Neurons
Neurons Inc is a Denmark-based consumer neuroscience company that offers an AI-powered SaaS platform (Neurons AI) for predicting and optimizing advertising creative effectiveness, serving global advertisers, agencies, and brands with attention, engagement, and memory analytics.
- Company typePrivate
- Founded2022
- HeadquartersTaastrup, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Neurons does
Neurons Inc is a Denmark-headquartered consumer neuroscience company that operates an AI-powered platform (Neurons AI) for predicting and optimizing the effectiveness of advertising creative. Its core technology combines machine learning models trained on a proprietary neuroscience dataset—described as encompassing eye-tracking and EEG brain-scanning data from more than 300,000 participants accumulated over 20 years, with 2.5 billion data points referenced from a Stanford/Bonnier News study—to predict consumer attention, focus, engagement, and memory responses to ads in seconds, with claimed accuracy above 95%. The product surface includes Instant Insights, Attention Heatmaps, Behavioral Scores, Quick Testing, the Neurons Impact Score composite metric, a Brand Kit for on-brand generation, and a Visual Recommendations module that uses generative AI to propose alternative creative directions; a Neurons API allows third-party platforms to embed these predictive capabilities.
Neurons serves advertisers, agencies, and insights/research teams globally, with named enterprise customers spanning Publicis Groupe, WPP, Dentsu, Omnicom Media Group, Havas, Kantar, Google, Coca-Cola, IKEA, Chanel, Nestlé, Mars, Lufthansa Group, Prada, Coop, Pandora, Tre Kronor Media, and Rexel. The company runs a dual go-to-market combining a self-serve product-led platform (app.neuronsinc.com) with an enterprise field-sales motion targeting Fortune-500 brands and global holding companies through demo-based selling, proof-of-concept trials, and annual contracts.
The business model is a tiered SaaS subscription (quote-based, annual billing) supplemented by API licensing. Neurons monetizes through seat/volume subscriptions on the core platform and OEM/API access for partners embedding attention prediction into their own products. The company is privately held, raised a €6M seed round in August 2022 led by Fairpoint Capital with Vækstfonden and Finance Zealand, and acquired VisualEyes and Loceye in April 2022 to consolidate complementary eye-tracking and attention-prediction capabilities. It is SOC 2 certified and operates as a GDPR-compliant entity out of Taastrup (Copenhagen), Denmark.
Neurons firmographics
Firmographics- Name
- Neurons
- Legal name
- Neurons Inc
- Website
- https://neuronsinc.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Neurons Inc is a Denmark-based consumer neuroscience company that offers an AI-powered SaaS platform (Neurons AI) for predicting and optimizing advertising creative effectiveness, serving global advertisers, agencies, and brands with attention, engagement, and memory analytics.
- Ownership category
- akta.pro rank
Neurons industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)
- akta.pro secondary industry
- Paid Social Advertising (BPAFACAB)
Keywords
Where Neurons is headquartered
LocationHeadquarters
- HQ city
- Taastrup
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Neurons business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to Neurons AI platform with tiered plans based on usage volume and feature access. Platform offers self-serve and enterprise options.
- API Access: Revenue from API licensing allowing third-party platforms to integrate Neurons attention prediction capabilities into their own products and workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for large advertisers and agencies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Neurons product offering
Product offeringCore offering
Neurons sells Neurons AI, a SaaS platform that uses AI trained on neuroscience data to predict how consumers will pay attention to, engage with, and remember ads and other visual content. The platform runs in the browser and delivers attention heatmaps, behavioral scores, and creative optimization recommendations in minutes. A Neurons API exposes the same predictive attention and memory models for integration into third-party marketing and creative workflows.
Product overview
Neurons offers a neuroscience-AI platform for advertising effectiveness with a modular architecture centered on Neurons AI as the core platform and Neurons API for programmatic access. The platform's main capabilities include Instant Insights (rapid ad pre-testing), Attention Heatmaps (visual attention visualization), Behavioral Scores (predictive KPI scoring), and Quick Testing (variant comparison). Advanced features include Visual Recommendations (AI-generated creative alternatives with Wildcard option) and Brand Kit (brand-compliant creative guidance). The platform processes both image and video advertising content, serving advertisers, agencies, and insights teams with tools to predict, test, and optimize creative before media spend.
Differentiator
Problem solved
Functional benefit
Brands
- Neurons AI: The company's core AI-powered neuroscience platform for predicting ad effectiveness, attention, memory, and engagement with 95%+ accuracy.
- Neurons API
- Visual Recommendations
- Brand Kit
Products and services
- Neurons AI Cloud-based SaaS platform that uses AI trained on neuroscience data to predict how consumers will attend to, engage with, and remember ads and other visual content, serving advertisers, agencies, and insights teams.
- Neurons API Developer API that exposes Neurons' predictive attention, engagement, cognitive load, and memory scores for integration into third-party marketing, creative, and media platforms.
Quantifiable outcome
- 30% higher ad recall for brands using Neurons
- +11 more outcomes
Companies that use Neurons
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Neurons technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
Neurons partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and notable.
