Perdoo
Perdoo is a Berlin-based SaaS company providing an integrated OKR, KPI, and strategy execution platform for over 2,000 organizations worldwide, combining strategy mapping, goal tracking, and performance management with a freemium-to-enterprise pricing model.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Perdoo does
Perdoo is a Berlin- and Hamburg-based SaaS company that provides an integrated OKR and strategy execution platform for organizations ranging from small businesses to large enterprises. Founded in 2015 by Henrik-Jan van der Pol (CEO) and Jonathan Morrice (CTO), the company operates as a private limited company (Perdoo GmbH) under a remote-first model with bi-annual retreats, supported by 11–50 employees. The platform unifies three modules — Strategy Alignment (including the Strategy Map visualization), Goals (combining OKRs and KPIs with weekly Check-ins and KPI Boards), and Performance (covering 1:1s, Performance Reviews, and Kudos) — into a single interconnected workflow, which the company positions against competitors that address only one of these areas.
The underlying technology is a cloud-based SaaS application hosted on Render and Amazon Web Services (AWS) in Frankfurt, Germany, using PostgreSQL databases with full encryption at rest and in transit, 100% HTTPS, 256-bit encryption, and SHA-256 with RSA authentication. Native integrations span Slack, Microsoft Teams, Google SSO, SAML 2.0 SSO, Google Sheets, Excel Online, Salesforce, Asana, Trello, and HubSpot, alongside an open API for custom integrations. The company maintains SOC 2 Type 2 certification and GDPR-compliant data handling. Perdoo's go-to-market combines a freemium self-serve product-led motion (free tier for up to 5 users, no credit card required), an enterprise field-sales motion with custom-quoted Premium and Supreme tiers, and a partner channel of 15+ global OKR consultant partners. Revenue is generated primarily through per-user annual SaaS subscriptions across Pro, Premium, and Supreme plans, supplemented by professional services in the form of OKR coaching. The company reports 2,000+ customer organizations across 70+ countries, 1M+ goals tracked, 50k+ newsletter subscribers, and 580+ reviews on G2 and Capterra, and appears to be bootstrapped with no external funding rounds disclosed in primary sources.
Perdoo firmographics
Firmographics- Name
- Perdoo
- Legal name
- Perdoo GmbH
- Website
- https://perdoo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perdoo is a Berlin-based SaaS company providing an integrated OKR, KPI, and strategy execution platform for over 2,000 organizations worldwide, combining strategy mapping, goal tracking, and performance management with a freemium-to-enterprise pricing model.
- Ownership category
- akta.pro rank
Where Perdoo is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Perdoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per User): Tiered subscription model with per-user pricing. Plans include Pro, Premium, and Supreme with increasing features. Free tier available for up to 5 people. View-only licenses available on Supreme plan only.
- Professional Services (Coaching): Top-tier consulting services and OKR coaching offered as additional professional services beyond the software subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro - Standard OKR & Strategy Execution |
| Subscription | Annual | Premium - Enhanced OKR & Strategy Execution |
| Subscription | Annual | Supreme - Enterprise OKR & Strategy Execution |
| Freemium | Monthly | Free - Self-serve Starter |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Perdoo product offering
Product offeringCore offering
Perdoo is a unified OKR and Strategy Execution SaaS platform that combines Strategy Alignment, Goals (OKRs & KPIs), and Performance Management into one interconnected system. It enables organizations to visualize strategy via a Strategy Map, set and track OKRs and KPIs together, run weekly check-ins, conduct 1:1s and performance reviews, and integrate with tools like Slack, Teams, Salesforce, Asana, Trello, HubSpot, Google Sheets, and Excel Online.
Product overview
Perdoo is a unified OKR and Strategy Execution Software platform designed to help organizations successfully execute their strategy. The platform combines Strategy Alignment, Goals & OKRs, and Performance Management into one interconnected system. The core product portfolio includes Strategy Alignment (with Strategy Map for visualization), Goals (with KPI Boards, OKRs, and Check-ins), and Performance (with 1:1s, Performance Reviews, and Kudos). The platform also offers integrated Reporting tools (Health, Progress, Custom Reports, and Periodic Updates). Higher-tier plans (Premium and Supreme) unlock integrations with Google Sheets and Excel Online, View-only Licenses, Private OKRs/KPIs, and SSO capabilities. Professional services include Coaching and training courses like OKR 101.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Alignment Solution module that operationalizes and visualizes organizational strategy. Includes a Strategy Map displaying the Ultimate Goal and Strategic Pillars so all employees can see and understand the bigger picture and stay focused on goals that matter.
