St. Frank
St. Frank is a San Francisco-based luxury home décor brand founded in 2013 by Christina Bryant, manufacturing and retailing artisan-crafted framed textiles, pillows, bedding, fabric, wallpaper, custom curtains, and made-to-order furniture sourced from artisan cooperatives worldwide and sold direct-to-consumer online and through U.S. showrooms.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What St. Frank does
St. Frank is a privately held, San Francisco-based lifestyle brand founded in 2013 by Christina Bryant that manufactures and retails artisan-crafted home décor with a global cultural-heritage positioning. Its core catalog spans framed textiles (the Sublime collection), pillows, throws, bedding, fabric by the yard, wallpaper, custom window treatments, made-to-order furniture, rugs, tabletop, and bath accessories, unified by a set of signature printed patterns (Suzani, Kuba Cloth, Lattice, Frazada, Chevron Kilim) inspired by traditional craft traditions including Oaxacan red clay work, Turkish kilim, Bolivian frazada, and Moroccan cactus silk. Production combines printed reproductions, contemporary handmade pieces, and curated vintage items sourced from artisan cooperatives and small businesses in under-resourced settings, with each unit carrying a documented cultural and provenance story.
The business model is direct-to-consumer e-commerce (stfrank.com, Shopify storefront) augmented by two permanent retail locations (San Francisco headquarters/flagship and Palm Beach showroom) and a B2B Trade Program for interior designers. Unit-priced SKUs dominate (pillows around $128, fabric $185/yard, wallpaper $64-$80, curtains from $468), with made-to-order furniture and custom curtains introducing longer lead times and premium pricing. Marketing is anchored by extensive earned media in Architectural Digest, Vogue, Forbes, WSJ, Elle Decor, House Beautiful, and Domino, plus owned channels on Instagram (@stfrankhome), Facebook, Pinterest, and Twitter and a content blog (Saintly Living).
The company operates with a very lean headcount (1-10) and has disclosed approximately $4.43M in cumulative funding across five rounds between 2013 and 2017, with Finn Capital Partners as the most active investor. Operational contact channels ([email protected], [email protected]) indicate infrastructure alignment with the broader Havenly brand family, which also includes Interior Define, The Citizenry, and The Inside, suggesting shared corporate or operational ownership despite limited public disclosure. Geographic reach is primarily the United States and Canada, with no disclosed international retail expansion.
St. Frank firmographics
Firmographics- Name
- St. Frank
- Legal name
- St. Frank, Ltd.
- Website
- https://stfrank.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- St. Frank is a San Francisco-based luxury home décor brand founded in 2013 by Christina Bryant, manufacturing and retailing artisan-crafted framed textiles, pillows, bedding, fabric, wallpaper, custom curtains, and made-to-order furniture sourced from artisan cooperatives worldwide and sold direct-to-consumer online and through U.S. showrooms.
- Ownership category
- akta.pro rank
St. Frank industry classification
Industry- Product category
- Luxury Artisan Home Textiles and Decor
- NAICS
- Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture Manufacturing (33712), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Pottery & Related Products (3260)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
Keywords
Where St. Frank is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
St. Frank business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of framed textiles, pillows, throws, bedding, furniture, fabric, wallpaper, and home décor accessories through owned online storefront. One-time purchase model for individual products.
- Custom Made-to-Order Products: Made-to-order furniture and custom curtains (French Pleat and Rod Pocket) allowing personalization, with longer lead times and premium pricing.
- Trade Program: B2B trade program offering VIP customer service and benefits for interior designers and trade professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Unit Pricing | Pay-as-you-go | Promotional Discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
St. Frank product offering
Product offeringCore offering
St. Frank is a manufacturer and direct retailer of artisan-made home textiles and decor, producing framed textiles, pillows, throws, bedding, fabric by the yard, wallpaper, custom window treatments (French Pleat and Rod Pocket curtains), and made-to-order upholstered furniture. Products are unified by signature global-craft-inspired patterns (Suzani, Kuba Cloth, Lattice, Frazada, Chevron Kilim) and are ethically sourced from artisan networks across multiple countries, including a core cooperative in Oaxaca, Mexico. Sales are primarily conducted through owned e-commerce and physical retail showrooms, with a dedicated Trade Program serving interior design professionals.