- Stanford UniversityflagshipAcademic research partnership with Professor Baba Shiv from Stanford Graduate School of Business on the 4-Power Model of advertising effectiveness. Contributed scientific credibility and methodology validation.
- Bonnier NewsflagshipScandinavia's largest media house commissioned Neurons for a neuromarketing study involving 568 participants and 32 brands, generating 2.5 billion data points.
- TikToknotableCollaborative study on TikTok advertising effectiveness revealing that TikTok users focus on screen for 75% of ad duration vs 45% for other platforms.
- PandoranotableEarly adopter of Brand Kit feature for ensuring creative assets remain on-brand while optimizing performance.
- Lufthansa GroupnotableEarly user of Visual Recommendations feature, leveraging the tool to improve predicted campaign impact and streamline stakeholder alignment.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Neurons competitors and assessment
Company assessmentDirect peers
- Realeyes: Realeyes is a direct competitor offering emotion-measurement AI for video advertising using facial coding and webcam-based attention prediction. It targets the same advertisers, agencies, and insights teams as Neurons with overlapping predictive-attention capabilities.
- Affectiva (Smart Eye): Affectiva (acquired by Smart Eye) provides emotion-recognition AI using facial analysis and is one of the most cited consumer-neuroscience peers. Like Neurons, it sells emotion/attention metrics to advertisers and automotive/UX researchers.
- Zappi: Zappi is an ad-effectiveness platform that uses consumer data and AI to predict creative performance pre-launch. It directly overlaps Neurons' core 'predict ad effectiveness before launch' value proposition, serving advertisers and agencies globally.
- System1 (formerly BrainJuicer): System1 applies behavioral science and emotion measurement to predict advertising effectiveness, including the 'Fame, Feeling, Fluency' framework. It is one of the closest conceptual peers to Neurons in emotional/behavioral ad effectiveness.
Emerging players
- CoolTool: CoolTool is a neuromarketing research platform combining implicit-response methods (eye tracking, facial coding, implicit association) with surveys. Smaller scale than Neurons but competes in the same consumer-neuroscience-for-ads category.
- VidMob: VidMob is a creative-analytics platform that uses AI to score ad creative performance and provide optimization recommendations. It targets the same advertisers and agencies as Neurons with a complementary rather than neuroscience-based methodology.
Others
- Tobii: Tobii is the leading eye-tracking hardware and technology provider that underpins many neuromarketing platforms. It is an enabling technology provider rather than a direct Neurons competitor, but is closely tied to the broader consumer-neuroscience ecosystem.
Broad incumbents
- Kantar: Kantar is one of the world's largest market-research firms and is also a Neurons customer. It offers Link and AdReaction creative-effectiveness solutions that overlap with Neurons' pre-testing capabilities, but as part of a much broader research portfolio.
- Ipsos: Ipsos is a global market-research incumbent with creative-effectiveness solutions (e.g., Ipsos Creative|Spark) and neuro capabilities. It competes indirectly with Neurons for advertising-effectiveness budgets and brings greater scale and geographic reach.
- DoubleVerify: DoubleVerify is a leading ad-measurement and verification platform. While its core focus is fraud/brand-safety, it is expanding into attention metrics and AI-driven creative analytics — directly encroaching on Neurons' attention-prediction territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Neurons social profiles
Digital presenceNeurons compliance and trust
Trust signalCompliance2 records
Neurons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neurons leadership team
Management profileNumber of profiles
Profiles4 records
Neurons funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neurons M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neurons
What does Neurons do?
Neurons sells Neurons AI, a SaaS platform that uses AI trained on neuroscience data to predict how consumers will pay attention to, engage with, and remember ads and other visual content. The platform runs in the browser and delivers attention heatmaps, behavioral scores, and creative optimization recommendations in minutes. A Neurons API exposes the same predictive attention and memory models for integration into third-party marketing and creative workflows.
Is Neurons a public or private company?
Neurons is a private company. It is classified as venture growth investor backed and is currently operating.
When was Neurons founded?
Neurons was founded in 2022. It employs 101 to 250 people.
Where is Neurons based?
Neurons is headquartered in Taastrup, Denmark, in the Europe region.
How does Neurons make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are API Access.
Who are Neurons's main competitors?
Direct peers on record are Realeyes, Affectiva (Smart Eye), Zappi and System1 (formerly BrainJuicer). Emerging players are CoolTool and VidMob. Tobii is listed as an others. Broad incumbents are Kantar, Ipsos and DoubleVerify.
Does Neurons have an API?
Yes. Neurons API allows developers to integrate Neurons' predictive neuroscience data into their own platforms and offerings. The API provides programmatic access to attention prediction, engagement scoring, and behavioral metrics. Developers can use it to add a novel layer of data to their existing products. Documentation available at /api.
What industry is Neurons in?
Neurons's product category is Marketing Analytics Software. Its primary akta.pro industry code is MPAAALAN, Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 541910 and its SIC code is 7310.