Colgate Palmolive

What Colgate Palmolive does

Colgate-Palmolive is a New York-headquartered, publicly traded (NYSE: CL) consumer packaged goods company founded in 1806 that manufactures and distributes oral care, personal care, home care, and pet nutrition products in over 200 countries and territories. Its portfolio spans the flagship Colgate toothpaste and toothbrush franchise (41.1% global toothpaste share, 32.6% manual toothbrush share), Tom's of Maine, Hello, Elmex, Meridol, and Sorriso in oral care; Speed Stick, Softsoap, Irish Spring, Palmolive, Protex, and Sanex in personal care; Fabuloso, Suavitel, Ajax, and Murphy Oil Soap in home care; Hill's Pet Nutrition (acquired 1976) in pet food; and EltaMD, PCA Skin, and Filorga in premium skin health. The company generated $20.38B in FY2025 revenue and $5.324B in Q1 2026 (+8.4% YoY), with six consecutive years of organic sales growth and Dividend King status (63 consecutive years of dividend increases). The underlying technology base is formulation science (nano-hydroxyapatite toothpaste, recyclable tube technology transitioned across ~98% of toothpaste SKUs by December 31, 2025, Hill's therapeutic nutrition), supported by recent moves into AI-enabled smart oral care devices (2026 app-enabled electronic toothbrush on Apple.com) and co-branded Philips electric toothbrushes for Latin America (June 2026). Colgate monetizes through unit-priced transaction sales across four channels: mass retail and grocery, e-commerce (Shop.Colgate.com, Amazon, Apple.com), dental professional channels, and pet specialty/veterinary channels. GTM combines product-led premiumization (Hello at $15-$18, EltaMD, Filorga, AI toothbrush), enterprise field sales organized into North America, Latin America, Europe, Asia Pacific, and Africa/Eurasia divisions, and purpose-driven community marketing (Bright Smiles, Bright Futures program reaching 2 billion+ children since 1991; WHO Foundation oral health collaboration).

Name

Colgate Palmolive

Legal name

Colgate-Palmolive Company

Website

https://colgatepalmolive.com

Company type

Public

Founded year

1806

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Colgate-Palmolive (NYSE: CL) is a global consumer packaged goods company founded in 1806 that sells oral care, personal care, home care, and pet nutrition products in over 200 countries, with leading positions in toothpaste (41% global share) and Hill's Pet Nutrition.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Deodorants & Antiperspirants (CRADANAA), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Oral care products
• Pet nutrition
• Personal care products
• Home care products
• Consumer packaged goods

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Consumer Products Sales: Colgate generates the majority of revenue through sales of consumer products including oral care (toothpaste, toothbrushes, mouthwash), personal care (deodorants, bar soap, liquid hand soap), home care (cleaning products, dish soap, laundry), and pet nutrition (Hill's Pet Food). Products are sold through retail partners, e-commerce, and professional channels globally.
2. Pet Nutrition: Hill's Pet Nutrition business provides prescription and science-based therapeutic pet foods through veterinary channels and retail, contributing to organic sales growth.
3. Professional Dental Channel: Sales to dental professionals and through dental practices for professional oral care products and recommendations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Colgate-Palmolive manufactures and sells consumer packaged goods across four core categories: oral care (toothpaste, toothbrushes, mouthwash, dental floss), personal care (deodorants, bar and liquid soaps, body wash, skin care), home care (dishwashing liquid, multi-surface cleaners, laundry detergent, fabric softener), and pet nutrition (Hill's Science Diet and Prescription Diet therapeutic pet foods). Products are sold under flagship brands including Colgate, Hill's, Palmolive, Speed Stick, Irish Spring, Softsoap, Fabuloso, Ajax, Murphy Oil Soap, and a portfolio of acquired premium brands (Tom's of Maine, Hello, EltaMD, PCA Skin, Filorga), distributed in more than 200 countries through retail, e-commerce, professional dental, and pet specialty channels.

Product overview

Colgate-Palmolive is a diversified consumer packaged goods company operating across four business segments: Oral Health (Colgate, Tom's of Maine, Hello, Elmex, Meridol, Sorriso), Pet Nutrition (Hill's Pet Nutrition), Personal Care (Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Palmolive, Protex, Sanex, Tahitian Garden), and Home Care (Fabuloso, Suavitel/Soupline, Ajax, Murphy Oil Soap). The company also operates premium Skin Health brands including EltaMD, PCA Skin, and Filorga. The portfolio spans everyday consumable products (toothpaste, soap, cleaning products) alongside premium specialty brands, with products sold in over 200 countries and territories worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Colgate: Primary oral care brand offering toothpaste, toothbrushes, and mouthwash products
• Hill's Pet Nutrition
• Tom's of Maine
• Hello Products
• Elmex
• Meridol
• Sorriso
• Fabuloso
• Suavitel
• Palmolive
• Irish Spring
• Softsoap
• Speed Stick
• Sanex
• Protex
• EltaMD
• PCA Skin
• Filorga
• Ajax
• Murphy Oil Soap

Quantifiable outcome

• 41.1% global toothpaste market share and 32.6% manual toothbrush share
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PhilipscoreChannel Partner/ Reseller/ Distributor · 16 June 2026Colgate-Palmolive and Philips entered into a long-term collaboration to launch co-branded electric toothbrushes under the 'Philips Colgate' brand in Latin America. The partnership combines Colgate's leading oral care market position and dental profession relationships in the region with Philips' sonic toothbrush technology leadership. The collaboration is exclusive to certain Latin American countries.
• TeamSmilecoreStrategic or Co-development PartnerColgate's Bright Smiles, Bright Futures (BSBF) program and national non-profit TeamSmile celebrate 20-year partnership, having delivered more than $24 million in free dental care and oral health education to over 65,000 children across the United States. Colgate announced expanded commitment including additional staff, second dental trailer, and new equipment.
• AS Watson Group (PARKnSHOP, Watsons)minorChannel Partner/ Reseller/ DistributorAS Watson Group's PARKnSHOP and Watsons stores in Hong Kong are supporting the TOTAL Periodontal Health Lab initiative as community partners.
• WHO FoundationcoreStrategic or Co-development PartnerColgate-Palmolive announced a multi-year collaboration with the WHO Foundation to support the World Health Organization's work on oral health globally.
• Harvard UniversitycoreStrategic or Co-development PartnerHill's and Harvard created the One Health Microbiome Resource to explore how gut microbes affect pet health through a groundbreaking research partnership.
• Hello Products LLCcoreOthersColgate acquired Hello Products LLC, one of the fastest-growing premium oral care brands in the United States, from portfolio company Tenth Avenue Holdings. Hello will continue to be led by founder Craig Dubitsky and CEO Lauri Kien Kotcher.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Colgate
• YouTubeyoutube.com/user/colgatepalmolive
• LinkedInlinkedin.com/company/colgate-palmolive
• Instagraminstagram.com/colgatepalmoliveco/?hl=en
• Facebookfacebook.com/colgate

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries6 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colgate Palmolive