk score powered by open banking data that predicts the likelihood a consumer will default on a loan right away. Detects subtle patterns indicative of first-party fraud including sudden changes in income and expenses, BNPL usage, and loan stacking behavior.

Quantifiable outcome

• 30% predictive lift over traditional credit scores alone
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and major.

• SocurecoreTechnology or Integration · 1 May 2026Strategic partnership integrating Prism's CashScore and analytics suite into Socure RiskOS platform. Enables lenders to access cash flow insights through Socure's unified fraud, compliance, and risk decisioning platform processing 5 billion real-time risk decisions annually.
• Neo FinancialmajorStrategic or Co-development Partner · 1 October 2025Partnership to offer cash flow underwriting across Canada using Prism's CashScore and Insights attributes. Neo Financial is one of the fastest-growing fintechs in Canada, recognized by Deloitte's Fast 50 with 154,022%+ growth. Partnership supports credit card and lending products for millions of Canadians.
• PlaidcoreTechnology or IntegrationIntegration partnership making Prism's CashScore and Insights available through Plaid's API and partner ecosystem including Plaid Check. Enables consumer-permissioned bank data access for cash flow underwriting.
• EquifaxcoreTechnology or IntegrationCredit bureau partnership to make Prism cash flow underwriting solutions available through Equifax's distribution network.
• TaktilecoreTechnology or IntegrationIntegration with Taktile's decision engine platform enabling innovative lenders like Giggle Finance to deploy cash flow analytics efficiently and iterate quickly on underwriting strategies.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Petal: Petal is the credit card company that incubated Prism's CashScore technology starting in 2016 before the 2023 spin-out. It is the closest reference implementation of cash flow underwriting in a consumer credit card product and shares founders and tech lineage with Prism.
• Canopy (LexisNexis Risk Solutions): Canopy was a leading cash flow underwriting platform (acquired by LexisNexis Risk Solutions) that analyzes bank account data for credit decisions. It is the closest direct competitor in cash flow-based credit scoring and now operates inside one of the largest credit data incumbents.
• Plaid: Plaid is the dominant consumer-permissioned financial data aggregator and a Prism distribution partner via Plaid Check. It is both a critical data pipe for Prism and a competitive risk because Plaid's own cash flow analytics (e.g., Plaid Income) overlap with Prism's Income and Insights products.
• Finicity (Mastercard): Finicity, owned by Mastercard, is an open banking data aggregator with a credit solutions suite (Cashflow™) that competes head-to-head with Prism's cash flow underwriting analytics. Mastercard's scale makes Finicity one of Prism's most consequential competitors in lender distribution.
• MX Technologies: MX is a financial data platform offering aggregation, analytics, and increasingly credit-adjacent cash flow insights. It supplies underlying data to lenders and competes with Prism in turning bank transaction data into underwriting-grade attributes.
• Akoya: Akoya is an open banking data network that provides consumer-permissioned financial data to lenders and fintechs. It sits in Prism's data supply chain as a listed integration partner and competes for the same cash flow analytics use cases.
• Argyle: Argyle is an alternative data platform specializing in income and employment data from payroll, gig, and bank sources for credit and verification use cases. It directly overlaps with Prism's Income and CashScore offerings, particularly for thin-file and gig-economy underwriting.
• Nova Credit: Nova Credit translates international credit and alternative financial data into US-equivalent credit profiles for newcomers and thin-file consumers. It shares Prism's mission of expanding credit access via alternative data and targets similar lender customers.

Broad incumbents

• Zest AI: Zest AI builds machine-learning credit underwriting models for lenders, focused on automating and de-biasing decisions. While broader than cash flow underwriting alone, Zest competes for the same enterprise underwriting modernization budget and increasingly incorporates alternative cash-flow-style data.
• Experian: Experian is a global credit bureau that has launched cash flow data products (e.g., Experian Boost) and aggregates alternative data for underwriting. As a credit bureau incumbent with massive lender distribution, Experian represents both a partner and a structural competitive threat to Prism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getprismdata
• LinkedInlinkedin.com/company/prismdata

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prism Data