What Atolls does

Atolls, headquartered in Munich and operating in 21 markets through 13 offices, is the world's largest shopping engagement platform, connecting hundreds of millions of consumers with more than 12,000 brands and retailers globally and influencing over 2 billion purchase journeys each year. The company operates a multi-brand portfolio built through acquisitions and organic growth, including deal communities (hotukdeals, mydealz, Dealabs, Chollometro, Pepper.pl), cashback platforms (iGraal with 15M+ members and Shoop), and coupon sites (Coupons.com, Cuponation). Its technology stack comprises owned websites and mobile apps, browser extensions (Pouch), a Publishing Partner API providing access to 120k+ verified vouchers across 13 languages, and an AI layer used for content moderation, deal parsing, sentiment and trend analysis, and personalized savings recommendations.

Atolls makes money primarily through affiliate commissions earned when users click from its platforms to partner retailers and complete purchases, with technical and billing processes handled via affiliate networks such as Awin and CJ Affiliate. A complementary B2B revenue stream comes from a dedicated commercial team offering bespoke campaign solutions to brands and retailers across Europe and LATAM, alongside white-label and embedded commerce content solutions for major news publishers (CNN, Daily Mail, Business Insider, El Pais). The consumer-facing services (deal communities, coupon sites, cashback platforms) are free for end users, monetized through the affiliate and campaign layer. The company, originally founded in 2012 as CupoNation, rebranded to Global Savings Group in 2016 and then to Atolls in 2024 following the integration of iGraal, Shoop, Pepper.com, and Coupons.com.

Name

Atolls

Legal name

Atolls GmbH

Website

https://atolls.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Atolls operates the world's largest shopping engagement platform, running deal communities, cashback platforms, and coupon sites across 21 markets to connect hundreds of millions of consumers with 12,000+ brands and retailers, monetizing via affiliate commissions and brand campaigns.

Ownership category

akta.pro rank

Product category

Shopping Engagement Platform

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Shopping engagement platform
• Cashback platform
• Coupon and deals aggregator
• Affiliate marketing platform
• Deal community network

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commissions: Atolls generates revenue through commissions from business partners (merchants/retailers) when users click on promotional offers and subsequently make purchases. The company works with affiliate networks (such as Awin and CJ Affiliate) that handle technical and billing processes. Commission tracking is managed via cookies and clickout-IDs that document when a user came from an Atolls platform and made a purchase.
2. Brand & Retailer Partnerships: Atolls provides brands and retailers with access to hundreds of millions of consumers through its shopping destinations. Brands can run promotions, drive awareness, boost conversions, and increase basket sizes through campaign partnerships with Atolls' commercial team.
3. Publishing Partner Solutions: Atolls provides news publishers (CNN, Daily Mail, El Pais, etc.) with commerce content solutions via API, white-label portals, and embedded discount codes. Publishers earn additional revenue while delivering shopping content to their audiences.
4. Cashback Platform Membership: iGraal and Shoop cashback platforms reward shoppers for purchases at partner retailers. While the core service is free for consumers (supported by affiliate commissions), premium features and engagement mechanics like iGraal Play create additional value for the platform ecosystem.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Atolls operates a global shopping engagement platform comprising deals communities (hotukdeals, mydealz, Dealabs, Chollometro, Pepper.pl), cashback platforms (iGraal, Shoop), and coupon sites (Coupons.com, Cuponation). The company connects millions of consumers with verified deals, vouchers, and cashback rewards from more than 12,000 retailers across 21 markets, while enabling brands, retailers, and news publishers to monetize audiences through affiliate commissions, branded campaigns, and white-label commerce content APIs.