- Goals (OKRs & KPIs) Module for setting and tracking OKRs and KPIs together in one place. Enables alignment of KPIs with strategy, KPI Boards for monitoring month-on-month performance, weekly Check-ins to share progress, and goal updates via Slack, Teams, Salesforce, Asana, Trello, HubSpot, Google Sheets, and Excel Online integrations.
- Performance Module for turning goals into results through performance management. Includes tools for 1:1 meetings to track action items and exchange feedback, Performance Reviews that evaluate OKR progress and KPI health, and Kudos for public peer recognition.
- Coaching Professional services offering top-tier consulting and OKR coaching to help organizations successfully implement and execute strategy using the Perdoo platform.
- OKR 101 Course Self-paced online course teaching OKR fundamentals, part of Perdoo's thought-leadership and education library supporting OKR adoption.
Quantifiable outcome
- Organizations aligning projects to strategy waste 28 times less money than those that do not (per PMI research cited on partner site)
- +1 more outcomes
Companies that use Perdoo
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
Perdoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature9 records
Perdoo partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor and core.
- Andreas FritzminorOKR consultant based in DACH region (English, German). Specializes in strategy consulting for IT leaders and CIOs, delivering specialized IT strategies, OKR workshops, and management seminars.
- Antonio ZubietaminorOKR consultant based in Brazil (English, Spanish, Portuguese). Helps set up Strategic Plans and define OKRs and KPIs, supports teams with tracking and reviewing cadence of management of results process.
- Carsten Ley / OKR AsiaminorOKR consultant covering Asia, US, Europe (English, German, Spanish). Focuses on measuring what matters, supporting strategy setup, OKRs & KPIs, facilitating OKR tracking and review process, training and certifying OKR Champions.
- Cavidan Iseri / PeopleMindminorOKR consultant based in Turkey (English, Turkish). Provides tailored HR solutions including needs analysis, HR system design, performance management, job evaluation, compensation, and leadership programs.
- Erno O.-Hempel / OKR ExpertsminorAward-winning OKR agency supporting 260+ companies across industries. Offers OKR consulting, coaching, and training for OKR adoption, optimization, and scaling.
- Felipe Castro / OutcomeEdgeminorOKR consultant operating globally (English, German). Helps companies use OKR to improve performance by focusing on outcomes instead of projects, stopping conflicting priorities.
- Hannes Albrecht / How to OKRminorTrue OKR pioneers focusing on OKRs and clear strategy. No off-the-shelf consulting packages - framework must fit the company with simple setup.
- Jean-François Gélinas / DeltoidesminorOKR consultant based in Canada and France (French, English). Helps businesses clarify priorities, engage teams, and achieve tangible results with OKRs tailored to local realities.
- Korbinian Riedl / MurakamyminorOKR consultant based in DACH region (English, German). Holistic approach to OKRs focused on optimal decisions and meaningful goals, including Vision, Strategy, Values development, OKR trainings, and guided implementations.
- Lawrence Walsh / There Be GiantsminorOKR consultant operating globally (English). People-centric approach to strategy execution helping organizations accelerate business outcomes. OKR consultants and OKR Coach Academy develop in-house expertise.
- Marcus Jones / OKR AdvisoryminorOKR consultant based in UK, Europe, MENAT (English). Helps clients throughout entire OKR lifecycle from orientation to certified training to managing full implementations.
- Nils Fischer / FluxminorOKR consultant based in DACH and Italy (English, German). Supports clients in getting in Flux to use and shape change. Offers coaching, consulting, and training in Agile & product methods, leadership, collaboration and OKRs.
- Paul Angermeyer / Age of ArtistsminorOKR consultant based in DACH and Europe (German, English, French). Specialized in dynamic mid-size and fast-growing companies, accelerating OKR implementation with field-tested, hands-on approach.
- Tony Wilson / OKR AssociatesminorOKR consultant based in New Zealand (English). Mission to help New Zealand businesses implement OKRs successfully with structured approach to goal setting and measurement.
- SalesforcecoreNative integration with Salesforce CRM for pulling data to automatically update goals in Perdoo. Available on Premium and Supreme plans.
- AsanacoreNative integration with Asana project management for automatic goal updates. Available on Premium and Supreme plans.
- TrellocoreNative integration with Trello for automatic goal updates. Available on Premium and Supreme plans.
- HubSpotcoreNative integration with HubSpot for automatic goal updates. Available on Premium and Supreme plans.
- Google SheetscoreIntegration with Google Sheets to pull data and automatically update goals in Perdoo. Checks for changes daily between 12-1 AM CET. Available on Premium and Supreme plans.
- Microsoft Excel OnlinecoreIntegration with Excel Online to pull data and automatically update goals in Perdoo. Available on Premium and Supreme plans.