Product overview
St. Frank is a manufacturer and online retailer of framed textiles and artisan home decor. The product portfolio centers on a unified brand experience across multiple interconnected categories: framed textiles (Sublime and standard collections), soft furnishings (pillows, throws, bedding), interior fabrics (upholstery and drapery fabrics sold by the yard), custom window treatments (curtains), wallcoverings (wallpaper and wall hangings), furniture (made-to-order upholstered pieces), rugs, tabletop items, and bath accessories. The offerings are unified by signature patterns inspired by global artisan traditions—Suzani, Kuba Cloth, Chevron Kilim, Frazada, Lattice—applied across printed reproductions, contemporary handmade pieces, and curated vintage items. The company also operates a Trade Program for design professionals and sells gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Sublime Framed Textiles Premium handcrafted framed textile art collection featuring heritage craft techniques and cultural storytelling, sold through the stfrank.com Sublime collection page (white-glove delivery $195 within continental US).
- Framed Textiles (standard collection) Handcrafted framed textile art pieces featuring traditional patterns and artisan craftsmanship from around the world; St. Frank's foundational product category.
- Pillows Textured contemporary handmade pillows, limited-edition vintage finds, and printed pillow options featuring iconic patterns such as Suzani, Kuba Cloth, and Chevron Kilim; available across printed, handmade, vintage, outdoor, and shop-by-color/size categories.
- Fabric by the Yard Designer fabrics sold by the yard, including classic and washable options for upholstery, drapery, and craft projects, featuring patterns such as Kuba Cloth, Suzani, and Lattice; priced at $185/yard.
- Wallpaper Custom printed wallpapers featuring traditional craft-inspired patterns including Suzani and Kuba Cloth designs; suitable for bathrooms and high-moisture areas; priced at $64-$80.
- Bedding Luxurious bedding including duvet covers, sheet sets, shams, quilts, and throws in 520 thread count cotton percale and buttery soft washed linen, available in signature St. Frank patterns; launched as the brand's debut bedding collection in 2020.
- Window Treatments (Custom Curtains) Custom curtains available in French Pleat and Rod Pocket styles, sold in multiple lengths (84", 96", 108", 120") and made in St. Frank signature fabrics; priced from $468.
- Made-to-Order Furniture Limited-edition made-to-order furniture collection including accent chairs, ottomans, benches, and beds upholstered in St. Frank's iconic textiles (Suzani, Kuba Cloth, Lattice, Frazada).
- Rugs Handcrafted rugs spanning Turkish kilim, Bolivian frazada, Moroccan Cactus Silk, and Forsyth x St. Frank sheepskin hides.
- Throws Handmade and artisan-crafted throw blankets, including baby alpaca throws.
- Outdoor Collection Outdoor fabrics, pillows, and swatches designed to bring St. Frank's signature patterns to outdoor living spaces.
- Wall Hangings + Curiosities Statement wall decor including the Gary Linden x St. Frank surfboard wall-hanging collection and travel-inspired curio pieces.
- Decor + Gifts Home accent pieces including trays, organization items, and curated gift sets; complements the brand's core textile offerings.
- Tabletop Handcrafted tabletop items including red clay pieces sourced from a female-led cooperative in Oaxaca, Mexico, hand-formed without a potter's wheel using pre-Hispanic techniques.
- Bath Accessories Bathroom accessories and linens designed to complement the St. Frank bedding collection.
- Vintage Collection Curated vintage home decor items sourced from small businesses in under-resourced settings, upcycled to minimize environmental footprint.
- Trade Program VIP customer service and extra-benefits program for trade professionals and interior designers; provides trade-tier access to St. Frank products.
- Gift Cards Digital and physical gift cards available for purchase across the St. Frank product catalog.
Companies that use St. Frank
Customer profileSegments3 records
Ideal customer profiles2 records
St. Frank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
St. Frank partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- HavenlyminorSister brand under the same corporate umbrella. St. Frank is part of the Havenly brand family which also includes Interior Define, The Citizenry, and The Inside.
- Gary LindenminorCollaboration on surfboard wall hangings collection, featuring surfboard-shaped wall décor pieces.