Product overview

Atolls operates a multi-brand shopping engagement platform consisting of three core product categories: Deals Communities (social commerce platforms including hotukdeals, mydealz, Dealabs, Chollometro operating in 10 countries), Cashback Platforms (Shoop and iGraal with over 15 million members in France, Germany, and Spain), and Coupon Sites (including Coupons.com and Cuponation across 21 markets). The platform connects consumers with over 12,000 brands and retailers, influences billions of purchase journeys annually, and offers a Publishing Partner API for third-party integration. The company also recently launched iGraal Play, a gamified cashback feature within the iGraal ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• hotukdeals: UK's leading shopping community/deals platform
• mydealz
• Dealabs
• Coupons.com
• iGraal
• Shoop
• Cuponation
• Pepper.com

Products and services

• Deals Communities Platform Social commerce platforms (hotukdeals, mydealz, Dealabs, Chollometro, Pepper.pl, Promodescuentos, Preisjaeger, Pepperdeals.se, nl.pepper.com) where consumers in 10 countries share, vote on, rate, and discuss the best deals, offers, and discounts. Used by hundreds of millions of engaged shoppers seeking community-vetted savings recommendations.
• Cashback Platforms (iGraal and Shoop) Cashback platforms iGraal (France, Germany, Spain) and Shoop (Germany) reward shoppers for purchases at partner retailers. Combined, the platforms have over 15 million registered members and provide cashback tracking and redemption functionality.
• Coupon Sites (Coupons.com, Cuponation) Coupon platforms including Coupons.com (US digital and printable coupons, recently expanded with cashback features and a browser extension covering 2,400+ retailers) and Cuponation (operating across Australia, Austria, Brazil, Indonesia, Italy, Malaysia, Mexico, New Zealand, Singapore, Sweden, and Switzerland).
• Publishing Partner API A plug-and-play API and white-label solution providing publishing partners (news publishers and media companies such as CNN, Daily Mail, Business Insider, El Pais, Focus) with access to Atolls' coupons and deals database, enabling them to embed commerce content into their own platforms and generate affiliate revenue.
• Pouch Browser Extension A browser extension that automatically finds and applies discount codes at checkout for online shoppers in the UK.

