Quantive
- Company typePrivate
- Founded2014
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Quantive firmographics
Firmographics- Name
- Quantive
- Legal name
- WorkBoard Inc.
- Website
- https://quantive.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Quantive industry classification
Industry- Product category
- Strategy Execution and OKR Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)
- akta.pro secondary industries
- Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Quantive is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Quantive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- OKR Software Platform Subscription: SaaS subscription-based revenue model for the AI-driven strategy execution and OKR management platform. The platform serves enterprise customers with professional services included in some deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing - custom quote-based plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Quantive product offering
Product offeringCore offering
Quantive (formerly Gtmhub) provides an AI-driven enterprise strategy execution and OKR management platform that serves as a system of record for organizational objectives and key results. Its offering combines centralized goal tracking with proprietary AI agents (Chief of Staff Agent, Leadership Coach Agent) that automate operating rhythms such as scorecards, status reports, MBR/QBR pre-reads, meeting agendas, kudos, and leadership coaching, and integrates with Workday, Microsoft, Salesforce and Jira. A separate Quantive Consulting service line supports implementation and agile/OKR adoption.
Product overview
Quantive (formerly Gtmhub) is a unified OKR and strategy execution platform that was acquired by WorkBoard in 2025. The product portfolio centers on WorkBoardAI as the core AI-driven strategy execution and OKR platform, supported by the System of Record for centralized goal tracking. The offering includes multiple AI agents (Chief of Staff Agent, Leadership Coach Agent) and workflow modules for OKR creation, status reporting, meeting management, and performance coaching. The platform integrates with enterprise tools like Workday, Microsoft, Salesforce, and Jira. Quantive's strategy execution capabilities were enhanced through acquisitions of Cliff.ai (operational intelligence) and Koan (OKR software), and supplemented by the Quantive Consulting service for implementation support.
Differentiator
Problem solved
Functional benefit
Products and services
- WorkBoardAI AI-driven enterprise strategy execution and OKR platform that helps organizations align and drive bold strategies with AI agents that accelerate business outcomes. Built for business leaders, HR leaders and OKR programs at large enterprises.
- System of Record Centralized system of record for all targets and goals that connects company, team and individual objectives with AI agents that accelerate achievement. Used by enterprises to maintain a single source of truth on strategy and progress.
- Chief of Staff Agent AI agent that helps managers create clarity and drive accountability by automating scorecards, status reports, and strategic coordination. Sells to enterprise managers and leaders.
- Leadership Coach Agent AI agent that develops leaders with structured coaching, feedback and growth plans using behavioral and performance insights. Targets enterprise leaders, managers and HR/L&D teams.
- Quantive Consulting Consulting service line launched to help businesses implement OKR and agile methodologies for organizational change and strategic agility. Sells to enterprises adopting OKRs and strategy execution programs.
- Cliff.ai UK-based operational intelligence software acquired by Quantive that provides data monitoring and analysis capabilities to enhance the strategy execution platform.
- Koan OKR software provider acquired by Gtmhub (now Quantive) to expand platform capabilities and market presence in OKR management.
Quantifiable outcome
- 10x operating capacity and speed
- +1 more outcomes
Companies that use Quantive
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
Quantive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
Quantive partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship - core acquisition.
- Raffles Family OfficecoreJoint venture partner in Quantive Partners, serving as anchor partner providing real-world advisory workflows for the integrated wealth operating infrastructure platform targeting External Asset Managers and Multi-Family Offices across Asia.
- GoUpscalecoreJoint venture partner in Quantive Partners, developing the research and intelligence layer for the institutional-grade operating platform for Asia's private wealth ecosystem.
- SynpulsecoreJoint venture partner in Quantive Partners, leading platform architecture and implementation for the integrated wealth operating infrastructure targeting External Asset Managers and Multi-Family Offices across Asia.
- WorkBoardflagship - core acquisitionWorkBoard acquired Quantive in May 2025 to strengthen its strategy execution and OKR software offerings. The acquisition aimed to enhance WorkBoard's market position and expand product capabilities by combining Quantive's AI-powered platform with WorkBoard's existing solutions.
