Kleine Zeitung

What Kleine Zeitung does

Kleine Zeitung GmbH is an Austrian regional media company, founded in 1904 and headquartered in Graz, with a second office in Klagenfurt. It operates as a private limited liability company (GmbH) with no disclosed parent, venture capital backing, or public listing. The company's primary function is the production and distribution of regional news and lifestyle content for readers in the federal states of Styria (Steiermark) and Carinthia (Kärnten).

The product portfolio spans a daily print newspaper, a digital news website (kleinezeitung.at) with dedicated Steiermark and Kärnten sections, a digital E-Paper edition, the Morgenpost morning newsletter, multiple podcast series (delikt, fair&female, Eiskalt, Maurer & Cik), online puzzle games (Sudoku, Kreuzworträtsel), the Kleine Zeitung Club membership program, a Trauerportal obituary portal, and an e-commerce shop for merchandise and vouchers. The platform architecture is a conventional multi-section news portal with subscription-gated premium content; no APIs, SDKs, or AI/ML capabilities are publicly documented.

The business model combines consumer subscription revenue (print + digital Abo, E-Paper, Club membership) with regional advertising sales (via the kleine.at advertising portal) and ancillary commerce (online shop, obituary listings, prize competitions, partner discount programs). The customer base is a long-tail of regional consumers, with go-to-market executed through the website, email newsletter, social media, and direct subscription sales. Revenue is not publicly disclosed, no funding rounds or M&A activity are recorded in the source material, and the ownership structure beyond the legal entity is not detailed.

Name

Kleine Zeitung

Legal name

Kleine Zeitung GmbH

Website

https://kleinezeitung.at

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

251–500 employees

Short description

Kleine Zeitung is an Austrian regional media company (founded 1904, Graz-based) that publishes print and digital news, an E-Paper, newsletters, podcasts, and lifestyle services for readers in Styria and Carinthia, monetizing through subscriptions, advertising, and ancillary commerce.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Regional newspaper publishing
• Digital news media
• Print media subscription
• Local news coverage
• News content services

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Distribution channels3 records

Marketing channels5 records

Core offering

Kleine Zeitung is an Austrian regional newspaper and multi-platform news media brand primarily serving the federal states of Styria (Steiermark) and Carinthia (Kärnten). It sells print and digital newspaper subscriptions, an E-Paper edition, a daily Morgenpost newsletter, podcast series, a Club loyalty membership, an online shop, and supplementary services such as an obituary portal and puzzle games, all unified around regional news, sports, culture, and community information.

Product overview

Kleine Zeitung is an Austrian regional newspaper primarily serving the states of Styria (Steiermark) and Carinthia (Kärnten). The company operates a multi-platform news media business comprising a traditional print newspaper, a digital E-Paper subscription product, a loyalty/club membership program, an online games/entertainment section, podcast content, and various digital services including an obituary portal and e-commerce shop. The core offerings include the daily newspaper with regional news coverage, the digital E-Paper edition, the Kleine Zeitung Club membership with exclusive reader benefits, and various newsletters and podcast products. The portfolio is unified around regional news and lifestyle content rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Paper Digital edition of the Kleine Zeitung newspaper available to subscribers, allowing reading of the publication across digital devices.
• Kleine Zeitung Club Loyalty membership program for readers, offering exclusive benefits including prize competitions, reader trips, discount offers at partner venues such as Kunsthaus Graz, and discounted event tickets.
• Morgenpost Newsletter Daily morning email newsletter providing editorial commentary and a curated news overview of current events, distributed by the editorial team.
• Trauerportal (Obituary Portal) Online portal operated by Kleine Zeitung for publishing and viewing obituaries and funeral announcements for families in the Styria and Carinthia region.
• Shop & Gutscheine Online e-commerce shop operated by Kleine Zeitung offering gift certificates (Gutscheine) and branded merchandise for readers and gift purchasers.
• Kleine Zeitung Podcasts (delikt, fair&female, Eiskalt, Maurer & Cik) Series of original podcasts produced by Kleine Zeitung covering true crime (delikt), women's issues (fair&female), ice hockey (Eiskalt), and current events commentary (Maurer & Cik), distributed via the Kleine Zeitung platform.
• Print and Digital Newspaper Subscription (Abo) Core subscription product for individual readers, bundling the printed Kleine Zeitung newspaper and digital access to news content for delivery across Styria and Carinthia.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Kurier: Austrian national tabloid-style daily with print and digital editions. Comparable regional advertiser competitor with overlapping news verticals (politics, sports, lifestyle).
• Kronen Zeitung: Austria's largest-circulation daily newspaper with extensive regional coverage across all federal states including Styria and Carinthia. Directly comparable because it operates the same print+digital newspaper business model in overlapping regional markets in southern Austria.
• Die Presse: Austrian national quality daily with strong regional reporting and digital subscription. Comparable as a multi-platform Austrian news publisher competing for advertisers and premium subscribers, though its editorial orientation and national reach differ from Kleine Zeitung's regional focus.
• Der Standard: Austrian national daily with a dominant digital subscription model and free web offering. Comparable as a multi-platform Austrian news competitor for digital ad budgets and premium subscriber spend, especially in Styria and Carinthia.

Direct peers

• Wiener Zeitung: Austrian daily newspaper with digital presence, historically serving Vienna. Comparable as an Austrian regional/state-level daily operating in print+digital, though state-owned and Vienna-focused versus Kleine Zeitung's Styria/Carinthia focus.
• Ober\u00f6sterreichische Nachrichten: Austrian regional daily newspaper serving Upper Austria, with print, digital subscription, E-Paper and newsletter products. Closely comparable to Kleine Zeitung in business model (regional subscription newspaper) and product format, though operating in a different state.
• Salzburger Nachrichten: Austrian regional daily newspaper based in Salzburg with multi-platform distribution (print, digital, E-Paper, podcasts). Direct structural peer to Kleine Zeitung in scale, regional newspaper focus, and digital product breadth.
• Vorarlberger Nachrichten: Regional daily newspaper serving Vorarlberg, the westernmost Austrian state. Comparable to Kleine Zeitung as a peer Austrian regional title with similar print+digital subscription model and local news focus.
• Tiroler Tageszeitung: Regional newspaper covering Tyrol with digital news portal and subscription model. Direct comparable peer in business model and scale within the Austrian regional newspaper segment.

Regional players

• Neue Z\u00fcrcher Zeitung (NZZ): Swiss-German-language quality daily with strong digital subscription business and podcast/Newsletter products. Comparable as a DACH-region subscription-driven news publisher with similar product architecture (print, digital, podcasts, newsletters).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kleinezeitung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleine Zeitung