Quantifiable outcome

• 30% higher basket sizes for shoppers on cashback and coupon platforms vs average online shopper
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Pepper.comcoreStrategic or Co-development Partner · 1 January 2023Atolls completed a merger with Pepper.com in 2023, joining forces to create a comprehensive global savings ecosystem. Pepper.com operates deal communities including Pepper.pl (Poland) and nl.pepper.com (Netherlands), expanding Atolls' community-led commerce network across Europe.
• Coupons.com / Quotient Technology Inc.coreStrategic or Co-development Partner · 1 January 2023Atolls completed the takeover of Coupons.com from Quotient Technology Inc. in 2023. The acquisition expanded Atolls' presence in the US shopping rewards sector, adding Coupons.com's digital and printable coupons to its portfolio. Coupons.com has since launched new cashback features and a browser extension covering 2,400+ retailers.
• L'Express (France)minorGTM or Marketing Partner · 1 January 2016French news magazine L'Express partnered with Atolls (then Global Savings Group) in 2016 as one of the first media partnerships launching portals with commerce content.
• Blick (Switzerland)minorGTM or Marketing Partner · 1 January 2016Swiss newspaper Blick partnered with Atolls (then Global Savings Group) in 2016 for its shopping content portal.
• Ideal (Spain)minorGTM or Marketing Partner · 1 January 2016Spanish news outlet Ideal partnered with Atolls (then Global Savings Group) in 2016 for its shopping content portal.
• PouchcoreTechnology or Integration · 1 January 2016Acquired Pouch, the UK's leading money-saving browser extension, in 2016. Pouch automatically finds and applies discount codes at checkout, forming a core part of Atolls' technology portfolio.
• iGraalcoreStrategic or Co-development Partner · 1 January 2016Acquired iGraal, the top cashback platform in France, in 2016. iGraal now operates in France, Germany, Spain, and Poland with millions of members, forming a cornerstone of Atolls' cashback business.
• ShoopcoreStrategic or Co-development Partner · 1 January 2016Acquired Shoop, Germany's #1 cashback platform, in 2016. Shoop operates in Germany and has been recognized with multiple awards including Best Cashback Program and Best App at the 2026 DACH Loyalty Days.
• AwincoreChannel Partner/ Reseller/ DistributorAwin is a leading affiliate network that connects Atolls with merchants and handles technical and billing processes. Awin has recognized Atolls as a key partner on the CJ network and awarded Atolls the Industry Disruptor Award in 2019.
• CJ Affiliate (CJ)coreChannel Partner/ Reseller/ DistributorCJ Affiliate is a major affiliate network through which Atolls connects with merchants and processes affiliate commissions. Atolls' commitment to innovation has helped solidify its position as a key partner on the CJ network.
• CNNcoreGTM or Marketing PartnerCNN partners with Atolls to deliver commerce content including coupons and deals to CNN readers. The partnership was established when Atolls entered the US market in 2016, partnering with CNN and Business Insider.
• Business InsidercoreGTM or Marketing PartnerBusiness Insider partners with Atolls to deliver coupon content to its audience, providing commerce content alongside editorial coverage.
• Daily MailcoreGTM or Marketing PartnerDaily Mail (MailOnline) partners with Atolls for its discount code section (discountcode.dailymail.co.uk), delivering savings content to Daily Mail readers.
• El PaiscoreGTM or Marketing PartnerEl Pais partners with Atolls for its descuentos section (descuentos.elpais.com), delivering Spanish-language commerce content to readers.
• Focus (Germany)minorGTM or Marketing PartnerFocus (German news magazine) partners with Atolls for its coupon/gutscheine section.
• La Gazzetta dello SportminorGTM or Marketing PartnerItalian sports newspaper partners with Atolls for its codici-sconto (discount codes) section.
• Jyllands-PostenminorGTM or Marketing PartnerDanish newspaper Jyllands-Posten partners with Atolls for its rabatkode (discount codes) section.
• KleineZeitungminorGTM or Marketing PartnerAustrian regional newspaper KleineZeitung partners with Atolls for its coupon/gutscheine section.
• PrettyLittleThingcoreGTM or Marketing PartnerFast fashion brand partnered exclusively with Atolls for its Love Island Campaign, demonstrating Atolls' ability to drive brand engagement and sales through its platform.
• SixtcoreGTM or Marketing PartnerCar rental company Sixt partners with Atolls, utilizing white-label partnerships and benefiting from ongoing technological developments in Atolls' platform.
• Wilderness InternationalminorStrategic or Co-development PartnerAtolls partners with Wilderness International as part of its sustainability and ESG efforts, offering brands a way to invest in environmental conservation through their shopping campaigns.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• RetailMeNot: Coupon and cashback platform operating in the US and Europe. Competes directly with Coupons.com and other Atolls properties in coupon discovery and redemption.
• Rakuten: Global cashback and rewards marketplace operating in dozens of countries with affiliate partnerships and a browser extension. Closest direct competitor to Atolls' cashback division (iGraal, Shoop).
• Honey (PayPal): Browser extension and shopping rewards platform owned by PayPal, automatically applying coupon codes and offering cashback at checkout. Direct competitor to Atolls' Coupons.com browser extension and Pouch.
• Capital One Shopping (formerly Wikibuy): Browser extension and shopping comparison platform offering price comparison, coupons, and credit card rewards. Direct competitor in browser-based coupon/cashback space, backed by Capital One.
• TopCashback: Cashback platform operating globally with millions of members, comparable to Atolls' iGraal and Shoop. Competes on commission rates and merchant breadth.
• Slickdeals: Community-driven deals platform in the US where users share, vote, and discuss deals. Closest US analog to Atolls' hotukdeals/mydealz/Dealabs deal community model.
• Idealo: Price comparison and deals platform in Europe, particularly strong in Germany. Comparable to Atolls' deal communities and price comparison functionality.
• Kelkoo Group: European price comparison and shopping platform operating across multiple markets. Comparable in shopping comparison and affiliate-driven monetization.
• Flipp: Digital circulars and coupon platform connecting shoppers with retailer deals. Comparable in the coupon aggregation and deal-presentation space.

Broad incumbents

• Groupon: Global deals and local experiences marketplace. While focused on local offers rather than online shopping cashback, Groupon represents an overlapping deals discovery use case and a broader incumbent in the deals category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GSG_Global
• Facebookfacebook.com/globalsavingsgroup
• LinkedInlinkedin.com/company/atolls

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds9 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atolls