- SlackcoreIntegration with Slack for sharing goals, check-ins, and staying up-to-date on progress without leaving Slack environment.
- Microsoft TeamscoreIntegration with Microsoft Teams for sharing goals, check-ins, and staying up-to-date on progress without leaving Teams environment.
Scale indicators6 records
Perdoo competitors and assessment
Company assessmentDirect peers
- Koan: Koan is an OKR and team status platform that emphasizes lightweight reflection and progress sharing, similar in approach to Perdoo's check-ins feature. Both target product and engineering-led teams seeking simple, integrated OKR workflows, often overlapping in mid-market deals.
- Quantive (formerly Gtmhub): Quantive is an OKR and strategy execution platform that competes with Perdoo for enterprise customers. Both vendors emphasize strategy alignment, goal cascading, and integration with broader SaaS stacks (Salesforce, Jira, Slack), positioning them as direct alternatives in OKR software evaluations.
- WorkBoard: WorkBoard is a leading OKR and strategy execution platform that directly competes with Perdoo for enterprise and mid-market customers. Both platforms emphasize aligning teams around strategy, tracking OKRs, and providing executive visibility, making them head-to-head substitutes in RFPs.
- Weekdone: Weekdone is an OKR and weekly check-in platform positioned similarly to Perdoo for SMB and mid-market customers. Both tools focus on simplifying OKR adoption, weekly progress sharing, and team alignment, making them direct competitors in the freemium OKR segment.
- 15Five: 15Five is a continuous performance management platform with goal/OKR tracking, check-ins, and engagement features. It overlaps with Perdoo's Performance module (1:1s, reviews, Kudos) and is a comparable option for buyers prioritizing engagement and manager effectiveness alongside goals.
- Lattice: Lattice is a people-management platform combining performance reviews, goal/OKR tracking, 1:1s, and engagement. It overlaps with Perdoo's Performance and Goals modules and is a frequent alternative for mid-market buyers evaluating a single platform for strategy execution and performance.
- Microsoft Viva Goals (formerly Ally.io): Microsoft Viva Goals is the OKR platform that resulted from Microsoft's acquisition of Ally.io and competes directly with Perdoo. It bundles OKRs into the Microsoft 365/Viva ecosystem, offering similar goal-tracking, check-ins, and alignment features — and benefits from Microsoft's enterprise distribution muscle.
Broad incumbents
- Asana: Asana is a broad work management platform that has added goals and portfolio-level tracking features. While it is not a pure-play OKR tool, it competes with Perdoo when buyers consolidate goals, projects, and team alignment into a single broader work management suite.
- Monday.com: Monday.com is a broad work operating system with goals, projects, and dashboards. As an incumbent work-management platform expanding into goal-tracking and reporting, it competes with Perdoo when buyers prefer a general-purpose platform over a dedicated OKR/strategy execution tool.
- ClickUp: ClickUp is an all-in-one productivity platform that includes goals, OKRs, docs, and project management. It competes with Perdoo at the SMB and lower mid-market where buyers want a consolidated tool that covers OKRs alongside broader task and project management.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights7 records
Customer concentration
Perdoo social profiles
Digital presencePerdoo compliance and trust
Trust signalCompliance2 records
Perdoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perdoo leadership team
Management profileNumber of profiles
Profiles3 records
Perdoo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perdoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perdoo
What does Perdoo do?
Perdoo is a unified OKR and Strategy Execution SaaS platform that combines Strategy Alignment, Goals (OKRs & KPIs), and Performance Management into one interconnected system. It enables organizations to visualize strategy via a Strategy Map, set and track OKRs and KPIs together, run weekly check-ins, conduct 1:1s and performance reviews, and integrate with tools like Slack, Teams, Salesforce, Asana, Trello, HubSpot, Google Sheets, and Excel Online.
Is Perdoo a public or private company?
Perdoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perdoo founded?
Perdoo was founded in 2015. It employs 11 to 50 people.
Where is Perdoo based?
Perdoo is headquartered in Berlin, Germany, in the Europe region.
How does Perdoo make money?
Two revenue lines are on record. SaaS Subscription (Per User) is the primary driver. The others are professional Services (Coaching).
Who are Perdoo's main competitors?
Direct peers on record are Koan, Quantive (formerly Gtmhub), WorkBoard, Weekdone, 15Five, Lattice and Microsoft Viva Goals (formerly Ally.io). Broad incumbents are Asana, Monday.com and ClickUp.
Does Perdoo have an API?
Yes. Perdoo offers an API that enables developers to build custom integrations. The main homepage states 'Use our API to build custom integrations' and 'Perdoo integrates with thousands of business apps.' The platform supports integrations with Excel Online, Google Sheets, and custom-built connections via the API.