- WorkdaycoreTechnology integration partnership providing seamless connectivity between Quantive/WorkBoard platform and Workday HR systems for organizational alignment and OKR management.
- MicrosoftcoreTechnology integration partnership enabling seamless connectivity with Microsoft enterprise tools and ecosystem.
- SalesforcecoreTechnology integration partnership providing seamless connectivity between Quantive/WorkBoard platform and Salesforce CRM for sales and customer success alignment.
- JiracoreTechnology integration partnership enabling OKR and project management alignment through Jira integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Quantive competitors and assessment
Company assessmentDirect peers
- WorkBoard: Pre-acquisition direct competitor in the enterprise OKR and strategy execution category; WorkBoard acquired Quantive in May 2025, making it the parent platform with overlapping OKR, scorecard, and AI-agent capabilities.
- Perdoo: Direct competitor offering OKR and strategy execution software to mid-market and enterprise customers; competes head-to-head on goal alignment, check-ins, and performance tracking.
- Ally.io (Microsoft Viva Goals): Originally an OKR-focused platform acquired by Microsoft and now sold as Viva Goals; competes directly with Quantive in enterprise OKR, with the advantage of native Microsoft 365 integration.
- Atiim: Direct OKR software competitor targeting enterprise strategy execution and alignment; overlaps closely with Quantive on goal setting, alignment, and progress reporting.
Broad incumbents
- Asana: Broad work-management platform with native Goals/OKR functionality; competes for the same enterprise strategy execution budget as Quantive but as part of a much wider portfolio.
- Monday.com: Generalist work and project management OS that has added goal-tracking features; a broad incumbent encroaching on the OKR-adjacent strategy execution category.
- ClickUp: Broad work-management platform that has added goals/OKR features; competes for enterprise budget that might otherwise go to Quantive by offering strategy execution as a feature of a wider OS.
- Wrike: Enterprise work management and project portfolio platform owned by Citrix; a broad incumbent competing for the strategic planning and execution budget alongside Quantive.
Emerging players
- Lattice: HR and performance management platform with OKR-style goal modules; an emerging player that bundles strategy execution into the people-ops stack rather than selling it standalone.
- 15Five: Employee performance and engagement platform that includes OKR tracking; an emerging player with partial overlap, primarily competing via the HR/manager-effectiveness lens.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Quantive social profiles
Digital presenceQuantive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quantive leadership team
Management profileNumber of profiles
Profiles10 records
Quantive subsidiaries and ownership
Company hierarchySubsidiaries4 records
Quantive funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quantive M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quantive
What does Quantive do?
Quantive (formerly Gtmhub) provides an AI-driven enterprise strategy execution and OKR management platform that serves as a system of record for organizational objectives and key results. Its offering combines centralized goal tracking with proprietary AI agents (Chief of Staff Agent, Leadership Coach Agent) that automate operating rhythms such as scorecards, status reports, MBR/QBR pre-reads, meeting agendas, kudos, and leadership coaching, and integrates with Workday, Microsoft, Salesforce and Jira. A separate Quantive Consulting service line supports implementation and agile/OKR adoption.
Is Quantive a public or private company?
Quantive is a private company. It is classified as corporate owned and is currently acquired.
When was Quantive founded?
Quantive was founded in 2014. It employs 1 to 10 people.
Where is Quantive based?
Quantive is headquartered in Denver, United States, in the North America region.
How does Quantive make money?
One revenue line is on record: OKR Software Platform Subscription.
Who are Quantive's main competitors?
Direct peers on record are WorkBoard, Perdoo, Ally.io (Microsoft Viva Goals) and Atiim. Broad incumbents are Asana, Monday.com, ClickUp and Wrike. Emerging players are Lattice and 15Five.
Does Quantive have an API?
No public API is recorded for Quantive.
What industry is Quantive in?
Quantive's product category is Strategy Execution and OKR Software. Its primary akta.pro industry code is HDAEAMAE, Semantic Layer, Metrics Store & Headless BI, with a secondary code of HDAEAKAG, Business Rules & Decision Management Platforms (BRMS/DMN). Its NAICS code is 5132 and its SIC code is 7370.