- Oaxacan Women Artisan CooperativecoreFemale-led cooperative in Oaxaca, Mexico that hand-forms red clay pieces using pre-Hispanic techniques passed down through generations. Core part of St. Frank's artisan network and social impact model.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
St. Frank competitors and assessment
Company assessmentDirect peers
- The Citizenry: Direct sister brand under Havenly selling artisan-made home textiles and décor sourced globally. Most comparable in mission, sourcing model, and product mix; competes directly within the same brand family for the artisan-DTC home customer.
- Society of Wanderers: Australian DTC brand specializing in artisan-printed home textiles and bedding featuring bold global patterns. Closely comparable product format, customer, and artisan-storytelling approach, though primarily serving Australia/UK markets.
- Boll & Branch: Ethically-sourced premium bedding and home textiles brand sold DTC with strong storytelling around fair-trade supply chains. Directly comparable in ethical-sourcing narrative, bedding-first assortment, and DTC-first go-to-market.
- Justina Blakeney x Jungalow: Boho/globally-inspired home décor brand selling textiles, wallpaper, pillows, and décor through DTC. Closely aligned in maximalist-print aesthetic and design-influencer-led brand voice targeting a similar customer.
Broad incumbents
- Anthropologie: Large multi-channel retailer offering globally-inspired bohemian home décor, textiles, pillows, bedding, and furniture. Overlaps significantly with St. Frank's aesthetic and product categories but operates at much broader scale and price range, including many non-artisan products.
- West Elm: Williams-Sonoma-owned home retailer with deep assortment in bedding, curtains, furniture, rugs, and décor with a fair-trade and sustainably-sourced positioning. Competes for the same interior-design-conscious customer across most of St. Frank's product categories.
- Sferra: Heritage luxury linen brand offering premium bedding, towels, and table linens through specialty retailers and direct channels. Competes for the high-end bedding and bath customer with comparable thread-count and material-quality positioning.
- Matouk: Luxury bedding and bath linens brand with strong trade and interior-designer channel presence. Comparable in trade-program model, premium pricing, and made-to-order custom capabilities.
- Zara Home: Global Inditex-owned home retailer offering trend-driven bedding, curtains, tabletop, and décor at accessible price points. Competes for share of wallet across most of St. Frank's categories with far broader geographic reach.
Emerging players
- Inside Weather: DTC made-to-order furniture brand offering customizable upholstery in signature textiles. Comparable in made-to-order customization model and premium direct-to-consumer furniture positioning, particularly relevant to St. Frank's furniture launch.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
St. Frank social profiles
Digital presenceSt. Frank financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Frank leadership team
Management profileNumber of profiles
Profiles2 records
St. Frank funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Frank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Frank
What does St. Frank do?
St. Frank is a manufacturer and direct retailer of artisan-made home textiles and decor, producing framed textiles, pillows, throws, bedding, fabric by the yard, wallpaper, custom window treatments (French Pleat and Rod Pocket curtains), and made-to-order upholstered furniture. Products are unified by signature global-craft-inspired patterns (Suzani, Kuba Cloth, Lattice, Frazada, Chevron Kilim) and are ethically sourced from artisan networks across multiple countries, including a core cooperative in Oaxaca, Mexico. Sales are primarily conducted through owned e-commerce and physical retail showrooms, with a dedicated Trade Program serving interior design professionals.
Is St. Frank a public or private company?
St. Frank is a private company. It is classified as venture growth investor backed and is currently operating.
When was St. Frank founded?
St. Frank was founded in 2013. It employs 1 to 10 people.
Where is St. Frank based?
St. Frank is headquartered in San Francisco, United States, in the North America region.
How does St. Frank make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are custom Made-to-Order Products and trade Program.
Who are St. Frank's main competitors?
Direct peers on record are The Citizenry, Society of Wanderers, Boll & Branch and Justina Blakeney x Jungalow. Broad incumbents are Anthropologie, West Elm, Sferra, Matouk and Zara Home. Inside Weather is listed as an emerging player.
Does St. Frank have an API?
No public API is recorded for St. Frank.
What industry is St. Frank in?
St. Frank's product category is Luxury Artisan Home Textiles and Decor. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail. Its NAICS code is 4491 and its SIC code is 5700.